The AA Insurance Reviews 

Excellent UK-based customer service. The representative was very knowledgeable, polite and made opening a new home insurance policy stress-free.

Easy to use info form. Easy to edit and cross check with existing insurers when considering changing insurers

Very easy with no problems

Great support from the phone support line. Policy has thorough cover and was in my opinion value for money.

Car insurance. The product was good, and the price was good. I had a simple enquiry to make and, whilst the person I spoke to on the phone was brilliant, it took 20 minutes to get through to them. I had previously tried to get an answer from the (thoroughly useless) chat bot system and from a (presumably human) chat agent. So all in all it took about 45 minutes of my time to find the answer to the question: "if I've got my quote via a third party website, how do I input my AA membership number to ensure that I'm getting the best discounted price possible?" To save you all the bother of wondering, the helpful guy on the phone explained that membership is automatically recognised when you enter your name and address in the form. Putting this info on the website would have saved me time and annoyance. Also, please get rid of the environmentally damaging and energy wasting AI chat bot system. It's utterly pointless.

I had excellent service from your representative, Tom who was extremely helpful, informative and knowledgeable. Tom's service was more than instrumental in my decision to go with the AA.

process was seamless, got everything I needed from the AA a few clicks and your done and insured

When they are good, they can be very good, but their standards of customer service have slipped considerably. I,E, actually speaking to anyone.
I've been a member (with my wife) for over 36 years.
Every time I renew they try and stiff me for another £50.
When I say no they then renew for a price close to last years.
It wouldn't be so bad, but last time I broke down, (despite phoning 3 times ) I couldn't get through to speak to anyone.
Luckily it was only a flat battery (out of the blue), and I managed to get a jump start.
The AA's ability of actually answering the phone and speaking to someone is poor.
When you're broken down somewhere, receiving the message 'we're receiving a lot of calls, and it may be sometime before we can answer your call', this is not in the slightest bit helpful, or reassuring!!
On top of that despite renewing our breakdown cover they don't now send out cards, so we have membership cards which are a least 5 years old with the wrong telephone number on them.
What use it that.
Come on AA. you used to be so much better than this.

Thank you for your reply, but you really nered to do better for your customers.
If I were a teacher and you were one of my pupils, you would be wearing the dunces cap, in the corner!!

I wanted to change my car insurance. I used Go Compare , did my homework and AA were by far the best to suit me. It was so easy to set up and very efficient. Happy with my quote, thank you. I particularly liked the verification, it made it feel very personal.

Got quote for AA car insurance through Go Compare also got quote directly through AA site which was twice as much. Thought that as I am an AA member I could get a discount but nowhere was I asked if I was an AA member.

Very nice gentleman helped me with insurance

Quick online registration got documents straight away, just one query, not clear on who to contact for windscreen repair, will have to contact them for confirmation

Gavin was helpful, friendly and understanding. Throughout the experience I had positive customer service, everything was explained to my satisfaction.

Competitive quote but more importantly, super friendly and helpful lady (Clare) helped with a few queries I needed clearing up before purchasing.

Had the unfortunate experience of having a chat, firstly with an AI bot and then secondly a human as regards a simple question I put to them. Totally frustrated that it seems to be as soon as you have paid out for your cover then any help and or assistance after that is sadly lacking. AI is now and always will be sadly lacking and bad news for us all.

There was no fuss. No having to restart putting information in over again. It’s was so simple. And much cheaper than the insurance I have had for the last 16 years. I have taken the platinum deal because it was so much cheaper and greater benefits

I am not very good on a computer so was nervous about changing my car insurance. However the process of getting a quote was very clear and easy. Once I had decided on the change finishing the process was also straightforward, so full marks so far!

Half the price of my previous company. And AA usually means professional.