I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more
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Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like th... See more
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Quick delivery of paint after ordering and noted to be of good quality and easy to use as per my decorator Before buying I spent ages comparing/reading reviews of different popular paint brands. B... See more
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Lick paint surpasses all other brands. I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colo... See more
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Company details
Written by the company
Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
Contact info
United Kingdom
- hello@lick.com
- lick.com
4.1
Great
5K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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Really good paint yellow 07
Really good paint yellow 07
Goes on really well nice finish we hen dry
Pleased with the look , it appears little darker , used on all wall in south facing bedroom ,
March 23, 2026
Reply from Lick
Hello Dawn,
Thank you so much for your review! We’re really pleased to hear you’re happy with Yellow 07. 🎨
Light can definitely have an impact on how a colour reads in a space, especially in south-facing rooms, so it’s great to hear you’re pleased with the overall look. We hope you continue to enjoy the space!
Lick Customer Support Team
Fantastic choice of shades and super…
Fantastic choice of shades and super fast delivery, I’ll definitely be buying more soon
March 24, 2026
Reply from Lick
Hello Laura-Jane,
Thank you so much for your lovely review! We’re thrilled to hear you’re enjoying the shade range and that your order arrived so quickly. 🎨
Lick Customer Support Team
Fantastic really impressed.
Second time using Lick paint and I’m not disappointed. A great paint with a great finish, love it.
March 10, 2026
Reply from Lick
Hello Gillian,
Thank you so much for your lovely review! We’re delighted to hear you’ve used Lick paint for a second time and that you’re just as happy with the finish, that really means a lot to us. 🎨
Lick Customer Support Team
Very good opacity
Very good opacity. Excellent coverage and drying properties. A pleasure to work with. Excellent paint and a pleasure to work with.
March 23, 2026
Reply from Lick
Hey Patricia,
Thank you so much for your wonderful feedback! We’re delighted to hear you found that the paint was a pleasure to work with. 🎨
It really means a lot to us that you took the time to share your experience, and we hope you continue to enjoy using Lick on future projects!
Lick Customer Support Team
Inconsistent batches and no customer support.
Two tins of paint were completely different colours despite saying the same colour on the tin so £40 wasted! Our email has not been responded to and there's no contact number so no way to resolve the issue, inconsistent paint and no customer service.
April 2, 2026
Unprompted review
Reply from Lick
Hi Gen,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
This doesn’t sound like the standard we aim for, particularly when it comes to colour accuracy.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
Great product
Great product. Paint is thick and they even supply a wooden stick to help stir the paint.
March 17, 2026
Reply from Lick
Hello,
Thank you for your great review! We’re so pleased to hear you’re happy with the product and found the paint quality and stirring stick helpful, it’s the little details that make the decorating process easier. 🎨
We really appreciate you taking the time to share your experience and hope you enjoy your finished space!
Lick Customer Support Team
The quality of the paint is incredible
The quality of the paint is incredible, deeply pigmented and so forgiving. We used it in all our house, but pink 09 was used for a project in my child’s bedroom. Its not even finished and she is already loving it!
March 15, 2026
Reply from Lick
Hello Margarida,
Thank you so much for your lovely review! We’re thrilled to hear you’re enjoying the incredible quality, and it’s wonderful to know Pink 09 is already a hit in your child’s bedroom even before the project is finished! 🎨
It means a lot to us that you’ve chosen to use Lick throughout your home, and we hope your little one continues to love the space as it all comes together.
Lick Customer Support Team
Fantastic quality paint
Fantastic quality paint. Depth of colour is great. Chose the gorgeous blue 06 for our bedroom.. walls and ceiling. Big room! Just under 7.5lts
February 10, 2026
Unprompted review
Reply from Lick
Hello,
Thank you so much for your wonderful review! We’re delighted to hear you’re enjoying the fantastic quality, it sounds like a beautiful choice for your bedroom.
Lick Customer Support Team
Reply from Lick
Hello Alan,
Thank you so much for your lovely review! We’re delighted to hear you were happy with the prompt service and brilliantly packaged products it really means a lot to us. We hope you enjoy using your Lick products and would love to see how your project turns out!
Lick Customer Support Team
Odering of sample colours in large…
Odering of sample colours in large swatches was a big bonus which can be stuck anywhere to give you an idea how the colour will work.
Samples came through very quick.
November 10, 2025
Reply from Lick
Hello Anthony,
Thank you so much for your kind words! We’re thrilled to hear that the peel-and-stick samples were useful and arrived quickly. It’s great to know they helped you get a real sense of the colours in your space!
Lick Customer Support Team
Paint colour and quality very different from advertised
Be careful as the advertised colours are very different from what you get. The stock images they use on their website vary from the actual paint. Also, the eggshell paint is like rubber paste that just sits ontop of the wall rather than soaking in. It just peels off in clean chunks after drying. Give them a miss. Go with Heritage paint instead.
March 17, 2026
Unprompted review
Reply from Lick
Hi Andrew,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
This doesn’t sound like the standard we aim for, particularly when it comes to colour accuracy and paint performance.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
Such a poor application. Wish I'd avoided Lick.
I'm genuinely gutted to be writing such a poor review. I had such high hopes for Lick.
Firstly, I adore the colours. I opted for White 03 and Greige 03. Paired together they've really transformed my office.
But...
The application has been the worst of any paint I have ever used. I've literally been chasing my tail trying to get even coverage. I've used an entire 2.5l tin of Greige 03 on a wall that is 2.3m x 3m. Four coats. Every. Single. Drop used and I've never seen such an awful application.
The only real solution is to pay £39 for another tin and honestly? I refuse to do so.
I purchased the Lick paint tray, roller, brush & dust sheet too. It's more expensive than other options and the brush is average. Wasn't great. The real pain is the roller is thicker than most so when I popped to the local hardware store for another sleeve to use, I found actually I couldn't use it.
Ultimately, I deeply regret spending a single penny on Lick products. White 03 needs another coat but something tells me I'll be pouring a load of effort in for another pour result.
I've used Dulux on every other room in the house and I wish I'd just stuck with it. Guess the best thing about Lick might just be their marketing team...
March 23, 2026
Unprompted review
Reply from Lick
Hi Rod,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
We’d really like the opportunity to look into this for you and help make things right. Please could you get in touch with us at hello@lick.com with a few more details (and photos if possible)? Our team will be more than happy to investigate and work towards a resolution.
Customer Support @ Lick
Amazing paint
Amazing paint, goes on beautifully. My house is 400 years old and the walls are very bumpy yet we e got away with one coat and a touch up here and there. Love the colour too, it’s just gorgeous - teal
March 12, 2026
Reply from Lick
Hello Maria,
Thank you for your fantastic feedback! We’re so pleased to hear the paint went on beautifully.
We really appreciate you sharing your experience!
Customer Support @ Lick
I purchased Lick White 03 and was…
I purchased Lick White 03 and was extremely disappointed with the quality of the paint. The colour was inconsistent and appeared noticeably more yellow than white. Additionally, it required constant mixing to maintain any level of uniformity. Given the high price point, I expected a far better standard. Unfortunately, I would not recommend this product and will not be purchasing it again.
March 20, 2026
Unprompted review
Reply from Lick
Hi there,
Thank you for taking the time to share your feedback—we’re really sorry to hear about your experience.
We’d really appreciate the chance to look into this further and help resolve the issue for you.
Please could you get in touch with our customer support team at hello@lick.com with a few more details (such as your order information, surface preparation, and application method)? This will help us investigate properly and advise on the best next steps.
We’d love the opportunity to make this right.
Customer Support @ Lick
Thank you team Lulu especially!
Thank you team Lulu especially!
The colour consultation at Lick exceeded every expectation. Lulu was exceptional she took the time to genuinely get to know me, my lifestyle, and my personal taste before making a single suggestion. It wasn't a generic process; it felt thoughtful and completely tailored.
I was going through a lot, and having that level of care and guidance gave me real confidence in the decisions I was making for my home. The end result speaks for itself my home now feels beautiful, cosy, stylish, elegant and elevated in a way I couldn't have achieved alone.
If you're unsure where to start with colour, book the consultation. It's worth every penny.
March 19, 2026
Unprompted review
Reply from Lick
Hello Lisa,
Thank you so much for your wonderful feedback! We’re thrilled to hear that Lulu’s colour consultation exceeded your expectations and helped you feel confident in creating a beautiful, cosy, and stylish home. It means a lot to know the process felt personal and thoughtful, and we really appreciate you taking the time to share your experience. We’ll be sure to pass on your kind words to Lulu!
Customer Support @ Lick
Reply from Lick
Hello Christine,
Thank you for your feedback! We’re so pleased to hear you found the perfect colour.
We really appreciate you taking the time to share your experience and hope you love the finished result!
Customer Support @ Lick
Great Paint
Once again a lovely paint covers so well and looks amazing! This is third paint colour I have used from the Lick Pro range and I couldn’t be happier with the results.
March 9, 2026
Reply from Lick
Hello Julie,
Thank you for your lovely feedback! We’re thrilled to hear you’ve enjoyed using the Lick Pro range.
We really appreciate your continued support and are delighted you’re so happy with the results!
Customer Support @ Lick
Bad quality, bad delivery, big regrets
Colours seem great, but the delivery process is terrible and quality is bad.
We originally ordered direct from Lick, who messed up and didn’t deliver in time, despite us paying for next-day courier from their store.
We ordered again through B&Q, but the paint has been mislabelled by Lick, so we got the right delivery time, but the wrong colour. Tried again after specifically contacting the warehouse and telling them about the label mishap, and the same thing happened—right day, incorrect colour! You couldn’t make it up.
To top it all off, the ‘wipe-clean’ eggshell immediately marked. One drop of moisturise and the finish is completely ruined; I wiped with a damp cloth as suggested and it’s completely screwed up. We painted our bedroom a month ago and it already looks dreadful in places.
I tried to complain and they just interrogated me about the painting process, so the blame is clearly going to be on me and I doubt I’ll see a refund…
Don’t buy the marketing—just buy something better quality that arrives on time, is the actual product you want it to be, and stands a chance of surviving a simple wipe with a damp cloth…!
March 11, 2026
Unprompted review
Reply from Lick
Hi Andrew,
We’re really sorry to hear about your experience — this isn’t the standard we aim to deliver.
Our customer support team has been in contact to better understand what’s happened and to help reach a resolution for you. We take issues like product performance seriously, and we appreciate you bringing this to our attention.
If there’s anything further you’d like to share, please don’t hesitate to reply to our support team so we can continue assisting you.
Customer Support @ Lick
First time using Lick and it’s…
First time using Lick and it’s fabulous, like painting with double cream! Coverage is spot on, it goes a long way too! Love it!
March 8, 2026
Reply from Lick
Hello Kath,
Thank you for your fantastic feedback! We’re thrilled to hear your first experience with Lick was so enjoyable.
We really appreciate you sharing your experience!
Customer Support @ Lick
Gorgeous colours.
Lick is definitely a quality alternative to F&B, beautiful colours and excellent coverage.
March 8, 2026
Reply from Lick
Hello Joanna,
Thank you for your wonderful feedback! We’re so pleased to hear you find Lick a quality alternative, and that you’re enjoying the beautiful colours and excellent coverage.
We really appreciate you sharing your experience
Customer Support @ Lick
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