Ember Reviews 

220
•
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 168 reviews, reviewers had a great experience with this company. Customers frequently mention that the drivers are extremely friendly, helpful, and courteous throughout the journeys. Travelers also find the online booking system to be exceptionally smooth, very easy to use, and convenient for planning trips. However, some people mentioned that the local buses were frequently late or experienced unexpected timetable delays during their travels. A few other people also felt that certain staff members could be unhelpful or display poor customer service. Passengers noted that these occasional issues caused major inconveniences when trying to reach their destinations on schedule.

What people talk about most

Service

Reviewers mention mixed feedback about service, with many customers praising the punctual coaches, friendly... See more

Staff

People report positive experiences with staff, frequently highlighting friendly, welcoming, and polite... See more

Location

Customers had ambiguous experiences with location, noting convenient stops in places like Perth and Montrose... See more

Delivery service

Clients share ambiguous opinions on delivery service, with some reviewers praising the easy booking process,... See more

Booking process

Customers consistently note ambiguous experiences with booking process, as many reviewers highlight that the... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Excellent from Fort William to Edinburgh. Scottish winter. But going going down, more than a bit chilly. TBH, rather cold. Back up, -- fkn freezing. No heat under the seats. Seriously cold from bus fr... See more

Rated 5 out of 5 stars

Sammy is a fantastic driver and very friendly, greeting a lot of the passengers by name. He made our journey from Fort William to Inverness so pleasurable. The bus was comfy and it was free for us s... See more

Rated 5 out of 5 stars

I used the Glasgow to Edinburgh Airport service and have nothing but positive things to say about the buses, drivers and reliability of service. The drivers were friendly, helpful and extremely co... See more

Rated 5 out of 5 stars

We have used the Ember service a few times and really appreciate their modern electric coaches. Well Sunday just gone the children used the service to get to their piano lessons. Unfortunately o... See more


Company details

  1. Bus and Coach Company
  2. also in
  3. Bus Company
  4. Taxi Service
  5. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.0

Great

TrustScore 4 out of 5

220 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 23% of negative reviews

Typically replies within 2 weeks

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4.0

All reviews

(220)

159 reviews in the last 12 months

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Rated 5 out of 5 stars

What a smooth and comfortable journey

What a smooth and comfortable journey, the ease of booking and great connections for onward trips is brilliant, I booked from east to west coast Scotland there was one change but it went smoothly and seamlessly with perfect connection and no hanging about, we definitely use ember again 👌

November 9, 2026
Unprompted review
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Rated 4 out of 5 stars

Great service friendly staff

Great service friendly staff, nice busses. Only one bad thing the seats are too narrow and tight. And I am not a big framed person. I was only able to get a seat beside a large woman and was squeezed in. Not comfortable and embarrassing with a person you don’t know

November 8, 2026
Unprompted review
Rated 5 out of 5 stars

best experience on a coach i’ve ever had

sometimes i look at my phone and forget i’m on a bus, and then i look up for a second and get mesmerised at the view.

their newer bus models have: wall chargers, usbc, usb, curtains, reclinable chairs, side spacing, adjustable headrests & insane leg room, a 6’4 person could sit comfortably.

drivers are extremely friendly, and even if it is slower than other services, it is well worth it for the experience, i’ve ridden ember over 112 hours & 38 times (i’m on one right now), between mid 2026 & late 2026. sometimes i even exclusively ride it just for the experience.

10/10, would and have recommended it to most people

oh and also, for price comparison:

stagecoach: aberdeen to ballater, ≈£20 (varies in price)
ember: £7.50 (fixed price)

November 6, 2026
Unprompted review
Rated 5 out of 5 stars

I have used Ember a couple of times

I have used Ember a couple of times to Edinburgh. Great service, always clean and warm. Booking is super simple and you can change your booking up to 15 minutes before you are due to board.

August 5, 2026
Unprompted review
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Rated 5 out of 5 stars

Edinburgh airport to East Calder 1041am…

Edinburgh airport to East Calder 1041am E19
Changed my ticket to an earlier bus, so easy to change. Bus was on time and the driver was brilliant with an excellent manner and friendly invite onto the bus.
Class service

November 1, 2026
Unprompted review
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Rated 3 out of 5 stars

I love using the ember busses and it’s…

I love using the ember busses and it’s sad that I can’t put a 5star review
From the website to the experience being on the bus travelling all round is great the one thing that’s took me down to 3stars
Is im finding the bus journeys far to hot as the heating is always on full pelt this leads to a sore head and ending up all sweaty before I reach where iam going
I would understand if it was cold outside or freezing in the morning but being on a bus for 3+ hours with a unnecessary heat belting down on you it’s made it not comfortable
Hopefully the drivers can see this and maby keep the temperature cool

October 18, 2026
Unprompted review
Rated 5 out of 5 stars

Lost luggage

We have used the Ember service a few times and really appreciate their modern electric coaches. Well Sunday just gone the children used the service to get to their piano lessons. Unfortunately on the return journey someone forgot their music books in the back of the coach.

When we realised what had happened we emailed Ember and informed them what had happened. The member of staff who handled our query was very helpful. She said she would look into it.

A couple hours later (this was on a Sunday) she emailed back stating that they had found the music books and arranged for them to be posted back to our home address.

In my opinion the Ember staff have been very polite and very accommodating.

October 18, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic experience

Myself and my friend were on the E17 from St Madoes to Perth 20/10/26 23:27 and the service from the driver Bradley was fantastic. He was very chatty and polite and extremely helpful with giving us directions to our next bus. Thank you Bradley! ⭐️⭐️⭐️⭐️⭐️

October 20, 2026
Unprompted review
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Rated 5 out of 5 stars

E20 route is fantastic

The new E20 route from Edinburgh airport to Glasgow is fantastic. Myself and my husband have used this route to the airport from Chapelhall and into Glasgow multiple times and each time its been reliable on time. Its a huge boost to the chapelhall area for airport and commuter passengers. Well done Ember

October 17, 2026
Unprompted review
Rated 1 out of 5 stars

Took the ember bus from Fortwilliam to…Inverness

Took the ember bus from Fortwilliam to inverness which arrives just at similar time Inverness to Ullapool leaves this concerned me so asked the driver in Fortwilliam
Nice guy helpful
He phoned his office and informed them there were people on his bus for the connection on arrival at Inverness the Ullapool bus was pulling out so he quickly phoned his office to stop it
The bus did not stop
I then ran and hailed a taxi to catch the next stops
As the bus goes to Dingwall and strathpeffer before continuing I paid the taxi to take me to contin stopped at said bus stop paid taxi driver as bus came along street I stood on kerb waving frantically and at 20 mph he just looked and kept driving
I stood in disbelief
So called taxi to come back
We went up to garve again he didn’t stop so we went altguish inn again he wouldn’t stop
So we tailed him all the way to Ullapool him not stopping
So on arrival paid taxi driver great guy £140
The walked. Over to the bus when passengers were off asked driver and another really ignorant guy with ember jacket on
Why they never waited
They said they hadn’t been notified by office
So I told them I had taxi take me to other stops and I was waving them at their stops but they ignored me
I quote the driver said oh was that you
I said yes
He said he had no one to pick up on those stops but I did see you
The other ignorant guy said your ticket was from Inverness not these places so we didn’t have to stop for you
I was in disbelief
I told them it had cost me £140 he shrugged and I quote said take it up with customer services
Which I did and they told me these buses arrive and leave similar times if you miss it you can get the next one which was next morning
I told them about taxi and stops and they say my ticket was from Inverness not these stops so driver didn’t need to stop
Shocking disgusting will take this much further this is what our taxes subsidies a shocking service and attitude
Omg

October 16, 2026
Unprompted review
Rated 1 out of 5 stars

A disgrace

Bus was comfortable with plenty of leg room.
Arriving at bus the driver was sitting in driving seat, so I put my case in the hold. Arrived at Glasgow and was one of the last to get off. Driver did not get out his seat. There were children and adults, including myself, who had to crawl into the hold to retrieve our bags. Unbelievable!!
The driver DID NOT move. I did have return journey booked with them, but have changed to megabus, at least they are helpful.

October 13, 2026
Unprompted review
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Rated 1 out of 5 stars

Very Disappointing Experience

Very Disappointing Experience – Missed My Flight Due to Ember’s Delay
On the night of 13–14 October 2026, I travelled from Elgin to Inverness with Ember, with a connecting Ember bus from Inverness to Edinburgh Airport. Both journeys were booked under a single booking.
My itinerary allowed approximately 27 minutes to transfer in Inverness. However, the bus from Elgin arrived around one hour late, causing me to miss my connecting bus and, ultimately, my flight.
My flight and hotel were booked together through Jet2holidays, and I had paid £1,260 for the holiday package. As a direct result of missing my flight, I had to purchase another flight departing from a different location, costing me an additional £134.18.
This experience caused me considerable stress, inconvenience and unexpected financial loss. I relied on Ember’s timetable when planning my journey, and the significant delay completely disrupted my travel arrangements.
I understand that delays can happen, but missing a flight because of a delayed bus is a serious matter, particularly when both bus journeys are booked together. I am extremely disappointed with this experience and the financial consequences it has caused me.
I expect Ember to investigate this incident, take responsibility for the disruption, and provide a fair resolution, including reimbursement of my £134.18 replacement flight expense.
I would appreciate a response from Ember explaining how this situation will be resolved. I hope the company takes this complaint seriously and improves its service reliability and support for affected passengers.
Based on my experience, I would advise other passengers travelling to catch a flight to be aware of the potential consequences of significant delays.

October 14, 2026
Unprompted review
Rated 5 out of 5 stars

I was away too miss the 17 too Perth in…

I was away too miss the 17 too Perth in the city center at selester Gardens then this male he was a lovely guy he was waiting on me and my pals too come and he is being so safe he deserves too be paid triple off his money and his pay check should be outstanding big up ashlaigh muir and big up the buss driver

October 13, 2026
Unprompted review
Rated 5 out of 5 stars

the bus driver of 17 ember perth is a good man

the bus driver of 17 ember perth that was in dundee city centre at around 2:55 is the hottest man alive he deserves the best life hes a really great guy he deserves a pay rise hes amazing driver very safe i dont know how but he gives a really good vibe off🫵🫶🏻

October 13, 2026
Unprompted review

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