The AA Insurance Reviews 

45,327
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the process of obtaining insurance quotes and completing purchases to be quick, easy, and straightforward. Many reviewers appreciated the competitive pricing and excellent value for money, often saving significant amounts compared to previous policies. The online platform was frequently described as clear, easy to navigate, and a pleasure to use, enhancing the overall user experience. However, some customers also noted that prices were not always the most competitive, with some finding cheaper options elsewhere or higher quotes directly from the company. A few other people also felt that the online process could be confusing or problematic, sometimes requiring phone calls to complete information. Additionally, some reviewers reported experiencing terrible service or a lack of service when needed.

What people talk about most

Price

Users describe positive interactions with price, often finding competitive quotes and good value for money.... See more

Website

People report positive experiences with the website, finding it clear, straightforward, and easy to navigate... See more

Service

Customers consistently note positive experiences with service, often praising the ease and efficiency of... See more

User experience

Reviewers mention positive feedback about user experience, often describing it as quick, easy, and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding competitive quotations and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Of course the AA has had a good reputation ever since I can remember. But it always came out more expensive than others. This year it compares favourably with other companies and also promises that t... See more

Rated 5 out of 5 stars

Quick, easy and straight forward! Called them up to sort my car insurance, I wasn't kept waiting very long before Andrew took my call. He made sure I understood everything before proceeding to the... See more

Company replied

Rated 5 out of 5 stars

Doing house insurance is a right pain. You can use the online tools with comparison sites etc, but when you dig into their offers, the price invariably goes up and cover may not be what you expected.... See more

Rated 5 out of 5 stars

Each year I normally choose the cheapest contents-only cover for my own flat (the 8 flats are covered by a Zurich block policy for the whole building) and generally pay around the £40 mark. On the Co... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(45,327)

10,626 reviews in the last 12 months

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Rated 4 out of 5 stars

Competitive pricing

Competitive pricing. Needed to ring after set up as could not view documents only breakdown cover (dated as from January 2022). Breakdown cover was not taken up as provided by my bank. Brian was very helpful and explained that the cover was linked to my bank account and after sorting that I was able to register again and view my car insurance documents.

July 29, 2026
Rated 4 out of 5 stars

I was already a breakdown member and so…

I was already a breakdown member and so went online to get a quote for car insurance. It was ridiculously high, but when I then went on a comparison site it was almost half the price. I went ahead via the comparison site and from then on it was quite straightforward.

July 29, 2026
Rated 3 out of 5 stars

Need to low your prices

Need to low your prices, I tent to believe AA is a good company just need to lower your prices I m for sure will be a very long term loyal customer.

July 29, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate your feedback regarding our pricing. We hope you're all sorted.

Rated 5 out of 5 stars

I found your information to be clear…

I found your information to be clear and easily understood. Your insurance certificate explains clearly all aspects that it covers without ambiguity. Your website was a pleasure to use when compared to other website. Your pricing was very reasonable for all that you offered. Many thanks

July 29, 2026
Rated 5 out of 5 stars

Good prices

On enquiry re car insurance I was given a quote which was favourable and better than a general internet search for the same, I therefore decided to go ahead and am now insured for the next twelve months.

July 29, 2026
Rated 5 out of 5 stars

bought car insurance online already…

bought car insurance online already have family breakdown covere for several years . looked at wot the AA has to offer for my car insurance and they are pretty much in line price wise with all the other companies but decided to go with the AA platinum cover it has everything i need and having both breakdown and insurance which is very easy to operate with the app is great for me early days at the moment but so far excellent.

July 29, 2026
Rated 5 out of 5 stars

AA Saves the day

I was having trouble with other companies trying to insure a new car but the AA said that's fine we just need to set up the registration maunally - yay! I'm not sure why the others couldn't do it.
Competitive price to 👍

July 27, 2026
Rated 2 out of 5 stars

Quote price inceased

Home insurrance quote from Compare the market increased after they directed to their website by £20 odd quids...

July 27, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience regarding the insurance quote increase. We hope you got sorted.

Rated 4 out of 5 stars

The insurance seems to be very…

The insurance seems to be very comprehensive and competitively priced.0

July 28, 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased to hear that you found our insurance to be both comprehensive and competitively priced. Thank you for your feedback!

Rated 5 out of 5 stars

Would recommend AA

Speaking to an agent who was easy to understand and went through everything clearly was so helpful

July 25, 2026
The AA Insurance logo

Reply from The AA Insurance

We're so glad to hear that our agent provided such clear and helpful assistance. Thank you for sharing your positive experience!

Rated 1 out of 5 stars

AA home insurance but boiler broke down no hot water over 3 weeks

I have home insurance with AA platinum to cover emergency boiler cover ..

I'm Double heart attack suffers with numerous medical conditions with neuropathy asthma diabetes osteoarthritis

Over 3 weeks back we reported boiler not working... no hot water or heating what so ever

We still waiting for this urgent matter to be resolved but hey presto no luck over a month

This is how you take money every month but when needed no services..
I will now instruct bank to cancel all payment and recover under Section 75 failed to provide services paid for..

Absolutely utter disgusting services ...

July 28, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear about the significant distress and inconvenience you've experienced with your boiler issue, especially given your health conditions. It's completely understandable that you feel frustrated when services aren't delivered as expected. We hope you're okay.

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