The AA Insurance Reviews 

45,016
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(45,016)

10,938 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Unable to log into both of our…

Unable to log into both of our accounts. Phoned (long wait) spoke to DT who said he'd get 'techies' to sort out & ring back. Still waiting!! A week later! It's your website that needs sorting out!!

July 17, 2026
The AA Insurance logo

Reply from The AA Insurance

We are very sorry to hear about the trouble you've experienced with logging into your accounts and the delay in resolving this. We thank you for your patience.

Rated 4 out of 5 stars

'No Hassle' experience

Reasonable, competitive price. Easy site to navigate and quick to arrange the final package

July 22, 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased to hear you found our pricing competitive and our website easy to use for arranging your package. Thank you for your feedback!

Rated 5 out of 5 stars

The car insurance buying process is good and clear

I spent quite a bit of time on price comparison sites and there was a quote from another company that interested me. However, the quotation went up by £20 for no apparent reason just before the moment of payment. I hadn’t changed any details that would have impacted the quote. I tried twice with same result.
I gave up and saw a quotation from the AA, a trusted company I’ve used before. The process was straightforward, clear, offering options if you wanted them and there were no changes to the quotation price, like the other company. The AA did it the way it should be done. Thank you as it brought an end to a frustrating waste of time with the other company.

July 22, 2026
Rated 3 out of 5 stars

Insurance policy itself is kind of…

Insurance policy itself is kind of good,person who helped me buy the policy was helpful but policy documents she sent me through email which I have never received, I have called them again after waiting on the line for about 15-20 minutes spoken to someone again she said is sending the documents again and I will receive the email within an hour but never came, I have called them again next day and spoken to another person and told her I have never received the email and asked her to send the the documents again but she said she won't be able send it because system won't let her,she told me I could if i log in to AA's account I could see all the documents, Eventually I have managed to see the documents but I didn't like the waiting time and the trouble I had gone through.

July 22, 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate you sharing your experience with us. We understand your frustration regarding the delay in receiving your policy documents and the time spent trying to resolve this. We are glad you eventually accessed your documents, and we thank you for your patience.

Rated 4 out of 5 stars

AA car insurance

The AA agent was helpful realistic and thoughtful. I had been with my insurer for 14 years without having once seen my premium drop. The AA was able to offer a more competitive price and included breakdown cover. The worst side of their business is wait times on telephone contact.

July 22, 2026
Rated 5 out of 5 stars

1..Call aswered very quickly.

1..Call aswered very quickly.
2 Operater...cant remember her name was friendly,knowledable,and explained everything to me.
3 insurance purchased with no hassle and a very good price.

July 22, 2026

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