The AA Insurance Reviews 

45,351
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the process of obtaining insurance quotes and completing purchases to be quick, easy, and straightforward. Many reviewers appreciated the competitive pricing and excellent value for money, often saving significant amounts compared to previous policies. The online platform was frequently described as clear, easy to navigate, and a pleasure to use, enhancing the overall user experience. However, some customers also noted that prices were not always the most competitive, with some finding cheaper options elsewhere or higher quotes directly from the company. A few other people also felt that the online process could be confusing or problematic, sometimes requiring phone calls to complete information. Additionally, some reviewers reported experiencing terrible service or a lack of service when needed.

What people talk about most

Price

Users describe positive interactions with price, often finding competitive quotes and good value for money.... See more

Website

People report positive experiences with the website, finding it clear, straightforward, and easy to navigate... See more

Service

Customers consistently note positive experiences with service, often praising the ease and efficiency of... See more

User experience

Reviewers mention positive feedback about user experience, often describing it as quick, easy, and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding competitive quotations and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Of course the AA has had a good reputation ever since I can remember. But it always came out more expensive than others. This year it compares favourably with other companies and also promises that t... See more

Rated 5 out of 5 stars

Quick, easy and straight forward! Called them up to sort my car insurance, I wasn't kept waiting very long before Andrew took my call. He made sure I understood everything before proceeding to the... See more

Company replied

Rated 5 out of 5 stars

Doing house insurance is a right pain. You can use the online tools with comparison sites etc, but when you dig into their offers, the price invariably goes up and cover may not be what you expected.... See more

Rated 5 out of 5 stars

Each year I normally choose the cheapest contents-only cover for my own flat (the 8 flats are covered by a Zurich block policy for the whole building) and generally pay around the £40 mark. On the Co... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(45,351)

10,626 reviews in the last 12 months

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Rated 3 out of 5 stars

Car insurance

Car insurance. The product was good, and the price was good. I had a simple enquiry to make and, whilst the person I spoke to on the phone was brilliant, it took 20 minutes to get through to them. I had previously tried to get an answer from the (thoroughly useless) chat bot system and from a (presumably human) chat agent. So all in all it took about 45 minutes of my time to find the answer to the question: "if I've got my quote via a third party website, how do I input my AA membership number to ensure that I'm getting the best discounted price possible?" To save you all the bother of wondering, the helpful guy on the phone explained that membership is automatically recognised when you enter your name and address in the form. Putting this info on the website would have saved me time and annoyance. Also, please get rid of the environmentally damaging and energy wasting AI chat bot system. It's utterly pointless.

July 30, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you taking the time to share your detailed feedback regarding your recent experience. We are sorry to hear about the difficulties you encountered trying to get an answer to your query about applying your membership discount. We understand how frustrating it can be to spend a significant amount of time seeking information that should be readily available.

We are glad to hear that the product and price met your expectations and that the person you eventually spoke with on the phone was brilliant. However, we recognise that the extended wait time and the chatbot and chat agent experiences significantly detracted from your overall satisfaction.

Rated 5 out of 5 stars

Car Insurance

process was seamless, got everything I needed from the AA a few clicks and your done and insured

July 29, 2026
Rated 1 out of 5 stars

They can be very good

When they are good, they can be very good, but their standards of customer service have slipped considerably. I,E, actually speaking to anyone.
I've been a member (with my wife) for over 36 years.
Every time I renew they try and stiff me for another £50.
When I say no they then renew for a price close to last years.
It wouldn't be so bad, but last time I broke down, (despite phoning 3 times ) I couldn't get through to speak to anyone.
Luckily it was only a flat battery (out of the blue), and I managed to get a jump start.
The AA's ability of actually answering the phone and speaking to someone is poor.
When you're broken down somewhere, receiving the message 'we're receiving a lot of calls, and it may be sometime before we can answer your call', this is not in the slightest bit helpful, or reassuring!!
On top of that despite renewing our breakdown cover they don't now send out cards, so we have membership cards which are a least 5 years old with the wrong telephone number on them.
What use it that.
Come on AA. you used to be so much better than this.

Thank you for your reply, but you really nered to do better for your customers.
If I were a teacher and you were one of my pupils, you would be wearing the dunces cap, in the corner!!

July 29, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear about your recent experiences and the significant decline in our service standards, especially after your long-standing membership. We understand your frustration with the difficulties in reaching us, the renewal process, and the outdated membership cards. We hope you're okay.

Rated 5 out of 5 stars

Car Insurance

I wanted to change my car insurance. I used Go Compare , did my homework and AA were by far the best to suit me. It was so easy to set up and very efficient. Happy with my quote, thank you. I particularly liked the verification, it made it feel very personal.

July 25, 2026
Rated 2 out of 5 stars

Got quote for AA car insurance through…

Got quote for AA car insurance through Go Compare also got quote directly through AA site which was twice as much. Thought that as I am an AA member I could get a discount but nowhere was I asked if I was an AA member.

July 29, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience with us. We understand your surprise regarding the price difference and the membership discount. We hope you're alright.

Rated 1 out of 5 stars

AI... utter joke.

Had the unfortunate experience of having a chat, firstly with an AI bot and then secondly a human as regards a simple question I put to them. Totally frustrated that it seems to be as soon as you have paid out for your cover then any help and or assistance after that is sadly lacking. AI is now and always will be sadly lacking and bad news for us all.

July 29, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're sorry to hear about your frustrating experience with our chat service. We understand your concerns regarding the use of AI and the difficulty in getting assistance after purchasing cover. Your feedback is valuable and we hope you're okay.

Rated 5 out of 5 stars

There was no fuss

There was no fuss. No having to restart putting information in over again. It’s was so simple. And much cheaper than the insurance I have had for the last 16 years. I have taken the platinum deal because it was so much cheaper and greater benefits

July 29, 2026
The AA Insurance logo

Reply from The AA Insurance

Love to hear it 💛.

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