Dulux Reviews 

1,859
TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 241 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness and professional approach, often going above and beyond to assist with inquiries and issues. Many people highlight the excellent customer service, noting prompt responses and efficient resolution of problems. Reviewers frequently mention feeling understood and well-supported throughout their interactions. However, some customers also noted issues with product quality and performance. Many experienced poor coverage, requiring multiple coats, and found colors did not match the charts. Other quality concerns included dried paint splotches and drips in the product.

What people talk about most

Product

Users describe ambiguous interactions with product, with some customers praising the quality and coverage of... See more

Customer service

Consumers consistently report positive experiences with customer service, highlighting the helpfulness and... See more

Staff

Clients share positive opinions on staff, with many reviewers praising their helpfulness, professionalism,... See more

Quality

Reviewers highlight ambiguous aspects of quality, with some customers praising the paint for its beautiful... See more

Response time

People report positive experiences with response times, with many customers highlighting the speed and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a can of Dulux paint which didn't meet my expectations so I called Dulux and spoke Genevieve, a very kind and helpful technical advisor. Genevieve took time to listen to my issues, she didn'... See more

Company replied

Rated 5 out of 5 stars

Reached out as a projective I’ve been trying to do for months stalled as I just couldn’t find the perfect matches. Henna went over and above helping me find the most perfect pastel rainbow shades for... See more

Company replied

Rated 5 out of 5 stars

Great team working there. Sorted out our problems with patience and a smile, None of that miserable 'why are you worrying me' attitude found elsewhere. Also, having had a look around at the Perth st... See more

Company replied

Rated 5 out of 5 stars

I contacted Dulux as I needed advice on Cuprinol Shades paint. Neve was exceptionally helpful, giving me knowledgeable advice. I was offered a voucher for replacement of the paint even though the pai... See more

Company replied


Company details

  1. Paint Manufacturer

Written by the company

We want to help you gain confidence in colour, and inspire you to create your own beautiful living space. You are at the heart of what we do, and Dulux is here to support you at every step of the decorating process. Whether it be product or colour advice, our expert team is on hand to give you the guidance you need. Our aim is to respond to all contacts within 24 hours, answer telephone calls within 4 rings and answer live chats within 1 minute. No matter how big or small the project, Dulux can help you transform your home.


Contact info

4.1

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.1

All reviews

(1,859)

237 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick and accurate

As usual, I got a fast and accurate response

May 9, 2026
Dulux logo

Reply from Dulux

We're happy to hear that you consistently get quick, correct help. Thanks for your feedback. Helen.

Rated 5 out of 5 stars

Really helpful and was able to answer…

Really helpful and was able to answer all my questions. Customer service is excellent. They spent a lot of time helping me decide what colour to choose and what colours went well together.

May 8, 2026
Unprompted review
Dulux logo

Reply from Dulux

Thank you for your feedback. We love hearing from our customers about the service they have received and experiences they have had using our products. Your feedback will be shared with our wider team.

If you do have any other queries or feedback now or in the future, please do let us know. Have a lovely day!

Aneliese.

Rated 3 out of 5 stars

I bought the (pink) drying to white…

Update:- seeing the finish from the paint is excellent so that's why ihave upgraded my post, just need to be patient with the consistency...I bought the (pink) drying to white ceiling emulsion, very pink when i opened the tin stirred til white, but very runny awful on the brush dripped everywhere, I did have coversheets but all over the show. Tbh would I buy it again probably not could not see the pink difference only noticed bits I had missed through the sun on the ceiling.

May 7, 2026
Unprompted review
Dulux logo

Reply from Dulux

Thank you for the feedback!

While water based paints can be thin, if its very runny or like water then we would be happy to investigate this for you. If you could please email us the can barcode, batch code and photos to: duluxvirtual@akzonobel.com

We have created a case for you under reference 3829325 so please include this in the summary line. Please give us a call on 0333 222 7070 if you wish to discuss.

Rated 5 out of 5 stars

I had a problem with a tin of ducksback…

I had a problem with a tin of ducksback where the final colour was not as indicated. I contacted Cuprinol via a chat and was very impressed with not only how easy it was to contact someone but how the person concerned dealt with my problem quickly and efficiently resulting in me receiving a voucher for a replacement tin.

April 30, 2026
Dulux logo

Reply from Dulux

We're happy to hear that our team was able to sort this out for you! We appreciate you taking the time to share your positive experience. Thanks Helen.

Rated 2 out of 5 stars

2 coats is not enough

Recently bought some easycare Fine Cream Matt emulsion to decorate a small bedroom. Was painting over a stone colour but 3 coats in and looking like it’ll need a 4th. The paint is so thin. I appreciate that paint has changed for environmental purposes but 2 coats definitely not enough.

May 2, 2026
Unprompted review
Dulux logo

Reply from Dulux

I'm sorry to hear about your experience with the Dulux Matt emulsion.
 
This isn't something we expect of our products so we would be happy to investigate it for you. If you could please email us the can barcode, batch code and photos to: duluxvirtual@akzonobel.com
 
We have created a case for you under reference 3822437 so please include this in the summary line. Please give us a call on 0333 222 7070 if you wish to discuss.

Thanks Laura

Rated 5 out of 5 stars

THIS is how you do customer service...

When I fell foul of a REALLY unpleasant online paint retailer, regarding a Dulux purchase, I decided to go straight to the company and even though my purchase contract was not with them directly, Nav (my contact) went way beyond the call of duty to put things right. Professional, pro-active, polite, respectful and really, really efficient, this is how customer service should be done. A fantastic and hugely stress-reducing experience. Top marks!

April 28, 2026
Unprompted review
Dulux logo

Reply from Dulux

Hi Steve, thank you for your feedback. We love hearing from our customers about the service they have received and experiences they have had using our products. Your feedback will be shared with our wider team.
If you do have any other queries or feedback now or in the future, please do let us know. Have a lovely day! Aneliese.

Rated 5 out of 5 stars

contact with dulux decorator centre

could not source the dulux paint I needed most retailers showing no stock but the answer I got from dulux was extremely helpful, surprisingly however I had meanwhile located it at Argos which delivered it free form wickes who had said they had none. Good price too

April 9, 2026
Dulux logo

Reply from Dulux

Hi There, thanks for taking the time to leave a review - we are glad this hasn't delayed yr decorating project! Helen.

Rated 5 out of 5 stars

Paint peeling problem

I had been having a problem with paint peeling from my stair handrail but after speaking to Buddy in the technical information department he was most helpful in advising me of the correct painting procedure which i should use and which i am now adopting.
I would also like to comment on how quickly my phone call was answered.

April 19, 2026
Dulux logo

Reply from Dulux

Hi There, We're happy to hear that the technical information was helpful in advising you on the correct painting procedure. Please do come back with any further questions! Helen.

Rated 5 out of 5 stars

Henna

Henna , was absolutely amazing helping me to find the product have been searching for, after a long time of searching. Thanks

April 21, 2026
Unprompted review
Dulux logo

Reply from Dulux

So glad our colleague was able to help, we'll pass on the great feedback!

Rated 5 out of 5 stars

Dulux Village Maze walls and ceilings. Buy with confidence.

I chose Village Maze by Dulux walls and ceilings range. How well the end result is will depend on prep work, tools and painting skill. I am a perfectionist so there was a lot riding on this particular paint. I was going to choose the Diamond range at £70 a tin but convinced myself it was OK to buy cheaper and do a good job. A 5L tin was pleasantly priced at only £25 in B&M compared to £36 in BnQ. My dull, drab hallway is now complete. The paint left no lines, bumps, patches. I touched up small areas the day after. I have zero regrets not paying £45 more for Dulux Diamond. Please buy with confidence. But invest in quality tools.

April 11, 2026
Unprompted review
Dulux logo

Reply from Dulux

Thank you for your kind words and for being one of our loyal customers. All the best with your future decorating, remember we are here for all your decorating needs. Aneliese.

Rated 1 out of 5 stars

Say NO to using animals in adverts.

Dulux should not be using a puppy, or any dog, in their adverts. They're encouraging people to go out and get one because they look 'cute.' There are hundreds of dogs being rescued because of cruelty and neglect.
People don't realise that dogs need care, love and undivided attention. Food, a warm home and a vet all need to be provided by owners'. A Dog gives its owner much pleasure and devotion and asks for very little in return. Animals of any type, or breed, need these conditions. So, to all Companies who use, or are thinking of using animals in their advertisements, I say: "You need to think before you act. Think of the harm and distress you could be inflicting on a defencless animal. I am now looking after my third rescued dog. He's happy, as am I having him.

April 11, 2026
Unprompted review
Dulux logo

Reply from Dulux

Hi Bridget, thank you for your comment and rest assured we take your feedback very seriously. We strongly believe responsible dog ownership should always come first and encourage anyone considering a dog to do their research and understand the commitment involved. The Dulux Dog has long been part of our brand heritage and much loved by generations, and our focus has always been on celebrating the positive role dogs play in our lives. That's why, for over 40 years we have supported the Old English Sheepdog Rescue & Welfare charity, helping to raise funds that provide shelter, care, medical treatment and loving homes for Old English Sheepdogs in need.

We hope this helps provide some reassurance to you and thank you again for getting in touch.

Let us know if you need any further support. Helen.

Rated 5 out of 5 stars

Dulux customer service

I raised an issue earlier this week about one of their products and their customer service has been amazing. I am completely satisfied with the outcome and would definitely recommend them.

April 10, 2026
Unprompted review
Dulux logo

Reply from Dulux

Hi Peter, glad to hear we could help here. We appreciate your recommendation and are grateful for your feedback. Helen.

Rated 2 out of 5 stars

Colour problem

Exterior wood paint gave good coverage and was easy to apply, but the colour was very disappointing. Shown as dark green on the tin and the web-site but actually a bright pea-green colour when applied. Why can't Dulux get this right?

April 8, 2026
Unprompted review
Dulux logo

Reply from Dulux

Hello Chas, we appreciate your feedback on the paint's coverage and application. We're sorry the colour didn't match expectations based on the tin and website. I am happy to investigate this for you, please can you email in the can details and include your reference number TAC 3790019 to:

duluxcustomerservices@akzonobel.com

Many thanks, Caroline

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look