While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Sleep Well at Night! In today's world, uncertainty reigns. Dropdead Life Insurance provides exactly what you need to sleep well at night. They are highly responsive, inexpensive and one hundred pe... See more

Company replied

Rated 4 out of 5 stars

I had been thinking about life insurance for a while and I stumbled across Dropdead. The whole application process took less than 10 mins and the premiums were very competitive. I really liked that I... See more

Company replied

Rated 5 out of 5 stars

This was quite possibly the best impulse online purchase I've ever made. Less than fifteen minutes from mindlessly scrolling Facebook to having life insurance for the first time. Also, it's half the... See more

Company replied

Rated 5 out of 5 stars

Have been searching for an affordable life insurance policy for a while now. I came across Drop Dead Life Insurance and was skeptical at first, but the premium was just what I was looking for - it fit... See more

Company replied

Company details

  1. Term Life Insurance Provider Company

Written by the company

DROPDEAD LIFE INSURANCE INC., A LICENSED INSURANCE AGENCY IN ONTARIO AND THE INSURANCE COMPANY PROVIDING THE LIFE INSURANCE COVERAGE IS ASSUMPTION LIFE Dropdead Life Insurance Inc. (a licensed Life Insurance agency in Ontario License Number 37455M) and Assumption Life have teamed up to provide Canadians easily attainable and inexpensive life insurance. Assumption Life was founded in 1903, and has since grown to provide financial security for families across Canada. They are now one of the major mutual life insurance and financial services companies in Canada. In 2019, 6% of Assumption Life’s net profit was paid to the community, through direct financing and their human capital. Arts and culture, education, health and wellness are among the areas affected by our social responsibility program. 111 organizations and initiatives received a corporate donation or a sponsorship. 21 scholarships were awarded to exceptional individuals. Employees volunteered 400 hours outside of office hours and 560 hours of volunteer time during office hours.


Contact info

4.8

Excellent

TrustScore 5 out of 5

180 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Ridiculously easy application process

Ridiculously easy application process. Glad I didn't have to finagle an agent or broker. No need to cost compare as they are the lowest in Canada.

February 9, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Justen! Awesome your experience with us has been such a great one! Thank you for trusting dropdead with your term life insurance needs!

Advertisement
Rated 4 out of 5 stars

Fast and easy quotes and sign up

Fast and easy quotes and sign up. my only thing is that i have 5 children and could only add 4 with no spouse. which is fine however id like to include all of my children in my policy. I dont find it neccasary to add a spouse. Great rates, especially as a female smoker.

February 8, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Serena! We love surprising our customers with our low rates! No need to worry about leaving anybody out.....you can add as many beneficiaries as you want to your policy. The more the merrier! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Website was great and sign up process…

Website was great and sign up process was easy, but will find out more about the company and its service as we go forward. I didn't do a ton of research, but dropdead was recommended by a trusted source, so I went with it.

February 8, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Frances! Super to hear everything has been great so far! Thank you for trusting dropdead for your term life insurance needs!

Rated 5 out of 5 stars

Literally the best plus a lot of amazon…

Literally the best plus a lot of amazon love as a promotion gotta say hard to beat

February 6, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Nakisha! The best?!.....Aww thanks :) Thanks for trusting dropdead for your term life insurance needs!

Rated 5 out of 5 stars

Highly Recommend!!!!

Very easygoing and nice was very helpful and cheap too. Will stick to dropdead till death due us part lol

February 5, 2021
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Brandon! Lol.....hopefully that's many many years away. Thank you for trusting dropdead with your term life insurance needs!

Advertisement
Rated 5 out of 5 stars

Very easy to sign up

Very easy to sign up. They keep you updated regarding status of application during the process. Now it’s just up to me not to drop dead.

February 4, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Sheldon! Excellent to hear your experience with us has been super! Lol, don't go dropping dead on us....we need you to refer your friends and family ;) Thank you for trusting dropdead with your term life insurance needs!

Rated 4 out of 5 stars

VERY EASY SIGN UP PROCESS

VERY EASY SIGN UP PROCESS - LET JUST HOPE MY LOVED ONES GET PAID OUT ONE DAY :)

January 28, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Samantha! Awesome to hear you had a easy sign up process! Rest assured, your loved ones will definitely be paid :) Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Best price out there

Very happy with the quote I received and the fact that it took 10 min. to complete the application. Very straightforward and easy to understand. I also appreciate that I didn't have to worry about going back and forth with phone calls and questions.

January 26, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi James! We are happy that you are happy! Yes, we definitely don't want to bother our clients with unnecessary phone calls and annoyances. Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Unmatched in price, service and turnaround time

Have been searching for an affordable life insurance policy for a while now. I came across Drop Dead Life Insurance and was skeptical at first, but the premium was just what I was looking for - it fits my budget and meets my family's needs. Also, the customer service team was very helpful clarifying a few of my concerns. The best part, the whole process took about 10 minutes! DDLI is unmatched in my opinion.

January 26, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Grace! Excellent to hear you found a policy that fits your budget, and that our customer care team were able to assist you. Thank you for trusting dropdead with your term life insurance needs!

Advertisement
Rated 5 out of 5 stars

Life Insurance doesn't get any easier than this!

This was an incredibly simple application. No one to call, no one to reach back to you and back and forth with multiple documents. This is how insurance should be. You answer honestly and you get your rate for 20 years guaranteed!

January 25, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Tri! We have made life insurance as simple and hassle free as possible! Wonderful to hear you had such a good experience. Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Easy and fast

Signed up for insurance online in less than the time it would have taken me on hold with another company. Really easy and fast.

January 24, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Nina! We are happy to offer an online application process that is so quick and easy! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Very quick and easy to sign up for with…

Very quick and easy to sign up for with reasonable rates and good options.

January 20, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Daniel! We love to hear you found good options and affordable rates with us! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Shopped around and they are the best…

So quick and easy. I would highly recommend getting your term life insurance drone Dropdead Life Insurance.

January 20, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Tracy! Awesome to hear you had such a quick and easy application experience. Thank you for trusting dropdead with your term life insurance needs!

Advertisement
Rated 5 out of 5 stars

Easy and Affordable

The online application was so easy and fast. I’ve been wanting to get life insurance for myself after having my daughter but kept putting it off because I thought it would be a lot of work and cost too much. I was very surprised how easy and affordable this was.

January 19, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Christine! So glad to hear you were able to cross getting life insurance off your "to do" list! We love surprising Canadians with our affordable prices! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

I am very please with the company

I am very please with the company.
everything was simple and quick online
love it with the amount to pay is very affortable.

January 15, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Feline! Amazing to hear you had a simple, quick experience with dropdead. We live providing Canadians with the lowest prices! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

I had started looking for term life…

I had started looking for term life insurance to cover my mortgage as my previous insurance will be coming to and end looked at many companies but just did not feel right about them I stumbled across drop dead life insurance on facebook well I was not disappointed very easy process and no stress to deal with someone coming to your house and trying to give you more insurance than you need. Thanks for the help

January 15, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Kenny! That's awesome you found such a good fit with dropdead! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Simple

Simple. Easy. Covered. The application process didn't even take 10 mins. Very impressed.

January 11, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Adam! Fantastic to hear you had an impressive application experience! Thank you for trusting dropdead with your term life insurance needs.

Advertisement
Rated 5 out of 5 stars

Very easy to sign up for

Very easy to sign up for! Straightforward too. Informative FAQ, reasonable pricing.

January 5, 2021
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Mari! Wonderful to hear your application process was stellar! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

So Easy!

My girlfriend and I were first looking for life insurance after successfully purchasing our own home. We were going through steps necessary with another company, but found the whole situation confusing and frustrating. We seen an ad for Drop Dead insurance on Facebook, we looked into it and we were instantly on board! With a quote under 50$ a month and a few minutes of our time we sent in our application! With the help of a fantastic team member who went through the applications step by step and answered every question we had, the whole process was quick and simple and left us feeling at ease! Would definitely recommend to others!

December 23, 2020
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hi Lizzy! First of all, Congrats to you and your girlfriend on your new home! Super exciting!
Wonderful to hear you received all the help you needed and got a great price too! Thank you for trusting dropdead with your term life insurance needs!

Rated 5 out of 5 stars

Such an easy process!

When I began having to look for life insurance, I was not excited to say the least. I was prepared for a long, time-consuming process that would have me ripping my hair out and feeling like a suspect in interrogation. What I got was quite the opposite. The representatives were very helpful and even stayed on the phone with me as I did my entire application, answering every question I had along the way. They helped me to properly fill everything out, and we’re so pleasant and friendly. I will definitely be recommending them to everyone I know who’s looking for life insurance. Awesome company!

December 23, 2020
Unprompted review
Dropdead Life Insurance logo

Reply from Dropdead Life Insurance

Hey Tori! We pride ourselves on stellar customer care and we are so pleased to hear you received all the help you needed! Suspect in interrogation... lol. Thank you for trusting dropdead with your term life insurance needs!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look