smooche Reviews 5,872

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service, noting the staff's helpfulness, understanding, and positive attitude, which makes interactions pleasant and productive. Many appreciate the quick replies and efficient resolutions provided by the support team, often leading to refunds or satisfactory outcomes even when products didn't meet expectations. The personalized approach and willingness to go the extra mile are consistently praised, with some reviewers expressing their intent to reorder specifically due to the excellent service. However, some customers experienced issues with product suitability, finding that certain items did not work well with their skin type or expectations, leading to dissatisfaction with the product itself. A few people also reported problems with order delivery, including long waiting times, unreceived packages, or difficulties in tracking their shipments, which sometimes led to frustrating customer service experiences.

What people talk about most

Product

Customers had ambiguous experiences with the product, with some expressing delight and satisfaction. Many... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Customer service

Users describe positive interactions with customer service, often highlighting the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, efficiency, and... See more

Quality

People report ambiguous experiences with product quality, with some reviewers expressing delight and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

5 stars for the customer service. Carla sent me a courtesy message regarding a gift. I was a little confused as to what the gift was, but casually commented that the product was not a good fit for me.... See more

Company replied

Rated 5 out of 5 stars

The shade this foundation came out to be was good. Unfortunately my skin is going through some weird menopausal thing so it just didn't work for my skin. It wasn't the foundations fault, it's my skin.... See more

Company replied

Rated 5 out of 5 stars

I worked with Gracia on my order #614769 to see about an additional order I received. She made sure I hadn’t been charged additionally and allowed me to keep the product to share with others. S... See more

Company replied

Rated 5 out of 5 stars

I purchased the colour changing foundation took a while to come and unfortunately it didn't work on my skin it was very pale. However i emailed Customer service and Juice did get back to me apologised... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Love it glides on so smoothly and makes…

Love it glides on so smoothly and makes skin look so natural

May 22, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Carol! 💖

We are absolutely thrilled that you love how smoothly it glides on and that it makes your skin look so natural! Your wonderful praise means the world to us, and we look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I love love love this foundation

I love love love this foundation, I wish I'd found it sooner! My previous foundation came in a heavy glass bottle (two actually, as I had to mix together a thick version and a lightweight version of the same foundation to get the coverage I was happy with) and was a lot pricier!
On top of loving the actual product, I messed up my most recent order (my fault, I put an extra item in my cart but then decided against buying it so removed it.. or thought I did.. I accidentally removed the item I wanted to keep!) I emailed Smooche and received the most understanding reply from Gracia along with a new order invoice directly to my inbox, at the deal price I had originally chosen, and clear instructions on how to fix up my oops, IF I still wanted the removed product. She was not pushy, just helpful and friendly.. best customer service experience I've had in a long time!

May 25, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Anna! 💖

We are absolutely thrilled that you are in love with our foundation and that Gracia provided you with the best customer service experience you've had in a long time! It is wonderful to hear that she was so friendly, helpful, and quickly made things right with your order mistake.

Your amazing praise means the world to us, and we will proudly pass your sweet words along to Gracia today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I ordered color changing foundation

I ordered color changing foundation. unfortunately it didn't work well with my skin. Jessa helped me to process a refund as their guarantee . order #630172. thank you so much for your help and understanding.

May 27, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Michelle! 💖

We are thrilled that Jessa was so understanding and helped process your guarantee refund so smoothly for order #630172! Your wonderful praise for our customer service means the world to us, and we will proudly pass your sweet thanks along to Jessa today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

5 stars for Christine from Smooches…

5 stars for Christine from Smooches Support team! Even by the end I still haven’t received my package unfortunately, but I still give 5 stars to Christine, she’s very patience and very helpful. She replied each email I send to her, keep follow up my order! I really appreciate it
Thank you so much Christine.

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cassandra! 💖

We are thrilled that Christine was so patient, helpful, and consistently followed up on your order emails! Your wonderful praise and 5-star review mean the world to us, and we will proudly pass your sweet thanks along to Christine today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I was very excited to try the colour…

I was very excited to try the colour changing foundation, unfortunately I had a reaction to it. I contacted customer service and spoke to Juice, who was incredibly helpful and refunded me. So although the product wasn't right for me , the customer service was amazing!

May 30, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jenna! 💖

We are so thrilled that Juice took such incredibly helpful care of you and provided you with amazing customer service! While we are so sorry that you had a reaction to the color-changing foundation after being so excited to try it, we are so glad we could make things right with a quick refund. We will proudly pass your sweet message along to Juice today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I was skeptical but thought I would…

I was skeptical but thought I would give it a shot as my pale skin is hard to match. When white cream came out I thought what ever, continued anyway and to my surprise and delight it looked lovely and matched perfectly. So happy I tried it. Well done Smooch

May 30, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Mrs. Jan! 💖

We are so thrilled that we were able to turn your skepticism into delight! It can definitely be a little surprising when the cream comes out white at first, but we are absolutely data-overjoyed that you kept going and got a perfect match for your pale skin. Thank you so much for giving us a shot and for the wonderful "well done", we are so happy you tried it too! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Lovely and light foundation with just…Perfect coverage!

Lovely and light foundation with just enough coverage.

May 30, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Nina! 💖

We are so thrilled that you love our foundation! It is wonderful to hear that it feels lovely and light on your skin while providing you with just the perfect amount of coverage. Thank you so much for sharing your beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla

Carla, was amazing with helping me with my product

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Marie! 💖

We are so thrilled that Carla was amazing and provided you with such fantastic help with your product! Thank you so much for taking the time to share your wonderful feedback—we will proudly pass your sweet message along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service!

I need to give kuddos to a customer service agent named Genrev who promptly helped me get a refund for a purchase I made with Smooch. She was professional, friendly, and so helpful. Thank you very much Genrev!!

May 25, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kim! 💖

We are thrilled that Genrev was so professional, friendly, and promptly helped you with your refund! Your wonderful praise and kudos mean the world to us, and we will proudly pass your sweet thanks along to Genrev today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great product

Great product
Good communication from Smooche
Only tried once but impressed with the cover
Try a few more times then if still felt the same I’ll reorder

May 5, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jo! 💖

We are so thrilled that you are already impressed with the coverage after just one try, and that you experienced great communication from our team!

We can't wait for you to try it out a few more times, and we truly hope you continue to love it just as much. Whenever you're ready to reorder, we'll be right here waiting for you! Thank you so much for the wonderful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Not for me, but great customer service

Although this product did not properly match my skin tone, I received excellent customer service and resolution from CARLA. Her responses were swift, and courteous. She made some suggestions on using the product. Although they did not work for me, she honored their 100% satisfaction guarantee. I appreciate her thoroughness.

May 28, 2026
Unprompted review
smooche logo

Reply from smooche

Hi! 💖

We are so thrilled that Carla provided you with such swift, courteous, and excellent customer service! While we are sorry the product wasn't the perfect match for your skin tone, we are so glad she could honor our guarantee and take such wonderful care of you. We will proudly pass your sweet words along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

The product didn't work for me. I reached out and Carla responded. She was helpful and efficient. She solved my problem immediately. Very professional.

May 28, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Vanessa! 💖

We are thrilled that Carla was so professional, efficient, and solved your problem immediately! Your wonderful praise for our helpful service means the world to us, and we will proudly pass your sweet words along to Carla today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Easy

No problems at the time. I ordered 1 bottle along with the brush and I am using as directed.
Great customer service.

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Vickie! 💖

We are so thrilled that everything went smoothly with your order and that you are loving our great customer service! It is wonderful to hear you are enjoying the bottle and brush combo. Thank you so much for the beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Smooche foundation

Although the foundation did not work for me, I was extremely impressed with the customer service and response for my refund. Juice was amazing at assisting me with the process and was extremely responsive. To your boss - she deserves a raise and a slice of pizza :)

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yiraliz! 💖

We are thrilled that Juice was so amazing and responsive with your refund! Your wonderful praise means the world to us, and we will proudly pass your sweet message along to Juice and her boss (especially the part about the raise and the pizza!). We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

The smooche product did not work well…

The smooche product did not work well on my mature skin so I went about emailing customer service to return it. While it did take 4 emails to get a response, when I did, JUICE was more than helpful and friendly. JUICE issued a refund immediately.

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jb! 💖

We are thrilled that Juice was so helpful, friendly, and issued your refund immediately! Your wonderful praise for our support team means the world to us, and we will proudly pass your sweet words along to Juice today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I wanted to reach out to express how…

I wanted to reach out to express how helpful Carla was with helping me find my order information JEN123. My experience was extremely positive and I will definitely order your foundation again. To reiterate Carla was very helpful and friendly. Thank you for your help. Jennifer Eldridge

May 29, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jennifer! 💖

We are thrilled that Carla was so friendly and helpful with finding your order information for JEN123! Your wonderful praise means the world to us, and we are so excited to welcome you back for your next foundation order. We will proudly pass your sweet thanks along to Carla today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I'm very pleased with the product that…

I'm very pleased with the product that I ordered. It does what it says it will. It stayed all day and didn't settle into my lines

May 14, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Wendy! 💖

We are so thrilled that you are very pleased with your product and that it does exactly what it promises! It is wonderful to hear that it stays on all day and doesn't settle into your lines. Thank you so much for the beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Packaging issues and no mystery gifts as expected

Two of my items arrived without cellophane and with a battered box, other 3 products were fully sealed! This gives me no confidence- I expected better for the price I paid!

Also I was supposed to receive a few mystery gifts with my order - these were not received.

This was however addressed promptly by GENREV and I was offered a replacement and a gesture of goodwill

May 26, 2026
Unprompted review
smooche logo

Reply from smooche

Hi there,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Ordering mistake fixed!

I haven’t received my order yet so this review is only related to customer service I received from Jessa. I emailed Smooche about a mistake I made in my order and she fixed it right away. I wasn’t even sure if I would receive a response to my request so I was impressed. Thank you!

May 27, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jordan! 💖

We are thrilled that Jessa impressed you and fixed your ordering mistake right away! Your wonderful praise for our quick customer service means the world to us, and we will proudly pass your sweet thanks along to Jessa today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look