Pure Pet Food Reviews 

16,435
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 4,452 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the remarkably high quality of the pet food and note how much their dogs genuinely enjoy the wide variety of available flavours. Many people also point out that the customer support team is exceptionally helpful, friendly, and responsive when handling questions or managing ongoing orders. Some reviewers were not happy with the product texture, mentioning that pieces can stick to the bowl or prove difficult for pets to eat. A few consumers also experienced frustrating challenges regarding unexpected delivery schedule shifts, high costs, or poor support responses.

What people talk about most

Product

Customers report positive experiences with the product, noting that dogs thoroughly enjoy the meals and... See more

Quality

Clients share positive opinions on quality, highlighting the natural ingredients and visible pieces of real... See more

Delivery service

Reviewers highlight positive aspects of delivery_service, noting that orders consistently arrive on time and... See more

Customer service

Users describe positive interactions with customer service, highlighting responsive and helpful teams.... See more

Staff

Customers consistently note positive experiences with staff, describing them as incredibly helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was apprehensive of pure at first , was this just another gimmick, overpriced subscription? Etc. However I'm happy that I've been proven wrong! I've an EXTREMELY fussy collie and this is the fir... See more

Company replied

Rated 5 out of 5 stars

Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat. Also, if there is ever an issue with an order the customer service t... See more

Company replied

Rated 5 out of 5 stars

Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upse... See more

Company replied

Rated 5 out of 5 stars

My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more


Company details

  1. Pet Supply Store
  2. Pet Store

Written by the company

Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

16K reviews

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Asks customers to review

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Replied to 98% of negative reviews

Typically replies within 24 hours

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4.6

All reviews

(16,435)

4,590 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor customer service

Following all the positive reviews of this dog food, I ordered the trial for my dog who suffers from pancreatis.

I followed all the instructions to introduce the dog food gradually and mixed it in with her current food. My dog just moved it out of the way and refused to eat it.

I contacted the customer service to cancel my next order, but unfortunately the next order had already been despatched. Again, I contacted customer services to ask if I could return the order for a full refund, but I was informed that as they cannot guarantee all dogs will not eat the food, they do not offer a refund. I have just wasted £43.00 on an order that my dog will not eat.
I followed all their advice i.e try different consistency, roll into balls and even bought a licky mat, but still my dog wouldn't eat it.

My advice is to be absolutely sure your dog likes the food and if not, cancel your next order asap, because the payment is taken automatically from your original payment method.
Terrible customer service.

August 6, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Hi Gill,
Thank you for taking the time to leave us a review and share your experience. We're sorry to hear that Pure wasn't the right fit for your dog, especially after you took the time to introduce it gradually and tried all of the suggestions our team provided.
We're also sorry that you were disappointed with our returns policy. As a pet food manufacturer, we're unable to accept returns of food products for safety and quality reasons once they have left our facility, even if they are unopened. This is to ensure that every customer receives food that has been stored and handled under controlled conditions. Just as we wouldn't send food that had been dispatched to another customer to your dog, we apply the same standard to all orders. We apologise if this wasn't explained clearly at the time.
We appreciate that this is frustrating when a dog doesn't enjoy the food, despite your best efforts. Whilst many dogs love Pure, we completely understand that it won't be the right fit for every dog.
My name is Jess, and I’m the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to review your experience personally and see if there's anything further we can do to help, such as offering alternative ways in preparing the food to create completely different textures. 
If you could please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", I'll be happy to look into this for you.
Thank you again for taking the time to share your feedback and we do appreciate you giving us a try. 
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food

Rated 5 out of 5 stars

The subscription is easy to manage

The subscription is easy to manage. There are plenty of flavours to choose from and Alfie likes them all. Now that 4 flavours in smaller bags can be selected for each delivery it’s even better.

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

Would give 10/5 if that was possible..

Can't rate this company highly enough. Started food with 3 yr old cockapoo some weeks back. Immediately seen improvements in her digestion. She's a fussy eater but took to this food (most days) more than anything else we tried before.
Had to contact customer service to stop/slow down the orders (as she eats small portions) and the service we got from Ellie-Mae is second to none. I haven't made life easy (with changing dates, delayed responses to her emails etc.) and each & every time I got a very friendly & kind response.
This type of service is rare which is why I am choosing to do a rare review.
Thanks Pure Pet Food - you are doing amazing..
The Glazier Family (& Princess)

August 6, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you so much for leaving such a lovely review ❤️ We are so happy that you can see improvements in your pups digestion and don't hesitate to get in touch if we can help with anything else at all 🐶 ❤️

Rated 5 out of 5 stars

Excellent Food

Lottie is loving the food. Now that Pure Pet Food gives us more variety in our deliveries, Lottie is getting to taste different flavours. Mind you, being a Labrador, she does not savour her food :D, gone in 30secs. I love the convenience of it being dry and then reconstituting it with water. Saves so much in storage space. Lottie is a very happy Lab, and she had a very glossy coat. Thank you Pure Pet Food.

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic company with services and products in equal measures

Great company, did some Training for the operators onsite. Very friendly staff, family like environment, with a solid product to match. Took home some treats for Stan (my Border Terrier), and signed up for his food to be delivered on a rolling monthly basis. I cannot rate this company and it’s products highly enough, Stan is like a different dog, the food definitely suits his lifestyle and his energy levels are always high. Thank you again, it’s great to be part of the journey.

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

Expensive but worth it!

This food has honestly made a huge difference to my elderly dog. Her coat condition has improved and her energy levels are higher due to her feeling great. She is looking exceptional for a 13 year old dog!
I was looking for a renal diet for her and Pure seems to be the most beneficial. Yes its expensive but it's worth it.

June 23, 2026
Unprompted review
Rated 5 out of 5 stars

Never Looked Back

Customer service 👍 deliveries on time 👍 coat on pup 👍 health 👍 catering for dietary issues 👍 easing concerns from neurotic owners 👍 😆

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

I was really dubious at first of this…

I was really dubious at first of this pet food, my elderly dog called Pig has numerous health problems, and for a long time has hated his food options.
I decided to give this food a go for him and we are on our second month, his meal times have become the best part of his day, honestly he absolutely loves the food and licks his bowl clean.
Thanks so much! You’ve made one very old dog very happy!

August 5, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you Kate for taking the time to pop us a review ❤️ We are so happy that Pig is loving his food 🐶 ❤️ KS

Rated 5 out of 5 stars

The customer service is second to none

The customer service is second to none. They are so helpful when deciding on food flavour and how you want to use it. I use some kibble and some pure pet food as I like to use the kibble for treats

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

My dog took to the change in food well

My dog took to the change in food well. He eats it quickly and even looks forward to his meals. He wasnt keen on the salmon but he did eat it however the meat flavours have been gone in seconds. Easy packaging and the reusable seal actually works!!!

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

Great food, happy dogs!

I have been on Pure Pet Food for around 3 years now and just adding our puppy too! Even the puppy is loving the new food. Really good customer service, so nice having the Live Chat feature if you have any questions. Very easy to add and change recipes. The convenience of dried food is amazing, the space it saves, etc. I wouldn't go back to anything else and when compared to other food on the market the price of Pure is very competitive for the customer service.
Very good for Lick Mats as you can choose the texture so overall very happy. I would never be able to feed raw as freezing whilst travelling and remembering in general would be a nightmare let alone the space it takes up. This is a great alternative and saves having to feed kibble. I have been through a variety of different foods such as Kibble, wet, cold pressed.
They're also very active at farm/country shows and have talked to them on a variety of different occasions. Very nice to see an actual BRAND behind the product and how they engage with customer/public. Makes you feel very transparent with what they're offering.

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely outstanding customer service and my pup loves her new food

After Koda’s recent health scare, which resulted in 2 nights in hospital, she was diagnosed with Pancreatitis brought on by an Acute Hemorrhagic Diarrhea Syndrome (AHDS) and Hypovolemic Shock. Koda was critically ill but she’s a tough little cookie, so, finding the right food for her became our absolute priority. She now needs a low fat diet that’s also gentle on her stomach to prevent future pancreatitis flare ups.

When speaking to the vet, they were suggesting veterinarian recommended kibble, however, Koda hates kibble (she literally picks it out of her food and spits it on the floor 😂), so I felt stuck when trying to find a suitable wet food for her. After doing plenty of research and not finding much to suit her new needs, I started to worry. However, I eventually found Pure Pet Food and decided to give them a try, particularly as they cater for conditions such as pancreatitis and sensitive pup tums.

Our first delivery included four flavours of Chicken, Turkey, Salmon and Game and I also added the Natural Milk Chew and the Tempting Chicken Training Treats as they were also low in fat.

I can honestly say everything has been a huge hit! Koda absolutely loves the training treats, and she didn’t put the milk chew down once she’d got hold of it. Since then, she’s now tried all four flavours of the food and although she was unsure at first, she has enjoyed every single one, which is such a relief after everything she’s been through.

We did experience a slight issue with the delivery, which was due on the Saturday but arrived on the Monday. However, this was completely outside of Pure Pet Food’s control once the parcel had left their warehouse. Despite that, their customer service was absolutely outstanding. They were so friendly, personable and genuinely wanted to help. They kept in touch, offered a lovely goodwill gesture and even discussed alternative courier options for future deliveries. It’s rare to receive customer service that’s this caring and proactive these days, and I genuinely couldn’t fault the team.

The quality of the food, the ingredients and the overall experience have all exceeded my expectations, and knowing Koda is eating something that’s perfectly suited to her dietary requirements gives me real peace of mind.

I love the fact that she sits on the kitchen floor watching me make it up for her, it’s like I’m preparing her her very own home cooked meal!

Now, if the team at Pure Pet Food could invent a second pair of hands for me, I’d be forever grateful! Ever since Koda was poorly, she’s become convinced that her food bowl is useless and that all meals should be hand-fed by her personal waitress (me) and unfortunately that habit has continued with her Pure Pet Food too! Clearly the food is worthy of VIP treatment in her eyes 😂

Thank you to everyone at Pure Pet Food for making what has been a worrying time so much easier. We have one very happy (and very spoiled!) little Shih Tzu.

July 30, 2026
Unprompted review
Pure Pet Food logo

Reply from Pure Pet Food

Thank you for your kind review Suzanna. We're so pleased to hear Koda is loving her new meals and treats while her dietary requirements are being supported. Thank you for your kind words about the team as well, we really appreciate them. Please do continue to keep us posted as to how Koda's doing and we'll work on inventing that extra pair of hands 🥰 - NR

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