I Am Denim Reviews 69

TrustScore 4 out of 5

4.2

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Rated 2 out of 5 stars

I am trying to return jeans I bought from this brand and they're making it so difficult!! They needed to approve the return first which took a few days, after approval they say you'll receive an email... See more

Rated 5 out of 5 stars

So pleased with these Jeans. Bought for my fiancé who has recently had an ileostomy due to ulcerative colitis. He used to always wear slim fit jeans before and was really worried about having to chang... See more

Rated 5 out of 5 stars

I AM DENIM Jeans. Firstly these were by far the most comfortable jeans I have ever worn. I sometimes struggle to get a comfortable fit with other brands due to having a stoma . The high band is abs... See more

Rated 5 out of 5 stars

I have recently undergone major abdominal surgery. I found post surgery unable to find clothes to fit especially due to my swollen tummy. I then stumbled across “ I am Denim” a company who s... See more

Company details

  1. Jeans Shop

Written by the company

I Am Denim is a premium jeans brand. With fit, style and comfort at the heart of what we do, our innovative designs will have you falling in love with denim time and time again. No questioning your size, shape or scars our jeans give you the confidence you deserve. No judgement. Just beautifully made jeans.


Contact info

4.2

Great

TrustScore 4 out of 5

69 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 48 hours

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Rated 2 out of 5 stars

Terrible return service

I am trying to return jeans I bought from this brand and they're making it so difficult!! They needed to approve the return first which took a few days, after approval they say you'll receive an email with instructions and I didn't receive that and had to reach out for info. Once I got that and sent the item back, still waiting on news of refund...really bad costumer service! Will never buu from them again!!

June 8, 2026
Unprompted review
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Rated 4 out of 5 stars

Really great quality jeans

Really great quality jeans. The tummy band one helps smooth tummy area and the baggy version is super cool and comfy. Great customer service. Only reason removed a star is the sizing is a bit off being really on the small side.

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

My jeans are a perfect fit and…

My jeans are a perfect fit and absolutely lovely. The style is gorgeous. Very special. There was a wait for them to arrive, but definitely worth the wait! So comfortable and I put them on to try them for fit but shan't be taking them off!

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

Lovely lovely jeans

Lovely lovely jeans, fit really well . Lovely quality, and looks fantastic and feels great on.
I have a dodgy back so struggle with anything too tight around the waist or back but these fit lovely and aren’t clingy at all . Would highly recommend. Just love them

April 23, 2026
Unprompted review
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Rated 5 out of 5 stars

Considerate and super service

My usual sizing of 10 was too small but return and exchange was extremely easy and my current stomach op issues were considered by Sophie. The jeans are comfortable. Lovely soft denim.

February 18, 2026
Unprompted review
Rated 5 out of 5 stars

These are my favorite go-to jeans Not hyperbolic: These jeans changed my life.

These are my favorite go-to jeans. I wear them with a blazer and loafers to work. Ivwear them with heels and a dressy top going out.

A word about me, I am 50s and not as thin as I was. These jeans flatter my figure and hide flaws

I Am Denim jeans fit beautifully, wash and dry well, and are--somehow-- as comfortable as leggings.

I cannot wait to order another pair.

August 24, 2025
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Rated 5 out of 5 stars

⭐️⭐️⭐️⭐️⭐️

⭐️⭐️⭐️⭐️⭐️
I have the skinny dark blue jeans and the fit is so flattering! They’re by far the most comfortable pair of non-jegging jeans I’ve ever owned. After my C-section in 2015, I always struggled to find jeans that felt supportive and comfortable… nothing ever fit quite right. Then I found I Am Denim, and honestly, it’s the best investment I’ve made! The quality is amazing and the comfort is next level.

October 7, 2025
Unprompted review
Rated 5 out of 5 stars

I AM DENIM Jeans.

I AM DENIM Jeans.
Firstly these were by far the most comfortable jeans I have ever worn. I sometimes struggle to get a comfortable fit with other brands due to having a stoma . The high band is absolute genius ! it gently hugs my belly & makes me feel secure.
Also recieved quite a lot of compliments as the fit was spot on.
Definately would recommend this product. Fantastic innovative company, excellent customer service! 10/10.

October 7, 2024
Unprompted review
Rated 5 out of 5 stars

Had really fabulous customer service…

Had really fabulous customer service helping me with sizing… actually got to talk to the owner who sorted me out.

When the jeans arrived they are as lovely as promised and well worth waiting for !

August 15, 2025
Unprompted review
Rated 2 out of 5 stars

Delivery time and leg length

It took almost three months to get the jeans! They are comfortable but the leg length is all wrong. I ordered tall which was way too short. It’s a shame because I would possibly order again but only if the delivery time and sizing improves.

August 15, 2025
Unprompted review
I Am Denim logo

Reply from I Am Denim

Hi Diana,
Thank you for your review. We would love to have shipped the jeans sooner but as the jeans were on pre-order ,due to high demand, they did take longer than our normal delivery time of 3 days.
We did send email updates of our expected shipping times of 8-12 weeks.
Please always feel free to contact us directly via email hello@iamdenim.co.uk or our live chat on our website www.iamdenim.co.uk
We are always happy to help with sizing and make sure you have jeans that fit correctly. Do let us know if we can help you further.

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Rated 5 out of 5 stars

5 Star ⭐ ⭐️⭐️⭐️⭐️ Amazing Comfortable Shorts

I have recently undergone major abdominal surgery.
I found post surgery unable to find clothes to fit especially due to my swollen tummy.
I then stumbled across “ I am Denim” a company who specialise in Jeans and Shorts post surgery for both men and women.
I purchased some shorts from “I am Denim” I am delighted with the shorts.
The fit is very modern, flattering and comfortable.
I cannot thank Sophie enough for all her help and advice with the sizing and fit prior to purchase.
“I am denim” is a hidden treasure and cannot recommend their Jeans/Shorts enough for ladies and gents post surgery.
Amazing - thank you xx

July 3, 2025
Unprompted review
Rated 2 out of 5 stars

I had high hopes for these

I had high hopes for these. I am slim but have a bit of a mummy pouch. Ordered a 10. Too loose in all areas and ABSOLUTELY NO TUMMY CONTROL ??

May 23, 2025
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Reply from I Am Denim

Hi Jane,
Thank you for your review. We do offer jeans with tummy control, however the jeans you ordered are "tummy friendly". This means they're made for those that need comfort around the tummy area due to bloating, surgery, or just having a tender tummy. Our jeans with tummy control have a built in belly band to support the mummy pouch etc. I hope this helps and please get in touch if we can help with anything else. hello@iamdenim.co.uk

Rated 5 out of 5 stars

Jeans that FIT!!

The entire experience has been smooth. The jeans fit true to size and is by far the best quality jeans I have purchased. I am petite, and what a delight to be able to buy petite jeans that need no alterations. I highly recommend this brand - for their quality and excellent service.

May 14, 2025
I Am Denim logo

Reply from I Am Denim

Thank you so much for your review. We are so happy you love the jeans and have enjoyed your shopping experience with us.

Rated 2 out of 5 stars

cannot asses product yet because this…

cannot asses product yet because this link was sent before shipment.... 14 days since order confirmation and no shipment yet

May 12, 2025
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Reply from I Am Denim

We are sorry the review link was sent before you received your order. (it was an automated error) Due to exceptionally high demand we are currently restocking the jeans and they will be ready to ship in the next few weeks. We have sent an email with an update to you and also offered a refund if you would prefer not to wait. We hope this helps and if there is anything else we can help with please contact us hello@iamdenim.co.uk

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Rated 3 out of 5 stars

Not for me

I was really excited to find I Am Denim, as someone who has struggled with stomach issues for decades, which can be triggered by tight clothing. Unfortunately they hurt my stomach so back to searching.

They are very high waisted and the band at the top has no stretch which is a nightmare for me, all the stretch is in the ‘tummy’ section. I was told to size down as I am between a 14 and 16 but the waistband was far too tight and rigid and immediately hurt my stomach.

Also, for £95 I was expecting thicker denim, the legs felt more like jegging material, so all in all sadly disappointed. I love the idea, but just didn’t work out for me.

Now just awaiting my refund…

May 9, 2025
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Reply from I Am Denim

We are so sorry to hear the jeans weren't for you. We advised choosing the smaller size based on the enquiry into our Above & Beyond Blue Skinny Jeans which come with a lot more stretch and built in bellyband for tender tummies.
As you purchased the Black Skinny Jeans these currently don't offer the same amount of stretch and so we would always recommend keeping with your regular size on these.
If you would like to exchange so you can experience the comfort of our most popular Blue Skinny we'd be happy to do so.

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