I was apprehensive of pure at first , was this just another gimmick, overpriced subscription? Etc. However I'm happy that I've been proven wrong! I've an EXTREMELY fussy collie and this is the fir... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat. Also, if there is ever an issue with an order the customer service t... See more
Company replied
Rupert, a poodle cross, had been struggling with inflammatory bowel disease and taking steroids for several years as recommended by his vet. He had gained a few kilos was still having pain and upse... See more
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My two dogs really enjoy the food, it’s great to see a blueberry and the small wild strawberries and I’m sure those are savoured by both. The littler younger dog can be chonky, but her weight has stab... See more
Company details
Written by the company
Pure Pet Food is a Yorkshire-based company on a mission to make feeding your dog simple. We create natural, healthy dog food designed to take the stress out of mealtimes. Our recipes are made using natural drying techniques to lock in goodness. Just add water and stir to quickly rehydrate the food and create a fresh, nutritious meal your dog will love. Everything we do is rooted in care - for dogs and the families who love them. We believe feeding your dog shouldn’t feel confusing or overwhelming. That’s why we focus on real ingredients, clear advice, and recipes that support your dog’s wellbeing, inside and out. Born in a family kitchen and built on honesty and common sense, we’re here to help you feel confident about what’s going in your dog’s bowl - no fuss, no fluff, just thoughtfully made food you can trust.
Contact info
Unit 4 Chain Bar Rd, Cleckheaton, BD19 3QF, Cleckheaton, United Kingdom
- 0113 868 4737
- hello@purepetfood.co.uk
- purepetfood.com
4.6
Excellent
16K reviews
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This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Our dog really loves Pure
Our dog really loves Pure; the variety of flavours and natural ingredients make it so much better than just dry food or dog meat.
Also, if there is ever an issue with an order the customer service team are quick to respond and helpful whilst resolving the issue.
Thoroughly recommend Pure…go on, give it try, your dog won’t be disappponted!
August 8, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for your fantastic review, Andrew! 🐾 We’re thrilled to hear that your dog loves Pure and enjoys the variety of flavours and natural ingredients.
It’s also wonderful to know that you’ve found our Customer Care team quick, helpful and supportive whenever you’ve needed us. We really appreciate your recommendation and your encouragement for others to give Pure a try - GC
Rolo loves it!
Rolo loves his food and the variety of flavours. Always a clean bowl. Easy to change orders or add in items. Delivery always on time. Reminders of last chance to amend are great. Thank you.
August 8, 2026
Unprompted review
Good service but the actual star for…
Good service and the actual star for today is the food which is minimalist and very convenient aswell as reasonably priced.
July 25, 2026
Unprompted review
Fantastic food and even better customer service
I honestly can’t recommend Pure Pet Food enough. We decided to switch our dog over after becoming increasingly concerned about his weight and general diet, and the whole experience has been fantastic from start to finish.
The team have been incredibly helpful, knowledgeable and genuinely caring. Whenever I’ve had questions about portions, his weight or how much he should be eating, they’ve taken the time to explain everything properly and make sure we were happy with the plan. It’s really reassuring to know there’s someone at the other end who actually cares about getting it right for your dog rather than just trying to sell you more food.
Most importantly, our dog absolutely LOVES it. He gets so excited for mealtimes now and happily clears his bowl every time. We’ve also really appreciated being able to adjust things as his needs have changed, and the customer service has been brilliant throughout.
Yes, it is more expensive than the food we were feeding previously, but for the quality of the food, the convenience and the support from the Pure Pet Food team, we genuinely feel it’s worth it.
My only complaint? We’ve created a monster. 🤣 He now constantly moans at me around mealtimes because apparently breakfast and dinner cannot possibly come quickly enough. I’ve basically trained my own dog to bully me for food. 😂
5 stars from us - and apparently 5 stars from the dog too! 🐾❤️
August 8, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for taking the time to share such a thoughtful review. ❤️ We’re absolutely delighted to hear how positive your experience with Pure Pet Food has been, and especially that your dog is now so excited for mealtimes!
We’re also really pleased that our team have been able to support you with portions, weight and adjusting his meals as his needs have changed. We know how important it is to feel confident that you’re feeding your dog the right amount, so it means a lot to hear that you’ve felt genuinely supported throughout.
Most importantly, we’re thrilled that he’s loving his food and happily clearing his bowl! 🐾 Thank you for trusting us with his meals and for recognising the quality, convenience and care that goes into what we do. It’s wonderful to have you both as part of the Pure Pet Food family! ❤️
Absolute con artists
Absolute con artists. Beware !! they will con you into a half price package for your dog. Then your fooled into subscription which is completely baffling on the website. Before you know it 2 weeks later. Bang. 59 quid taken out of my account for my dogs next batch of food. no refunds was the reply when I contacted them. My dog hadn't even tried his first delivery !! So now I have a ton of food which hasn't even been tried by my dog yet and if he doesn't like it tough is this companies attitude. Awful business AVOID for your own sanity before your buried in their dog food before you know it and conned out of money which they wont refund.
August 7, 2026
Unprompted review
Reply from Pure Pet Food
Hi Des,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that you were left feeling frustrated and disappointed by the sign-up and subscription process.
Just to clarify, when ordering online, our plans are set up as a subscription, and this is explained throughout the sign-up process before completing the purchase. The first order is a two-week transition pack, designed to help dogs gradually move onto Pure, with the ongoing plan following afterwards. The ongoing pricing and delivery options are also shown before checkout so customers can review these before placing their order.
We also understand your frustration around receiving further food before your dog had fully tried the first delivery. We don't accept returns of food products for safety and quality reasons, which means we're unable to take food back once it has left our facility. We appreciate this can be disappointing if a dog ultimately doesn't take to the food.
There are lots of different ways to prepare Pure to create different textures and consistencies, and our team is always happy to offer tips and tricks to help dogs who are unsure at first. Of course, we appreciate that Pure won't be right for every dog.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like the opportunity to look into your experience personally and make sure everything has been explained clearly.
If you'd like me to review this for you, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for taking the time to share your feedback, Des.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Conned by price
I was approached at a country show by a really nice rep who went through the benefit of the Pure. I was dubious about it as I was sure it would be a ridiculous price but he assured me it would be £38 a month which was ideal. I asked him whether it would stay that price and he assured me it would. I had the first box and my dog loved it, however I was shocked to see the monthly price was £51.29! This was also set to go up the next month. Cancelled the plan straight away as felt conned into this which has really put me off!
July 30, 2026
Unprompted review
Reply from Pure Pet Food
Hi Natalie,
Thank you for taking the time to leave us a review and share your experience. We're really pleased to hear that your dog loved the food, although we're sorry to hear that the pricing information you were given at the show left you feeling disappointed.
Just to clarify, the £38 mentioned was for the initial two-week transition supply, whereas the £51.29 you saw afterwards was the monthly ongoing price. However, we completely understand why you'd be frustrated if you specifically asked whether the price would remain at £38 and were assured that it would.
We'd definitely like to look into what was discussed with you at the show. We take the information provided by our representatives seriously and want to make sure customers receive clear and accurate information about their plan and pricing.
My name is Jess, and I'm the Customer Resolutions and Nutrition Manager here at Pure Pet Food. I'd really like to look into this personally and understand exactly what happened.
If you'd like me to review this for you, please email me directly at hello@purepetfood.co.uk with the subject line "URGENT - Review", and I'll be happy to help.
Thank you again for your feedback, Natalie, and we're glad to hear your dog enjoyed Pure.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
Great communication
Great communication, delivery and quality of food. Our bulldog absolutely loves his food
August 7, 2026
Unprompted review
Daisy gets so excited at meal times
Daisy gets so excited at meal times. And like most animals can tell the time and knows what she wants. So easy to prepare and she loves it , bowl goes round and round making sure nothing is left. Says it all about the food!! Quality is good and delivery is excellent. Highly recommend pure pet food!
August 7, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for your lovely review! 🐾 We absolutely love hearing how excited Daisy gets at mealtimes — and the bowl going round and round to make sure not a single bit is left says it all! 😍 - GC
Great Food though ditch the delivery co
The food is great and my dog really enjoys it - has done from day one.
The only concern that I have is that you use Amazon to deliver it. They are on my boycott list.
August 7, 2026
Unprompted review
Reply from Pure Pet Food
Thanks for your lovely review, Craig! We’d love to help make sure you always have a 5 star
experience going forward. Please email us at
hello@purepetfood.co.uk with the subject ‘FAO Jess’ so
we can look into an alternative courier for you - GC
Website is easy to use and customer…
Website is easy to use and customer service is excellent
August 7, 2026
Unprompted review
My order arrived this afternoon and I…
My order arrived this afternoon and I wanted some more information so rang customer services who helped me immediately.Very happy with the quickness of order and all their leaflets and scoops provided with the food.Im eagerly looking forward to seeing how my puppy takes to his new food tomorrow so at present cannot comment on the food itself but if the other reviews I’ve read are anything to go on then my puppy and I will be happy.
August 7, 2026
Unprompted review
Reply from Pure Pet Food
Thank you so much for your lovely review! 🐾 We’re delighted to hear that your order arrived quickly and that our Customer Care team were able to help you straight away.
We hope your puppy enjoys their first meal tomorrow! 🐶❤️ - GC
Dogs love the food
Dogs love the food. Easy to make up and store. Delivery service is great. The customer service has been excellent.
August 7, 2026
Unprompted review
Miss Molly just loves this food and…
Miss Molly just loves this food and dances around on her back feet when she sees me prepare it
August 7, 2026
Unprompted review
We have 3 small fussy dogs on this…
We have 3 small fussy dogs on this product and its the Turkey they prefer.
All I can say is they all love it and nothing left. Have noticed dogs are looking well and not scratching.
August 7, 2026
Unprompted review
Ordered a trial at £19 8 days later…
Ordered a trial at £19 8 days later got an email to say my next order was on its way I tried to cancel they said it was to late and proceeded to take £80 out of my account I emailed to say my dog didn’t even like it they put £40 back into my account but for a 8.5kg dog it’s was really expensive! And still left with 2 big bags of food that he won’t eat
July 28, 2026
Unprompted review
Reply from Pure Pet Food
Hi Adrian,
Thank you for taking the time to leave us a review and share your feedback. We're sorry to hear that Pure wasn't the right fit for your dog. There are lots of different ways to make up the food to create different textures, and some dogs may enjoy a different consistency too however, we appreciate Pure may not suit every dogs preferences.
From the order value you've mentioned, it sounds as though you selected one of our larger delivery plans, which supplies around two months' worth of food rather than a monthly delivery. We offer a range of delivery frequencies to suit different preferences and budgets, with the ongoing order value shown before checkout.
We completely understand that cost is an important consideration, and we're sorry to hear you felt Pure wasn't good value for your dog's needs.
Thank you again for taking the time to share your feedback and for giving Pure a try.
Jess
Customer Resolutions and Nutrition Manager
Pure Pet Food
I have a dog here for her holiday and…
I have a dog here for her holiday and we were running low on food. Despite me not having details of her account they could see that I needed help and were quick to help. Dan was extremely helpful and we are back on track. Happy Flatcoats and happy owner
August 7, 2026
Unprompted review
The food is really easy to preper my…
The food is really easy to preper my loki loves the food
Contains everything a growing dog needs
August 7, 2026
Unprompted review
Moosie and her poorly skin
Moosie has very sensitive skin and over the last two years I have tried many types of dog food. Some resulted in a reaction so bad she need antibiotics and some she refused to eat.
After being on raw for 6 months her tummy looked like gravel rash and another trip to the vets was looming.
I was at a dog show/event and out of sheer desperation purchased two small bags of food from the Pure stall.
I was a little sceptical of the food as in my eyes it didn't look appealing, but she ate it and seemed to enjoy it.
After only a few days her skin showed a marked improvement and over the following weeks all traces of the irritation have gone.
Six months on and her skin is normal, the vet is more than happy with her progress and we have a hapy little bulldog.
August 7, 2026
Unprompted review
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