SunLife Reviews 

26,611
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 6,368 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being friendly, knowledgeable, and genuinely helpful, often noting their polite and non-pressuring approach during interactions. Many people highlight the exceptional customer service, appreciating how representatives explain complex details clearly and make them feel comfortable and at ease. Reviewers consistently found the online processes and applications very easy to use, straightforward, and remarkably quick to set up. Consumers describe the overall service as excellent, often noting a smooth, hassle-free experience that provides significant peace of mind and efficiency.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their friendliness, patience, and... See more

User experience

Users describe positive interactions with the user experience, often highlighting the ease and simplicity of... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting the reliability and efficiency of... See more

Service

People report positive experiences with service, often highlighting its reliability, efficiency, and... See more

Website

Clients share positive opinions on the website, consistently finding it extremely easy to use for various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I did it online, (so did my husband), it was very easy to do, and set up within minutes. In 6 months I will get a gift card which is nice. I feel reassured should anything happen to us now. Two day... See more

Rated 5 out of 5 stars

Your e-mail was so polite that I made a quick decision, because I sympathise with people if I don't add more which means things more expensive in the future for them than now! I hope they will be al... See more

Rated 5 out of 5 stars

Very pleasant gentleman called Jay handled our policies,quick and efficiently, he explained everything clearly and the whole prices was wuick and easy from beginning to end! Would definitely recommen... See more

Rated 5 out of 5 stars

I did a quote online but wasn't really happy with it so I came off received a telephone call from a lovely gentleman and he went though it with me made me feel so at eased and got me the right quote I... See more


Company details

  1. Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.


Contact info

4.8

Excellent

TrustScore 5 out of 5

27K reviews

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4.8

All reviews

(26,611)

6,349 reviews in the last 12 months

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Rated 5 out of 5 stars

Jake the gentleman that dealt with my…

Jake the gentleman that dealt with my enquiry and subsequent update to my policy was absolutely brilliant. He made it straight forward and explained every step, without all the gobbledegook. an asset to the company. Great service, lovely staff, easy applicaation.

July 25, 2026
Rated 1 out of 5 stars

Lacking Customer Service

After seeing an advert on the tv for the sun life over 50 plan I decided to have a look at the plan and costs on the website, you cannot get any figures or benefit details without entering ALL of your contact details.

Once i had the information I required i left the website shortly after I received an email asking if I had forgotten something as I had not purchased an over 50 plan, I hit the link in the email to unsubscribe, a further 3 emails followed but, I understand that be unsubscribed can take time.

What followed was the disgusting fact that my simple exploration of this plan led to my details being sold / passed without my knowledge to a third party called Reassuring on the first call I explained my reason for looking at the plan but, I had no interest in tacking one out, then came the pressure / hard sell as to why I must take this plan out. I firmly told the caller that I had no intention of taking out a plan but he still tried to pressure me into having one, I again said I did not want this plan and ended the call.

One would have hoped this would be recored and the end of the matter but, I then received a further 2 calls and a voicemail from the same company for the same reason.

When I called the sun life complaints number listed on the website I explained why I was calling and wanted to make a complaint about the use of my details, I was put on hold then eventually told sun life were not interested in my complaint and that i should contact Reassuring directly yet, it was sun life who caused this issue my passing on / selling my details.

As sun life showed no interest in helping me I have now made a formal complaint to the Information Commissioner's Office as I feel sun life have broken the GDP rules my giving a third party my details.

July 23, 2026
Unprompted review
SunLife logo

Reply from SunLife

Good morning,

Thank you for your review and my apologies for the upset caused following your recent visit to our website.

I have sent you a request via Trustpilot for some further information so that I can locate your record to ensure no further contact is made. I will also escalate your concerns for formal investigation.

Please be assured however that it is never our intention to cause any upset or inconvenience when contacting customers. We also take the handling of all customer data very seriously and do not sell customer information.

When an enquiry is made through our website, we explain our partner, Reassured, will contact customers regarding their quote. We also provide the option to opt out of contact from Reassured, along with individual opt-out options for phone, email, SMS and mail at this stage of the online enquiry.

We also appreciate customers may change their mind about being contacted and have processes in place, alongside our partners, to cease contact as soon as we are notified.

If you would prefer, please don't hesitate to contact me directly at social@sunlife.co.uk

Thanks

Dan
SunLife

Rated 5 out of 5 stars

I was treated with kindness

I was treated with kindness, politeness and respect all the time. All questions were answered honestly. Jay was the name of the person I spoke to and he is the sort of person you hope will be on the other end of the phone. He was perfect!!

July 24, 2026

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