Steel Reef Reviews 

75
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 71 reviews, reviewers had a great experience with this company. Customers consistently praise the high quality and innovative design of the products, often noting they exceed original equipment manufacturer (OEM) standards. Many find the items fit perfectly and enhance their watches, making them more comfortable and unique. Reviewers also highlight the smooth shopping experience, prompt delivery, and excellent customer service, with some appreciating direct assistance from the CEO. However, some customers also noted significant delays in receiving their orders, with many experiencing multiple postponements and extended waiting periods. A few other people also felt that communication regarding these delays was poor, with reports of infrequent updates or no response to inquiries. This led to frustration, with some expressing uncertainty about when or if their pre-ordered items would ever arrive.

What people talk about most

Product

Clients share positive opinions on product quality, with many reviewers highlighting that items like half... See more

Quality

Users describe positive interactions with quality, consistently praising the high standard of products, with... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing significant frustration... See more

Delivery service

Customers had positive experiences with delivery service, often praising the fast and efficient shipping,... See more

User experience

Customers consistently note positive experiences with the user experience, highlighting easy installation and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I have purchased the new released “On the Fly” extension link for my Rolex jubilee bracelet 62510H. The product is great. I am so grateful that someone created an easylink for my older model. There we... See more

Rated 4 out of 5 stars

Quick service, worked as advertized and couldn't be happier. Would have given 5 stars if bead-blast finish was available for Sinn models!

Rated 4 out of 5 stars

Updated review: I have now received the extension link alongside a personal apology from Gabe, the CEO. They also had responded to my CS inquiries after I wrote the review. The item is ve... See more

Rated 4 out of 5 stars

I bought an on the fly link, it fits perfectly and it came with an unnecessarily fancy packaging and laser engraved metal card. Prices aren’t cheap what makes the purchase unsustainable on my point of... See more



Contact info

3.9

Great

TrustScore 4 out of 5

75 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 18% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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3.9

All reviews

(75)

63 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Bezel

Bezel for my Tudor GMT fit well, has held up well to date and installation was easy. recommend.

February 19, 2025
Unprompted review
Rated 5 out of 5 stars

Perfect gift for my husband :)

I got this for my husbands Tudor GMT for his birthday. I dont really know much about it but he says the qualitys spot on, looks just like the Tudor link and its made the watch alot more comfy for him to wear. He's really happy with it

August 14, 2025
Rated 4 out of 5 stars

“On the Fly” extension link for ROLEX jubilee bracelet

I have purchased the new released “On the Fly” extension link for my Rolex jubilee bracelet 62510H. The product is great. I am so grateful that someone created an easylink for my older model. There were some issues with the order and the shipment, and with their almost simultaneous response, those issues were solved immediately. It’s a highly recommended purchase.

August 15, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointing product. Catastrophic after-sales

I ordered an extension link for my Sinn 556. The link works but is not exactly the same shape as the link you swap out - this limits the bracelet articulation and makes the link look slightly different from the rest. Not an enormous issue but disappointing. They get a promotion to 2 stars because they offered to replace or refund. The real issue was when I enquired about the differences they prevaricated and denied the differences despite being sent clear images and a diagram. Eventually, after increasingly frustrated communications, the owner, Gabe did engage directly and admitted without going into detail that the link has differences out of necessity - but to get this admission I had to endure gaslighting and have had to endure being called 'entitled', 'sarcastic', and 'disrespectful' along the way by the owner. Proceed with caution.

February 27, 2025
Unprompted review
Rated 2 out of 5 stars

Questionable quality and especially customer care

This initial negative review was edited this March 2025 following a very late response of the company via its CEO and the final replacement (free of any charge) of the defective product initially received. The quality of the new received product is acceptable and the actions finally taken correspond to the contractual and legal terms. Anyway, the fact that all the initial contact efforts were in vain is not singular at a quick search and positive response was again only received after weeks of escalating (legal action, negative publicity). By consequence, will not buy again any of their products and I would not recommend this company.

P.S. the positive reviews they publish are generated with a sponsorised site where they´re allowed to censorship without exception any complains or negativ reviews.

December 19, 2024
Unprompted review
Show reviews in all languages. (75 reviews)

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