The AA Insurance Reviews 

45,430
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the process of obtaining insurance quotes and completing purchases to be quick, easy, and straightforward. Many reviewers appreciated the competitive pricing and excellent value for money, often saving significant amounts compared to previous policies. The online platform was frequently described as clear, easy to navigate, and a pleasure to use, enhancing the overall user experience. However, some customers also noted that prices were not always the most competitive, with some finding cheaper options elsewhere or higher quotes directly from the company. A few other people also felt that the online process could be confusing or problematic, sometimes requiring phone calls to complete information. Additionally, some reviewers reported experiencing terrible service or a lack of service when needed.

What people talk about most

Price

Users describe positive interactions with price, often finding competitive quotes and good value for money.... See more

Website

People report positive experiences with the website, finding it clear, straightforward, and easy to navigate... See more

Service

Customers consistently note positive experiences with service, often praising the ease and efficiency of... See more

User experience

Reviewers mention positive feedback about user experience, often describing it as quick, easy, and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding competitive quotations and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Of course the AA has had a good reputation ever since I can remember. But it always came out more expensive than others. This year it compares favourably with other companies and also promises that t... See more

Rated 5 out of 5 stars

Quick, easy and straight forward! Called them up to sort my car insurance, I wasn't kept waiting very long before Andrew took my call. He made sure I understood everything before proceeding to the... See more

Company replied

Rated 5 out of 5 stars

Doing house insurance is a right pain. You can use the online tools with comparison sites etc, but when you dig into their offers, the price invariably goes up and cover may not be what you expected.... See more

Rated 5 out of 5 stars

Each year I normally choose the cheapest contents-only cover for my own flat (the 8 flats are covered by a Zurich block policy for the whole building) and generally pay around the £40 mark. On the Co... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(45,430)

10,733 reviews in the last 12 months

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Rated 4 out of 5 stars

insurance

I first took out car insurNCE VIA A COMPARISON SITE ASW IT WAS THE BEST OFFER. i THEN DID THE SAME WITH HOUSE INSURAnce and got an even better deal for already having car insurance with the company

July 31, 2026
Rated 5 out of 5 stars

A very good service

A very good service, I like the way it saves your quote so you can go back in after you have looked at other quotes. Very simple to use and set up, and most importantly a very competitive price.

July 29, 2026
Rated 5 out of 5 stars

AA Home insurance

Very easy to assess if the insurance policy offered ticked all the boxes. The price comparison option I used when selecting the AA made it so easy to identify the companies providing what I needed.
I am really happy with the policy and the cost.

July 31, 2026
Rated 1 out of 5 stars

Horror story with AA over my loo

Following a horror story with my toilet, I will NEVER use this company again for any type of insurance. I reported a leaking/flooding toilet under the home emergency section of my policy last Saturday. ITher contractor came the same day and said my toilet had to be moved out. He said he would report back to his office and order the parts and book me in for a repair. However, this would not be done until Monday as their office does not work weekends! So much for their 24/7 emergency service! t is now Friday of the following week and I am still unable to use my toilet. I am over 70, disabled and have mobility issues, all the criteria needed for their priority service. Because of the nature of the problem it was told to me that Trace and Access was requred which had to be dealt with by another section of my insurance. However, nobody told me this and it wasn't until I had made about 6 phone calls that this was eventually told to me the following Monday. I became hysterical as I had by that time I had been without a toilet for 3 days. I finally contacted the correct department at which point it all got very technical and complicated. I was then transferred to their underwriters who told me that Trace and Access would not be applicable unless there was any visible damage. The opposite of what I had previously been told! The person I spoke to, realising I was at the end of my tether,offered to get someone out to look at the Trace and Access. However, when she started quoting costs, I gave up. I had obviously known I would have to pay my excess but she was talking about different costs for different aspects of the repair. Seeing how distressed I had become she suggested to me that it might be a quicker route to get the whole thing done privately. And obviously this will mean I will have to pay privately. This is what I have decided to do but I am so utterly furious with AA insurance and have raised an official complaint. I had an initial response and offer of compensation. I have rejected this. I want my loo fixed! The complaint has been escalated and once it has gone through their system it is my intention to take my case to the financial ombudsman.

July 25, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear about the incredibly difficult and frustrating experience you've had with your toilet repair and our services. We understand how distressing it must be to be without a functioning toilet for such an extended period, especially given your mobility issues and priority service criteria. We recognise the significant inconvenience and stress caused by the delays, conflicting information, and the complex process you described. We hope you're okay.

Rated 1 out of 5 stars

Website is useless

July 30, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry to hear that and apologise for the frustration caused. We appreciate your feedback and understand how disappointing it can be when our website doesn't meet your expectations. We hope you've been able to access the help you needed since then.

Rated 5 out of 5 stars

humans every time please

I was able to ask questions of a human being on the telephone. I had looked at other companies and their quotes but was unable and eventually unwilling to pose questions as the chat boxes did not answer the questions I posed. Well done AA

July 31, 2026
The AA Insurance logo

Reply from The AA Insurance

😁💛.

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