This was the first time i had visited Europe using my Smarty sim. I wax a little dissapointed as on ny old sim i could make call, but could now only make calls using wattsapp, it wasn't the same. Also... See more
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Review summary
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There was a delay in getting my old number when I switched, but I did have some compensation from the company. Otherwise the service has been fine, no problem with reception. Roaming data is only 12gb... See more
Company replied
Would be good to have human contact, tried to inform you that my husband had died, sent email including copy of death certificate You said you would reply to me next day! Still waiting Disappointe... See more
Company replied
I switched to smarty in April, wanting a cheaper service that still gave me good coverage. I've not been disappointed! The coverage in my North west town is as good if not better than my previous EE... See more
Company replied
Company details
About SMARTY
Written by the company
On a mission to make mobile simple and honest.
We started SMARTY because there's a better way to do things. Low costs, straightforward plans, transparent pricing and flexible deals.
We're on a mission to put the trust back into our industry by doing things properly.
SMARTY is powered by Three's strong and reliable network.
It covers 97% of the population, with fast speeds for browsing, gaming, downloading and emailing. You’ll also be able to enjoy 5G with SMARTY, where available.
100% ONLINE
No lunchtime queues, no trips to the high street. Skip the hassle and get it done yourself with our simple online dashboard.ABSOLUTELY NO HOLD MUSIC
Got a question? We've got tons of useful articles to help. Still stuck? Our web support team are here for you, every day from 8am-8pm.Refer and earn
Written by the company
- Pick a pal. Pick up DOUBLE rewards.
- Love being a SMARTY customer? When you're with SMARTY, you can refer-a-friend and when they join and renew for month three, you’ll both get up to £40 in rewards. Amazon.co.uk, PayPal, John Lewis & Partners, or Uber are yours to choose from. And you can refer as many friends as you like. - this is what we have on the RAF main page - so if we can either use this or just replace the 20 with 40
- Get started
- Go to smarty.co.uk. Choose a plan, order your SIM, and activate it when it arrives.
Roaming & International
Travelling or calling and texting abroad with SMARTY. Pay for what you use. Get what you don’t use back.
Travelling in the EU
Use your SMARTY plan as normal
Everything works like home. Data comes out of your monthly allowance or data add-ons. Calls and Texts are unlimited.
No hidden charges. No extra costs.
Contact info
Hutchison 3G UK Limited, 450 Longwater Avenue, Green Park, , RG2 6GF, Reading, United Kingdom
- team@support.smarty.co.uk
- smarty.co.uk
4.0
Great
48K reviews
Asks customers to review
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Reply from SMARTY
Hi Trevor,
We appreciate your feedback! We're delighted to hear that you find our service offers good value, a strong signal, and is easy to top up.
Terrible signal can't get through to…
Terrible signal can't get through to anyone just terrible
July 4, 2026
Reply from SMARTY
Hello Liam,
Thank you for sharing your feedback. We are sorry to hear about the signal issues you've been experiencing, and we understand how frustrating it can be when you can't connect with others. We strive to provide reliable service, and we apologise for any inconvenience this has caused.
Please put your postcode into our Network Status Checker, as this may help clarify any service issues that could be impacting you currently: https://smarty.co.uk/network-status-checker. If everything looks normal, please connect with our webchat team via 'start a webchat', and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.
Cheap and easy to use
Cheap and easy to use, my Wife, Son and myself are all on Smarty plans which include extra data as a bonus.
Roaming overseas has been seamless with no drop off in signal.
Definately VFM.
July 3, 2026
Unprompted review
Reply from SMARTY
Hi Mark,
We're so pleased to hear that you, your wife, and your son are all enjoying our plans, especially the extra data bonus! It's fantastic to know that roaming overseas has been seamless for you. Thank you for sharing your positive experience.
cheap rates which do not always provide coverage I do not recommend you to anyone!
Not very user friendly and not able to resolve. 2 things, as a family we have 5 mbl numbers with you set up at different times over time. I have asked for numbers to be merged into one group but you have bern unable to do this. I therfore had to set up with my kids numbers in my mame, my details as I pay the bills. When i need to change plan, it is such a malarkey trying to confirm which account belongs to what info and nothing gets resolved. I've bern going round in circles with this for years and it's becoming very frustrating. The fact that you are only able to communicate via messaging majes it even more irritating. I am seriously contemplating to cancel everything and move to different provider. You apology, say you're sorry but nothing changes. Other than the cheap rates which do not always provide coverage I do not recommend you to anyone!
July 4, 2026
Unprompted review
Reply from SMARTY
We appreciate you taking the time to share your detailed feedback regarding your experience with managing multiple lines and account issues. We understand how frustrating it can be when account merging requests are not fulfilled and when navigating plan changes becomes a complex process, especially when communication options are limited. We are genuinely concerned to hear that you've been going through this for years and that it's impacting your overall satisfaction. Your comments about the challenges with account management and communication channels are very important to us, and we are actively looking into ways to improve these areas for our customers.
If you have separate accounts for each number, they will have a unique email address. When you sign in with this email address, the number will appear at the top of the dashboard. We'd recommend signing into all accounts and noting down the details if it is challenging to remember which details are associated with each number. This is also important, as any data protection requirements mean that the details must be correct when chatting to the customer services team.
If you are able to distinguish each account, please feel free to connect to our customer care team, where we'll be able to verify and discuss each account request further: https://smarty.co.uk/contact.
We would love to help, and are grateful that you took the time to share this experience.
Good
This was the first time i had visited Europe using my Smarty sim. I wax a little dissapointed as on ny old sim i could make call, but could now only make calls using wattsapp, it wasn't the same. Also not able to do a competition if i want as its sn extra cost. Happy to pay the extra cost but no option to choose this, on the possitive side good network service and good value compared to what i paid before.
July 3, 2026
Reply from SMARTY
Hi Sharon,
We appreciate you sharing your recent experience with us. We understand your disappointment regarding the changes in calling capabilities while roaming and the options for additional services. You can purchase an out-of-plan add-on via your dashboard if you wish to use premium services, such as entering competitions. More information on this is available here: https://help.smarty.co.uk/en/articles/982374-our-add-ons
It is good to hear that you found our network service reliable and our value competitive. Thank you for taking the time to provide feedback.
I’m very happy with SMARTY.
July 3, 2026
Reply from SMARTY
Pedro,
We're so happy to hear you're pleased with SMARTY! Thank you for your positive feedback; we truly appreciate it.
Very effective changeover and seamless roaming
Very effective changeover and able to use it on holiday in Europe without any bother.
May 1, 2026
Reply from SMARTY
Brian,
We're delighted to hear that you had such an effective changeover and were able to use our service without any bother during your holiday in Europe. Thank you for sharing your positive experience!
Straight forward deal
Straight forward deal, good value, better coverage indoors than alternative network.
July 3, 2026
Reply from SMARTY
Chris,
We're so pleased you're finding our service to be a straightforward deal with good value, and especially happy to hear about the better indoor coverage! Thank you for your feedback.
I have been with Smarty a few months…
I have been with Smarty a few months now, I have had no problems at all, everything is good with me.
Looking forward to using it in Spain 🇪🇸
July 3, 2026
Reply from SMARTY
Elaine,
It's wonderful to hear you've had such a positive experience with us and that everything is going well! We hope you have a fantastic time using our service in Spain.
Best phone company Smarty amazing
I have been with alot of phone network providers and the only thing they want to do is to put your bill up like 3 and they dont care about you.
Smarty is the first company not only to drop the price but also give good advice and service. I fully recommend them
July 3, 2025
Unprompted review
Reply from SMARTY
Paul,
We're so happy to hear that we've been able to provide you with a positive experience! It's wonderful to know that our commitment to fair pricing and excellent service is making a difference. Thank you for your kind words and recommendation.
Reply from SMARTY
Tony,
We appreciate your positive feedback! We are so glad you are happy with our service and prices.
I am delighted with Smarty it is…
I am delighted with Smarty it is brilliant value for money and easy to make the switch.
July 3, 2026
Reply from SMARTY
Hazel,
We're so delighted to hear you're pleased with the excellent value and found the switch easy! Thank you for your wonderful feedback.
Would be good to have human contact
Would be good to have human contact, tried to inform you that my husband had died, sent email including copy of death certificate
You said you would reply to me next day!
Still waiting
Disappointed
July 3, 2026
Reply from SMARTY
We are truly sorry to hear about your loss and the delay in our response. We understand this is a difficult time, and we regret any additional distress caused. Please connect with our dedicated Accessibility team between 9 AM and 5 PM, Monday to Friday, and we will make sure that you are supported with this request: https://help.smarty.co.uk/en/articles/967856-accessibility-with-smarty
Horrible network.
Horrible network.. got the promo but can't make a call and I can't find anyone to speak to. They quick in porting my number over to their network but that they don't care, once you are many payment
July 3, 2026
Unprompted review
Reply from SMARTY
Hello Julius,
We're really sorry to hear about the trouble you're having with making calls after porting your number, and that you've found it difficult to speak with someone. This is definitely not the experience we want for our customers. We understand how frustrating this must be, and we want to assure you that we do care about our customers. Please connect with our webchat team via your account, and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.
Cancelled this about 6 months ago
Cancelled this about 6 months ago. Still they take money from my account despite Emailing them telling them not required. Solicitors letter next I think. Perhaps then I'll get some money back and whatever the solicitor wants to charge added on.
July 3, 2026
Reply from SMARTY
Ian,
We understand how confusing this must be. We would like to investigate this matter thoroughly to understand why this is happening and help resolve it for you. Please connect with our webchat team via your account, and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.
Reply from SMARTY
Barry
We're glad to hear our consistent internet connection met your expectations. We appreciate your feedback.
Reply from SMARTY
That's not what we like to hear, Filmon. Please enter your postcode into our Network Status Checker, as this may show any known issues in your area: https://smarty.co.uk/network-status-checker. Please also reset your network settings via your device. This does not affect your device storage, apps, pictures, etc., but will refresh your connection to the serving site, prompting a stronger signal. Please note that this will remove any saved WIFI and Bluetooth connections, which would need to be re-entered. If nothing is highlighted through the checker, and if the network settings reset doesn't resolve the data issues, please connect with our webchat team via your account, and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.
Smarty just works without stress of…
Smarty just works without stress of constant up selling or smoke and mirror pricing. So far have been straightforward and trustworthy which is a relief compared to previous companies. Price service balance is excellent.
July 2, 2026
Reply from SMARTY
Rennie,
We're so pleased to hear you find our service straightforward and trustworthy, and that you appreciate the excellent balance of price and service. It's wonderful to know we provide a stress-free experience!
Great value for money
Great value for money, very good coverage.
Saving me £150 a year.
With excellent coverage around Europe
July 3, 2026
Reply from SMARTY
Hello Edward,
We are so pleased to hear you're saving money and enjoying excellent coverage across Europe! Your positive feedback means a lot to us.
The signal isn't very stable and the…
The signal isn't very stable and the speed is very slow; sometimes it takes me minutes just to open a page.
July 3, 2026
Reply from SMARTY
Salvatore,
We're concerned to hear about the unstable signal and slow speeds you're experiencing. Please pop your postcode into our Network Status Checker, as this may help clarify any service issues that could be impacting you currently: https://smarty.co.uk/network-status-checker. If everything looks normal, please connect with our webchat team via your account, and we'll take some more info from you to investigate further: https://smarty.co.uk/contact.
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