3rd transaction with Dia, this time a sale. Price agreed in principle & subject to inspection prior to pick-up. Watch authenticated and funds received within hours. Extremely courteous, knowledgeable... See more
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See what reviewers are saying
Been looking for an Omega Spectre for months. One came up on Swiss Horology at best price I'd seen anywhere. Slightly hesitant as not heard of company before. Very easy to communicate with on the... See more
Swiss Horology are quite special, combination of fair pricing, absolute transparency,and totally deliver on what they say. As a 72 year old who was very nervous of the whole platform they did everythi... See more
I travelled from Montreal using a flight to complete the transaction. I have to say, Valentin’s welcome was truly exceptional. We spent over an hour talking about watches, and it made the whole exper... See more
Company details
About Swiss Horology
Information provided by various external sources
Customer Service
We aim to provide you with the best service possible both before and after making a purchase with us. Buying a luxury watch is a special experience; we want to make sure that experience is enjoyable from start to finish and to build a long-lasting relationship with all of our clients.
Guaranteed Authenticity
All of our watches are checked for authenticity by our watchmaker and we pride ourselves in only stocking the best quality watches for our clients.
14 Day Money-Back Guarantee
We understand that buying a watch online can be a daunting experience and sometimes condition may be subjective, which is why we give you a fourteen-day, no questions asked returns policy on all watches purchased with us.
International Shipping
We have clients from all over the world and work with couriers to ensure that our watches are safely delivered to you regardless of where you are located or need your watch shipped.
Swiss Horology
Swiss Horology prides itself on providing an outstanding service offering a vast selection of new and used watches on the market at the most competitive prices. When we do not have a particular piece in stock we can always source the watch from our trusted network of dealers, inspect the watch for you and deliver to you wherever you are in the world.
Contact info
142 Cromwell Road, SW7 4EF, London, United Kingdom
- info@swisshorology.co.uk
- swisshorology.co.uk
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Hasn’t replied to negative reviews
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Rather dissatisfied with my first…
Rather dissatisfied with my first interaction, ignores messages and decided to only come back to me once the watch was sold. Won't be revisiting

Reply from Swiss Horology
Buy with confidence
Great firm, buy with confidence, very client centric, fast and efficient communication, would recommend
great service and quick response
Very satisfied with everyting also very…
Very satisfied with everyting also very good support even after i received the watch!
Beautiful watch
What a fantastic business, really helpful, fast and secure delivery.
Will definitely use this company again
Very service-oriented
Very service-oriented. Especially very quick (delivery, replies) and reliable.
Great experience with a professional dealer
I had a great experience purchasing a Tudor Pelagos FXD from Swiss Horology and can't recommend the company highly enough. Dia communicated quickly and effectively, we agreed to a fair price, and the watch shipped immediately upon receipt of my payment. Dia kept in contact through the shipping/customs to USA process and was very helpful. The watch arrived to me in perfect condition, just as described. I'm a happy customer who would not hesitate to return to SH for another purchase. Buy here with confidence.
Top dealer!
Excellent service, great communication. Item as described and great quality. 5 stars dealer and pleasure to deal with. Thank you very much!
Very pleased with my Seamaster 300
Very pleased with my Seamaster 300, just had the bracelet adjusted, now wearing it, looks great!! Very good service provided by SH
Beyond Excellent.
This seller went out of his way literally (he drove from London to Cheltenham) to show me a watch I was thinking of buying from him - I did buy it - and to instil in me huge doses of trust, reassurance and confidence.
When the watch arrived, he had included a "small gift". It was a 20 quid coffee table hardback book called 'A Man And His Watch'. I thought that I knew a thing or two about high end watches, but this man knows EVERYTHING!! It's a feedback cliche, but this feedback cliche isn't: He is highly recommended.
I was able to purchase with confidence
Before the transaction, he politely explained that the box might be scratched at the customs office at the time of delivery, so I was able to purchase with confidence.
It was my first time to use Chrono 24, but I would like to continue using it in the future.
Excellent service
Excellent service. Same day delivery once my money hit Escrow account. Watch exactly as specified. Completely brand new. Would recommend Swiss Horology
Top service and a good price for my…
Top service and a good price for my watch.
Perfectly packed and good delivery too.
Highly recommend!
It’s my first time buying luxury watches online and I can highly recommend Swiss Horology. I’m never in one place for more than 2/3 days so needed the shipment to arrive at a certain time on a certain date and the dealer accommodated my request perfectly. The watch arrived as described in original box set with original documents. I took it to a professional watch repair shop for authentication and it confirmed its 100% genuine. Purchase was easy and dealer is very communicative. I’m loving my new watch and thank you Swiss Horology!
I recently purchased from these guys…
I recently purchased from these guys via Chrono 24.
I cannot speak highly enough of the service.
Was first class from start to finish, their responses were prompt and accurate.
I would highly recommend uses them for your next luxury watch purchase.
Fantastic Company
I recently purchased a watch for my partners significant birthday. Initially weary about using an online dealer for such a large purchase rather than a high street shop but the price was favourable and Swiss Horology’s knowledge and help in decision making was spot on. They had the chance to sell me a more expensive version yet advised me buy the more historical and cheaper version as in the long run it would be better. No hard sale, just answers and advice. Once purchased the watch arrived next day. Their watches are in stock and you are not lead on like many other online dealers. There’s a reasons their reviews are 5/5. Very happy customer.
Friendly approach
Friendly approach, honest and very professional. I would highly recommend the chaps at Swiss Horology!
Swisshorology team really helpful
Swiss Horolgy team were helpful and very quick to respond to any questions I had. They kept me updated throughout the purchase and delivery. Really pleased with how everything went.
Very good
Great service and very professional, watch exactly as described, sent promptly and well packaged.
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