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SunLife Reviews 

26,404
•
TrustScore 5 out of 5

4.8

Life Insurance Agency
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Review summary

Created with AI, based on recent reviews

Evaluating 6,366 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being polite, helpful, and professional, providing clear explanations and patiently guiding them through the process without being pushy. Many consumers highlight the ease of the user experience and service, noting how straightforward it is to set up policies, navigate online forms, and understand all the details. The customer service is frequently described as excellent, with people appreciating the efficient, supportive, and trouble-free approach to their inquiries and policy management. However, some customers also noted experiencing confusion with certain processes or specific products, occasionally leading to dissatisfaction and a feeling of struggling with their arrangements.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, politeness, and... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the ease and... See more

Customer service

Customers had positive experiences with customer service, often praising the politeness, helpfulness, and... See more

Service

Clients share positive opinions on service, consistently describing it as excellent, professional, and... See more

Website

Users describe positive interactions with the website, consistently finding it easy to use and navigate for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I am struggling to maintain alliance with sunlife. I struggle to deal with mortality at the best of times. I had two important deaths this year. My father first then my eldest sister. My bipolar was c... See more

Rated 5 out of 5 stars

Your e-mail was so polite that I made a quick decision, because I sympathise with people if I don't add more which means things more expensive in the future for them than now! I hope they will be al... See more

Rated 5 out of 5 stars

Very polite person on the phone, was not pushy or trying to talk me round. Very knowledgable about everything repeated stuff that I hadnt heard talked me through everything to make sure i was getting... See more

Rated 5 out of 5 stars

Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more

Company details

  1. Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.

Contact info

4.8

Excellent

TrustScore 5 out of 5

26K reviews

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4.8

All reviews

(26,404)

6,151 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Safe and polite

I sent of an application for my second policy with sunlife. Unfortunately I hadn't filled the form in properly so a lovely gentleman called Liam rang me. He talked me through everything and we soon filled in the blanks. He was very polite and patient. I felt very safe in telling him my details

July 16, 2026
Rated 2 out of 5 stars

I am not satisfied with the marriage…

I am not satisfied with the marriage insurance.

July 13, 2026
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Reply from SunLife

Good afternoon,

Thank you for your review and our apologies for any confusion caused.

Our Guaranteed Over 50 Plan is a life insurance product covering sole individuals, designed to pay out the pre-agreed cash sum upon their death, subject to premium payments having been maintained and the moratorium period passed.

I have arranged for a member of our Customer Service team to contact you to discuss your review further and clarify any additional concerns you may have.

For reference, our Customer Service number is 0800 008 6060, lines open Mon-Fri 8am-8pm, and you can also reach us via social@sunlife.co.uk should you need to.

Thanks

Dan
SunLife

Rated 5 out of 5 stars

Rather than do a postal application We…

Rather than do a postal application We proposed to do it over the phone to make sure eveything was correct We spoke to the the advisor Gareth who was very helpful and led us down the correct path without complications We already have had dealings with Sunlife over many years and they are always very helpful and understanding This contact was just the same No problems whatsover

July 15, 2026

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