Defective design of my orange backpack resulted in the flooding of both front pockets & the loss of the iPod stored inside the pocket due to it being water logged. I reported the defective design & w... See more
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Unfortunately, my experience with the Doughnut backpack has been very disappointing. After less than one year of sporadic use, the backpack broke following a light wash in the washing machine, car... See more
Love my new Doughnut backpack!! I have others in different colours and sizes which I use all the time. The different compartments on the inside are are perfect keeping everything organised especia... See more
I have ordered and paid for four bags for my cousins wedding on 20th June, paid for $200 HK for FedEx delivering which says 2-5 days. Now after 6 days waiting, no idea where the bags are and whether t... See more
Company replied
Company details
Information provided by various external sources
The home of travel friendly, high quality, hand crafted backpacks designed in Hong Kong
Contact info
UNIT B, DOLPHIN WAY, RM19 1NZ, ESSEX, United Kingdom
- +442034880885
- info@doughnutofficial.co.uk
- doughnutofficial.co.uk
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
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See how their reviews and ratings are sourced, scored, and moderated.
Really nice product.
I bought my Doughnut and it came to Bulgaria pretty fast. I'm really satisfied with the quality of the backpack. I love that the backpack has additional pockets inside, so I can orginise my stuff better.
Customer service
I bought my macroon the zips broke with minimal use and I'm trying to email them to claim my warranty I emailed on the 7 of September and received a reply on the 8th asking for information I responded with this on the 8th and 10th and checked in on the 13th and 14th with no response. I expect that they are waiting for my warranty to expire before they respond

Reply from Doughnut Bags
I tried to contact customer service…
I tried to contact customer service I’ve sent hundreds of emails and no response i don’t know where my order is

Reply from Doughnut Bags
Didnt got my shipment
Didnt got my shipment
No info regarding it
I was robed!!!!!
Preformed it on the 23.8.21
No answer in any platform- Facebook, Instagram, mails...

Reply from Doughnut Bags
There is no any information where is…
There is no any information where is our order! Kids are very unhappy 🙁

Reply from Doughnut Bags
Shoddy customer service
My bag has not even been shipped yet and it is approaching 3 weeks since I placed my order. I have been contacting their customer service but it is unbelievably slow and their guarantee of response in 2 business days is not true. I can’t speak on the quality of the bag itself but please do not buy from their site - if you check lower star reviews here as well as their Instagram comments you can see there are customer also complaining that they have not received orders & the customer service is not replying to them.
EDIT: It has now been more than 3 weeks and I received the wrong package. The Doughnut team has left all my messages on Instagram on read & my emails to the US team have been unanswered for more than a week and I can’t even get a refund. At least I received a reply from the UK team who could not help me.
EDIT #2: Changed rating as the UK team has actually been helpful. If you can please avoid ordering from USA site - use UK site or Amazon.

Reply from Doughnut Bags
Love it Everything perfect Cannot wait…
Love it Everything perfect Cannot wait to begin to use it 🙂
I love this bag!
I love this bag!
great size, loads of pockets and comes in beautiful colours.
Doughnut macaroon backpack
Amazing , has lots of space and very very good material.
I'm an high school student and it fits lots of stuff . I'd say it fits max 4 (A4) books and 2-4 (A4) notebooks with an 13 inch laptop and the front pocket might fit like an emergency kit and those kind of stuff
Backpack is fantastic quality and…
Backpack is fantastic quality and delivery was super fast.
Excellent customer service
I had some initial problems with my order from Doughnut, but after my email to complain they rectified the situation promptly and efficiently. Excellent customer service. And now that our order has arrived we are delighted with the quality of the product.
Absolutely love my new backpack
Absolutely love my new backpack, the material feels so much better than I expected! Had a lovely day at the beach with it and it fit 2 bottles of water, 2 hoodies and snacks!
Bag hasn't shipped. Company Ignored my email.
I purchased my bag on August 3rd. On their website they claim orders are shipped via Fedex within 2-3 days of ordering and will arrive within 5-7 days.
First, my order not been shipped via Fedex, it's being shipped via DSL for some reason, but we payed extra for EXPRESS shipping. We paid extra for it to arrive sooner just for our order to not get shipped to us multiple days after the promised shipping date? My mother (the one who placed the order) tried emailing the company after 4 days and got no reply. Now, 6 days later, I'm trying to reach out to them on both instagram and via my personal email (with the tracking number included). We're starting to worry that we've gotten scammed.
The bag I ordered now says it's sold out on their website and I'm worried that my order got lost in a pile or something and I'm not going to end up getting my bag.
I've heard great things about the bags and I'm sure i'f love mine if I could actually get it. Extremely disappointing. Classes begin in 3 days and I'm not going to have a bag.
---
UPDATE:
Our bag finally has a tracking number, but it's with *USPS* and we aren't receiving any updates on it. It's telling us that the status can't be retrieved and there might be an error. So their site claims to ship with Fedex, we paid for express shipping with DSL, and now we're getting it from USPS. I'm seriously thinking this could be a scam.
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ANOTHER UPDATE:
Got the bag. I love it so much. Raising my review to 3 stars because of the amazing quality of the bag. Only wish they had been clearer about tracking/shipping. I recommend ordering their bags from their shop on Amazon, not from the direct website (or from other sites like Jetpens.com) because their bags are amazing, but the shipping was an absolute nightmare to deal with.

Reply from Doughnut Bags
Customer friendly website
Customer friendly website, quick delivery, good quality product. Reason for four stars only because the product was shipped from outside of Switzerland and I had to pay tax and duties additionally to the purchase.
Environment friendly package
Nice package in biodegradable wrapper. All backpack “fragile” componentes were protected (leathers and metals).
Only good remarkable things about the unboxing. Thank you 🥰
Didn’t get what I ordered
Didn’t get what I ordered. Was promised a replacement next day delivery. Paid £60 for a bag I’ve not received and no refund as yet.
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