The AA Insurance Reviews 

45,157
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 11,005 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing excellent and highly competitive, often saving money compared to other providers or renewals. Many praised the website and online process for being easy to navigate, straightforward, and simple to understand. Reviewers also highlighted the professional and efficient service, appreciating clear explanations and helpful staff. However, some customers encountered difficulties with the website, including issues with registration, logging in, or accessing documents. A few people also reported unsatisfactory service, citing problems with breakdown cover and serious issues leading to negative experiences.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding competitive offers and good value... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for purchasing car... See more

Service

Customers consistently note positive experiences with service, often praising the efficiency and helpfulness... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online sign-up process, such... See more

Value for money

People report positive experiences with value for money, consistently finding competitive and reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more

Rated 5 out of 5 stars

I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out. I am not too technical so like to have a paper copy as well. I tel... See more

Rated 5 out of 5 stars

Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estima... See more

Rated 5 out of 5 stars

Good clear explanation of choices. Personable and friendly agent. Price excellent for cover required. Just an indication of waiting time to get an agent would be good, but only about 5 minutes as i... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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Asks customers to review

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4.6

All reviews

(45,157)

11,054 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Shaun was great

Speaking to Shaun help much more than the online chat or the website, that's what most people eant

July 24, 2026
Rated 2 out of 5 stars

1 Sneaky small print in the breakdown…

1 Sneaky small print in the breakdown cover's IPID showing the £55.00 premium would pay for just one call out in the year's cover.
2 IT TOOK THE AA CHATBOT AND YOUR STAFF ALMOST ONE HOUR MERELY TO CANCEL THE POLICY.

July 27, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Malcolm, we're sorry to hear you're unhappy with the terms and conditions of the breakdown cover that was offered with your insurance policy and have since cancelled this. We hope you raised any concerns at the time so this could be fed back to the right team.

Rated 5 out of 5 stars

You need a person on the phone, not just online

Doing house insurance is a right pain. You can use the online tools with comparison sites etc, but when you dig into their offers, the price invariably goes up and cover may not be what you expected. Having done that, I needed clarity on some issues. Eg is my potential external drain blockage covered. Answer no without the added home emergency part. I needed the helpful guy at AA to chat with to get the right cover. Thanks

July 27, 2026

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