UJust received order this morning and the date sugar package is damaged, it definitely looks like it might be a rat or mice infestation in their warehouse as it clearly looks like rodent bite marks.
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Saw on Dragon's Den and decided to take a look. I follow a KETO lifestyle so 'carb content' is essential for me which usually means expensive sugar substitutes. I have just received my first order... See more
Zero customer service. Order lost by Royal Mail, wouldn't even acknowledge emails. Had to complain to credit card company to get the issue resoled. Clearly too busy counting their bags of money rath... See more
Unfortunately, the product does have an acquired metallinc bitterish taste and isn't any better than other sweeteners. Besides, it isn't 70% sweet compared to sugar but rather 50%. The only advantag... See more
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great substitute, will be buying again
I saw this on dragons den and decided to give a try. Well worth it and will no longer be using normal sugar. Taste is fine, not so sweet for equivalent amount which is probably preferable but you can add more to get same sweetness levels or ween yourself off! I have used in a cake and everyone said how good it was. Also bought the honey and maple syrup substitute but not used yet. Ok price is higher but well worth paying the extra for a healthy alternative and no calories! I will be buying again!
Amazing
Amazing! I adore this company and their products. I also loved the Dragons Den pitch. I would happily work for them or be an ambassador, franchisee or ambassador for them My entire family love them - part of our healthy lifestyles (all things in balance). All online purchases and online communication 10/10 professional. Likewise, delivery always fast on time and completely reliable. I can't wait for the firm to increase their product portfolio - nor can my kids!
Brilliant product
Brilliant product, use just as we would with normal honey but without the sugar guilt!
Love these products
A friend recommended these products to me having seen Dragons Den.
I have tried the Brown Shugar, the Hunee and Maple Syrup and I can’t
recommend them too highly, no after taste and no calories either what could be better.
Puresweet - My Quest Continues
I’ve tried Puresweet in different types of tea and assorted brands of instant and cafetière coffee and each drink has a distinct metallic taste despite using filtered water - so my quest continues…..
What brilliant products these are. Highly recommend.
What brilliant products these are. After seeing them on Dragon's Den I decided to give them a try. I was really impressed. I bought the sweetener and the hunee. The sweetener is just like ordinary sugar and the hunee you cannot tell it from honey. They are well packaged and they arrive quickly. This is my 3rd order with this company so that is recommendation enough. I am a very happy customer and would thoroughly recommend them.
Second time of buying this product so…
Second time of buying this product so that speaks for itself.
Very sweet!
A very good substitute with no calories, this makes me very comfortable, please keep up the good work
I order the pure sweet sugar and honey for the Family .
I order the pure sweet sugar for my husband who has been told by the GP to cut back on sugar , borderline diabetes. He loves it , says it tastes like sugar . He due more blood tests for sugar levels next week ,I will keep you posted ! I brought the honey for my porridge tastes amazing . I would recommend this for your health, cuts out all nasty ingredients original sugar has it. I seen this product on dragons den , I never knew it existed. Great products worth the money . Happy customer Northern Ireland
Very happy changing to Puresweet
I've used this in my coffee and other things for a few weeks now, and do believe it is helping with my weight. I am very happy with the near sugar taste which is unlike other sweeteners that I have tried.
Disappointed....
It did not taste like sugar in my opinion, the drops in to coffee did not work, in fact left an after taste.
I really like the product but find it…
I really like the product but find it really expensive
I am very happy with pure sweet
I am very happy with pure sweet . My husband has diabetice. He love it with his tea.
Thank you for the product.
Not very pleasant taste
Great
Fantastic service and fantastic product. Been meaning to give up sugar in my morning coffee for years but didn’t want the chemicals that are in sweeteners. This stuff tastes just like sugar and it’s good for you. Great product!!
I loved it!!!
After seeing Pure Sweet on Dragons Den…
After seeing Pure Sweet on Dragons Den I’ve been hooked , it’s amazing , the customer service I experienced was excellent my order was with me with in 2 days
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








