AA has what I believe to be a unique offering - it's easy to get a quotation online AND then to be able to speak to a knowledgeable, helpful and courteous member of their UK based staff to answer any... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more
Change my car insurance to the AA, great cover and a lot cheaper. Then changed our home and contents insurance to the AA - exceptional cover, not the cheapest but £125 less than what my previous insur... See more
Company replied
I had to call out the aa due to my mgs5 loosing all power. The weather was absolutely terrible and initially I was told that the visit would be delayed by a day. The fitter turned up a couple of hours... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
50K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
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Clearly explained and checked details.
Could understand clearly. Took time to explain and check details. Price was very competitive. Didn't have to wait long to get connected.
November 7, 2026
Very easy to purchase and updates…
Very easy to purchase and updates followed immediately
November 7, 2026
AA Insurance
On-line experience was a bit difficult but AA Agent very helpful and helped get me covered.
November 7, 2026
Good value for money
Good value for money, very easy to navigate and make sure the cover included everything i needed.
November 7, 2026
Easy to use and very competitive price…
Easy to use and very competitive price hopefully will use again next year
November 7, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Helpful agent and good price
Richard was helpful and offered me a good renewal price.
November 7, 2026
Reply from The AA Insurance
We're delighted that Richard could help arrange the renewal with you. Thanks for leaving 5 stars.
Competitive price
The price, how easy to obtain cover, and promise not to charge me more than new customer when renewal due.
November 7, 2026
Was the only one who answered promptly
Was the only one who answered promptly. Not sure I understand all app but will look again
November 5, 2026
Something strange is going on here .
After paying £250 for a new policy,I received an offer from the AA quoting me over £300. There's something strange going on when I can buy insurance cheaper through go compare than direct from the company...
November 3, 2026
Reply from The AA Insurance
Hi, we're sorry to hear you've been left feeling this way. Quotes are based on the information provided, and when you come through from a comparison site we may need some additional details to generate a quote. Any changes or differences in the information entered can affect the premium offered.
The young lady I spoke to was polite
The young lady I spoke to was polite, clear and answered my every query.
November 5, 2026
Very helpful staff
Very helpful staff, explained everything, even beat quoted online price.
November 5, 2026
Unethical company.
Cancelled the car insurance cover three days before cover started . I was charged £45 for cancellation, which was fare but another £45 for insurance cover which hadn't even started.Total £90. I gave up trying to explain to their customer relations person that it was unethical and against guidelines. No more AA insurance for me!
November 1, 2026
Unprompted review
Reply from The AA Insurance
Hi, we're sorry to hear you've been left feeling this way. Cancellation charges and any applicable fees will be outlined in the policy terms. We'd encourage you to contact the team directly, who'll be best placed to explain the charges and help with any questions.
Reply from The AA Insurance
Great to hear this and thanks for leaving 5 stars.
The website does not work as it…
The website does not work as it continually spins and times out. AI assistant also stalls and is hopeless. Contact centre stalls incoming calls with repeated hurdles and options. As usual waiting for a person with a functioning brain to call back. Yet another example of business prioritising profits by ditching staff and relying on third rate technology to maximise their returns. I was going to renew as the price was reasonable but seriously considering ditching now as I have concerns about service in an emergency.
November 6, 2026
Unprompted review
Reply from The AA Insurance
Hi Kevin, we've had a look and our systems have been up and running as usual. If you call 0370 533 2211 our teams are happy to help, they'll be some options to make sure we're connecting you with the right team. Lines are open Mon-Fri 8am-7pm & Saturday 9am-5pm.
Easy to contact and set up
November 5, 2026
Reply from The AA Insurance
Great to hear this and thanks for sharing, Damo.
The site was well constructed and…
The site was well constructed and caused some issues to a technophobe. But nothing too serious. I just prefer the human touch and speaking to someone would have given me to award 5 stars.
November 5, 2026
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