SMUG PGcert in MSK Ultrasonography I signed up for the mentorship course and found it so useful that I am now studying the PGcert in MSK ultrasonography at the University College of Osteopathy.... See more
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Nicely made but not working well for me. Like an earlier reviewer I have difficulty breathing in this mask as it sucks into my mouth and nostrils when I breath getting a build up of condensation insid... See more
Company replied
Cool! As face coverings go these are as good as it gets. Whilst face coverings are not the most comfortable things to wear, especially in hot weather, I've not come across any that are so well made,... See more
Company replied
These face masks are brilliant, I have bought four now and everyone of them has been finished to a very high standard, the fit is adjustable which is very good as if you have a small head like myself... See more
Company replied
Company details
Written by the company
The social enterprise helping people wear smiles. We make face-wear less intimidating and fun through bespoke, personalised designs and smiles to those who matter most.
Contact info
SE4 2SF, London, United Kingdom
- hello@smug.org.uk
- smug.org.uk
Ethical but uncomfortable
I was impressed by the ethical nature of this company and ordered two masks. However I do not like the masks. The fabric is stiff and rigid and I feel as though I am being smothered. They will be my masks of last resort if they are worn at all.

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Really like the face masks great…
Really like the face masks great colours and patterns. Really good quality, washed really well, and the paper bags to put them in, are a great way to keep them clean till they are ready to be used. Would be good to have more patterns in pale colours, love the fact there reversable

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Good Product
The product arrived quickly. It is good quality.
Would buy again.

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Great product and it fits well
Great product and it fits well, very quick delivery. Thanks

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Quick delivery but expensive
Quick delivery but expensive for what it is. Mask gets very hot and hard to breathe through as cotton is thick.

Reply from smug.org.uk
Great purchase
Lovely face covering, highly recommend. Came well packaged with quick delivery.

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The face masks are in nice colours and…
The face masks are in nice colours and have adjustable ear straps but find them a little big and a little too thick and find them hard to breathe thru and very hot. Child sizes are 20% smaller I have been told so might be more suitable if you have a smaller face .

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Good quality fabric and well made…
Good quality fabric and well made though I could not use it for a prolonged time, as it made my beard moist.

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Good Quality Product
The face masks ordered are good quality, adjustable and attractive. I feel however, that they did not represent true value for money given what is now available as re-useable masks at a more reasonable price.

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Excellent Product
Excellent Product - lovely size - might be a good plan to up the quality of holder as I see a number of more robust plastic based products are becoming available - even have one myself for the SMUG mask!!

Reply from smug.org.uk
Buy a mask instead of making one
If you do not relish the thought of making your own face covering then SMUG is a good place to go. The masks appear to be well made and they are certainly more comfortable to wear than the paper disposable alternatives.
When out and about, I tried keeping the mask in the provided pouch but it was a little too stiff to sit comfortably in my pocket.

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Very poor fitting mask
Very poor fitting mask. It is really uncomfortable to use and quite hard to breathe, despite trying it for a number of days and also gave to my partner but she experienced the same issues unfortunately.
Not experienced the same issues with other masks so this is a shame as they seem like a decent UK company. Other reviews seem good so it is possible this is just an issue for me.
Customer services have tried to resolve it but were not prepared to issue a full refund and can’t return them due to hygiene issues. I am told that they are working on a new design so hopefully this will be better.
P.S. I have updated this to reflect the effort put in by Ed to resolve this and the fact that this is a family run social enterprise which is something that I like to support.

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HUSBAND LOVES HIS NEW MASKS AS THEY FIT…
HUSBAND LOVES HIS NEW MASKS AS THEY FIT A LOT BETTER THAN HIS PREVIOUS ONES.

Reply from smug.org.uk
A well made mask but the density of the…
A well made mask but the density of the materials which probably help filtering also means that the mask tends to collapse in as you breathe in.

Reply from smug.org.uk
Best reusable mask I have tried
I ordered the lime mask for myself and the navy for my partner. Both items arrived promptly and in good condition. My partner hasn't worn his, but I'm very pleased with mine - it's comfortable, easy to adjust fits very well and the material is very good quality and washes well.
The seal is excellent which means that my glasses don't steam up when I'm wearing it. This is amazing as I also have a visual impairment in one eye. When wearing certain other masks I have to spend a lot of time cleaning my glasses and adjusting my mask (which I know I'm not supposed to do), otherwise I literally can't see.
I was so pleased I ordered two more - bright pink and slate blue.
These are of the same quality, though the pink one is a little smaller fitting - still provides a good seal and pretty comfortable, but I still prefer the lime one.

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