FiftyUp Reviews 1,029

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, patience, and extensive knowledge, making interactions pleasant and informative. The customer service is frequently highlighted as exceptional, with many people appreciating the clear explanations and personalized approach. People also found the overall service to be excellent, noting the efficiency and ease of the process, often leading to quick approvals. Reviewers were particularly impressed with the affordable pricing and the smooth user experience. However, some customers also noted that they felt rushed or that agents were primarily focused on making a sale, and a few reviewers mentioned feeling pressured to commit to a purchase when they were only seeking a quote.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers highlighted the helpfulness and... See more

Service

Customers consistently note positive experiences with service. Many reviewers praise the helpfulness and... See more

User experience

Users describe positive interactions with the overall experience. Many customers found the process easy,... See more

Price

Clients share positive opinions on price. Many reviewers highlight the good pricing, great rates, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

When we called we did not have a long wait time which was really good. We found the salesperson was very helpful in answering all our questions and helped us choose the right policy to fit our needs... See more

Company replied

Rated 5 out of 5 stars

Hello 😄 The agent that called me was Sherry (Mahdiye). She was extremely patient, explained things clearly, knew the services Fiftyup offers and had a nice bedside manner. Often, agents are either un... See more

Company replied

Rated 5 out of 5 stars

My experience was made great by the person who reached out to me after I filled out the form online. She was very personable and I felt good to be talking to her. She was very knowledgable and for the... See more

Company replied

Rated 5 out of 5 stars

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the p... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Funeral Insurance Company
  3. Insurance Company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

1K reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Benejamin was great and was very…

Benejamin was great and was very friendly and walked me throw everything..

April 10, 2026
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Reply from FiftyUp

Thank you for the kind words, Michelle—we’ll pass along to Benjamin how great they were, especially their friendly approach and thorough walkthrough.

Rated 5 out of 5 stars

Tony was polite

Tony was polite, very helpful and made sure that I understood everything he was saying to me on the policy that I was looking at. I’m sure other customers will have as much pleasure talking to someone who made them relaxed and help them understand everything that they were doing with it with them

April 10, 2026
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Reply from FiftyUp

Thank you for the wonderful feedback, Bonny—we’ll ensure Tony hears how polite, helpful, and reassuring they were in making sure you fully understood the policy. It’s great to know they helped you feel relaxed and confident, and we’re sure other customers will appreciate the same experience.

Rated 5 out of 5 stars

He was a very hospitable person

He was a very hospitable person, answering all my questions, assisting me to decide the policy i choose, and definitely has a new friend as well.

April 10, 2026
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Reply from FiftyUp

Thank you for the wonderful feedback, Paul—we’re glad the representative was so hospitable, answered all your questions, helped you choose the right policy, and even made a new friend in the process.

Rated 5 out of 5 stars

The agent was very friendly and very knowlegeable…

The agent was very friendly and knowlegable. He made me feelvery at ease and made sure I understood all the information.

April 10, 2026
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Reply from FiftyUp

Dear Louise! We appreciate hearing how friendly and knowledgeable the agent was in making you feel at ease and ensuring everything was clear. Your feedback helps us keep delivering great service!

Rated 5 out of 5 stars

They were really nice to me and I am happy with what I got from u guys

I am happy with what I got becasus I been trying for years that I found life insurance and what I was looking for

April 7, 2026
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Reply from FiftyUp

Dear Jessica! We're thrilled to hear you're finally happy with the life insurance you found after years of searching—it means a lot that we could deliver what you were looking for! Thank you for choosing us.

Rated 5 out of 5 stars

Daashiel was absolutely amazing

Daashiel was absolutely amazing. She was so helpful, so patient just amazing. I would highly recommend anyone getting insurance with her andherdefinitely dashile. As the person who does it over the pho ne with you, she was amazing. I just love her.

April 10, 2026
Unprompted review
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Reply from FiftyUp

Great news, Terri! We are delighted to receive positive feedback and very happy to have offered you such outstanding service. It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback, and we will let Daashiel know.

Rated 5 out of 5 stars

Cassius was very professional in…

Cassius was very professional in answering any of my concerns

April 9, 2026
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Reply from FiftyUp

Hi Tammy! Thank you for taking the time to leave feedback for Cassius. I'm glad to hear the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

Firstly its the first time I've ever…

Firstly its the first time I've ever started life insurance, this process was easy and understanding, the agent was respectful regarding my needs . Explained everything that I needed to know. Thank you Jamie Robert Mayden Aldergrove BC CANADA 🇨🇦 V4W 3M3

April 9, 2026
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Reply from FiftyUp

Hello Jamie! Thanks for the lovely feedback - that is fantastic to hear! We would love to use your comments as a customer testimonial; please advise us if this is alright with you.

Rated 5 out of 5 stars

The representative Daniel that I spoke…

The representative Daniel that I spoke with was knowledgeable, pleasant and answered all my questions.I was truly satisfied

April 9, 2026
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Reply from FiftyUp

Hi Germaine! It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback and we will let Daniel know.

Rated 5 out of 5 stars

Marcus Faraone explained everything perfectly and was.

Marcus Faraone explained everything perfectly and was very kind. Great rates and I love that I can change it any time.

April 9, 2026
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Reply from FiftyUp

Hi Deborah! It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback and we will let Marcus know.

Rated 5 out of 5 stars

The team made life insurance simple

The team made life insurance simple, clear and stress-free-truly professional tou can trust

April 9, 2026
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Reply from FiftyUp

Great news, Roberto! We are delighted to receive positive feedback and very happy that we could offer you outstanding service.

Rated 5 out of 5 stars

Very well explained and patient with my…

Very well explained and patient with my misunderstanding moments,which I appreciate.

April 8, 2026
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Reply from FiftyUp

Great news, Julia! We are delighted to receive positive feedback and very happy that we could offer you such outstanding service.

Rated 5 out of 5 stars

Everything was explained very well

Everything was explained very well, and made sure I understood my policy.

April 8, 2026
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Reply from FiftyUp

Hi Virginia! It's fantastic to hear that you are happy with our service. We always enjoy receiving positive feedback

Rated 5 out of 5 stars

The gentleman who helped me

The gentleman who helped me, was a very big help with choosing the right plan and explained everything properly.

April 8, 2026
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Reply from FiftyUp

Thank you for the kind words, Tinalouise. I'm delighted to hear that you had such a great experience interacting with our team.

Rated 5 out of 5 stars

Hi fiftyup …

Hi fiftyup The service I received from fiftyup was awesome. Whiting I had my insurance policy and the lady was excellent in explaining every step of the way, within 5 minutes I was approved and an excellent price. I well recommend other friends about this life insurance.Thank you from Laura

April 8, 2026
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Reply from FiftyUp

Dear Laura! We would like to thank you for your recommendation and for this amazing review. Our team is dedicated to providing the best customer service. It’s so nice to hear that our team helped to make your experience such a positive one.

Rated 5 out of 5 stars

Ins was reasonably priced explained…

Ins was reasonably priced explained everything the policy and it's options he was very personable

April 8, 2026
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Reply from FiftyUp

Thank you so much for your kind words, Jackie. We really appreciate you taking the time out to share your experience with us

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