I had not heard of your company before- I found whilst doing some research on paint via the internet. Great site and lots of inspiration available. Love the idea of the sticky sample squares. So... See more
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Based on these reviews
Excellent paint and great delivery. Is more pricey but well worth it for the quality and the finish. The colour selection is wonderful. We bought cheaper dulux paint but the colour was nothing like th... See more
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Quick delivery of paint after ordering and noted to be of good quality and easy to use as per my decorator Before buying I spent ages comparing/reading reviews of different popular paint brands. B... See more
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Lick paint surpasses all other brands. I have used it in many rooms in my home and it never disappoints. The colour you choose is exactly the colour you get where in other brands i have found the colo... See more
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Company details
Written by the company
Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet. Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont. We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind. It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category. We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe. Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.
Contact info
United Kingdom
- hello@lick.com
- lick.com
4.1
Great
5K reviews
Replied to 100% of negative reviews
Typically replies within 1 week
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Substandard Paint & Service
I ordered a tin of Beige 03 along with a tin of Teal 02 and some other products just prior to Christmas. In January we realised one more tin of Beige 03 was required to finish the job, which arrived quickly, but unfortunately we discovered that the paint in each tin were completely different shades and nowhere near alike.
I contacted customer services on day the afternoon of day one of the decorators starting the job (Monday) and asked for a replacement tin to be sent but received no response and as I was paying for the decorators time this week I had to source alternative paint from elsewhere. As such I have requested a refund of £87 to cover the cost of the two tins I purchased plus postage. Today is Thursday, the job is nearly finished and yet I still haven’t received a response from Lick Customer Service other than to say that they hadn’t received my original email and to resend it (despite it being replied to and clearly visible lower down in the thread - their email even had the same subject heading of my original email so I don’t see how their claim could be true).
Just now I have asked for my refund to be processed and received a request to rate their service! Unbelievable! Needless to say I did so and it wasn’t positive.
There’s no phone number to call and my email requests are being ignored. Terrible paint and terrible customer service.
February 9, 2026
Unprompted review
Reply from Lick
Hi Anne-Marie,
Thank you for your review.
We’re sorry to hear about your experience. After investigating, we can see that the earlier emails you sent were unfortunately not received by our team, which led to a delay in responding to you.
Our Customer Support team has since been in direct contact with you to review the issue, and a full refund for the original purchase has now been processed. Confirmation has been sent, and the funds will return to your original payment method within the advised timeframe.
We apologise again for the frustration this caused and appreciate you bringing the matter to our attention.
Customer Support @ Lick
Please sell a color chart
I wish lick would sell a regular colour chart as well as the peel and stick samples. It's infeasible to keep buying samples only to be completely surprised by the colour. The ones I ordered all looked totally different to the website. I'll be using paint brands with color charts.
January 29, 2026
Reply from Lick
Hi Alice,
Thank you for your feedback.
We offer a digital colour chart on our website to help customers explore and narrow down shades before ordering Peel & Stick samples. Our Peel & Stick samples are made with real paint, so they show the true tone and finish in your own lighting — something a printed colour chart can’t accurately replicate. Screen settings and room lighting can significantly affect how a colour appears, which is why sampling at home is the most reliable way to choose with confidence.
We understand it’s an extra step, but it’s designed to prevent larger disappointments once a full tin is opened. If you’d ever like help shortlisting shades before ordering samples, our team would be very happy to assist.
Customer Support @ Lick
Great paint to use
Great paint to use. Accurate from the sample. Good coverage. Will buy paint for other rooms
January 28, 2026
Reply from Lick
Hi Sonia,
Thank you! We’re so glad the paint matched the sample and covered well.
If there is ever anything more we can do just get in touch.
Customer Support @ Lick
Your paint is gorgeous!!!
Your paint is gorgeous!!! It goes on really well, great coverage and a fabulous depth of colour. We painted our whole lounge in Blue 06 and, every time I walk in, I just love it ( it was cream and now so different!!) The Matt seems to cover up any lumps and bumps really well so we’ve just decided to do our bedroom in Teal 02… think we are addicted now, thank you xxxx
January 26, 2026
Reply from Lick
Hi Gabby,
Thank you! 💙 We’re thrilled you love Blue 06 in your lounge and that the Matt finish worked so well. Teal 02 for the bedroom sounds amazing - looks like you’ve caught the Lick paint bug! 😄
Customer Support @ Lick
Such a good idea
Such a good idea . Really makes choosing right tone and colour a joy :)
January 26, 2026
Reply from Lick
Hi Lynne,
We’re so glad you enjoyed it! Making colour choice joyful is exactly what we aim for 🙂
Customer Support @ Lick
Reply from Lick
Hi Teresa,
Thank you for the review and we are so happy to hear of the great experience you have had.
Customer Support @ Lick
Reply from Lick
Hi Lisa,
Thanks for getting in touch, and we are sorry to hear that your order arrived incomplete.
Our Customer Support team has sent the missing sample, and it should be with you soon.
Hope this helps!
Customer Support @ Lick
Worst Paint Ever!
Purchased 3 tins of the Brown eggshell emulsion.
Absolutely the worst paint we've ever used, and we've used loads over many years.
Cut a a long story short we ended up getting refunded for all 3 tins. Lickpro customer service was an absolute disgrace and tried every trick in the book not to refund us and blame the condition of our walls etc etc, which are perfect. Ended up buying Dulux Heritage emulsion and it went on lovely without any issues whatsoever unlike the awful lickpro.
You would think after all the hassle we had with this rubbish paint that lickpro would want the paint that we purchased sent back to themselves for analysis, they wasn't even interested.
Incredible.
Appalling paint.
Rubbish customer service.
Never will we purchase lickpro paint again!
January 9, 2026
Unprompted review
Reply from Lick
Hi Mark,
We’re sorry to hear you were unhappy with your experience and that the product and service didn’t meet your expectations.
This isn’t the standard we aim for, and we’d welcome the opportunity to look into this further and better understand what happened. Please contact our Customer Support team at hello@lick.com with your order details so we can review this properly.
Customer Support @ Lick
Lovely paint
Lovely paint! Fast delivery and love the little touch of the Lick paint stirrer ❤️ Does what it says on the tin! Very happy and will definitely purchase again.
January 18, 2026
Reply from Lick
Hi Emma,
So glad you love the paint! Thank you for your kind words, and we can’t wait to welcome you back for your next project!
Customer Support @ Lick
Swatches
Received the swatches incredibly quickly, thank you, however, didnt match the colour shown online sadly. Whilst I appreciate your phone can have a difference of colours, we did check across 3 difference devices (android/apple) so was a waste of money as wasnt the colour we would have wanted.
January 18, 2026
Reply from Lick
Hi Kiki,
Thank you for your feedback and for highlighting the quick delivery, we’re glad that part of the experience was positive.
Colours viewed on phones, tablets, and computers can vary significantly depending on screen settings, which is why our peel-and-stick samples are made using real paint. They’re designed to give the most accurate representation of the colour in your own space and can be moved around to see how they look in different lighting throughout the day.
We appreciate your understanding and are sorry the shade wasn’t right for your project on this occasion.
Customer Support @ Lick
Samples arrived so quickly colours are…
Samples arrived so quickly colours are beautiful
Moving in to a new home and can’t wait to order and get started on painting
January 23, 2026
Reply from Lick
Hi Jan,
So glad your samples arrived quickly! We can’t wait to see your new home transformed with the colours you choose - happy decorating for when the time comes!
Customer Support @ Lick
All round brilliant paint
Fast delivery. Lovely paint to work with. Great coverage with no splatter and can use it on woodwork too so excellent for colour drenching. Colour true to tester. All round brilliant paint and great first experience with this paint.
January 21, 2026
Reply from Lick
Hi Janet,
Thank you so much for your amazing feedback! We’re so glad that you enjoyed the coverage, versatility, and true to sample colour. It’s great to hear your first experience with our paint was brilliant!
Customer Support @ Lick
So many beautiful colours and paint types…
I had not heard of your company before- I found whilst doing some research on paint via the internet.
Great site and lots of inspiration available.
Love the idea of the sticky sample squares.
So many beautiful colours and different paint types.
My order was dispatched quickly.
Would recommend.
January 16, 2026
Reply from Lick
Hi Hetty,
Thank you for discovering us and for your lovely feedback! We’re so glad you enjoyed the site, our peel-and-stick samples, and the quick delivery. Your recommendation means a lot!
Customer Support @ Lick
Great paint.
January 13, 2026
Reply from Lick
Hi Ruth,
Thanks for the review! We’re thrilled you loved the paint.
Customer Support @ Lick
Nothing made it great!!
Nothing made it great!!
I put my Delivery address and it was sent to a different address so you need to double check and use a different courier!
January 21, 2026
Reply from Lick
Hi Richard,
Thank you for taking the time to share your feedback. We’re sorry to hear about the frustration this situation caused and understand how delivery delays can impact a project.
After reviewing your order and our correspondence, we can confirm that the delivery address used by DHL was the exact address entered at checkout.
Unfortunately, the address referenced in your email was not the address provided on the order, which meant DHL were unable to deliver to the intended location.
While we always do our best to support our customers, we are reliant on the accuracy of the delivery details supplied at checkout. We would kindly recommend double-checking these details when placing future orders to avoid similar issues.
We appreciate your feedback and hope to have the opportunity to provide a smoother experience next time.
Customer Support @ Lick
Reply from Lick
Hi,
Thank you for the review! We are glad to hear you have had a great experience.
Customer Support @ Lick
Reply from Lick
Hi Katie,
Thank you! We’re thrilled you loved the paint and that it arrived so quickly!
Customer Support @ Lick
Reply from Lick
Hi Paul,
Thanks for your review! Hope your project turned out amazing. If you ever need anything just get in touch.
Customer Support @ Lick
Love the paint samples and love the…
Love the paint samples and love the paint. Looking forward to redecorating my living room and will be purchasing their ultra flat matt paint. So excited to see the finish.
January 19, 2026
Reply from Lick
Hi Katrina,
So happy you loved the samples! Can’t wait for you to try the ultra flat matt in your living room - it’s going to look amazing!
If you ever need support we are always here.
Customer Support @ Lick
Beautiful, richly pigmented paint
Really surprised at the excellent quality of this paint, how rich and pigmented the colour went on and how I really only needed one coat of the Red 03. Pretty fantastic.
January 18, 2026
Reply from Lick
Hi,
Thank you so much for your feedback! We're thrilled to hear that you loved Red 03 and that one coat was all it took. Your kind words mean a lot to us, and we’re glad our paint helped make your project fantastic!
Customer Support @ Lick
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