Merlinspets Reviews 113

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product, often describing it as a "magic powder" that even picky eaters love. Many consumers report significant improvements in their cats' health, including softer, shinier coats and increased energy. The product is also frequently mentioned as a successful way to encourage cats to eat their regular food, even those on special diets. Reviewers also highlight the excellent quality of the product and the efficient delivery service. However, some customers also noted that their cats refused to eat the product, even after multiple attempts. A few people mentioned a change in the product's texture and smell, which they believed led to their cats' disinterest.

What people talk about most

Product

Users describe positive interactions with the product. Many reviewers praise its effectiveness, noting... See more

Quality

Clients share positive opinions on quality, with many praising the product for improving their pets' health... See more

Delivery service

Reviewers mention positive feedback about delivery service, consistently praising its speed and efficiency.... See more

Order

Customers consistently note positive experiences with order. Many reviewers praise the ease of ordering, with... See more

Service

People report positive experiences with service. Customers are delighted with the quick service and... See more

Based on these reviews

Rated 5 out of 5 stars

I just opened this tonight, had it almost a week and wasn't really expecting Cosmo to like it. After I opened it I let him smell it, didn't get much reaction so I was sealing the bag back up. That was... See more

Rated 5 out of 5 stars

I adopted my 9 year old boy in October, he apparently hadn’t had a great time, so I was determined to give him the best life I possibly could. I had seen the ads for Merlin’s on Facebook and decided t... See more

Rated 5 out of 5 stars

Our cat was refusing to eat her very high end fresh cat food as she loves fish but not the fish variety the food company offered. A sprinkle of merlins on her fresh chicken or turkey and she's lashin... See more

Company replied

Rated 5 out of 5 stars

At last, something that does my cat good. My maine coon girl was a very picky eater, and I have tried what I thought was everything. When Merlins salmon powder arrived I fully expected it not to work... See more


Company details

  1. Pet Store

Written by the company

Our Mission 🐾 At Merlins, our mission is simple: to extend and improve the lives of cats through high-quality, single-ingredient freeze dried salmon powder. We believe that a nutritious diet is essential for a cat's longevity and quality of life, and we are committed to combating the fussy nature of cats’ diets by providing a product that they love as well as boosting their skin and coat health and battling their joint inflammation. Our Values: Health & Wellness: We prioritise the well-being of cats with products that support their health. Simplicity: Our product contains only one ingredient—whole salmon, making it simple yet effective. Transparency: We are clear and honest about what goes into our products and how they can benefit your cat. Compassion: We care deeply about cats and are dedicated to enhancing their lives. Join us on our mission to provide longevity of health to cats everywhere, ensuring they live their best lives with the help of Merlins freeze-dried salmon powder. 🐾✨


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

113 reviews

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Rated 5 out of 5 stars

Definitely amazing results

I can honestly say that I have really noticed a difference in my cats coat . He not only likes this but the benefit I’m noticing his coat seems so much softer silkier and more glossy . Max is a regular fussy guy and I didn’t expect him to even like this but I’m so happy I gave Merlin’s a go and I’m definitely going to keep up with the subscription as if a max is happy then it’s worth every penny to me .

April 16, 2026
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Rated 5 out of 5 stars

At last

At last, something that does my cat good. My maine coon girl was a very picky eater, and I have tried what I thought was everything. When Merlins salmon powder arrived I fully expected it not to work but to my great surprise and delight my fuss pot licked her bowl clean. As soon as she hears the crinkle of the packet she is straight in dancing about meowing to be fed. Amazing magic powder.

April 1, 2026
Rated 5 out of 5 stars

Great product!

Shipping was very fast!
I have had my cat for 7 years and before getting this salmon powder it was impossible to get him to drink water and as a result, he’s always constipated. After getting this in his water, he’s been downing water and the vet has confirmed that he’s no longer constipated! I am so happy this has proven to be a great solution and we can avoid during laxatives for him! Thank you Josh and Merlin!

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Quite surprised how much my fussy cat liked it

I just opened this tonight, had it almost a week and wasn't really expecting Cosmo to like it. After I opened it I let him smell it, didn't get much reaction so I was sealing the bag back up. That was when there was a thud and he was sat on the sofa arm next to me smelling the bag. So I went into the kitchen, he followed me, gave him another smell of the contents and he turned to his bowl of wet food that he hadn't touched as though to say 'put it there'. He immediately starred lapping it up, food that would have gone in the bin tomorrow untouched. Not bad for the first try! 🙂

April 6, 2026
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Rated 5 out of 5 stars

Fantastic

Really nice product, our cats love a certain food for a month or two and then go off it, Merlin salmon powder has kept them interested in their food, we just sprinkle it and they took straight in with clean bowls to finish, I started with 1 bag and now gone back to order some more!

April 2, 2026
Unprompted review
Rated 4 out of 5 stars

It's expensive but the cat likes it and…

It's expensive but the cat likes it and is now eating food she wouldn't normally entertain so for that reason I'll stick with it for now, but as soon as B&M get their salmon oil back in I'll be giving that a try as it's so much cheaper and looks like it would last so much longer.

April 1, 2026
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Reply from Merlinspets

Thank you so much for your review - we really appreciate you giving Merlins a try 💛

We’re so glad to hear it’s helping your cat eat foods she’d normally turn down - that’s exactly why we created it!

Totally understand your point on price. One thing to note is that our powder is 100% pure salmon with nothing added, and because it’s freeze-dried, it’s much more concentrated than oils - so you’re getting all the natural nutrients without any processing or fillers. Many customers actually switch from oils for that reason, especially with fussy cats.

Of course, every cat is different, but if you do continue using it and find it really works wonders for her, we’d be incredibly grateful if you’d consider updating your review to 5 stars - it would mean a lot to a small brand like ours 🙏🐾

Thanks again for your support! 💛

Rated 5 out of 5 stars

The only subscription I have ever started which is worth keeping!

Really good ability to move subscription delivery dates or cancel if needed. Can order without subscription, but I find it easier to remember it with one. Both cats love it and I am about to receive my second order. Has helped with them finishing their meals and I'm happy that they are now getting enough omega 3 etc as I couldn't convince them to do anything but turn their nose up at salmon oil.
I was a sceptic to begin with, but I do really rate this powder.

April 1, 2026
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Rated 1 out of 5 stars

Cat refuses to eat food when Merlins is…

Cat refuses to eat food when Merlins is added. Food had to be thrown out and replenished without Merlins before she decided to eat again.

March 24, 2026
Unprompted review
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Reply from Merlinspets

Hi Eric,

Regarding your cat not taking to the salmon powder, this can occasionally happen when introducing it for the first time, cats are very sensitive to new smells in their bowl and are naturally very cautious when given new things. What has worked WONDERS for lots of cats has been a really gradual introduction so they can become familiar with it more steadily. Start with just a tiny amount but make sure it's mixed into food, then gradually you will be able to increase these servings as they become familiar with the scent gradually.

Please do keep me updated with your progress as this usually works wonders. And if you do find this works if you wouldn't mind editing the review then that would be amazing as our reviews are very important to us as a business.

Best Josh
Founder Of Merlins

Rated 5 out of 5 stars

My cats love it!

I was waiting for a product like this. Omega 3s are so important in a cat's diet. I used to give them green lipped mussel powder but they didn't like it. They went crazy with Merlins! My fussy cat devoured her whole meal when I sprinkled it with Merlins. Thank you 🫶🏼 I totally recommend Merlins ❤️

March 25, 2026
Unprompted review
Rated 5 out of 5 stars

I have three cats they all love it

I have three cats , one of which is a picky eater and has to take meds , the powder really helps with this . They all think it’s a treat when they get it … their fur is noticeably different , much more soft and silky , they also appear to have more energy 🤷🏻‍♀️ . I’ve also given some to my friend who has a Maine coon cats with terrible lugs in her coat , I’m hoping it helps

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

Two words - Cat Crack!

I originally tried it after trying salmon oil with my boys, to improve their skin and coats. If you’ve bought salmon oil, you’ll know it’s messy, it stinks and they didn’t always enjoy it.

My cats go wild for this stuff.
I’ve never tried it in water, but they love a scoop full on their wet food. So much so, that they’ll either turn their nose up at their bowl of food if I haven’t put any on. Or they’ll eat the top layer of food with the salmon on and leave the bulk of the food, so that I put more on. Now this isn’t because they dislike their food. They’ve eaten the same two-three brands for years, with no problems. They’re just sneaky boys who can’t get enough of their salmon powder. As a Brucey Bonus though, their coats are sleek and shiny too.

Amazing product, don’t stop making it, otherwise my cats would starve to death!

March 16, 2026
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Rated 5 out of 5 stars

I am amazed

I am amazed. My Burmese cat William seemed to have fazes of being out of control of his emotions. Sounds ridiculous. He’d come in and bite the nearest foot or his sister. He’d be too happy to see you. He’d spray on excitement. He was a loved pain! He also ripped at one patch of fur.
I tried your product. Having already given them oil. They love it. All the food goes. After two weeks we noticed his fur growing, he’s calm, he hasn’t sprayed, he plays with his sister and then walks away. They are also sleeping together much more. It’s a total delight. I have no idea what his problems were but he’s so much happier now. I will be telling my vet about this too. Thank you so very much.

March 13, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant customer service and happy cat

I bought the salmon powder to see if it helps my senior cat who seems to be developing arthritis by giving him some omega 3. He also has urinary problems after suffering from a blocked bladder last summer, so I’ve been putting the powder in water to help hydrate it. He absolutely loves it. Hope it helps with his ailments a bit too. The customer service is amazing, Josh is quick to respond and help on Instagram.

March 12, 2026
Unprompted review
Rated 5 out of 5 stars

Delighted with Merlins

Delighted with Merlin's Salmon Powder, both the quick service and especially the product. My elderly cat has rediscovered delicious food and is eating better. His skin and coat are noticeably healthier. Will definitely buy again.

March 2, 2026
Rated 5 out of 5 stars

We have a very picky cat

We have a very picky cat, getting him to eat properly can be a real battle. With a sprinkle of Merlins, he is eating everything and actively telling us he wants more food - he’s a different cat!

March 5, 2026
Unprompted review
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Rated 5 out of 5 stars

Merlin’s makes a difference

My boy is 4 years old. I adopted him 2 years ago, and shortly after bringing him home he had to have emergency surgery for a blockage. Fortunately he is now thriving, but his fur didn’t seem to be growing back where it had been shaved, and the skin looked a bit dry. I saw an advert for Merlin’s and I decided to give it a go. I can’t believe what a difference it has made. His coat is lovely and shiny, his fur is growing back and his skin doesn’t look dry anymore. He looks healthy and happy.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

My cats can't get enough of this

My cats will literally eat anything with this sprinkled on top. They're young and healthy so not sure of any health benefits but I'm sure there are some. It also ensures they eat all their food rather than just licking the jelly off.

February 2, 2026
Unprompted review

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