We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more
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Review summary
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Reviews shaping this summary
I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out. I am not too technical so like to have a paper copy as well. I tel... See more
Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estima... See more
Good clear explanation of choices. Personable and friendly agent. Price excellent for cover required. Just an indication of waiting time to get an agent would be good, but only about 5 minutes as i... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
45K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Platinum Insurance at reasonable rates with lots of cover
Easy to read what the insurance covers , which meant choosing a lot easier ..was a pleasant surprise not having all the rubbish you usually have to plough through to get answers
July 22, 2026
Transferred home insurance to AA…
Transferred home insurance to AA because it was a competitive price
Phone call was very helpful
July 23, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Simple guidelines which made the…
Simple guidelines which made the experience swift and easy to understand.
July 23, 2026
Reply from The AA Insurance
Just what we love to hear.
Highly recommended
Highly recommended – great price and service!
Signing up online for AA Home Insurance was incredibly quick and easy. The pricing was highly competitive, and the whole process was completely seamless. I received my online documents almost instantly. Excellent hassle-free experience, would definitely recommend!
July 22, 2026
Competitive price with great cover
I received a competitive, great coverage, home insurance quote from AA, really easy to set up & comprehensive guidance too.
July 23, 2026
Reply from The AA Insurance
We appreciate your kind feedback Julia, we're delighted we could be competitive for you. Thanks for leaving 5 stars.
Very competitive prices
July 22, 2026
Reply from The AA Insurance
We appreciate your feedback, thanks for sharing.
Due to dishonest advertising practices…
Due to dishonest advertising practices on behalf of AA insurance, I was given six points on my licence even though I had paid for that model of car for the year! (Too complex to explain!) The car insurance industry seriously needs an overhaul as the customer becomes the piggy in the middle between the law and dodgy practises of insurance companies eager to gloss over things so they can sell their insurance. On the credit side, they did properly investigate my claims and they did agree with one of my three complaints which is impressive considering what so many companies are like these days.
July 31, 2025
Unprompted review
Reply from The AA Insurance
Hi Alice, we're sorry to see there was reason to raise a complaint. We hope all of your concerns have now been addressed, and if you need any further assistance, please don't hesitate to get in touch.
Bought car insurance on line good price…
Bought car insurance on line good price easy to do well pleased
July 23, 2026
Very helpful
Very helpful, and one of the better prices (if you dont want to go with a bank breaking excess).
July 22, 2026
Great service from your call centre
Great service from your call centre, someone I could understand and who could understand me.
July 23, 2026
Absolutely great service and great…
Absolutely great service and great cover the agent couldn’t have been more helpful if it tried very competitive prices compared to other companies
July 23, 2026
Reply from The AA Insurance
Just what we love to hear 😊.
All the process for obtaining the…
All the process for obtaining the policy from start to finish was easily carried out and the agent I dealt with was extremely helpful and pleasant to deal with. Price was very competitive to other quotes I received.
July 23, 2026
Spoke to call handler .he was brilliant…
Spoke to call handler .he was brilliant so helpful.nothing was any bother.
July 23, 2026
excellent,just what you would expect from the AA
Good clear explanation of choices.
Personable and friendly agent.
Price excellent for cover required.
Just an indication of waiting time to get an agent would be good, but only about 5 minutes as it turned out.
July 23, 2026
Very good value and cover
July 23, 2026
very helpful.
July 23, 2026
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