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Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the products for their excellent quality and effectiveness, especially highlighting how comfortable and well-made items like eye masks and pillowcases are. Many people appreciate the positive impact these products have had on their sleep and overall well-being. However, some customers experienced issues with delivery, noting that orders were delayed or did not arrive as expected. A few people also mentioned dissatisfaction with certain products, such as shower steamers that lacked sufficient aroma or shower caps that were too small or uncomfortable.

What people talk about most

Product

Reviewers mention positive feedback about product. Customers consistently praise the quality and value of the... See more

Quality

Clients share positive opinions on quality, frequently praising the comfort and effectiveness of eye masks,... See more

Delivery service

Reviewers highlight ambiguous aspects of delivery service. Many customers praise the speedy and quick... See more

Order

People report ambiguous experiences with order. Many customers experienced issues with orders not arriving,... See more

Service

Users describe positive interactions with service. Customers consistently praise the exceptional and... See more

Based on these reviews

Rated 4 out of 5 stars

Quick delivery. Im giivng 4 stars for the customer experience and delivery. Unfortunately I couldn't smell anything when using the shower steamers which I wanted to love. I am wondering if this is bec... See more

Company replied

Rated 4 out of 5 stars

I have had a few smug eye masks in the past I think the raised area for the eyes is perfect for eye movement in the sleep and protecting eye lashes! I found the Smug on line site quite easy to... See more

Company replied

Rated 5 out of 5 stars

Always good quality products at good prices. Quick delivery. I’ve used Smug many times before and will do so again. I particularly love their pillowcases. I haven’t slept on a ‘normal’ pillowcase... See more

Company replied

Rated 5 out of 5 stars

Lovely soft eye mask and headband. My daughters have bought a few different ones in the past but they have looked and felt quite cheap and often stitching had come undone but these feel much more prem... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Fashion Accessories Store

Written by the company

It all started with one genius idea: Keli, our founder, was tired of flimsy, ineffective sleep masks that didn’t block light or protect her lashes. So, she designed her own—a contoured, 100% blackout sleep mask that was comfy, chic, and, frankly, a game-changer. Turns out, she wasn’t alone. Millions of people around the world fell in love with SMUG’s original mask. From there, we didn’t stop—expanding into vibrant designs, wellness must-haves, and beauty essentials to help you sleep, relax, and look fabulous doing it. Today, SMUG offers a wide range of self-care and relaxation products designed to elevate your daily routine. Whether you’re unwinding with our soothing shower steamers, pampering yourself with a crystal glass nail file, or easing tension with a lavender-infused body wrap, we believe in making luxury self-care effortless. We also stock stylish shower caps to keep your hair dry in style, practical wash bags for beauty essentials on the go, and a growing collection of home, beauty, and fitness products. Every SMUG product is created with comfort, convenience, and a touch of luxury in mind, helping you feel refreshed, recharged, and ready to take on the day. Now, SMUG is on a mission to make self-care simple, proving that a little pampering and a great night’s sleep can make life brighter. Ready to join the SMUG revolution?


Contact info

4.2

Great

TrustScore 4 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Better sleep!

Soft, high quality sleep masks. Since using, I’ve found myself falling asleep much, much faster.

February 15, 2025
Unprompted review
SMUG. logo

Reply from SMUG.

Hello LVB,

Thank you for your lovely review! We’re so happy to hear that our soft, high-quality sleep masks have helped you fall asleep faster—that’s exactly what we love to hear!

Wishing you many more restful nights

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Rated 5 out of 5 stars

Amazing website where you csn fing…

Amazing website where you csn fing really nice products.
Prices are really OK compared with other sites.
I am really found of it and I recommand it !!!

January 24, 2025
Unprompted review
SMUG. logo

Reply from SMUG.

Hello Fabienne,

Thank you for your fantastic review! We’re so happy to hear that you love our website and products. It’s great to know you found our prices competitive too!

We truly appreciate your support and recommendation—hope to see you again soon!

Rated 5 out of 5 stars

Amazing quality

Amazing quality, super soft luxurious fabrics and seamless cosines service. Would definitely order again!

February 21, 2025
Unprompted review
SMUG. logo

Reply from SMUG.

Hello,

Thank you for your fabulous review! We’re so pleased to hear you love the quality and luxurious feel of our fabrics, and that you had a seamless shopping experience.

We truly appreciate your support and look forward to your next order.

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service. Products are very good quality especially the satin pillow cases and satin sleep masks. All came beautifully packaged, perfect gift idea. Definitely recommend.

March 15, 2025
Unprompted review
SMUG. logo

Reply from SMUG.

Hello Sharon,

Thank you for your wonderful review! We’re so happy to hear that you love the quality of our products, especially the satin pillowcases and sleep masks. It’s great to know you appreciated the packaging too—perfect for gifting!

We truly appreciate your recommendation and look forward to helping you again in the future. Wishing you many restful nights!

Rated 5 out of 5 stars

Great communication

Great communication, swift delivery, nice packaging. Unfortunately the size of the eye mask is too small compared to other blackout & lash-friendly masks I have used previously. I don't have fake lashes but I still didn't have room to blink, and the mask let in some light as it isn't large enough to fully seal around the edges. However, it is perfect for my 11 year old daughter so she is now using it and I will go back to my usual brand (which is a third of the price!)
I have updated this review after receiving amazing customer service from SMUG. They contacted me straight away and offered an alternative (larger) mask for me to try free of charge. They really went above and beyond and I will look forward to reviewing this item!

March 10, 2025
SMUG. logo

Reply from SMUG.

Hello Alison,

Thank you for updating your review! We’re so glad we could assist you and that you had a great experience with our customer service team. Your feedback is really valuable to us, and we’re happy we could offer an alternative that might be a better fit for you.

We hope you love the larger mask, and we look forward to hearing your thoughts on it! If there’s anything else we can do, please don’t hesitate to reach out.

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Rated 5 out of 5 stars

My husband says they got well

My husband says they fit well, are light weight and the adjustable strap is right length, not too long.

March 3, 2025
SMUG. logo

Reply from SMUG.

Hello Linley,

Thank you for your lovely review! We’re so pleased to hear that your husband finds the fit just right and appreciates the lightweight design and adjustable strap. Comfort is key, so it’s great to know the eye mask is working well for him!

Wishing him many restful nights ahead.

Rated 5 out of 5 stars

Lovely satin eye mask

Lovely satin eye mask.
Quick delivery, well packaged, good quality.
Person who it was gifted for said it was very comfy and soft.

March 3, 2025
SMUG. logo

Reply from SMUG.

Hello DW,

Thank you for your wonderful review! We’re so pleased to hear that you were happy with the quick delivery, packaging, and quality of the satin eye mask. Even better that the person you gifted it to found it comfy and soft!

We really appreciate your feedback and hope it brings them many restful nights.

Rated 5 out of 5 stars

Eye Mask

The eye mask was easy to order. Good pricing. It is comfortable to wear, blocking out all light.

February 18, 2025
SMUG. logo

Reply from SMUG.

Hello Maritella

We’re so pleased to hear that you found the ordering process easy, the pricing great, and most importantly, that your sleep mask is comfortable and effectively blocking out all light!

Thank you for your lovely review – we truly appreciate it.

Wishing you many restful nights!

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Rated 1 out of 5 stars

So bad

So bad. Stiff material. Cuts into my ears. Light comes through nose bridge, still completely squashed my eyelashes and the eye dents are so wide, couldn’t wear it for the whole night. I have a cheap satin one, soft material, would rather that is pressing against my eyes any day. They also sent me completely the wrong design. Expecting a refund for shocking cheaply made stiff as a board ‘eye mask’. The shoulder cooler/warmer is below par too.

August 14, 2024
Unprompted review
SMUG. logo

Reply from SMUG.

Hello Amanda,

We’re sorry to hear that you weren’t happy with your order. We did reach out for more details but didn't hear back. We always want our customers to be satisfied, so we’d love the opportunity to resolve this for you.

Please get in touch with our customer service team at hello@sleepsmug.com so we can look into this further, including the design mix-up, and find the best way to make things right for you.

Rated 3 out of 5 stars

looks lovely, but not good enough

looks lovely, but does not block all the light, it does not come far enough down the nose to completely block out the light.

No where near as good as the cheaper one I am using.

Waste of my money as it wont do what I needed it for.

Additional information for SMUG
The shaping of the mask around the nose should come forther down the nose, to ensure that, when you open your eyes with the mask on, you cannot see any light.

my other cheaper mask has a longer nose section and when you open your eyes with the mask on, it is still pitch black

May 10, 2024
Unprompted review
SMUG. logo

Reply from SMUG.

Thank you for your review of the contoured mask and we are sorry to hear that you did not find the shape and design of our masks suitable. We have passed your feedback to our product development team for them to consider possible adjustments to future mask designs.

Rated 2 out of 5 stars

Great until it falls apart

When I first bought this I was in LOVE! Full blackout eyemask with a super comfy material that didn't feel like it was compressing my eyes, gave me the perfect sleep every night. The elastic wore out quite soon but I just tightened the band and got on with it. 3 months later - having worn it every night - it is in tatters and I can see all of the inner materials. Really sad about it because its a lot of money to have to replace every few months and not at all sustainable

April 18, 2024
Unprompted review
SMUG. logo

Reply from SMUG.

Please email our customer support (hello@sleepsmug.com) with images of the faulty mask so that we can pass to our manufacturer for review of quality. And if you let us know your shipping address we will arrange for a replacement to be sent.

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Rated 5 out of 5 stars

The best wellness brand!

SleepSmug stands out as one of this year's most innovative and comprehensive wellness brands I've come across. Their products strike a perfect balance between affordability and exceptional craftsmanship, boasting a remarkable blend of functionality and aesthetics. Personally, I'm enamored with their 3D contoured sleeping mask, a gem that's unmatched in the market. What's more, their exemplary after-sales service consistently responds within 24 hours!

September 28, 2023
Unprompted review
Rated 1 out of 5 stars

I make an order on july from Spain

I make an order on july from Spain
At the moment you make the order and pay it is said to pay 3.95 E for shipping at the webpage, and it isn´t said anything about extra charges because of the delivery outside UK.
The information it is provided only at "shipping" info outside the usual information.
The information is not directly given and i have to extra pay 15.47 E .
unethical and bad treatment to the client

August 9, 2023
Unprompted review
SMUG. logo

Reply from SMUG.

All orders outside the UK can be subject to customs charges and import duties and are something decided by the destination country and not something we have control over.

Please see the below information which can be found on our website under the Shipping & Returns page:

Customs Charges
Please note, if you are ordering goods for delivery outside of the UK, your shipment may be subject to import duties and taxes which are levied once the goods reach the country of destination, and any charges relating to customs clearance must be paid by you.

It is accepted by you that SMUG Retail Ltd has no control over additional charges in relation to customs clearance. SMUG Retail Ltd recommends that you check for more information regarding importation taxes/duties before you place your order. You will be the importer of record so will be responsible for any import VAT and duty that needs to be paid. In addition, any charges for import clearance will be paid by you, the customer.

Rated 3 out of 5 stars

Nice patterns bad quality

Lovely patterns, and the dome is great as it doesn't touch eyelashes. For the first few weeks it's great, total black out from light and a good night sleep. But after a few months the inner lining begins to peel away, and the elastic strap stretches and freys. Not good quality for longevity at all.

June 19, 2023
Unprompted review
SMUG. logo

Reply from SMUG.

We'd happily provide you with a replacement for your faulty mask. Please get in touch with our customer services team via hello@sleepsmug.com

Rated 1 out of 5 stars

Good design, badly made

Truly awful quality mask. Purchased several months ago and at first I really loved it, it does completely black-out your surroundings and it works for side sleepers (thought I did find the strap annoying). But after 3 months the inner lining disintegrated and there was this glue under the lining that suck to my face it was horrible and frayed at the edges. I sent a message to customer service with pictures but no reply at all (yes I checked my spam folder). I'm so disappointed because these masks were so well reviewed but clearly made so badly, I'm not sure what to trust now and having terrible nights sleep without a good mask.

February 5, 2023
Unprompted review
SMUG. logo

Reply from SMUG.

We were sorry to hear you had an issue with your sleep mask and that you had not had a reply to your original email advising us of this. Unfortunately for some reason, we don't seem to have received any emails from the email address you provided, or the address used in your order. But not to worry, we have sent a replacement to you. Apologies for the inconvenience caused.

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Rated 5 out of 5 stars

Love the sleep masks from Smug

Love the sleep masks from Smug, I'm loving my new satin one. Really soft and great quality. Definitely going to order some as Christmas gifts!

December 1, 2022
Unprompted review

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