We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
May use AI-assist with repliesRead more
Signing up was just as I would expect…
Signing up was just as I would expect from a service provider.

Reply from The AA Insurance
Absolutely delighted
Absolutely delighted! Toni was extremely kind and very professional in helping me purchase car insurance. I value her support by making the process seamless. A real credit to AA.
An actual person to talk to over the…
An actual person to talk to over the telephone will always be preferable for me and also friendly helpful staff.
Yes I could have got a slightly cheaper premium but the level of cover would have been lower and it would have been online only and as I said I dont want that
The lady I spoke to was very friendly…
The lady I spoke to was very friendly and helpful. And sorted out my insurance quote quick and explained everything that was in it and did I need to add things on or take things out .of the quote. And the price was very good compared to other ones I had .so that's why I stayed again with the a a
Easy to set up online and a very…
Easy to set up online and a very competitive price.
Hopefully I will never find out how good their claims process is :)
Avoid at all costs!
Avoid at all costs!
They will go above and beyond to find ways to not pay your claim!

Reply from The AA Insurance
The website was really easy and clear…
The website was really easy and clear to use. Found the right deal for us and at a great price too! Who knew that cheaper car insurance for the over 50s even exists
soooo easy to do and when contacted by…
soooo easy to do and when contacted by phone so helpful and easy to understand
Quick and easy
Quick and easy to fill in any forms required.
Great app to see all documents associated with your insurance
Fab communication

Reply from The AA Insurance
Deeply disappointed
Deeply disappointed, obtained an online quotation, saved the quote, went back to take out the policy and the premium had increased by 10%. Blatant thievery

Reply from The AA Insurance
Very Reliable
I am mid 80s and found your site easy to follow, also because I have been a member of the AA for many years.
Excellent Service
All good. The only thing I have a problem with is, because I have my car insurance already with you..plus my breakdown cover. I couldn't get on the online site because it says my email already in use. Would like to know how I can get online with all of them. I have the breakdown cover site..but the others, I couldn't do.
Peace of mind
I was looking for cover for my new car ,and you came up on one of the search engines with the best offer,
And because you covered every things I wanted cover.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







