I Am Denim Reviews 

72
TrustScore 4.5 out of 5

4.3

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Rated 5 out of 5 stars

Love the baggy jeans!!!! So flattering especially when I’m feeling bloated. Beyond comfortable and will be buying more pairs. To top it off customer service is fantastic! ⭐️

Rated 5 out of 5 stars

Excellent customer service. Unfortunately the jeans did not fit but I am Denim went above and beyond to help me with my return and I will be ordering again once back from travelling

Rated 4 out of 5 stars

These jeans are the best jeans I've ever had. The attention to detail across the whole process is impressive. I've only dropped a star because it is this attention to detail which sometimes slows thin... See more

Company replied

Rated 2 out of 5 stars

I am trying to return jeans I bought from this brand and they're making it so difficult!! They needed to approve the return first which took a few days, after approval they say you'll receive an email... See more

Company replied

Company details

  1. Jeans Shop

Written by the company

I Am Denim is a premium jeans brand. With fit, style and comfort at the heart of what we do, our innovative designs will have you falling in love with denim time and time again. No questioning your size, shape or scars our jeans give you the confidence you deserve. No judgement. Just beautifully made jeans.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

72 reviews

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4.3

All reviews

(72)

17 reviews in the last 12 months

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Rated 3 out of 5 stars

Not for me

I was really excited to find I Am Denim, as someone who has struggled with stomach issues for decades, which can be triggered by tight clothing. Unfortunately they hurt my stomach so back to searching.

They are very high waisted and the band at the top has no stretch which is a nightmare for me, all the stretch is in the ‘tummy’ section. I was told to size down as I am between a 14 and 16 but the waistband was far too tight and rigid and immediately hurt my stomach.

Also, for £95 I was expecting thicker denim, the legs felt more like jegging material, so all in all sadly disappointed. I love the idea, but just didn’t work out for me.

Now just awaiting my refund…

May 9, 2025
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Reply from I Am Denim

We are so sorry to hear the jeans weren't for you. We advised choosing the smaller size based on the enquiry into our Above & Beyond Blue Skinny Jeans which come with a lot more stretch and built in bellyband for tender tummies.
As you purchased the Black Skinny Jeans these currently don't offer the same amount of stretch and so we would always recommend keeping with your regular size on these.
If you would like to exchange so you can experience the comfort of our most popular Blue Skinny we'd be happy to do so.

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Rated 5 out of 5 stars

I'm an I Am Denim fan!

Smooth, straightforward ordering process. Beautifully presented packaging. Fabulous product; fits true to size and makes me look marvellous. What's not to like?

May 12, 2025
Rated 5 out of 5 stars

I had a urostomy 3 months ago and I am…

I had a urostomy 3 months ago and I am having a hard time being comfortable and feeling comfortable in my clothes.
These jeans are both stylish and extremely comfortable putting me at total ease.
Probably the first of a few more orders.

May 5, 2025
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Rated 2 out of 5 stars

Not as described. Too stretchy and don’t hold your tummy in

The delivery was very efficient and quick but the jeans themselves aren’t particularly special for the price. They don’t hold the tummy in as the fabric is too stretchy so it just makes the tummy bulge. Other jeans I have are much better in this regard. It’s a shame because they are not really as advertised.

March 2, 2025
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Reply from I Am Denim

Hi Emma,
Depending on the style of jeans you purchased they’re not all made to hold the tummy in but rather allow the tummy to be comfortable. Many of our customers struggle with jeans being painful around the abdomen due to bloating so the jeans are made to adapt to the body’s fluctuations. We do have other styles that have built in bellybands that do offer more support.

Rated 5 out of 5 stars

Worth Every Penny

I cannot recommend I am Denim enough, their products are made to a high standard and so comfortable. Their design has been well thought through, I absolutely the hidden inside support, it is breathable and so so comfortable, in fact it supports my colostomy so well I haven't had an explosion since wearing.

January 8, 2025
Rated 5 out of 5 stars

Finally - a pair of denim shorts which fit!

I've been trying to find denim shorts that fit me for years until I bought a pair from I Am Denim. I had pretty much decided that denim shorts weren't something that would suit my shape but this pair are fitted in all the right places.
I'm so pleased with my new pair, which fit me so well - without the need of a belt!
I can't wait to buy a pair of their full-length jeans next.
Thanks!

September 18, 2024
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Rated 5 out of 5 stars

Denim Jogger Style Purchase

Useful information on the website regards sizing which was helpful when choosing the jogger jeans I bought.
Easy ordering and fast delivery. Arrived well packaged. A good quality product, exactly as pictured/described. Fits well and super comfortable. Will be purchasing another pair !!

June 25, 2024
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Rated 5 out of 5 stars

Gorgeous jeans that hug in all the…

Gorgeous jeans that hug in all the right places!

October 28, 2023
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Reply from I Am Denim

Hi Katy,
Thank you so much for taking the time to leave a review. It really means so much. I’m so happy you love your jeans! ❤️👖

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Rated 5 out of 5 stars

Wow love these guys!!!

Wow wow wow wow what an amazing find, for years I have struggled and struggled to find a decent denim post abdominal surgery, this by far exceeds, love the design and love the skinny fit showing my age 🙈 ordered three pairs one dark denim & two pairs of light, will definitely reorder soon, thank you “I am denim” you have rebuilt my confidence 🙏🏻

April 7, 2023
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