We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out. I am not too technical so like to have a paper copy as well. I tel... See more
Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estima... See more
Good clear explanation of choices. Personable and friendly agent. Price excellent for cover required. Just an indication of waiting time to get an agent would be good, but only about 5 minutes as i... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
45K reviews
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Good Price
Good Price, apps account got problems. Every thing is not on apps , break down on 1 apps and Home insurance another apps.all insurance should be on one app.
Customer service is not very helpful.
July 25, 2026
Reply from The AA Insurance
Amazing stuff 😁.
Why I bought it…
I bought it through Confused.com but because there are some clauses I don't understand or agree before buying and AA has a telephone line which is very important to me compared to other companies although have cheaper quotes but no phone line except everything online. Being old and no one can help with IT which is the most dreading to me ! I spoke to a helpful lady who clarified my queries and I purchased the policy
July 25, 2026
Easy site to navigate
Easy site to navigate, easy to understand and choose the right insurance for my car. Very competitive rate, trust the name AA, happy bunny.
July 25, 2026
No value gor money here
Very expensive I was given several different prices in different messages but when I rang, I was quoted a much higher price and then given a small token 'discount' that was still around 40% higher than last year. This feels like a total tip off.
July 8, 2026
Reply from The AA Insurance
Hi Meryl, we're sorry to see this. If any information or details are added or changed, this can generate a new quote and price. We hope the team managed to help with any questions.
Easy to access website.
Easy to access website.
The price was reasonable compared to other insurers
July 25, 2026
4 out of 5 let down by 1 thing
A quick and easy service to obtain the car insurance but the add on i also included that being break down no information was given as to contact numbers etc.
Looked on the app and it told me that I don't have break down cover.
July 24, 2026
It was very easy to set up in the first…
It was very easy to set up in the first instance.
July 25, 2026
Reply from The AA Insurance
Great to hear this, James. Thanks for your feedback.
Went to a few different insurance…
Went to a few different insurance company’s and none of them could or would help me as my car was brand new and had only just been registered. The guy I spoke to over the phone was very helpful and quickly went through everything and sorted the insurance so I could pick up my new car.
I would highly recommend AA insurance
Jon Roe
July 22, 2026
Ron Stewart
The person I spoke to was very helpful and informative.
TheAA has always had a good name and I feel safe being with you.
July 22, 2026
Reply from The AA Insurance
We're delighted to hear how our teams helped you, Theresa. Thanks for leaving 5 stars.
I spoke to a human!
I was fairly easily able to speak to a human being. Other companies make it much more difficult. And the price was good especially as personal injury and re habilitation was affordable.
July 25, 2026
It was very easy to get to take out my…
It was very easy to get to take out my policy on the web site which was a pleasant surprise!
July 25, 2026
Premium product for sensible price.
First and foremost your price for premium product (only time and circumstances will determine if your product is premium) it was easy and straightforward.
July 25, 2026
Signing up was just as I would expect…
Signing up was just as I would expect from a service provider.
July 21, 2026
Reply from The AA Insurance
Thanks for your feedback, Alistair.
Absolutely delighted
Absolutely delighted! Toni was extremely kind and very professional in helping me purchase car insurance. I value her support by making the process seamless. A real credit to AA.
July 25, 2026
Good cover at a reasonable price.
July 25, 2026
Reply from The AA Insurance
Great to hear we could be competitive for you, Keith. Thanks for leaving 5 stars.
An actual person to talk to over the…
An actual person to talk to over the telephone will always be preferable for me and also friendly helpful staff.
Yes I could have got a slightly cheaper premium but the level of cover would have been lower and it would have been online only and as I said I dont want that
July 25, 2026
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