The AA Insurance Reviews 

44,960
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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1-star

Asks customers to review

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4.6

All reviews

(44,960)

10,884 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

To complex a system trying to contact…

To complex a system trying to contact yourselves by phone ,not all people have all singing and dancing phones, think of older people

July 23, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Steve, we do our best to make getting through to the right team as straightforward as possible, so you can get help with your query as quickly as you can. We can see you spoke with us this week about your documents, and they’re now on their way to you in the post.

Rated 2 out of 5 stars

If you talk to customer service to…

If you talk to customer service to discuss something then you have to pay up to £25. You can’t amend your policy on phone. That is a shame

July 23, 2026
The AA Insurance logo

Reply from The AA Insurance

Hey there, you can make changes to your policy for free through our online portal. If you’d prefer to make them over the phone, there would usually be a £25 admin fee. We hope you’ve been able to make the changes you needed and that everything’s now sorted.

Rated 5 out of 5 stars

Had a bit of a problem to begin with my…

Had a bit of a problem to begin with my Mum’s insurance after doing it on compare site when got email from yourself with documents there was about 5 things wrong and know it was double checked , phoned up and spoke to Susie she was really very helpful and sorted it all out for my Mum , she deserves 5 star thanks again Susie

July 23, 2026
Rated 5 out of 5 stars

Easy to use website

Easy to navigate website and not too many detailed questions asked with options to amend any answers prior to purchasing product

July 22, 2026
Rated 4 out of 5 stars

I rang your company regarding car…

I rang your company regarding car insurance as I am breakdown member the call operator was very helpful but unfortunately like many other car insurance companies you are far too expensive l only went with you as we just about managed to keep it under £300!,,

July 23, 2026
Rated 2 out of 5 stars

Xenophobic restrictive policy

The AA is only partially able to provide the insurance which I need because of its xenophobic policies. That other insurers have adopted similar policies is neither a good reason or relevant. I wish to have my son, who is a British subject, born in the UK, who has held a clean driving licence for 30+ years as a named driver on my car insurance policy. This could be either permanent or temporary arrangement as in the past. I am now told that this is not possible because he is resident in Germany. Why has this discriminatory change been made?

July 23, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Peter, we’re only able to provide cover for UK residents. We’re sorry if this is unlike your previous provider, and we can see the advisor you spoke with before has already passed your feedback on.

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