iStore Reviews 

639
TrustScore 4 out of 5

4.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 124 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, extensive knowledge, and positive attitudes, making interactions pleasant and productive. The service provided is frequently highlighted as excellent, with many people appreciating the efficiency, ease, and personalized approach. Reviewers are particularly impressed with the quick response times and the smooth overall experience. Additionally, consumers often note the quick and reliable delivery service. However, some people were dissatisfied with aspects of their experience, reporting issues with products being damaged during service or receiving items that appeared old or faulty. Some reviewers also encountered problems with customer service, citing instances of rude staff, a lack of clear communication regarding repairs, or inconvenient service processes.

What people talk about most

Product

Customers had ambiguous experiences with product, with some expressing satisfaction with their purchases and... See more

Staff

Reviewers highlight positive aspects of staff, with many praising their helpfulness, politeness, and... See more

Service

People report positive experiences with service, often highlighting helpful and knowledgeable staff.... See more

Customer service

Clients share ambiguous opinions on customer service, with some reviewers praising the exceptional, helpful,... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many customers highlighting quick and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more

Company replied

Rated 5 out of 5 stars

After an Apple upgrade over the weekend, 2 of our IPads had difficulty opening, and we were unable to access anything. Contacted Apple Support by telephone, and after 2 long conservations, the proble... See more

Company replied

Rated 5 out of 5 stars

Needed to replace the battery in a 2020 model phone but was worried that they might not stock that particular battery. Phone called made to Woking branch, helpful staff physically checked one was in s... See more

Company replied

Rated 5 out of 5 stars

I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the... See more

Company replied


Company details

  1. Computer Store
  2. Cell Phone Store
  3. Computer Service
  4. Phone Repair Service

Written by the company

At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.


Contact info

4.2

Great

TrustScore 4 out of 5

639 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.2

All reviews

(639)

122 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

New phone

Got a new phone back in August and it was straightforward and quick, was able to use Klarna as well.

August 14, 2025
iStore logo

Reply from iStore

Hi Gracie,

We're very happy that your purchase with us was straightforward and we hope to see you again in the future.

Rated 4 out of 5 stars

I was very disappointed with iStore but now corrected.

I am very disappointed with iStore and the Woking Branch.
I booked my iPhone in for a Battery Service (new battery). I had to log into my Apple Account to make the booking which correctly identified my device as an iPhone 8. I made the booking for 10:00am this morning at iStore in Woking and I had a reminder from Albion at 9:00am via text message.
On arrival I was told they cannot change a battery for an iPhone 8 as it is too old. Fair enough but why accept the booking and why did Albion not say in his reminder message "WARNING, WE CANNOT FIT NEW BATTERIES FOR iPHONE 8s AND OLDER". This would have saved me a 30 minute drive there and back plus a £2.20 parking fee.
Not a happy customer. However, I am still happy with my iPhone 8, so why should I be forced to upgrade?

Update from iStore:
Thank you for your message, and I’d like to sincerely apologise for the confusion during your visit. Unfortunately, the store made a mistake regarding the information provided to you. It’s true that for older iPhone models, classed as 'vintage'. Apple no longer supplies the required replacement parts — however, in this particular case, we do in fact have an Apple battery for your iPhone 8.
To make up for the inconvenience and the unnecessary journey you made, we would like to offer you a free battery replacement at our Woking branch. Please let us know if you would like us to arrange this for a convenient time for you to return.
Thank you for your patience and understanding, and again, we’re very sorry for the trouble caused.

My iPhone now has a new battery and works fine.

October 3, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Chris, I'm sorry this occurred and it was obviously frustrating. Apple does not provide us with the information of why you are booking with us, something we have protested to them about for years.

The iPhone 8 is listed by Apple as "Vintage" (https://support.apple.com/en-gb/102772) and they no longer produce parts for this device. As an Apple Authorised Service Provider we can only get parts from Apple, this means we could not service your phone. Other non official channels maybe able to still replace your battery. We wish you all the best in getting your iPhone 8 back to running as normal again.

Rated 1 out of 5 stars

Went to the I store in Crawley with the…

Went to the I store in Crawley with the intention of buying a £750 I watch ultra. Asked to try it on, as you would and was told no as I might run out with it! I’m a 63 year old man. Walked out and they lost a sell …..Think I’ll stay with Gamin!

September 29, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Keane,

We’re sorry to hear about your recent visit. It appears that a misunderstanding occurred. We want to clarify that our team never accused you of intending to steal. We were simply explaining that all devices in store, including the Apple Watch Ultra, are secured with strict security measures due to recent incidents involving criminal activity. These measures are in place to protect both our customers and the products.

We understand that this may have affected your experience and regret that it made you feel uncomfortable.

Rated 1 out of 5 stars

I booked an appointment for a battery…

I booked an appointment for a battery replacement with IStore Bond St. Chelmsford on 15/09 for 20/09.
I arrived at 10:30 for my 10:40 appointment.
When I arrived a 'colleague' asked me if I had received their email.
Naturally I hadn't. I was walking from the car park to the store (about 10 mins) when the mail was sent at 10:13.
Of course I now know that they hadn’t got a battery in stock. They hadn’t ordered a battery. Indeed they apparently can’t order a battery unless I leave my phone with them for a couple of days.
When I express amazement at this the man I was speaking to said "That's how Apple want us to work".
Who is going to leave their phone for "Two or Three working days" to get a battery fitted.
They had a week to tell me all this and save me a journey.... but didn’t.
Not even a "sorry about that".
The booking with Apple says "same day service by the way".

Thanks for your response. It would all make sense except that when I voiced my complaint about the service you replied to say that...

"I can get you booked in and ensure there is a battery there awaiting your arrival".

I really did appreciate that prompt response and the offer to ensure better service. It suggests to me that the problem with the service may be just with the Chelmsford store rather than the ethos of the company as a whole.
I think you may be as disappointed as I was and I hope this helps you improve the service in Chelmsford.

September 20, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Paul,

We’d like to clarify a few points from your review.

Same-day repairs are not guaranteed, and this is clearly explained on our website. They are always subject to two things: the results of our diagnostics and the availability of parts. While we do aim to keep common parts in stock, this cannot be guaranteed for every device.

In your case, Apple’s system allowed you to book a “same-day” slot, but it does not take into account local stock levels or Apple’s policy that certain parts can only be ordered once a device has been checked in. This is why you were advised that your phone would need to be left with us until the part arrived.

We think it is unfair to suggest that the lack of a same-day repair was due to negligence or unwillingness to help — we must work within Apple’s authorised repair process and part supply chain.

Rated 1 out of 5 stars

Do not buy off this company they…

Do not buy off this company they package old products and sell them off as new …I purchased an Apple Pencil it was packaged so it looked new ..But it was broken and also bent …I bought a new one from curry’s and they only refunded half the money ….rip off I have e mailed them several times

April 30, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Rach, can you please triple check the domain url you’ve bought from please and edit your review with it?

Because we here at istore.co.uk are an official Apple channel partner and only sell new products as new. Furthermore we have no record of a purchase from yourself and your order reference does not match one we use. So I'm afraid you haven’t purchase from us.

We actively work with Apple to share intelligence on counterfeit products and organisations imitating us so would like to hear about your purchase. Please reach out to us with details at webshop@istore.co.uk.

Update: We humbly request you remove your review as it is not about us and this review affects us when we have done nothing wrong as you have not purchased from us.

Rated 5 out of 5 stars

Perfect!

Perfect!! The service was amazing, the lady was super nice she helped me choose the right product

September 5, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Hortense,
Thank you for your review. It's always a pleasure to hear that our customers are satisfied with our service. We appreciate your support and look forward to serving you again.

Rated 5 out of 5 stars

Delivery was swift

Delivery was swift

September 4, 2025
iStore logo

Reply from iStore

Hi Samuel,
It is great to hear you are satisfied with our service. Thank you for your review.

Rated 5 out of 5 stars

Great service and great advice from…

Great service and great advice from independent experts - would certainly use the store again

September 2, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Philip,
Thank you for taking the time to share your positive experience with us. We look forward to serving you again.

Rated 5 out of 5 stars

Awesome and fast

Awesome and fast

August 28, 2025
iStore logo

Reply from iStore

Hi Amiel,
We appreciate your support and thank you for highlighting the quality of our service. We look forward to serving you again.

Rated 5 out of 5 stars

Fast delivery

Fast delivery. What you see is what you get. Good job!

August 28, 2025
iStore logo

Reply from iStore

Hi,
Thank you for taking the time to leave us a review. We're delighted to hear that you're satisfied with our service. We appreciate your support and look forward to serving you again.

Rated 5 out of 5 stars

New I phone

I was looking for a new I phone but I wasn’t sure on which one to choose. Leyland at the Ipswich store was excellent. He had a lots of knowledge, he was very helpful and gave great customer service. I would definitely recommend seeing him

August 27, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Claire,
It's always a pleasure to receive such positive feedback. We're here to make your experience exceptional, and we're pleased to know we succeeded. Many thanks for your review. We look forward to welcoming you back to our store.

Rated 1 out of 5 stars

Rude and arrogant staff

ISTORE NORTHAMPTON
GROSVENOR CENTRE
Booked an appointment with this place on Friday. The appointment was for the following Monday. For a battery replacement I contacted the store to confirm my appointment and to make sure the part was in stock and available for same day service as I was commuting 45 minutes.
This was confirmed.
I arrived today 15 minutes before my appointment . To be told that the service was not able to take place on the same day , and that they were closing in half an hour.
I proceeded to say that I confirmed everything with them prior to this appointment. 3 days has passed and nobody took it upon themselves to contact me and let me know that the service would not be able to happen.
The customer service was horrendous, the guy was rolling his eyes and acting so unbothered. There was no customer care there whatsoever.
I left work early to make this appointment and commuted 45 minutes.
It’s disgusting.
They then proceeded to call security to get me removed. I’m a female with a child. No threat in the slightest.
The most unprofessional customer service iv ever dealt with.
They Give such a bad name to APPLE.
I don’t recommend using them at-all.
Iv contacted apple customer care and taken it higher.

August 25, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Natasha,

We’d like to clarify the circumstances around your visit.

You arrived with your family for a late-afternoon battery replacement appointment on a bank holiday, when our store had shortened opening hours. While the part was available, we explained that due to the timing of your booking, the repair could not be completed before closing, and instead would be ready first thing the following morning. We appreciate that this was not the outcome you had expected, and we acknowledge that clearer communication ahead of your visit would have helped set the right expectations.

Unfortunately, the situation escalated when your father became verbally aggressive towards a member of our team, including shouting, hitting the table, and later directing personal remarks towards both staff and shopping centre security. Despite repeated attempts to calm the conversation and offer alternative solutions, this behaviour left us with no choice but to involve security to ensure the safety and well-being of our staff and other customers.

While we recognise that the repair timing caused frustration, our colleague remained professional throughout, and this is also supported by CCTV footage and feedback from customers who witnessed the incident. We cannot condone abusive behaviour towards our staff under any circumstances.

Rated 1 out of 5 stars

iStore Rushden Lakes

iStore Rushden Lakes, Northamptonshire
Shocking customer service from the middle aged shop assistant!
I purchased an accessory for an iPad from this shop and it was the wrong item. I went back to the shop within half an hour and explained my mistake but as I had opened the item they would not refund the cost. I understand this but the assistant was so rude and dismissive and then when I went to look at the other accessories to see if they had the correct item, he accused me of opening another item, which I had not done! People complain about the 'youth' of today but they were far more professional than the middle aged man could ever be. Awful customer service! SUCH A SHAME THAT YOUR RESPONSE BELOW IS AN ABSOLUTE BUNDLE OF TOSH!

August 11, 2025
Unprompted review
iStore logo

Reply from iStore

Hi,

You purchased an Apple SD Card Reader (USB-C) with the intention of converting your GPS iPad into a cellular iPad. Unfortunately, this accessory cannot provide that functionality, as hardware differences between GPS and cellular iPads cannot be changed with an add-on.

When you returned shortly afterwards, the packaging of the item had already been badly damaged, which meant it could not be resold as new. For this reason, we explained our standard 20% restocking fee for opened products, which applies in these situations.

We appreciate that this was not the outcome you were hoping for, but our staff followed the correct policy and provided the options available to you.

Rated 5 out of 5 stars

New IPad Air

I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the various new IPads. Furthermore, he was instrumental in transferring the data on my existing IPad onto the new one. Overall service was excellent.

August 2, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Nick,
Thank you for giving your local Apple experts 5 stars! We take pride in providing top-notch assistance to our customers. If you ever require further assistance or have more questions, don't hesitate to reach out. Thank you once again for choosing us!
~ Irene

Rated 5 out of 5 stars

Highly recommended

Really happy to have iPhone 16 pro max from istore, and everything is perfect just now start to using it, really I recommend this place for quick servicing and delivery….

August 1, 2025
iStore logo

Reply from iStore

Hi Roy,
We couldn't be happier to read your review! Thank you for choosing us, and we can't wait to have the opportunity to serve you again.
~ Irene

Rated 5 out of 5 stars

Super Efficient

The knowledge, patience and pleasantness of the young man, Leyland, at the Ipswich store was superb. I am retired and although I have an aging Ipad, what was available currently I was clueless. He took time advising, and explaining the best choice for me. He covered all the differences I would encounter as well. I was extremely impressed and am delighted with my with my new purchase. Well done Istore and Leyland

July 31, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Carol,
Thank you for your feedback! We're pleased to hear that you found our team of experts, especially Leyland, to be very helpful. Delivering tailored customer service is a point of pride for us at iStore. If you ever require further assistance or have more questions in the future, don't hesitate to reach out. We're here to help!
~ Irene

Rated 5 out of 5 stars

A great customer experience with a five star service

I was hugely impressed with the level of customer service I received.
Essentially, I needed guidance on how I could go through the process of transferring over all my iPhone 11 data due to lack of capacity onto an iPhone 16 which I purchased in-store.
It is no exaggeration to state that the customer service I received from Dion Asante was second to none.
Dion clearly understood my requirements as a customer and the time sensitive nature of my request to have a replacement iPhone up and running in a matter of hours. In addition, Dion had to go through the process with me of having Dean the Apple technician reset my new iPhone 16 due to a password issue.
Dion explained the process at every stage so I clearly understood what was required of me. Finally, I had to get additional support with the Microsoft Authenticator app and Dean was superb at explaining to me how I go through the process of signing into the app via my company process in line with company security requirements.
The level of support I received was truly exceptional and it is no exaggeration to state that without both of their support I could not have hoped to have organised a replacement phone within this limited time window. Finally, Dion very generously waived the £35.00 data transfer fee.

July 31, 2025
Unprompted review
iStore logo

Reply from iStore

Hi Elliott,
Thank you so much for your wonderful feedback. We’re delighted to hear that Dion and Dean provided such exceptional support and helped get everything sorted so efficiently.

We really appreciate your recommendation and hope to see you again soon.

~ Irene

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look