Soru JewelleryReviews 

363
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 45 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional quality and unique, timeless designs of the jewelry, often receiving compliments when wearing the pieces. The customer service is frequently highlighted as outstanding, with staff members going above and beyond to provide helpful, prompt, and personalized support. Reviewers also appreciate the fast delivery and the high-quality, stylish packaging that adds to the overall experience. However, some customers also noted issues with product durability, such as gems falling out or paint peeling, and were dissatisfied when customer service refused to address these problems outside the warranty period.

What people talk about most

Product

Customers consistently note positive experiences with product, praising the unique designs, excellent... See more

Quality

People report positive experiences with quality, consistently praising the unique designs and excellent... See more

Customer service

Clients share positive opinions on customer service, often describing it as exceptional, outstanding, and the... See more

Staff

Consumers consistently report positive experiences with the staff, highlighting their helpfulness and... See more

Delivery service

Reviewers mention positive feedback about delivery service, with many praising the fast delivery and secure... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I've ordered twice from Soru now. The quality of the earrings is unparalleled - they are stunning online but even more so in person. Wore the pearl crystal studs to my work Christmas party yesterday a... See more

Company replied

Rated 5 out of 5 stars

I was unsure as to whether Soru's charms were compatible for all bracelets. So I messaged via what's app. Deb responded and was unbelievably helpful. She even suggested small charms that wouldn't be t... See more

Company replied

Rated 5 out of 5 stars

I have so many fabulous pieces of Soru jewellery. They’re all works of art. Meticulously made and unique, timeless designs. My most recent purchase is no exception. My Baboli necklace is exquisite. C... See more

Company replied

Rated 5 out of 5 stars

This is my second time ordering from Soru Jewelry, and I couldn’t be happier. The pieces are absolutely beautiful! I get compliments all the time on their pieces. Their customer service is truly unmat... See more

Company replied


Company details

  1. Jewelry Store
  2. Costume Jewelry Shop
  3. Diamond Dealer
  4. Fashion Accessories Store
  5. Gift Shop
  6. Jeweler

About Soru Jewellery

Written by the company

Soru Jewellery

Our vision is to create statement jewellery that exudes creativity, happiness and Italian flair, made using high quality materials and sold at attainable prices.

Our jewellery is designed in the UK and is ethically handmade mostly in Italy and Turkey, using solid gold, gold plated solid silver and genuine gemstones.

Drawing inspiration from nature, our collections are closely connected to all things celestial and nautical, including suns, moons, stars and shells. Loved among influencers and celebrities, including the Royals, The princess of Wales is known to have worn Soru Jewellery on many occasions.

Our statement pearl earrings and hoop earrings have gained cult status and are instantly recognisable as Soru and our detachable charm collection is versatile and fun.

Founded by sisters, Francesca Kelly and Marianna Doyle in 2013, Soru Jewellery has become the go to brand for beautifully made statement jewellery using the finest materials at an attainable price.

New Arrivals Best Sellers All Jewellery Follow on Instagram

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

363 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(363)

45 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Had a slight problem with some earrings…

Had a slight problem with some earrings that I’d ordered, customer services were brilliant at responding straight away and resolving the issue. Jo was so helpful, love the jewellery and the customer service! Thank you.

April 1, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hi Zoe, thank you for taking the time to leave a review. I'm pleased to hear that despite having a slight problem, this was resolved without any further delay. I'll be sure to pass your message onto Jo.

Advertisement
Rated 5 out of 5 stars

Fabulous jewellery and customer service

I love the jewellery pieces as they have an extraordinary design and great quality - and I already have a few pieces :) But besides that I want to mention that the customer service is amazing. They are always helpful and willing to find a solution to help the customer to be happy and satisfied with the jewellery. Every question I have reached out to them, they answered quickly and always helped me with my wishes. Thank you Deb and Jo and the whole SORU team!

March 27, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hello Elke, thank you so much for taking the time to leave this lovely review. The customer service team will be over the moon to hear your kind words. Enjoy wearing your jewellery and we look forward to welcoming you back very soon!

Rated 5 out of 5 stars

Fantastic customer service

Jo was extremely helpful and went above and beyond with my enquiry and I am now even having custom earrings made specially! An absolute pleasure to deal with. I will definitely be buying for Soru again.

March 25, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hi Laura, thank you for taking the time to leave us a review. Your message will be passed onto Jo and the rest of the team. It makes all the difference to us! We look forward to welcoming you back very soon.

Rated 5 out of 5 stars

SORU jewellery is absolutely stunning…

SORU jewellery is absolutely stunning and their customer service truly is exceptional. I recently reached out to the team regarding an issue with a ring and Deb provided immediate help offering me either a refund or repair as the item was now out of stock. I requested a refund and she coordinated free shipping and will then arrange onward shipping to Italy for the repair - fantastic all round!

March 24, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Thank you for such a lovely review! Your kind words will be passed onto Deb.

Rated 5 out of 5 stars

Fabulous Jewellery

SORU are an amazing company selling beautifully designed and made jewellery and offering fantastic customer services. I reached out to them as one of my earrings needed a repair. They responded quickly and told me that it was no problem at all to fix my earring. They fixed it beautifully and returned the item quickly. I cannot recommend SORU highly enough.

February 2, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Thank you Sarah, your kind words will be shared with the team.

Advertisement
Rated 5 out of 5 stars

Customer service is a cut above the rest

Soru is my go-to for beautiful jewellery, but on this occasion I reached out to ask if they could help me fix one of their necklaces I had broken. Deb was amazing - organising the sending of it for fixing and the return. I couldn't have asked for better service. Having been stung by a few high end brands recently, Soru are leading the way in fabulous customer service!

March 20, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

What a wonderful review! Thank you so much Kate, I'll be sure to pass your kind words to the team.

Rated 5 out of 5 stars

Loose backs issue – swiftly resolved!

I own several Soru earrings, including a beautiful ruby and turquoise pair – the backs have been loose for years and I never got round to resolving it!

A whole eight (!) years after purchasing the pair, prompted by an upcoming event to wear them at, I reached out last week to the customer service team (half thinking it was too late). But Deb was swift, gracious, and proactive to arrange a selection of backs to be sent to me asap – which has since resolved the issue, so I won’t risk losing my earrings!

Thank you so much for the excellent customer service – and the personal touch. Much appreciated.

March 12, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hi Rekha, Thank you so much for taking the time to leave your lovely comments. Deb will be so pleased to hear this. We look forward to welcoming you back.

Rated 5 out of 5 stars

Beautiful Jewelry!!

Beautiful Jewelry!!! Worth the money for high quality and looks like you spent a mint! Hoping they will get in some items that have been out of stock!!

February 24, 2025
Soru Jewellery logo

Reply from Soru Jewellery

Hi Glselle, thank you so much for your review. I can see you have now placed a few more orders, thank you!
However please reach out if you are still after a particular product.

Rated 5 out of 5 stars

Fantastic customer service from Zahide.

Fantastic customer service from Zahide.
I love Soru, unique, special jewellery and customer service second to none.

February 27, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Many thanks Sara for leaving this review. I'm so pleased you are thrilled with both our jewellery and the service. Zahide will be pleased to know that you appreciated her service.

Advertisement
Rated 5 out of 5 stars

The Customer Care was exceptional

The Customer Care was exceptional. I was out of the country and the earrings were unable to be delivered and were returned to Soru. Deb held the earrings for me and, when I contacted her on my return, she sent the earrings out again that same day! If only all companies were like this! Thankyou Deb!

February 24, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hopefully others will read your review and see that nothing is ever too much trouble in our efforts to provide excellent customer service. Thank you Elaine!

Rated 5 out of 5 stars

Impeccable service and stunning jewellery

I’ve been purchasing from this brand for several years now it’s always a pleasure. Jewelry is absolutely beautiful and the highest quality.
Customer Service is always on point wonderful brand which I highly recommend to anyone who loves quality jewellery.

February 1, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hello Nish, thank you so much for your kind words, the team will be really pleased to hear. We look forward to welcoming you back.

Rated 5 out of 5 stars

My new go to jewelry brand ☺️

I have recently bought earrings from Soru. First, let me say the earrings are simply gorgeous and all I could dream of! The shipping was also extremely fast. But, one thing that really set Soru apart, wast the customer care. Truly kind people that answered my questions and made the buying experience such a pleasure. Really happy to support a brand such as Soru! Beautifully crafted and thoughtfully constructed jewelery. And they care ❤️✨. Thank you!

February 22, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hi Debora, thank you for taking the time to leave such a lovely review. The team work incredibly hard to ensure we look after all of our customers. I can't wait to share this review with them. We look forward to welcoming you back.

Rated 5 out of 5 stars

Exceptional

What can I say - soru’s customer care is exceptional. I am based in Ireland and have purchased many products from soru - all beautiful pieces.
Recently one of my sapphire drop earrings broke. I contacted customer service who advised what steps to follow in sending the earrings to them for repair. In total, a timeframe of approximately 12 days the earrings were received by soru, repaired and returned to me.
Absolutely a 100% one of the best aftersales and customer service I have received- thank you Deb and entire soru team. A pleasure to deal with

February 7, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Thank you so much for this review! So pleased that you are happy with the repair we carried out for you and the service.

Advertisement
Rated 5 out of 5 stars

Exceptional customer service

Exceptional customer service from Jo.

Jo was very helpful as I didn’t receive my birthday code discount and sent me one with no problem and even upgraded my shipping for me as the post had left for the day.

Thanks so much Jo 👌🏻😊 5*

February 19, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Thank you Lauren for leaving this review. I'll be sure to pass on your kind words of appreciation to Jo. We look forward to welcoming you back soon!

Rated 5 out of 5 stars

Exceptional Customer Service


I want to recognise the exceptional customer service I received from Jo at Soru. I recently contacted Customer Services after losing a precious piece of jewellery that was no longer in stock. The sentimental value made its loss incredibly difficult, and I never imagined I would be able to find a replacement.

I was amazed to receive a response the next day from Jo who showed not only empathy but also an exceptional level of customer service. In less than 24 hours, Jo had gone above and beyond to personally source the piece from Italy for me. Jo understood the importance of this piece and it is rare to encounter such genuine care and effort from a company.

I will be forever grateful to Jo and want to thank her and Soru for the kindness and exceptional service You’ve truly gone above and beyond. Not only is the Jewellery stunning, so are the Soru people!

I will be a loyal customer for life. Thank you!

February 15, 2025
Unprompted review
Soru Jewellery logo

Reply from Soru Jewellery

Hi Dominique, Thank you for taking the time to leave this review.
I can see that Jo went above and beyond to assist you at what was a difficult time for you and help replace your precious charm. We are so pleased you were happy wit the service you received.

Advertisement
Rated 5 out of 5 stars

Wonderful customer experience

I have purchased a few pairs of earrings from SORU, all beautiful and no issues. Recently I reached out as I noticed there was a problem with one of my pairs of earrings. The customer service was exceptional from prompt replies to the ultimate turn around and fix of the issue. This is why I would continue to purchase their earrings, Jo and Deb both were super helpful and it’s why I will continue to purchase and buy their products.

January 27, 2025
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look