The AA Insurance Reviews 

45,110
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 11,005 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently found the pricing excellent and highly competitive, often saving money compared to other providers or renewals. Many praised the website and online process for being easy to navigate, straightforward, and simple to understand. Reviewers also highlighted the professional and efficient service, appreciating clear explanations and helpful staff. However, some customers encountered difficulties with the website, including issues with registration, logging in, or accessing documents. A few people also reported unsatisfactory service, citing problems with breakdown cover and serious issues leading to negative experiences.

What people talk about most

Price

Consumers generally express satisfaction with the pricing, often finding competitive offers and good value... See more

Website

Users describe positive interactions with the website, finding it easy to navigate and use for purchasing car... See more

Service

Customers consistently note positive experiences with service, often praising the efficiency and helpfulness... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the online sign-up process, such... See more

Value for money

People report positive experiences with value for money, consistently finding competitive and reasonable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We had checked everything online but rang up your customer services to verify the price quoted was genuine. Our previous provider for car insurance had wanted an extra £150 compared to the AA. Just ha... See more

Rated 5 out of 5 stars

I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out. I am not too technical so like to have a paper copy as well. I tel... See more

Rated 5 out of 5 stars

Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estima... See more

Rated 5 out of 5 stars

Good clear explanation of choices. Personable and friendly agent. Price excellent for cover required. Just an indication of waiting time to get an agent would be good, but only about 5 minutes as i... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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1-star

Asks customers to review

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4.6

All reviews

(45,110)

11,024 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely delighted


Absolutely delighted! Toni was extremely kind and very professional in helping me purchase car insurance. I value her support by making the process seamless. A real credit to AA.

July 25, 2026
Rated 5 out of 5 stars

An actual person to talk to over the…

An actual person to talk to over the telephone will always be preferable for me and also friendly helpful staff.
Yes I could have got a slightly cheaper premium but the level of cover would have been lower and it would have been online only and as I said I dont want that

July 25, 2026
Rated 4 out of 5 stars

The lady I spoke to was very friendly…

The lady I spoke to was very friendly and helpful. And sorted out my insurance quote quick and explained everything that was in it and did I need to add things on or take things out .of the quote. And the price was very good compared to other ones I had .so that's why I stayed again with the a a

July 25, 2026
Rated 1 out of 5 stars

Avoid at all costs!

Avoid at all costs!

They will go above and beyond to find ways to not pay your claim!

July 22, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi there, we always help a customers with a claim and a dedicated team will check the details in line with your policy terms. We hope everything managed to get sorted.

Rated 1 out of 5 stars

Deeply disappointed

Deeply disappointed, obtained an online quotation, saved the quote, went back to take out the policy and the premium had increased by 10%. Blatant thievery

July 24, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi there, we hope you managed to speak with us directly so we can help. If any details were added or changed, this can generate a new quote with a new price.

Rated 4 out of 5 stars

Excellent Service

All good. The only thing I have a problem with is, because I have my car insurance already with you..plus my breakdown cover. I couldn't get on the online site because it says my email already in use. Would like to know how I can get online with all of them. I have the breakdown cover site..but the others, I couldn't do.

July 23, 2026
Rated 5 out of 5 stars

Peace of mind

I was looking for cover for my new car ,and you came up on one of the search engines with the best offer,
And because you covered every things I wanted cover.

July 18, 2026

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