This was the first time i had visited Europe using my Smarty sim. I wax a little dissapointed as on ny old sim i could make call, but could now only make calls using wattsapp, it wasn't the same. Also... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
There was a delay in getting my old number when I switched, but I did have some compensation from the company. Otherwise the service has been fine, no problem with reception. Roaming data is only 12gb... See more
Company replied
Would be good to have human contact, tried to inform you that my husband had died, sent email including copy of death certificate You said you would reply to me next day! Still waiting Disappointe... See more
Company replied
I switched to smarty in April, wanting a cheaper service that still gave me good coverage. I've not been disappointed! The coverage in my North west town is as good if not better than my previous EE... See more
Company replied
Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.1
Great
48K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
SMARTY provide an excellent all round…
SMARTY provide an excellent all round service, are easy to deal with and their App is very easy to use.
July 6, 2026
Unprompted review
Reply from SMARTY
We're so pleased to hear you find our service excellent all around Andy, easy to deal with, and our app very easy to use. We appreciate your positive feedback! - Tascha
Fantastic provider cannot fault Smarty…
Fantastic provider cannot fault Smarty at all
July 6, 2026
Unprompted review
Reply from SMARTY
We are so pleased to hear you've had such a fantastic experience with our service Stephen. Thank you for your wonderful feedback! - Tascha
Does What It Says On The Tin
Very easy to switch and such good value. I use an infinitesimal amount of data and other providers just want to quote for more and more data all the time, which isn't what I need; just reliability at an affordable price.
Regular emails to keep me up to date with my rolling contract.
Absolutely no complaints at all.
July 6, 2026
Unprompted review
Reply from SMARTY
We're delighted to hear that switching was easy and that you're finding such great value with us! It's wonderful to know that our affordable and reliable service, along with our regular updates, meets your needs perfectly. Thank you for your fantastic feedback! - Tascha
Great value for money SIM cards
Great value for money SIM cards, with good coverage (based on the Three network)
July 5, 2026
Reply from SMARTY
We're so happy to hear that you find our SIM cards offer great value and that you're pleased with the network coverage Laura! Thanks for sharing your positive feedback. - Tascha
So easy to change and transfer my…
So easy to change and transfer my number. I’d had problems previously with another company but Smarty were’smart’!.
July 27, 2025
Unprompted review
Reply from SMARTY
We're so pleased to hear you found the process of changing and transferring your number so easy with us Caroline! It's great to know we could provide a smooth experience. - Tascha
Used to be good till.. scammy
Used to like them till they suddenly without warning cut my data amount to less than half then tried to upsell their overpriced data addons.. they forgot about customer loyalty and became scammy.
July 6, 2026
Unprompted review
Reply from SMARTY
Hi Jonathan, we're sorry that this has been your experience! We always have different promotions running so if the one you were on has since expired I'd recommend getting in touch with our customer care team so you can discuss alternative plans that suit your needs and save you money https://smarty.co.uk/contact - Tascha
This is absolutely ridiculously bad signal for the second month running.
(Edit: Thanks for the reply. The signal was amazing for months so I know my area can have good signal when all is working well, I'm sorry you haven't been able to fix whatever the issue is but I've ordered a sim from a different company because I need my phone for work and as a carer of a man with Ms I need good signal so he can contact me, hence I'm borrowing his WiFi as its the only way I have been able to consistently stay in touch with him these past 2 months. Maybe I will come back if you fix the issue as, as I say, when it's working it works great and is a great price. And as an update I'm still using wifi today as signal is non existent for Internet again and hasn't improved since I wrote this. )
This is absolutely ridiculous. Payment for this month went out on the 12th of June. It's now the 6th of July and I would say I've probably had 4 or 5 days of good signal. The rest has been so bad I have to borrow a neighbour's WiFi just to be able to use my phone. This is the second month of this awful service. I kept an open mind that it might improve but it is ridiculously bad. Right now my phone is showing zero signal from smarty. I've spoken to customer support and there is a problem locally with a mast but this is a complete waste of money for me. If I get a weeks worth of signal out of this month's payment I will be surprised.
July 6, 2026
Unprompted review
Reply from SMARTY
Hi Claire, we're sorry to hear you've had issues with the service. As with all networks, some areas can have stronger coverage than others, but you can check the status of the network in your area here: https://smarty.co.uk/network-status-checker - Tascha
Easy to use
Easy to use, great service. Good price in comparison with other providers, great value for money.
July 3, 2026
Reply from SMARTY
We're so pleased to hear you found our service easy to use Judith and experienced great value. It's wonderful to know you're happy with our pricing compared to other providers. - Tascha
Reply from SMARTY
We appreciate your feedback Steven and are so happy to hear that our service provides the value that you need. Thank you for your positive review! - Tascha
It’s been pretty good
It’s been pretty good, the coverage is sometimes a bit weak - but that’s acceptable for the price I’m paying! Overall I’m happy with the service they offer, would recommend!
July 2, 2026
Reply from SMARTY
We're so glad to hear you're happy with the service and would recommend it Phil! We understand that coverage can sometimes be a bit inconsistent, and we appreciate your understanding given the value. Your feedback is truly valuable to us. - Tascha
Reply from SMARTY
We're happy to hear you found our deals competitively priced and our connectivity great! Thank you for sharing your positive experience. - Tascha
Reply from SMARTY
We're so glad to hear you're happy with our service and appreciate the reasonable pricing Faz. Thank you for your positive feedback! - Tascha
Been with Smarty for a few Years
This company in my experience has tariffs at a good price. The network is good too. They have add-ons where you can use your phone without being overcharged for roaming. I used my phone in Grenada. I didn't need to go out and purchase a SIM. I am happy with Smarty.
June 4, 2026
Unprompted review
Reply from SMARTY
We're so pleased to hear you're happy with our service Suzanne, especially the good tariffs and network. It's wonderful that you found our add-ons for roaming so useful during your trip to Grenada! - Tascha
I switched to smarty in April
I switched to smarty in April, wanting a cheaper service that still gave me good coverage. I've not been disappointed! The coverage in my North west town is as good if not better than my previous EE provider. I'm on an excellent value package that I can change each month if I wanted. Only once in 3 months I had a connection problem which seemed to resolve in a couple of hours.
July 5, 2026
Reply from SMARTY
We're so pleased to hear you're enjoying excellent coverage in your North West town Linda, even surpassing your previous provider! It's fantastic that you're finding our flexible plans and value to be a great fit. Thank you for your wonderful feedback! - Tascha
Everything has just been smooth
Everything has just been smooth, from ordering to moving over
July 5, 2026
Reply from SMARTY
We are so pleased to hear that your experience, from ordering to moving over, was smooth Steven. Thank you for your positive feedback; it means a lot to us. - Tascha
My problem as an 84 year old women is…
My problem as an 84 year old women is how to make calls to the USA. Pretty confusing to figure it out on your site. Can I jus dial the U SA and pay 19p a minute or is there more to it. A simple explanation would be much appreciated. Thank you
June 15, 2026
Reply from SMARTY
Hi Nancy, you'll need to purchase an out of plan add on via your dashboard to make chargeable calls. Once you've successfully purchased this you can make the international call on your phone. - Tascha
In my opinion it is very good value and…
In my opinion it is very good value and i would have given 5 stars but as with all products conectivity can always be improved
July 5, 2026
Reply from SMARTY
Thank you for your honest feedback Steven! - Tascha
Excellent Service with One Suggested Improvement
Overall, I am very satisfied with SMARTY and have had an excellent experience using the service. I consistently enjoy reliable coverage and a strong data connection wherever I travel, which has made it an excellent network for my needs.
The only area I believe could be improved is data coverage in the Isle of Man and Jersey. While calls and texts may be available, mobile data is currently not included in the data allowance for these destinations. As these are popular travel destinations, particularly for UK travellers, it would be a significant enhancement if SMARTY could include both the Isle of Man and Jersey within its standard data coverage.
Adding these destinations to the data pack would make an already excellent service even better.
July 5, 2026
Reply from SMARTY
We're so happy to hear you've had an excellent experience with our service and appreciate your positive feedback regarding reliable coverage and a strong data connection Màrton! We understand your desire for data coverage in the Isle of Man and Jersey, especially given their popularity with UK travellers. We are always looking for ways to enhance our service and will certainly take your valuable suggestion into consideration as we review our offerings. Thank you for helping us make our service even better. - Tascha
Reply from SMARTY
We appreciate your 5-star review Trevor! We're so glad you experienced great service and found excellent value. We are delighted to have you with us. - Tascha
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.