smooche Reviews 5,876

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 3,791 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service, noting the staff's helpfulness, understanding, and positive attitude, which makes interactions pleasant and productive. Many appreciate the quick replies and efficient resolutions provided by the support team, often leading to refunds or satisfactory outcomes even when products didn't meet expectations. The personalized approach and willingness to go the extra mile are consistently praised, with some reviewers expressing their intent to reorder specifically due to the excellent service. However, some customers experienced issues with product suitability, finding that certain items did not work well with their skin type or expectations, leading to dissatisfaction with the product itself. A few people also reported problems with order delivery, including long waiting times, unreceived packages, or difficulties in tracking their shipments, which sometimes led to frustrating customer service experiences.

What people talk about most

Product

Customers had ambiguous experiences with the product, with some expressing delight and satisfaction. Many... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Customer service

Users describe positive interactions with customer service, often highlighting the helpfulness and... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, efficiency, and... See more

Quality

People report ambiguous experiences with product quality, with some reviewers expressing delight and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

5 stars for the customer service. Carla sent me a courtesy message regarding a gift. I was a little confused as to what the gift was, but casually commented that the product was not a good fit for me.... See more

Company replied

Rated 5 out of 5 stars

The shade this foundation came out to be was good. Unfortunately my skin is going through some weird menopausal thing so it just didn't work for my skin. It wasn't the foundations fault, it's my skin.... See more

Company replied

Rated 5 out of 5 stars

I worked with Gracia on my order #614769 to see about an additional order I received. She made sure I hadn’t been charged additionally and allowed me to keep the product to share with others. S... See more

Company replied

Rated 5 out of 5 stars

I purchased the colour changing foundation took a while to come and unfortunately it didn't work on my skin it was very pale. However i emailed Customer service and Juice did get back to me apologised... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

I wanted to reach out to express how…

I wanted to reach out to express how helpful Carla was with helping me find my order information JEN123. My experience was extremely positive and I will definitely order your foundation again. To reiterate Carla was very helpful and friendly. Thank you for your help. Jennifer Eldridge

May 29, 2026
Unprompted review
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Reply from smooche

Hi Jennifer! 💖

We are thrilled that Carla was so friendly and helpful with finding your order information for JEN123! Your wonderful praise means the world to us, and we are so excited to welcome you back for your next foundation order. We will proudly pass your sweet thanks along to Carla today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I'm very pleased with the product that…

I'm very pleased with the product that I ordered. It does what it says it will. It stayed all day and didn't settle into my lines

May 14, 2026
Unprompted review
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Reply from smooche

Hi Wendy! 💖

We are so thrilled that you are very pleased with your product and that it does exactly what it promises! It is wonderful to hear that it stays on all day and doesn't settle into your lines. Thank you so much for the beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Packaging issues and no mystery gifts as expected

Two of my items arrived without cellophane and with a battered box, other 3 products were fully sealed! This gives me no confidence- I expected better for the price I paid!

Also I was supposed to receive a few mystery gifts with my order - these were not received.

This was however addressed promptly by GENREV and I was offered a replacement and a gesture of goodwill

May 26, 2026
Unprompted review
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Reply from smooche

Hi there,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Ordering mistake fixed!

I haven’t received my order yet so this review is only related to customer service I received from Jessa. I emailed Smooche about a mistake I made in my order and she fixed it right away. I wasn’t even sure if I would receive a response to my request so I was impressed. Thank you!

May 27, 2026
Unprompted review
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Reply from smooche

Hi Jordan! 💖

We are thrilled that Jessa impressed you and fixed your ordering mistake right away! Your wonderful praise for our quick customer service means the world to us, and we will proudly pass your sweet thanks along to Jessa today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I purchased items some i was not 100%…

I purchased items some i was not 100% happy with
I did contact smooch to say. Very quickly had a reply from gracie 656570 who could not have been more understanding very impressed.fantastic company to deal with. Helpful and understanding staff. Some companies dont like dealing with after sales issues. Can't fault smooch. Thank you gracia 656570

May 5, 2026
Unprompted review
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Reply from smooche

Hi Jennie! 💖

We are thrilled that Gracie was so understanding and provided you with fantastic, quick service for order # 656570! Your wonderful praise for our helpful team means the world to us, and we will proudly pass your sweet thanks along to Gracie today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Unfortunately Smooche foundation did…

Unfortunately Smooche foundation did not suit my skin. it has ended like a sheet of white powder as i have a medium skin complexion. After comtemplating much sent an email to Smooche explaing the issue. The associate who communicated with me is JUICE.on my order number 622474 . What a service she has rendered. sorted out within 24 hours. I wish we get this treatment everywhere. Thank you Juice, and thank you Smooche.

May 25, 2026
Unprompted review
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Reply from smooche

Hi! 💖

We are thrilled that Juice sorted everything out for you within 24 hours! Your wonderful praise for our support means the world to us, and we will proudly pass your sweet thanks along to Juice today. We look forward to giving you more amazing experiences moving forward! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Excellent Customer Service

I ordered 2 of the foundations, but unfortunately they did not agree with my sensitive skin. Customer service staff were excellent and refunded my money and offered me a free gift in apology. I was so pleased with their friendliness, their professionalism and empathy in dealing with my matter.

April 12, 2026
Unprompted review
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Reply from smooche

Hi Amanda! 💖

We are so thrilled that our customer service team provided you with such excellent, friendly, and empathetic care! While we are so sorry that the foundations did not agree with your sensitive skin, we are incredibly glad that our team was able to handle your refund quickly and offer a free gift to make things right. Thank you so much for your kind words about our professionalism! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

My mistake with Order - promptly sorted by Smooche

I hadn't selected the correct items and ordered two of one product instead of one. I sent Urgent email to rectify my mistake. Christine from Smooche responded to my request and gave me two options ; a discount or Store Credit amount as my payment had already been processed. Greatly appreciated her help and guidance with my order - very fast reply and thankful that I could sort out my own mistake fast with Christine's assistance. Thank you so much !! Will recommend your products and service, Even before I receive the great products, Service is 10/10 👍😊

May 26, 2026
Unprompted review
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Reply from smooche

Hi Deidre! 💖

We are so thrilled that Christine provided you with such fast, 10/10 service and helped guide you through sorting out your order mistake! It is wonderful to hear that her quick options for a discount or store credit gave you exactly what you needed.

Thank you so much for your beautiful feedback and for recommending our products and service before your package even arrives, that means the world to us!

Warmly,
The Smooche Team

Rated 5 out of 5 stars

5 stars for the customer service

5 stars for the customer service. Carla sent me a courtesy message regarding a gift. I was a little confused as to what the gift was, but casually commented that the product was not a good fit for me. Within hours I had a response apologising & querying how to make it right… Dealt with professionally & swiftly, refunded within 2 days. Thank you CARLA

May 26, 2026
Unprompted review
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Reply from smooche

Hi Stephanie! 💖

We are so thrilled that Carla took such wonderful, swift care of you and earned those 5 stars! While we are so sorry that the product wasn't a good fit for you, we are absolutely delighted that she was able to step in professionally and resolve everything with a quick refund within 2 days. We will proudly pass your sweet thank you along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The 'Amazing Customer Service' I…

The 'Amazing Customer Service' I received (unusual in the fast past 2026 world we live in today)! I can't say enough good words about GENREV and how I was made to feel after requesting a refund on order! My refund came through the same day I requested it... and the kind, supportive words fro GENREV made all the difference to my day, it bought a smile to my face 😊. All the product didn't suit my skin, I will try other Smooche products in the future, purely for their great customer service. GENREV is a credit to the company 🙌 😊

May 27, 2026
Unprompted review
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Reply from smooche

Hi Linda! 💖

We are so thrilled that Genrev provided you with such amazing, fast, and supportive customer service! It brings a huge smile to our faces knowing that her kind words brightened your day in our fast-paced world.

While we are sorry the initial product didn't suit your skin, your incredible praise means the world to us, and we are so excited to welcome you back to try other Smooche products in the future! Genrev truly is a credit to our company, and we will proudly pass your beautiful words along to her today! 🙌😊

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Thank you GENREV…

I had an issue with an order and GENREV made it right. GENREV was very attentive to my needs and stayed in contact until the situation was settled. great customer service! Thanks

April 20, 2026
Unprompted review
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Reply from smooche

Hi Ann! 💖

We are so thrilled that Genrev provided you with such great customer service and stayed in contact with you until your order issue was completely settled! It is wonderful to hear how attentive she was to your needs. Thank you so much for the beautiful feedback, we will proudly pass your sweet words and thanks along to Genrev today! ✨

Warmly,
The Smooche Team

Rated 3 out of 5 stars

I like the product buy it took way too…

I like the product buy it took way too long to get here.

May 18, 2026
Unprompted review
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Reply from smooche

Hi Lynn,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

I had my doubts

I had my doubts, but this stuff is for real. Perfect color. I don't understand how it does it. Lasts all day and never feels heavy. Does not sink into fine lines.

May 22, 2026
Unprompted review
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Reply from smooche

Hi Jennifer! 💖

We are so thrilled that we were able to win you over and that our foundation is the real deal for you! It is wonderful to hear that the color is perfect, that it lasts all day without feeling heavy, and that it doesn't sink into fine lines. Thank you so much for sharing your amazing feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Perfect Shade

The colour changing foundation amazed me. My first time not needing to take time to find the perfect match.

May 29, 2026
Unprompted review
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Reply from smooche

Hi Jenn! 💖

We are so thrilled that our color-changing foundation amazed you! It is wonderful to hear that you saved so much time and got your perfect match on the very first try. Thank you so much for the beautiful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla made my experience

Carla made my experience with Smooche a very nice experience. I rated my the foundation with 3 stars due to it being heavier then I like when applied and the suggested color was a shade or two to light. Carla sent me an email refunding me for both foundations that I bought it a bundle. I was expecting return postage which bummed me out but better then losing over $50. Very good experience and very happy how all was handled so nicely. Thank you Carla!

May 26, 2026
Unprompted review
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Reply from smooche

Hi Laura! 💖

We are so thrilled that Carla made your experience with Smooche such a nice one! While we are sorry the foundation felt a bit heavier than you preferred and the color match wasn't quite right, we are so glad that Carla could turn things around and handle everything so nicely for you.

Warmly,
The Smooche Team

Rated 4 out of 5 stars

The time they responded was great…

The time they responded was great timing. However I was disappointed with the refund of 9.00 in which I got back from 46.00. It is what it is.

May 11, 2026
Unprompted review
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Reply from smooche

Hi Helen! 💖

We are so glad to hear that our team responded quickly and that the timing was great! However, we are so sorry for any disappointment regarding your refund amount. We always want to make sure everything is clear and fair for you.


Warmly,
The Smooche Team

Rated 1 out of 5 stars

I ordered the color changing foundation…

I ordered the color changing foundation on a BOGO deal on 4/16/26 and I am still waiting for my product. I have been in constant contact with the Smooche support team since 5/12/26 with multiple screenshots of the tracking information. My package was in customs inspection from 4/23-5/26 with no movement and was terminated on 5/26. I have requested a refund multiple times, but continue to receive feedback from AI ignoring my request suggesting they are continuing to “look into the issue.” The overall customer service experience has been more than frustrating.

May 12, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kimberly,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Customer service

Although my skin was not accepting to Smooche order # 673108 their customer service representative Juice is top notch. I emailed them, Juice responded very quickly and was very nice about my issue.
They offered me a second item at same cost as a complimentary gift.

May 28, 2026
Unprompted review
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Reply from smooche

Hi Christine! 💖

We are so thrilled that Juice took such wonderful, top-notch care of you and responded so quickly to your issue! While we are so sorry that your skin didn't quite accept the product from order # 673108, we are so glad she was able to offer a complimentary gift to help make things right. We will proudly pass your sweet message along to her today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I had a serious question to ask about…

I had a serious question to ask about their product. They give quick responses and alternatives for you to consider.

Juice was my person, and I would highly recommend them.

May 27, 2026
Unprompted review
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Reply from smooche

Hi Pat! 💖

We are so thrilled that you received such quick responses and helpful alternatives when you reached out with your question! It is wonderful to hear that Juice took such fantastic care of you. We will proudly pass your high recommendation and sweet words along to them today! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

My sensitive skin.

I purchased the color adapting foundation. I found out I was sensitive to it and contacted customer service. Representative Juice helped me. She was understanding and listened to my dilemma. She initiated a refund on the product and made sure I was ok. Her caring and understanding made an unhappy customer a happy one!

May 25, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lynda! 💖

We are so thrilled that Juice took such wonderful care of you, listened to your dilemma, and made sure you were okay! While we are so sorry that your sensitive skin reacted to the color-adapting foundation, we are incredibly happy that her caring and understanding turned your experience around. We will proudly pass your sweet message along to her today! ✨

Warmly,
The Smooche Team

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