Serious Reviews 

2,407
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 52 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and wonderful softness of the eco-friendly paper products, noting that individual rolls last much longer than standard commercial alternatives. Consumers also note the remarkably fast and reliable delivery service, which frequently ensures that scheduled subscriptions arrive right on time and always in perfect condition. However, some customers also noted occasional issues with delayed shipments, tracking errors, or experiencing long waiting times to receive their parcels. A small group of reviewers also experienced frustrating situations regarding lost packages or mistakes with their delivery addresses.

What people talk about most

Product

Users describe positive interactions with product, expressing great satisfaction with the high quality, soft... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting fast shipping, prompt arrivals... See more

Quality

Customers had positive experiences with quality, expressing satisfaction with soft, strong, and absorbent... See more

Order

People report ambiguous experiences with order, highlighting straightforward online purchases and speedy... See more

Customer service

Customers consistently note positive experiences with customer service, praising prompt, helpful, and very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought a subscription to Serious toilet paper and have been really pleased with the quality of the paper. I recently contacted the company to report that one of the rolls was going between one and t... See more

Rated 5 out of 5 stars

I recently made an order, and Royal Mail lost half of it, so I messaged customer support, and they sent the replacement straight away. No hassle and no walking around. Perfect service, and the paper i... See more

Rated 5 out of 5 stars

Arrived within the timeframe suggested by company. Product appears to be as described and although feels a little thin for 3ply it has performed quite adequately so far and we haven't had to 'double u... See more

Rated 5 out of 5 stars

Serious is the third subscription toilet paper I've tried and, for me, it's the best. Extremely fast delivery, decent quality paper on long rolls. I especially like that it arrives in a cardboard box... See more


Company details

  1. Home Goods Store
  2. also in
  3. Bathroom Supply Store

Written by the company

Our planet’s facing serious issues, so we’ve made Serious Tissues. We make Serious Tissues from 100% recycled paper. For every roll sold we plant a tree. By using Serious Tissues you not only reduce your carbon footprint, save trees and shrink landfill, they also help with reforestation.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 25% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(2,407)

53 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent customer service

I received excellent support from customer service to resolve an issue (of my own making) with my account: i can’t remember having received such quick and courteous service for a very long time. Thank you.

November 11, 2026
Unprompted review
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Rated 1 out of 5 stars

Endless waiting and admin faff

I was repeatedly told the product couldn’t be delivered although I was home every time. Eventually they just delivered the tissues and not the toilet roll. Massively inconvenient and time consuming. I wasted money on unethical shop brought toilet roll thus defeating the whole point. They sent out a new product after more than a week of hassle.

October 22, 2026
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Rated 5 out of 5 stars

Ethical in more ways than one – THIS is how you earn loyalty!

THANK YOU for being ethical in more ways than ‘just’ sustainability! 💚

You actually send reminders before subscription orders go through, giving customers a chance to make changes 🤩

So many other seemingly reputable companies only tell you once your order has dispatched. Yes, they might squeeze an extra order out of you, but they’ve lost a loyal customer in the process. It’s so short-sighted!

Getting your reminder text was such a breath of fresh air. You’d already won me over with your sustainability and ethics, but this just shows you genuinely care about your customers too.

Loyalty officially locked in! Keep being awesome, Serious Tissues!

Quality: 10/10
Delivery: 10/10
Customer delight: 10/10

October 29, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

I bought a subscription to Serious toilet paper and have been really pleased with the quality of the paper. I recently contacted the company to report that one of the rolls was going between one and three ply, demonstrating a possible manufacturing issue. After thanking me for letting them know, they asked if I would like a refund or a replacement, I went with a refund and within two days I received a new box of 45 rolls! I was only expecting maybe two or three so this was a lovely surpise. Thank you so much Serious!

October 22, 2026
Unprompted review
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Rated 5 out of 5 stars

Great customer service

I recently made an order, and Royal Mail lost half of it, so I messaged customer support, and they sent the replacement straight away. No hassle and no walking around. Perfect service, and the paper itself is great; we used both bog and kitchen rolls. All decent.

October 20, 2026
Unprompted review
Rated 5 out of 5 stars

I love these toilet rolls and tissues

I love these toilet rolls and tissues. Been buying for several years and just had another delivery. Wouldn’t buy anything else now. Great ethos, quality and service. Highly recommended

October 14, 2026
Unprompted review
Rated 5 out of 5 stars

I love this company

I love this company's ethos above all the others. I like the way they run their business. I like the fact that they're British and they're planting trees and seem to be serious about saving our beautiful planet. Well done Serious Tissues. I'll support you all the way.

October 9, 2026
Unprompted review
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Rated 3 out of 5 stars

Great Customer Service, ok product

Customer Service was very responsive, but my first order got lost, and I’m not overly thrilled with the product - eco it may be, premium it ain’t. I won’t repurchase, love the ethics but not at this price.

October 2, 2026
Unprompted review
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Rated 1 out of 5 stars

I am still waiting for my delivery of…

I am still waiting for my delivery of toilet rolls!!
Payment has been taken nearly 2 weeks ago and I have received nothing!
I e mailed you to chase this up and have received nothing reply.

September 21, 2026
Serious logo

Reply from Serious

Hi Heather

I am sorry you are still yet to receive your parcel, we did despatch this on the 21st of September in line with our usual timings however there appears to be a problem on the Royal Mail end - this can be seen in the tracking number FO780169545GB on the Royal Mail website.

Unfortunately we don't have any control over what happens to parcels once they leave our warehouse.

I have looked into your communication and can see that you have emailed us on Monday (the only one I can see) and it does appear to have been missed by our customer service team, so I sincerely apologise for this. We can control this and on this occasion it hasn't been good enough.

I will email you personally with further information on how we can resolve this.

Thanks and apologies

Rob

Rated 5 out of 5 stars

Serious Tissue offers the most…

Serious Tissue offers the most sustainable choice in toilet tissue. Buying in bulk means it is as cost effective as the next eco brand. It is worth visiting there website for clear and quickly accessible information on the difference between eco brands.
Quick and easy delivery.

September 1, 2026
Unprompted review

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