We were helped immediately we went into the store and given good suggestions that was very helpful. Overall very good service. I would have given 5 stars if they had fulfilled there promise to teleph... See more
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At iStore we sell and service Apple products with all the must have accessories. Online or in-store we're here to help you get the most out of your Apple products. iStore is an Apple Premium Reseller and Apple Premium Service Provider based in the UK.
112 Strand, WC2R 0AG, London, United Kingdom
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Replied to 96% of negative reviews
Typically replies within 1 week
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Got a new phone back in August and it was straightforward and quick, was able to use Klarna as well.

Reply from iStore
I am very disappointed with iStore and the Woking Branch.
I booked my iPhone in for a Battery Service (new battery). I had to log into my Apple Account to make the booking which correctly identified my device as an iPhone 8. I made the booking for 10:00am this morning at iStore in Woking and I had a reminder from Albion at 9:00am via text message.
On arrival I was told they cannot change a battery for an iPhone 8 as it is too old. Fair enough but why accept the booking and why did Albion not say in his reminder message "WARNING, WE CANNOT FIT NEW BATTERIES FOR iPHONE 8s AND OLDER". This would have saved me a 30 minute drive there and back plus a £2.20 parking fee.
Not a happy customer. However, I am still happy with my iPhone 8, so why should I be forced to upgrade?
Update from iStore:
Thank you for your message, and I’d like to sincerely apologise for the confusion during your visit. Unfortunately, the store made a mistake regarding the information provided to you. It’s true that for older iPhone models, classed as 'vintage'. Apple no longer supplies the required replacement parts — however, in this particular case, we do in fact have an Apple battery for your iPhone 8.
To make up for the inconvenience and the unnecessary journey you made, we would like to offer you a free battery replacement at our Woking branch. Please let us know if you would like us to arrange this for a convenient time for you to return.
Thank you for your patience and understanding, and again, we’re very sorry for the trouble caused.
My iPhone now has a new battery and works fine.

Reply from iStore
Great product price quality delivery quick thank you

Reply from iStore
Went to the I store in Crawley with the intention of buying a £750 I watch ultra. Asked to try it on, as you would and was told no as I might run out with it! I’m a 63 year old man. Walked out and they lost a sell …..Think I’ll stay with Gamin!

Reply from iStore
I booked an appointment for a battery replacement with IStore Bond St. Chelmsford on 15/09 for 20/09.
I arrived at 10:30 for my 10:40 appointment.
When I arrived a 'colleague' asked me if I had received their email.
Naturally I hadn't. I was walking from the car park to the store (about 10 mins) when the mail was sent at 10:13.
Of course I now know that they hadn’t got a battery in stock. They hadn’t ordered a battery. Indeed they apparently can’t order a battery unless I leave my phone with them for a couple of days.
When I express amazement at this the man I was speaking to said "That's how Apple want us to work".
Who is going to leave their phone for "Two or Three working days" to get a battery fitted.
They had a week to tell me all this and save me a journey.... but didn’t.
Not even a "sorry about that".
The booking with Apple says "same day service by the way".
Thanks for your response. It would all make sense except that when I voiced my complaint about the service you replied to say that...
"I can get you booked in and ensure there is a battery there awaiting your arrival".
I really did appreciate that prompt response and the offer to ensure better service. It suggests to me that the problem with the service may be just with the Chelmsford store rather than the ethos of the company as a whole.
I think you may be as disappointed as I was and I hope this helps you improve the service in Chelmsford.

Reply from iStore
Do not buy off this company they package old products and sell them off as new …I purchased an Apple Pencil it was packaged so it looked new ..But it was broken and also bent …I bought a new one from curry’s and they only refunded half the money ….rip off I have e mailed them several times

Reply from iStore
Perfect!! The service was amazing, the lady was super nice she helped me choose the right product

Reply from iStore
Great service and great advice from independent experts - would certainly use the store again

Reply from iStore
I was looking for a new I phone but I wasn’t sure on which one to choose. Leyland at the Ipswich store was excellent. He had a lots of knowledge, he was very helpful and gave great customer service. I would definitely recommend seeing him

Reply from iStore
ISTORE NORTHAMPTON
GROSVENOR CENTRE
Booked an appointment with this place on Friday. The appointment was for the following Monday. For a battery replacement I contacted the store to confirm my appointment and to make sure the part was in stock and available for same day service as I was commuting 45 minutes.
This was confirmed.
I arrived today 15 minutes before my appointment . To be told that the service was not able to take place on the same day , and that they were closing in half an hour.
I proceeded to say that I confirmed everything with them prior to this appointment. 3 days has passed and nobody took it upon themselves to contact me and let me know that the service would not be able to happen.
The customer service was horrendous, the guy was rolling his eyes and acting so unbothered. There was no customer care there whatsoever.
I left work early to make this appointment and commuted 45 minutes.
It’s disgusting.
They then proceeded to call security to get me removed. I’m a female with a child. No threat in the slightest.
The most unprofessional customer service iv ever dealt with.
They Give such a bad name to APPLE.
I don’t recommend using them at-all.
Iv contacted apple customer care and taken it higher.

Reply from iStore
iStore Rushden Lakes, Northamptonshire
Shocking customer service from the middle aged shop assistant!
I purchased an accessory for an iPad from this shop and it was the wrong item. I went back to the shop within half an hour and explained my mistake but as I had opened the item they would not refund the cost. I understand this but the assistant was so rude and dismissive and then when I went to look at the other accessories to see if they had the correct item, he accused me of opening another item, which I had not done! People complain about the 'youth' of today but they were far more professional than the middle aged man could ever be. Awful customer service! SUCH A SHAME THAT YOUR RESPONSE BELOW IS AN ABSOLUTE BUNDLE OF TOSH!

Reply from iStore
I went to the Istore in Woking to buy a new IPad Air. My current one lasted ten years and two months (so quite good). The Istore shop assistant Niro was extremely helpful in giving me advice about the various new IPads. Furthermore, he was instrumental in transferring the data on my existing IPad onto the new one. Overall service was excellent.

Reply from iStore
Really happy to have iPhone 16 pro max from istore, and everything is perfect just now start to using it, really I recommend this place for quick servicing and delivery….

Reply from iStore
The knowledge, patience and pleasantness of the young man, Leyland, at the Ipswich store was superb. I am retired and although I have an aging Ipad, what was available currently I was clueless. He took time advising, and explaining the best choice for me. He covered all the differences I would encounter as well. I was extremely impressed and am delighted with my with my new purchase. Well done Istore and Leyland

Reply from iStore
I was hugely impressed with the level of customer service I received.
Essentially, I needed guidance on how I could go through the process of transferring over all my iPhone 11 data due to lack of capacity onto an iPhone 16 which I purchased in-store.
It is no exaggeration to state that the customer service I received from Dion Asante was second to none.
Dion clearly understood my requirements as a customer and the time sensitive nature of my request to have a replacement iPhone up and running in a matter of hours. In addition, Dion had to go through the process with me of having Dean the Apple technician reset my new iPhone 16 due to a password issue.
Dion explained the process at every stage so I clearly understood what was required of me. Finally, I had to get additional support with the Microsoft Authenticator app and Dean was superb at explaining to me how I go through the process of signing into the app via my company process in line with company security requirements.
The level of support I received was truly exceptional and it is no exaggeration to state that without both of their support I could not have hoped to have organised a replacement phone within this limited time window. Finally, Dion very generously waived the £35.00 data transfer fee.

Reply from iStore
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