Ember Reviews 

153
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Looking at 50 reviews, reviewers had a great experience with this company. Customers consistently praise the drivers for their friendliness, helpfulness, and professional approach, making journeys enjoyable. The online booking system is highlighted as super easy, convenient, and seamless, often without booking fees. Overall service is described as excellent, reliable, and efficient, with buses noted for being clean, spacious, and comfortable. However, some customers also noted issues with punctuality, experiencing delays or even cancellations on their journeys. A few people also felt that certain drivers were unfriendly, unhelpful, or exhibited concerning driving behaviors. Additionally, some reviewers mentioned problems with bus stop locations, such as drivers not stopping or routes having too many stops.

What people talk about most

Service

Users describe ambiguous interactions with service, with many praising it as outstanding, superb, and... See more

Staff

People report positive experiences with staff, with many reviewers praising the drivers as incredibly... See more

Location

Reviewers highlight ambiguous aspects of location, with many appreciating the direct routes and convenient... See more

Delivery service

Customers had ambiguous experiences with delivery service, with some praising the drivers for their... See more

Booking process

Clients share ambiguous opinions on the booking process, with many praising the ease and convenience of the... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I took the bus from Aberdeen City Centre to Edinburgh Airport and vice versa. No complaints about the bus, the price, the communication and the driver. All good. However I had to get off at Aberdeen... See more

Rated 5 out of 5 stars

They set example how to deliver bus service. Friendly drivers, 5star customer service, non problems retrieving items left in the bus. Buses are well maintained and electric, with wifi and usb sockets... See more

Rated 5 out of 5 stars

Amazing coach service that is actually reliable and runs like a dream. Friendly drivers, comfortable and clean on board. Very reasonable prices compared to Stagecoach or trains when travelling long... See more

Rated 5 out of 5 stars

First coach journey for years, from Edinburgh (Corstorphine) to Perth, and it was a joy from booking online (so simple) to the journey itself (friendly driver, good seats, easy-to-connect-to wifi). T... See more


Company details

  1. Bus and Coach Company
  2. Bus Company
  3. Taxi Service
  4. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.0

Great

TrustScore 4 out of 5

153 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 37% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.0

All reviews

(153)

123 reviews in the last 12 months

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Rated 1 out of 5 stars

Absolutely fed up of the Ember drivers…

Absolutely fed up of the Ember drivers on the road they seem to think they own the roads, broad day light running around with fog lights on, hard up the arse of cars in front, flashing full beam at people driving the speed limit, speeding in the towns when its sign posted 20mph. Many complaints to there office and nothing gets done about it.

June 1, 2026
Unprompted review
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Rated 4 out of 5 stars

Day return Inverness to Aberdeen

We took a day return Inverness to Aberdeen both drivers AM (?) and PM (Kevin) were courteous and helpful .Both were prompt although the PM was held up by a dysfunctional gate at Aberdeen airport, which Kevin explained to everyone and kept us updated of progress.
Only niggle of AM was an older coach and toilet made rear of bus smell .
Would definetily use again. Good work

June 2, 2026
Unprompted review
Rated 2 out of 5 stars

Have been loving Ember BUT

Have been loving Ember! Clean buses, good connections, great price, wi fi + charging. But the driver from Oban to Glasgow on the 11am May 29th bus was distracted and almost crashed twice. Lots of hard breaking, once going off the road (I’m assuming to avoid a collision), and again in the lot in Glasgow when he failed to look to the left and pulled out in front of another bus.

May 29, 2026
Unprompted review
Rated 5 out of 5 stars

Very welcoming driver

Very welcoming driver, much more comfortable seating vs competitors, and greater flexibility with ticketing and the app. Used them for the return leg of a journey after using Flixbus for the onward route.... I gave them a 1 star and this company 5 stars. Difference was stark.

May 30, 2026
Unprompted review
Rated 5 out of 5 stars

Very well organized

Very well organized. Included live tracking and license plate number to make sure you get on the right bus. Comfortable seats.

May 28, 2026
Unprompted review
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Rated 5 out of 5 stars

This company have revolutionised bus…l

This company have revolutionised bus travel in the Scottish Highlands. Comfortable, easy to book, cheap (currently £2 single within Highlands), friendly drivers, regular (including nights), go to more places (including Braemar), easy to get a bike on, easy to see from online map where the bus is. And quiet and electric.
Well done Ember.

May 29, 2026
Unprompted review
Rated 1 out of 5 stars

I honestly can't remember a time where…

I honestly can't remember a time where I made my connecting bus due to the terrible service ember have been providing. I can't remember the last time my bus actually ran on time and considering I use the buses extremely regularly it's shocking that I can't get from A to B without a 20 + minute delay every single time. This delay means I miss my connecting bus and some buses have 2 hours between them, rendering my journey useless!!!!

May 28, 2026
Unprompted review
Rated 1 out of 5 stars

Bus was late

Bus was late, miserable, unhelpful driver. Couldn’t get on because machine was broken. I honestly can not understand how they’ve been allowed to run this service

May 27, 2026
Unprompted review
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Rated 5 out of 5 stars

A few companies and I struggled to find…

A few companies and I struggled to find the right colour for our boat, the Pied Piper 1970 Birchwood 33
Ember to one look and said what it was, I was amazed
I was impressed with the proficiency of this company
Don't waste time, get it done properly

May 25, 2026
Unprompted review
Rated 3 out of 5 stars

23 May 2026

23 May 2026. 1.25 from Airport to Aberdeen. Sorry Ember I used to like your service as I travel quite often from the Airport to Kinross and vice versa, but since you cut almost in half the number of buses going through the airport it’s been a nightmare with buses regularly badly delayed delayed. When I purchased the ticket the bus was already delayed by 15 minutes which became almost 50 when the bus left the airport. I understand fewer buses mean fuller buses and higher profit but you need to adjust the timetable to cater for lots of people getting on and off. P.s. just added one star because you refunded the cost of the ticket. However I would prefer to pay for a better service. One piece of advice: go back to the old schedule.

May 23, 2026
Unprompted review
Rated 5 out of 5 stars

On time, communicative, clean

If they don't turn up, they tell you in advance of delay, tracking is excellent and accessible, and refunds immediate. That they can take bikes underneath is really handy for the Highland region where no other public transport available. I like their proactivity and buses are clean and pleasant. All running well and generally on time, a pleasant change from Stagecoach who couldn't organize a piss up in a brewery.

May 18, 2026
Unprompted review
Ember logo

Reply from Ember

Thanks Shona - hope you enjoy many more Ember journeys to come

Rated 1 out of 5 stars

Very rude, grumpy driver that did not seem compassionate at all despite promises in Ember's FAQs of considerate drivers.

Driver was downright miserable and unfriendly on the E9 18/05/26 service to Inverness at 13:22. Was unhelpful and unwilling to help me scan the pass merely muttering grumpily "invalid pass" and then when I got the correct scan he just waved me on looking angry at me for getting on.

Not asking for much just a bit of courtesy and politeness which was sorely lacking in this driver.

May 18, 2026
Unprompted review
Ember logo

Reply from Ember

Hi there - we're sorry to hear of this, and it's certainly not the standard we hold ourselves to. If you could email ride@ember.to with some more details, we will look into it further and reimburse your fare for this trip. Our driving team usually get very positive reviews, and where necessary we'll look into some refresher training to make sure this is consistent right across Scotland.

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Rated 2 out of 5 stars

Standards are Slipping

Went on a bus today from Forfar to Dundee. An elderly couple with sticks were in front of us. The front seat double seats were occupied by a woman, looked able bodied, and her bag and the a guy training the driver. None of whom gave up their seats !

May 5, 2026
Unprompted review
Ember logo

Reply from Ember

Hi there - we're sorry to hear of this issue. Not all disabilities are visible, of course, but our driver and trainer certainly should have found space in the front row for these passengers if they had needed it. If you could email more details to ride@ember.to we can look into this in more detail and follow up as needed.

Rated 2 out of 5 stars

going downhill by adding far too many…

going downhill by adding far too many stops on the route. why on earth does it need to stop in kintore? also why blackburn?surely its well enough connected. stop adding so many stops! it used to be 2.5 hours now its 3 plus. this bus was due in at 17.10 it is 17.35 at time of writing this and i have hardly any time as it is for the 7.50 to Alicante now im going to be rushing. stop adding pointless stops!!

May 5, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Mr Bain - these stops have always been on this route and the trip times have always been a similar length. Ember runs a demand responsive service, meaning we only call into a stop where someone is booked to get on or off. This allows us to run more efficiently and save wasted time, and probably explains why you may not have stopped in Kintore or Blackburn when on previous E7 trips.

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Rated 5 out of 5 stars

Great bus service.

Perfect choice of locations in Montrose to board the bus to Dundee. Dropped off at Slessor Gardens and the driver was very helpful in explaining where we would get the return bus.
Both buses were on time. They are comfortable, modern and spotlessly clean...my ' no bus' husband, is now converted. Well done Ember.

May 4, 2026
Unprompted review
Rated 1 out of 5 stars

Lack of Safety and No Intervention from Driver

I usually have a good experience with this bus service, but this time the journey was awful. A group of drunk men got on the bus and were shouting loudly the entire time. They were kicking and shaking the seats, teasing my dog, and being rude to passengers who asked them to behave more quietly. They made it impossible to travel in peace.

What made it even worse is that the driver did not intervene or say anything to them at all. It felt unsafe and very uncomfortable. I really hope the company takes this seriously, because this kind of behaviour should not be ignored.

May 3, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Yelyzaveta - we're sorry to hear of this experience. Our conditions of carriage do have certain restrictions in place, and we explicitly state 'Having an alcoholic drink onboard is ok but being drunk is not.'

Unfortunately, it's not always easy for the driver to judge based on a quick interaction when the passenger is checking in. If you could email some more details to ride@ember.to we'd like to look into this particular example, and see if there's more we can do to prevent this in future.

We love having dogs on board, and other passengers teasing them is totally unacceptable. If we can identify the passengers in question, we will follow up directly. We hope to see both you and your dog on board again at a much calmer time, and we're confident you'll enjoy that journey. If you email ride@ember.to with details, we'll get some compensatory credit added to your account so that your next trips are on us.

Rated 2 out of 5 stars

Unreliable service and nightmare conditions

I booked a return bus service from Aberdeen to Edinburgh airport. Both legs of the journey were in the early hours of the morning. For both trips the bus was full of severely inebriated passengers that were causing chaos including throwing up on board. On the way back the bus was 50 minutes late which is very bad for any airport transfer but to make matters worse it was FULL of drunk young people shouting, blasting music and being antisocial etc and someone kept constantly throwing up, the bus REEKED of vomit and was an absolute nightmare to be in for the 3.5 hours back, especially since there's no windows to open to air it out. The driver just ignored it all and kept going. Please stop drunk people from boarding at the first instance because it's unsafe for the rest of us!. Unfortunately won't be using again due to unreliability and horrendous conditions.

May 3, 2026
Unprompted review
Ember logo

Reply from Ember

Hi there - we're sorry to hear of this experience. Our conditions of carriage do have certain restrictions in place, and we explicitly state 'Having an alcoholic drink onboard is ok but being drunk is not.'

Unfortunately, it's not always easy for the driver to judge based on a quick interaction when the passenger is checking in. Your experience came on a bank holiday weekend, which is when Scotland's roads are at their busiest for Ember and all other operators, and is often also when people have slightly over-indulged. We don't present that as an excuse - these things should not happen - but we do believe that this is not at all typical of an Ember journey. We hope to see you on board again at a much calmer time, and we're confident you'll enjoy that journey. If you email ride@ember.to with details, we'll get some compensatory credit added to your account so that your next trips are on us.

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