Online purchase I’ve purchased three baby grows and the quality and designs are absolutely beautiful! I’ve purchased lots of nice clothes from companies like Zara, Mango & H&M recently but the... See more
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Review summary
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I placed an order for clothes for my granddaughter for her holiday. The site was very easy to navigate and place an order. In addition it was lovely to see the beautiful clothes for both children an... See more
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I love the clothes from Newbies. The service is excellent, both in store and online. Great communication and fast delivery. I buy for my soon to be, one year old granddaughter who lives in America... See more
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I have been ordering from Austria for my Granddaughter ,living in the UK and everything was working without any problem and very quick delivered.I´m sure , I will do it again .Very satisfying. It wou... See more
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Company details
Written by the company
We’re Newbie, a Swedish lifestyle brand for the little ones we love. We offer timeless, stylish and sustainable clothing at affordable prices for children aged 0-8 years. We know you only want the best for your little ones, so we take the utmost care in making our products. Using organic cotton our designs are produced with love and passion, taking inspiration from the Swedish way of living. All our love and care goes into creating the highest-quality pieces which will be used and inherited for generations to come. Bring some Swedish style to your little one’s wardrobe today. Launched in 2010 as part of the KappAhl Group, Newbie has quickly grown thanks to our community of ‘Newbie Lovers’: mums, dads, grandparents and friends who have helped to shape who we are today and to spread the Newbie word far and wide. The popularity of Newbie and huge demand for the products led to the opening of our first standalone store in Stockholm in 2014. Today, we have ten stores across Europe, including in Sweden, Norway, Finland and Poland with additional Newbie Stores due to launch in the coming months.
Free shipping on orders over £40
Free standard Shipping on orders over £40 (2-5 working days, tracking 48h)
Standard delivery is free for every order over £40, for order value below £40 delivery fee is £4.
Express delivery (1-2 working days, tracking 24h) - £6,50
Where do we deliver?
We use Royal Mail, UK mail and DHL as our distribution partners and we deliver to the whole UK (including Highlands, Offshore Island & Northern Ireland. Excluding Isle of Man).
Contact info
Newbie by Kappahl Limited St James House, 13 Kensington Square, W8 5HD, London, United Kingdom
- +44 (0)7523512465
- customercare@newbiestore.com
- newbiestore.com
4.5
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Excellent
Great value for money, easy returns, gorgeous clothes. Most importantly, I was able to buy matching dresses for ages 3 months, 2yo, 9yo, love that newbie offers this and can get all girls to match. Also, the leggings are great quality, they last forever. Overall, highly recommend.
April 28, 2026
Reply from Newbie Store
Thanks for the feedback! / Newbie team
Reply from Newbie Store
Thanks for the feedback! We are thrilled to hear. / Newbie team
The quality of the clothes is amazing…
The quality of the clothes are amazing especially after washing them. For me it very important when I shop for my daughter that her clothes stay in good condition and Newbie definitely have that quality.
April 23, 2026
Reply from Newbie Store
Thanks for the feedback! We are thrilled to hear. / Newbie team
Please how quickly my parcels turned…
Please how quickly my parcels turned up,will be ordering again
April 22, 2026
Reply from Newbie Store
Thanks for the feedback! We are thrilled to hear. / Newbie team
This is my second order this year
This is my second order this year. I'm just as pleased with my beautiful dress as with the last. I will certainly be buying more.
May 5, 2026
Reply from Newbie Store
Thank you, thrilled to hear it!
Fantastic store!
Amazing experience, and wonderful quality clothing. Bought my baby girls clothing from here and it’s always met my expectations. Had an issue with a jacket but it was sorted out immediately as I had a 2 year guarantee with it. Always purchase things from here and defo recommend esp for children!
March 6, 2026
Reply from Newbie Store
Thank you, thrilled to hear it!
Perfect colours
Perfect colours, beautiful designs and great material! Can’t buy enough of Newbie for my granddaughter.
May 1, 2026
Reply from Newbie Store
Thanks for the feedback! We are thrilled to hear. / Newbie team
Reply from Newbie Store
Thanks for the lovely feedback. Have a nice weekend / Newbie team
Reply from Newbie Store
Thanks for the lovely feedback / Newbie team
Beautiful and top quality baby clothes
Beautiful and top quality baby clothes. I was truly delighted with the products I purchased for my one year old granddaughter- so pretty and feminine, loved by all. The ordering and process of delivery were very easy from start to finish, thank you.
April 14, 2026
Reply from Newbie Store
Thank you, thrilled to hear it!
Reply from Newbie Store
Thanks for the lovely feedback / Newbie team
Great experience and customer service!
March 31, 2026
Reply from Newbie Store
Thanks for the lovely feedback / Newbie team 😍️
Recommend
Well made product (collar add-on for baby), fast delivery and easy to use website
April 13, 2026
Reply from Newbie Store
Thanks for your feedback! We are happy to hear / Newbie team😍️
Reply from Newbie Store
Thank you!
I love newbie products however my…
I love newbie products however my recent order after first wash had shrunk. It’s disappointing
April 14, 2026
Reply from Newbie Store
Hi,
we’re sorry to hear that the garment has shrunk in the wash.
If this concerns a potential claim, you can contact us by email at customercare@newbiestore.com / newbie team
I received my order with no returns…
I received my order with no returns label. I then had to search on their website for info on how to return my order, I felt the information is deliberately quite hidden. It says that if you don’t have a returns label to email customer services for one, I have done this twice and had no reply. I’ve come across companies before that deliberately make returning an item extremely difficult. I was going to order a different size but sadly, this has completely put me off. I will never purchase from them again.
April 13, 2026
Reply from Newbie Store
Thank you for your feedback. We’re very sorry to hear about your experience and sincerely apologise for the delayed responses you’ve encountered.
Unfortunately, we are currently experiencing technical issues with our Microsoft email system, which has meant that some outgoing emails have not been delivered as intended. We completely understand how frustrating this must be and apologise for the inconvenience this has caused.
One of our colleagues has reached out to you to help resolve the matter as quickly as possible.
Thank you for your patience, and please rest assured that we’re working to resolve this and support you further. / Newbie team 🌸️
Reply from Newbie Store
Thank you for your feedback! We are happy to hear! 🌸️
Good quality kids clothes
Shipping was nice and quick. I got a variety of kids clothes in the sale and I’m very happy with the quality of them. They wash really well and the designs are cute.
March 26, 2026
Reply from Newbie Store
Thank you for your feedback! We’re delighted to hear that. Have a great weekend. Newbie team
Reply from Newbie Store
Thanks for the lovely feedback.
Customer service is atrocious
Customer service is atrocious. I have emailed Newbie twice now to try and rectify an issue. They haven’t responded to any of my emails and when I tried to call them today, it went straight through to a voicemail asking me to email them! Eventually they got in touch claiming they’d emailed me twice, but I haven’t received any emails from them.
April 4, 2026
Unprompted review
Reply from Newbie Store
Hi,
We’re very sorry to hear about your experience and sincerely apologise for the delayed responses you’ve encountered.
Unfortunately, we are currently experiencing technical issues with our Microsoft email system, which has meant that some outgoing emails have not been delivered as intended. We completely understand how frustrating this must be and apologise for the inconvenience this has caused.
One of our colleagues reached out to you yesterday via Instagram to ensure we could get in touch and help resolve the matter as quickly as possible.
Thank you for your patience, and please rest assured that we’re working to resolve this and support you further.
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