While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

The shipping was fast. Nowhere on the frosting does it say anything about to refrigerate or not. I ordered the Buttercreme frosting and chocolate cake mix and made cupcakes The batter is c... See more

Rated 1 out of 5 stars

Start by sending out edible cakes that should look like their adverts...unedible bland tastless cakes...hazelnut cakes didn't look like picture... miscoloured topping... tasted of absolutely nothing..... See more

Rated 5 out of 5 stars

I purchased these on other reviews because I am type 1 diabetic and it is very hard to find products that meet my requirements so have been buying a lot of keto based product. These have been a gam... See more

Rated 5 out of 5 stars

I've been using this company for about 18 months now. My son has Diabetes Type 2, he also has Autism and Downs syndrome...So explaining that he couldn't have certain things was hard. Fit bakes have re... See more

Company details

  1. Food Manufacturer
  2. Cake Shop
  3. Health Food Store
  4. Online Food Ordering Service
  5. Snack Bar

Written by the company

Low sugar high protein cakes and bars made with natural ingredients. We believe that everyone deserves to enjoy a guilt-free treat. All of our products are certified no added sugar and are rich in protein! We use only the highest quality ingredients to make sure that each and every bite is award-worthy. Now you can have all the flavour minus the calories! Our indulgent cakes and bars are available at Tesco, Waitrose, Selfridges, Coop and Holland & Barrett. You can now have your cake and eat it too! 🍰


Contact info

2.8

Average

TrustScore 3 out of 5

287 reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 2 out of 5 stars

It’s a valiant effort but no

The shipping was fast.

Nowhere on the frosting does it say anything about to refrigerate or not.

I ordered the Buttercreme frosting and chocolate cake mix and made cupcakes
The batter is creamy, pours well, raises up to make full size cupcakes about 9.

The chocolate batter is moist using sour creme addition suggested but has a bitter aftertaste.

The frosting terrible in after taste from the erythritol and grainy. I mixed the frosting with creme cheese to smooth it out and lessen the erythritol menthol affect. I used the frosting then to fill the cupcakes. I used another brand keto chocolate frosting for the top of cupcake. I would not buy it again.

February 16, 2026
Unprompted review
Rated 1 out of 5 stars

My order arrived 4 days late

My order arrived 4 days late, and when it finally came, items were missing. Overall, very disappointing and frustrating experience. Product was very good. But very reluctant to order again.

January 10, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Terrible customer service

Whilst the product (wraps) were fine, the order was incomplete. Instead of the three packs that I ordered, I received only two. That's close to £10.

Additionally, the best before dates and batch numbers were different to those on the picking list. Fitbakes website states that wraps will have an 8 month shelf life. Well mine have 5 weeks.

Emailed, no reply. Rang the company and was told that Lucien (?) would call back as a matter of urgency. Did he? No.

So I would suggest looking elsewhere as their order fulfillment processes seem flawed and their customer service non-existent.

August 8, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely outrageous pricing on their…

Absolutely outrageous pricing on their wraps, a tenner for a pack of six, and they don't close to Heylo wraps for almost half the price. Why are this company completely taking the mick with pricing, its not necessary to charge this price! I accept some low carb food can be more expensive, but this is just utterly ridiculous, and from what I can see here, they don't even acknowledge to the vast majority of their customer comments

July 30, 2025
Unprompted review
Rated 1 out of 5 stars

Folded my wraps in half!

They charge a tenner for a pack of 6 wraps, and then have the cheek to fold them in half to post them! Customer service couldn't care less either.

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

I couldn’t recommend Fitbakes more!

Since I started my new healthy lifestyle just over 2.5 yrs ago, Fitbakes has been my perfect ally! The cakes are sooo tasty, hard to believe they are low sugar, the low carbs wraps and bread loaf are so good, definitely a must have!
I honestly couldn’t recommend these products more!

May 15, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

They have lost a regular and good customer.

I have been buying their 2g carb wraps for years through third party suppliers (Amazon and then Ocado) and decided to try some of their other products directly.
The loaf was okay. The chocolate crunches were small, dry but acceptable. The gummies arrived in a misty bottle which looked like it had not been stored properly. On opening I had a strong smell of mould. I tried tasting one but it was mouldy tasting.
I emailed the customer services 28th March 2025 and had a reply from Greta 31st March 2025 asking for photographs.
I replied the same day within hours with requested photographs.
Since then - nothing apart from automated emails requesting reviews and offering rewards for reviews on their website.
I left a message on their Facebook messenger - no reply. I left a post on their Facebook with a picture of the Gummies showing the white mouldy spots. No acknowledgement.
Those Gummies are expensive - I have decided just to chalk it up to experience. I won't be buying the wraps any more - I was buying six packs regularly from Ocado. I will take the time, save my money and make my own from now on. I don't feel they value my custom and so I don't want to be a customer of theirs any more. It is as simple as that.

April 9, 2025
Unprompted review
Rated 2 out of 5 stars

I have been buying Fitbakes for years…

I have been buying Fitbakes for years and apart from growing ever smaller, I still rate them. Apart from my last order. 2 boxes in totally inedible crunch bars. Appear to be stored in a place too hot. Old tasting, dry weird chocolate. Absolutely no word back from Fitbake after my polite complaint. No happy!

September 19, 2024
Unprompted review
Rated 5 out of 5 stars

Absolutely love the bread and the…

Absolutely love the bread and the wraps, I have been recommending these to my friends who are also on low carb. Had slight issue with the order but has been dealt with extremely well so thank you for that.

September 13, 2024
Unprompted review
Advertisement
Rated 1 out of 5 stars

Order didn't turn up

I ordered some things saying they tried to deliver which nobody tried to deliver as I was in all day nobody came to door tried to get in touch no reply I just want my money back now as I cannot afford to throw money away it was not cheap

June 13, 2024
Unprompted review
Rated 2 out of 5 stars

False advertising on the net carbs

False advertising on the net carbs. All my bars weighed different amounts. They should be 19g but some of mine were 27g. They can’t be 1net carb per bar. The way they work out the net carbs seems different to every other way of working it out in the uk, and I’ve also heard bad things about the sweetener used in this product as impacts your blood sugar. Have asked for a refund and waiting on this.

May 24, 2024
Unprompted review
Advertisement
Rated 5 out of 5 stars

Lovely tasting low carb food

You cannot get decent low carb wraps anywhere, so I decided to give these a go, they are lovely and light and very tasty. I also ordered some snack bars, they are delicious. I would certainly recommend.

April 25, 2024
Unprompted review
Rated 1 out of 5 stars

Perfect if you love mould

I love their products a lot as they fit well in my diet. But It's insane that at least 3 times I received products of bad quality.
The most recent and final one is today, I've just eaten a small cake with mould on it. I bought it yesterday and it has plenty of time till expiration date.

April 2, 2024
Unprompted review
Rated 1 out of 5 stars

I’ve just received my order

I’ve just received my order. Firstly, when I ordered I was expecting a 25% discount at the payment processing but it never happened. I have messaged them but no response.
I bought 4 boxes of these cakes and they’re disgusting. They taste so artificial. They have left a bitter aftertaste. Now let’s mention the size, goodness me, for 50 calories I thought it might be a nice little treat considering that it’s sold as one, no bigger than the head of a teaspoon. They’re tiny and taste awful!!!

March 6, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look