The AA Insurance Reviews 42,082

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 9,270 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, competitive pricing, and the ease of obtaining quotes. Many appreciate the straightforward and quick process of securing insurance, often noting significant savings compared to previous providers. The website is consistently praised for being user-friendly and easy to navigate, even for those less comfortable with online transactions. However, some customers experienced issues with accessing documents online or managing policies, particularly when trying to merge existing services. A few people also mentioned discrepancies between quotes received directly and those found on comparison sites, with some direct quotes being more expensive.

What people talk about most

Price

People report positive experiences with price. Many customers found the pricing to be competitive, with some... See more

Service

Reviewers highlight positive aspects of service, frequently praising the efficiency and ease of setting up... See more

Website

Reviewers mention positive feedback about the website. Many customers found the site easy to navigate,... See more

User experience

Users describe positive interactions with the user experience. Many customers found the website easy to... See more

Value for money

Clients share positive opinions on value for money. Many customers found the prices to be very good and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We were with Churchill car insurance for 2yrs but it didn't seem they wanted our custom anymore the renewal price made it too expensive. So we were attracted to AA Gold car insurance,everything we wan... See more

Company replied

Rated 5 out of 5 stars

For years my insurance premiums have been increasing alarmingly even though I've made no claims. Now I've insured with the AA getting a better cover at a far lower rate; wish I'd found them years ago,... See more

Company replied

Rated 5 out of 5 stars

My Home Insurance with a well known hight street bank (think Horses) was received and had increased to over £500???. It was a good standard of cover. They very kindly let me speak to a "Bot" offered... See more

Rated 5 out of 5 stars

I chose to insure my car online for the first time this year, I found the whole experience straight forward. I had a quick response from the AA confirming everything was fine, also sent my documen... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

42K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Not happy with the id check

Not happy with the id check. A photo of both sides of a driving licence was always enough. Uploading household bills proves nothing especially as they come via email and I screenshot it. All in my wife's name anyway.
My bank statement address page doesn't show a transaction and there's no way I'm letting you know how much money I have in the bank! It actually says the driving licence will do as proof of address but it doesn't show I the list.
I'm absolutely tired of these intrusive I'd checks everywhere. You very nearly lost a customer.

May 24, 2026
Rated 5 out of 5 stars

After speaking with existing insurers…

After speaking with existing insurers with whom I have several cars insured on multiple policies, I was disappointed by their quotes and very impressed with all the benefits offered by The AA and the competitive quote they had offered. I accepted their offer.
It’s a great start and so hope it remains that way. However, I would like to say - For an experienced driver with no accidents for over 20 years and who is paying for several policies an insurance provider should take this into account when quoting and I feel the AA was the only provider which took this into account. So thank you AA.

May 24, 2026
Rated 5 out of 5 stars

Good prices for what I need

Very easy to fill In the one line form to get a quote.
Fast and good options. Went for the Platinum quote as it offered all I wanted.
The only problem I have is trying to log into my account. Still unable to do this after a few tries.

May 24, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look