Easy website to navigate. Next day shipping was a brilliant bonus. I tried as many different brands of nappies as possible when my baby was a newborn and pura nappies are so soft, the only ones I trie... See more
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Review summary
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Reviews shaping this summary
Easy to order and delivery was prompt, even over the Bank Holiday weekend. We love the fact that Pura spearheaded nappy recycling initiatives around the UK, and look forward to hopefully seeing this c... See more
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We’ve used Pura nappies from birth and I can’t explain how much reassurance it offers knowing there’s no nasties inside of them. Not to mention how super soft they are, I’ve told so many people about... See more
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This super company has provided my two grandchildren with all their nappy, wipes and nappy pants over the last five years! The products are eco-friendly and good value for money. The customer service... See more
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Company details
Written by the company
Pura. Made by parents, for parents. We wanted to give our babies the best possible start in life. When we couldn’t find diapers and wipes that we could trust to protect their delicate skin (with less impact on the planet) we created our own. Pura was born to provide all parents with clean, safe and toxin-free baby products, made more sustainably. No compromise. We’re so proud to be changing the world, one bottom at a time. Guy, Abi, Ezra and Enzo
Contact info
3 Worley Court, Bolesworth Road, CH3 9HW, Tattenhall, Chester, United Kingdom
- Hello@mypura.com
- mypura.com
4.5
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Reply from Mypura.com
Hi Gonzalo,
Thanks for leaving us a review. We're thrilled to hear that you've loving our products and service. Thank you again for recommending Pura!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Derrick,
Thanks for leaving us a review. We're thrilled that you're enjoying our service and products. Thank you again for the kind words!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Love, it's all we use after cloth.
The nappies feel soft and I really value that there's no chemicals and no gels/beads used in the absorption section. The velcro tabs generally hold really well and the fit around the legs is great for both our chunky-thighed boy and our skinny-legged girl. No rash issues. Reasonably priced with helpful and convenient repeat delivery.
I'd love if you could do a larger nappy or higher absorbency one for night time as our 4.5 year old boy regularly pees through his at night, even with a wake for a pee and a fresh nappy. That's the only reason for 4 rather 5 stars.
Would love if you could extend your brilliant trial of kerb-side nappy recycling, what a great plan.
December 31, 2025
Reply from Mypura.com
Hi Katie,
Thanks for leaving us a review. We're thrilled that you're enjoying our super soft nappies and that your little one hasn't experienced any irritation with them too. We're also glad to hear that you're enjoying our speedy and convenient delivery service too!
Thank you for the feedback regarding us launching a larger size nappy/pants. We want to reassure you that we do take all of our customer experiences on board and we are always looking to expand our products wherever we can.
We really appreciate your feedback.
Warm Regards,
The Pura Team
We are part of the nappy recycling…
We are part of the nappy recycling trial and it is amazing - the staff are so helpful and it’s an amazing service. Thank you!
December 31, 2025
Reply from Mypura.com
Hi Kieran,
Thanks for leaving us a review. We're glad that you're enjoying being part of our Pura NappiCycle trial. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Very fast seller and postage soft and…
Very fast seller and postage soft and comfortable nappies and no leaks and holds well
December 27, 2025
Reply from Mypura.com
Hi Samantha,
Thanks for leaving us a a review. We're glad that you're enjoying our speedy delivery service along with our super soft nappies. It's great to hear that your little one has had a leak free experience with them too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
One of your main products out of…
One of your main products out of stock/unavailable for nearly 2 months (flushable wipes) and I recently orders, they are terrible to get out of the packet
December 9, 2025
Reply from Mypura.com
Hi Alan,
Thanks for leaving us a review. We're sorry that our Flushable Toilet Tissue were temporarily out of stock late last year. We are now fully back in stock so these are available to order again.
I'm also happy to say that we have improved the packaging design of this product so you should now be easier to remove each wipe from the packs.
We really really appreciate your feedback.
Warm Regards,
The Pura Team
I’ve been using Pura nappies since my…
I’ve been using Pura nappies since my baby was born and they have been amazing. The material is soft and gentle on babies skin , three months and she’s never had a nappy rash. Her nappy doesn’t leak over night and am overall really happy with the product. Plus their customer service team has always been lovely helpful and prompt anytime I’ve needed help with something. I couldn’t recommend these nappies enough.
December 22, 2025
Reply from Mypura.com
Hi Lily,
Thanks for leaving us a review. We're glad that our nappies have been working so well for you and your little one. Thank you for the kind words about our customer service too, we're always here to help if there's anything you need!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Buy Direct
Delighted to have been able to buy these directly 'from source' rather than a third party, and to have them delivered so quickly too. The larger pack size is also a plus because it means less packaging and fewer deliveries in the long run. A 'no guilt' purchase for me, knowing I can recycle the packaging and the wipes are soft, approved flushable and biodegradable.
December 9, 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. We're glad to hear that you're enjoying our wipes and speedy delivery service. Thank you for your support and helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
So a subscription order didn’t get…
So a subscription order didn’t get delivered last month spoke to a lovely team at the office who just before the Xmas hols looked into the issue and I had a new box delivered next day. No issue no questions just a sort it attitude. That’s what it is about!!!! Thankyou mypura
December 9, 2025
Reply from Mypura.com
Hi Carla,
Thanks for leaving us a review and for the kind words about our customer service. When something doesn't go quite right we're always here to help!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Amazing nappies – super absorbent!
Pura nappies have been absolutely brilliant for my little one. I love that they keep my baby dry and comfortable for long periods, which means better sleep for everyone. The fact that they’re also made with more environmentally friendly materials is a huge bonus.
December 9, 2025
Reply from Mypura.com
Hi Salar,
Thanks for leaving us a review. We're thrilled that our nappies have been working so well for your little one and that they're staying dry and comfortable while using them!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Bella,
Thanks for leaving us a review. Thank you too for the kind words and we're glad to hear that you're enjoying our products!
We really appreciate your feedback.
Warm Regards,
The Pura Team
The best nappies, delivered to your door…
I’ve been using the nappies for a few months now on subscription. Our order was placed yesterday, and arrived today via DPD. Great service. They are the softest nappies we’ve used! We love them.
December 20, 2025
Unprompted review
Reply from Mypura.com
Hi Emilia,
Thanks for leaving us a review. We're glad to hear that you're enjoying our nappies along with our super handy subscribe and save service too!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Happy with quality and service
The nappies are of great quality, last long, and the delivery is pretty quick. Plastic-free envelope. Happy with
December 9, 2025
Reply from Mypura.com
Hi Laura,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies along with our speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Pura wipes are great
Pura wipes are great. I love that they contain no plastic and are flushable. Ordering is really easy and a subscription gives good value for money.
December 9, 2025
Reply from Mypura.com
Hi Nicola,
Thanks for leaving us a review. We're glad that you're enjoying our wipes along with our super handy subscribe and save system!
We really appreciate your feedback.
Warm Regards,
The Pura Team
This company is absolutely fantastic
This company is absolutely fantastic, they care about the environment and their customers, the wipes are brilliant, don’t cause rashes and are really soft and gentle on the skin.
I’ve been using them for a long time and will never change, thank you Pura
December 9, 2025
Reply from Mypura.com
Hi,
Thanks for leaving us a review. Thank you again for the kind words and for being a loyal Pura customer. It's great to hear that you're enjoying our wipes and finding them to be super soft and gentle on skin!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Ekaterina,
Thanks for leaving us a review. We're thrilled that you're enjoying our nappies along with our speedy delivery service!
We really appreciate your feedback.
Warm Regards,
The Pura Team
DO NOT BUY!!!!!!!!!!!
Honestly if I could give 0 star I would! Why should I have to change clothes 2-3 times a day or every time my 5 month old daughter poop in it? It doesn’t matter if it’s a little bit, it’s still come out through the top back leading to dirty the clothes every single time! DO NOT BUY THESE unless you want to change your baby clothes multiple times a day!
Especially when you are out and about during winter time and you have to change your baby clothes?! Seriously? Or how about making a mess in the car seat?! Do you want to talk about it?! This is BEYOND FRUSTRATING and I should leave a review every time I change her clothes so people get to see what I am talking about. You should NOT go through this. RECALL these diapers, they are NOT FUNCTIONAL!!!
December 15, 2025
Unprompted review
Reply from Mypura.com
Hi Elisa,
Thanks for leaving us a review. We're really sorry that your little one is experiencing leaks with our diapers and for the inconvenience caused by this. We do find that when leaks do occur this is usually due to the size of the diaper not quite being suited to your baby, normally when it's time to size up. Changing the size can very often help resolve any issues like this with leaks.
If you could please reach out to us at hello@mypura.com, we would be happy to help you further with this.
Warm Regards,
The Pura Team
Generally good
Generally good. Although the website needs some attention as its not always easy to locate my subscriptions and amend the order date.
November 25, 2025
Reply from Mypura.com
Hi Jean-Christophe,
Thanks for leaving us a review. We're really sorry that you've finding it tricky to locate your subscriptions and change your order date. As we have just updated our site I want to reassure you that we are listening and making changes to ensure the website experience is as easy to use as possible.
We've reached out to you directly to discuss this further with you.
We really appreciate your feedback.
Warm Regards,
The Pura Team
Reply from Mypura.com
Hi Marnie,
Thanks for leaving us a review. We're happy that you're part of the Pura family too. Thank you for helping us make a change!
We really appreciate your feedback.
Warm Regards,
The Pura Team
Leaking
I bought a mega pack from amazon as they are also used in my child nursery but have been disappointed! Every single nappy has leaked during day or not. For that price point I would had expected better quality! Even Lidl Lupilu iis better!
December 5, 2025
Unprompted review
Reply from Mypura.com
Hi Jasmine,
Thanks for leaving us a review. We're really sorry that you're experiencing leaks with our nappies. We honestly don't hear of this happening often however issues with leaks are usually due to the size of the diaper not quite suiting your little one. These issues can normally be resolved by sizing up.
If you could please reach out to us at hello@mypura.com, we would be happy to help!
Warm Regards,
The Pura Team
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