The AA Insurance Reviews 

46,297
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,649 reviews, reviewers overwhelmingly had a great experience with this company. Many customers frequently praise the competitive pricing and the straightforward online application process that makes arranging various types of insurance remarkably simple. Consumers also warmly appreciate the exceptionally helpful and knowledgeable staff who consistently provide clear policy guidance and excellent customer support throughout the entire process. However, some customers also noted that prices occasionally increased significantly after receiving initial quotes or when modifying personal policy details. A few people mentioned encountering unexpected technical difficulties with online forms or experiencing issues with policy details transferring correctly from external comparison websites.

What people talk about most

Price

Customers had positive experiences with price, frequently highlighting competitive and affordable rates... See more

Website

Reviewers highlight positive aspects of website, noting that the online platform is very clear, concise, and... See more

User experience

Users describe positive interactions with user_experience, highlighting a simple and straightforward... See more

Service

Customers consistently note positive experiences with service, highlighting fast, helpful phone support and... See more

Value for money

Consumers find value for money to be extremely positive, frequently highlighting significant savings compared... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The online form- filling glided smoothly... The whole process was flawless... Looking fwd to a smooth dealings with you. As I INSTRUCTED IN THE ONLINE FORM, please ensure that HARDCOPY DOCUMENTS o... See more

Rated 5 out of 5 stars

I am Mr Esslemont and dealt with the car insurance renewal for my wife's car. Firstly your price was competitive,secondly I dealt with a person ,Andrew I believe was his name,who on learning neither m... See more

Rated 5 out of 5 stars

I have changed my insurance provider after 13 years purely and simply on price. When searching for a new provider The AA prooved a very competitive price, this added the fact of being a well known an... See more

Rated 5 out of 5 stars

Very competitive quote via the Meercat, but unable to complete the application on-line. Phone call to AA contact line was answered quite quickly. The agent was very helpful and completed the applica... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46K reviews

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Asks customers to review

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4.6

All reviews

(46,297)

11,603 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Filled in online car insurance…

Filled in online car insurance application no problem, just needed to ask a couple of questions so telephoned them. Questions answered quickly, politely and efficiently so took out the policy whilst on the phone. Good price, job done

August 22, 2026
Rated 5 out of 5 stars

Easy to use

Great easy to use website with easy access to pick any extra options you need for my car insurance cover.

August 22, 2026
Rated 5 out of 5 stars

Straight forward

Straight forward connection from moneysaving comparrison site. Great value for money with comparative benefits to my current insurer at considerably less cost

August 22, 2026
Rated 1 out of 5 stars

Got a quote at £339.08 then when I go…

Got a quote at £339.08 then when I go to pay it becomes £409.18. No explanation of the sudden increase! Someone please explain! Also can only start a policy from today even when I input a future date! And then when I download the documents I cannot print them - is this designed to piss people off?

August 22, 2026
Unprompted review
Rated 3 out of 5 stars

Home insurance

Member of staff on the phone was helpful

August 20, 2026
The AA Insurance logo

Reply from The AA Insurance

Hey Sarah, we're so happy that our agent could help and everything is now sorted.

Rated 1 out of 5 stars

Impossible to speak to a human when…

Impossible to speak to a human when your website isnt working

August 22, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Giles, we're sorry you had trouble speaking with us about our website. There's currently no call queues at the moment so please give us a ring before 4:45pm today, or between 8am-7pm next week.

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