My dog, Buster loves his meal times. He has never been healthier. This brings all of the benefits I’ve seen advertised by raw diets, but without the risks of having raw meat around the house dispersed... See more
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Review summary
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Reviews shaping this summary
Company knows a lot about dog nutrition. Their food options are varied and cater for things like allergies and fussy eaters. Easy to place orders and change dates of deliveries if need be. Food is ver... See more
Flossy should be called Fussy! Not helped by her 2 medical conditions that have conflicting diets. After trying a few foods that would almost fit both we discovered PURE. With 2 flavours available whi... See more
Excellent food from a company who really cares about what is right for your dog. I have a pedigree dog which as a breed has issues with urinary track crystals - I was impressed that her diet we immedi... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
4.6
Excellent
16K reviews
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Replied to 99% of negative reviews
Typically replies within 24 hours
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Ollie 15 year old Cocker Spaniel
Changed my 15 year old cocker spaniel Ollie on to pure food a year ago having read the great reviews & it’s been amazing. Ollie loves the food & snacks. His toileting has much improved on this diet. The ordering is very easily managed, and can be easily amended to suit. The product is great, comes in a recyclable bag, which is personalised & delivered straight to the door on selected date.
August 12, 2026
Unprompted review
100% Pure
After having met the Team at one of their promotional events, we decided to give Pure a try, we’d been feeding our Golden a raw meat diet for years and were happy with the results, however, storage and prep can be a pain, and not convenient if travelling or camping. From the first day of feeding our pup Pure (which is just raw, dehydrated) - She’d been more excited than usual to have her dinner. She partially loves the Game recipe, and her coat and teeth look amazing. Her poops are firm. And the meals are really easy to prep. Couple of scoops of food, and a couple of scoops of warm water, done!
Honestly can’t thank Pure enough. Takes the stress away from Raw feeding and making sure all nutritional needs are met.
The delivery is simple and straight forward, the customer service is second to none and the product quality is the best I’ve seen when it comes to pet food.
August 12, 2026
Unprompted review
My dog just wasn’t interested in eating…
My dog just wasn’t interested in eating and we spoke to a rep at the royal highland show who was extremely helpful. Now Rolo won’t leave his bowl until it is licked clean! Added bonus he is getting more water into him aswell!
July 12, 2026
Unprompted review
The food itself is fine.
The food itself is fine, however I was helped by one of their sales assistants that I met in town when they ran their pop up. He unfortunately gave me a lot of information that was wrong. It resulted in me being over charged for food I didn’t want. Due to their shocking refund policy I wasn’t able to get the money back and was left in financial difficulty. If you purchase with them please don’t go through a sales assistant but do the steps yourself.
July 27, 2026
Unprompted review
Reply from Pure Pet Food
Hi there,
Thank you for taking the time to leave us a review and share your feedback. We're pleased to hear that you found the food itself to be fine, although we're sorry to hear that you were disappointed with the information you received from one of our sales representatives.
Our representatives provide information about our food, feeding plans and pricing, and customers are also able to review their full plan and costs before completing their purchase. We do want to make sure the information provided at our pop-up stands is clear and accurate, so we'd be interested to understand what you were told and how this differed from the plan you selected.
We also understand that our refund policy was frustrating for you. We don't accept returns of food products for safety and quality reasons, which means we're unable to refund food once it has left our facility.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd be happy to look into the details of your experience and review the information you were given.
If you'd like me to look into this for you, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for taking the time to share your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Always very happy with Pure Pet food
Always very happy with Pure Pet food. During hot weather dogs have been a bit fussy.
Phoned Pure they sent us large sample bags of their new recipe food free of charge. Couldn't be happier.
Customer Service were very helpful.
August 3, 2026
Unprompted review
Reply from Pure Pet Food
So happy to hear we were able to help, Phil! Thanks for taking the time for leaving your lovely review 🐶 - GC
Happy dog , happy owners!
Putting Stanley on pure has made feeding him much easier , im always feeding him the correct amount and can choose the flavours that he prefers so he enjoys his meal times , it also makes it very convenient for when we are on holiday as its so easy to store.
August 10, 2026
Unprompted review
My two dogs run across the garden at…
My two dogs run across the garden at feeding time now - they love love love Pure pet food.
It is a little more expensive than I was paying for another dog food, but I would not change it now :)
July 29, 2026
Unprompted review
Reply from Pure Pet Food
So pleased to hear your pups are loving Pure! Thanks for taking the time for leaving your lovely review 🐶 - GC
All of my dogs enjoy their food and…
All of my dogs enjoy their food and that makes me happy
August 11, 2026
Unprompted review
Reply from Pure Pet Food
And us too, Julie! So good to hear they're loving Pure. Thanks for taking the time for leaving your lovely review 🐶 - GC
Subscription
I ordered a sample over a month ago, and because my dog did not like the food, I contacted Pure Pet Food and asked them to cancel the subscription — a subscription I did not knowingly sign up for in the first place.
After reading other reviews, I realised I was clearly not the only customer who had experienced this. I spent far too much time emailing back and forth just to make sure the subscription was cancelled, and I eventually received confirmation by email that it had been cancelled.
Despite that confirmation, Pure Pet Food has taken another payment from my account today.
I am honestly lost for words at how poor this experience has been. I only wanted to try a sample of dog food, yet it has turned into weeks of unnecessary emails, chasing a cancellation, receiving confirmation that it was cancelled, and then still having money taken from my account.
I now have to waste even more of my time contacting the company again to sort out something that should already have been resolved.
This is completely unacceptable. If a company confirms that a subscription has been cancelled, customers should be able to trust that no further payments will be taken. Based on my experience, I would be extremely cautious about ordering a sample unless you are prepared to spend time checking and chasing what happens afterwards.
Absolutely appalling customer experience.
July 7, 2026
Unprompted review
Reply from Pure Pet Food
Hi Dorothy,
Thank you for taking the time to leave us a review and share your experience. We're sorry to hear that you've been left feeling so frustrated by the cancellation and subsequent payment.
When ordering through our website, our plans are set up as subscriptions, and this is clearly explained throughout the sign-up process before completing the purchase. The first order is also a two-week transition supply, with the ongoing plan following afterwards.
We do appreciate your concern regarding the cancellation. Once a plan has been successfully cancelled, no further orders will be processed against that plan. However, if an order has already entered processing before the cancellation is completed, that order will still be dispatched as it has already been paid for and prepared.
Customers have access to their account at any time to view upcoming orders, costs and manage their subscription, and we also send reminder emails three days before an order is due to process, giving customers an opportunity to make any changes or cancel before processing.
We'd certainly like to understand what happened in your particular case, especially as you say you received confirmation that the subscription had been cancelled before this payment was taken.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally and make sure we establish exactly what happened with the cancellation and payment.
If you'd like me to review this for you, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for taking the time to share your feedback.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Consistent quality
Consistent quality, delivery and service. The dogs are happy with it. We have more room in our freezer. Easy to make and good flavours.
August 11, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for your lovely review, Katie! We’re delighted to hear that you’re enjoying the consistent quality, easy preparation and great flavours — and most importantly, that your dogs are happy too! 🐾 It’s also great to hear that our service and delivery are working well for you, while helping you save some valuable freezer space. Thank you for choosing us! ❤️ - GC
Great selection of products
Great selection of products, quality is superb. My dog absolutely loves it.
August 11, 2026
Unprompted review
Reply from Pure Pet Food
🐶 Thanks for your lovely review, Vickie - So great to hear you dog is loving their Pure meals! - GC
So happy we made the switch!
So happy we made the switch!
We’ve been really impressed with Pure Pet Food. The boys absolutely love it, and it’s so reassuring knowing they’re eating something that feels fresh, nutritious and made with good-quality ingredients.
The whole process has been really easy, from choosing the right food to having it delivered straight to the door. I also love how simple it is to prepare, especially when life is busy.
Most importantly, the boys are happy, excited for mealtimes and clearly enjoying their food — which is the best review I could ask for! 🐾❤️
I’d definitely recommend Pure Pet Food to anyone looking for a better-quality, convenient option for their dogs. We’re really pleased we found it!
August 11, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for such a wonderful review! 🐾❤️ We’re thrilled to hear how much the boys are loving their Pure Pet Food and that you’ve found the whole experience so easy, from choosing their food to delivery and preparation.
Knowing that they’re happy and excited for mealtimes is exactly what we love to hear! Thank you for trusting us with their meals and for recommending Pure Pet Food to other dog parents. We’re so pleased you found us too! 🐶✨ - GC
Well to be perfectly honest I have no…
Well to be perfectly honest I have no words to say they give u a plan and my plan was £32 a month for my dog lollypop be careful everyone as all a sudden they think its ok to over charge u meaning they took double that £62with out any authorisation. Abs disgusted ive demand for a refund but they have said sorry your order hS been dispatched so no refund .complete disgrace do not buy from this company
August 10, 2026
Unprompted review
Reply from Pure Pet Food
Hi Robert,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that you were disappointed by the difference between your first payment and your ongoing order.
Just to clarify, the initial order is a two-week transition supply, which is why the first payment can be lower than the ongoing plan. This is clearly explained during the sign-up process, and the ongoing price and delivery options are shown before the order is completed, so customers can review the full cost of their chosen plan before purchasing.
The £62 you mention therefore isn't an unauthorised increase or an additional charge, but the cost of the subsequent ongoing delivery based on the plan selected.
Customers also have instant online access to their account, where they can view upcoming deliveries, costs and manage their plan. We send reminder emails three days before the next order is due to process, giving customers time to make any changes or cancel if they no longer wish to continue. Plans can also be cancelled directly through the online account, with cancellations needing to be made before the order enters processing.
We completely understand that the initial transition order and ongoing order are different amounts due to this being a different volume of food, but we do provide this information before purchase and throughout the subscription journey so customers can make informed decisions about their plan.
Thank you again for taking the time to share your feedback.
Best wishes,
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Great food
Both my dogs love this food, they eat it all up and there is never anything left. They have tried all flavours. Their coats are shinier and overall I would recommend this food.
August 10, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for your lovely review! 🐾 We’re delighted to hear that both of your dogs are loving their Pure Pet Food and happily finishing every last bite — especially after trying all the flavours!
It’s fantastic to hear that you’ve noticed a difference in their coats too. Knowing they’re enjoying their meals and thriving is exactly what we hope for. Thank you for your recommendation and for choosing Pure Pet Food! ❤️ - GC
Rocko always eats his food from Pure…
Rocko always eats his food from Pure Pet Food, he also really likes the treats and yakbars
August 10, 2026
Unprompted review
Reply from Pure Pet Food
So happy to hear Rocko is loving his Pure, Stuart - Thanks for taking the time to leave your review! - GC
My dog Shelby
I think for my dog Shelby it has been a great experience to find food that she loves and enjoys eating all different flavours to choose from , glad I got it for her and you can Order online get it delivered and customer service is great lovely people.very understanding 5 ★ I very happy with the service they provide .
August 4, 2026
Unprompted review
My dog loves this food
My dog loves this food. His fur is really shiny since being on it and he also eats it all straight away. He wasnt keen on some of the flavours. He seems much healthier since starting on this food.
August 10, 2026
Unprompted review
No longer has the squits...
So much better for Murphy than tinned food, he always had the fuss but not since we switched to Pure Pet Food
August 10, 2026
Unprompted review
Reply from Pure Pet Food
So happy to hear Murphy is loving his Pure, Paul - Thanks for taking the time to leave your review! - GC
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