The AA Insurance Reviews 

44,960
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the competitive pricing and excellent value for money, often finding policies significantly cheaper than other providers while offering good coverage. Many people highlight the website's ease of use and the straightforward process of obtaining quotes and setting up insurance, describing it as quick and simple. Reviewers also appreciate the first-class service and helpful staff, making the overall user experience very positive. However, some customers also noted issues with the online experience, reporting that documents were not immediately available in their online portal or that they struggled with password access. Additionally, some reviewers mentioned that quoted prices could change unexpectedly or that the final price differed from initial estimates, sometimes increasing after making minor adjustments.

What people talk about most

Price

People report positive experiences with pricing, often finding it to be the best or very competitive compared... See more

Website

Customers had positive experiences with the website, finding it easy to use for setting up car insurance,... See more

Service

Consumers find service to be positive, with many expressing happiness with the insurance quotes received,... See more

User experience

Reviewers mention positive feedback about user experience, with many finding the website and online services... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding prices to be very competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Purchased via a comparison site, but not all data came across as it should. A quick call to AA customer services quickly sorted out the issue without any problems. Staff were very helpful and friendl... See more

Rated 5 out of 5 stars

Needed to renew the house insurance following the previous company we used not covering insurance any more. Went to compare site, A A showed a good price and as already A A members went into more deta... See more

Rated 5 out of 5 stars

We were doing fine until you asked the trendy question asking us to rate our experience. So many people do it nowadays and it's really a bit too much. We would soon tell you if something was wrong wit... See more

Rated 5 out of 5 stars

I have a breakdown cover with AA, as soon as I discovered that the quote for the car insurance was the cheapest and had beaten the rest of them; with no hesitation I went for it. Thus putting my eggs... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

45K reviews

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4.6

All reviews

(44,960)

10,884 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Buying the policy was easy but I…

Buying the policy was easy but I couldn't create an app as I already had an aa breakdown app through my bank account. My phone wouldn't allow 2 apps even with separate email accounts.

July 22, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi there, if your Breakdown cover is provided through your bank, you’ll need two separate online accounts, one for your Breakdown cover and one for your Insurance.
You can only have one version of the AA app on your phone, so to view each account you’d need to log in and out using the relevant account details. If you need any help with this, please just get in touch and we’ll be happy to help.

Rated 5 out of 5 stars

A COMPETITIVE QUOTE FROM THE AA

I used Compare the Market to search for my house insurance quotes. The AA was not the absolute cheapest but the first from a reputable company I recognised. It also found it's application format to be logically presented and easy to complete. The ultimate test however will be if I ever have to make a claim. Hopefully not!

July 21, 2026
The AA Insurance logo

Reply from The AA Insurance

Awesome to hear 😀.

Rated 1 out of 5 stars

I have had an appalling experience with…

I have had an appalling experience with the breakdown cover this evening.
I broke down and called for help around 5:30. Original estimate was 6:30 but ended up around 7:40.
The gentleman who came was unable to diagnose anything as his machine was incompatible with our vehicle. I was then left to wait for a recovery vehicle.
I was originally told it would be 9:10 which then extended to 11:40.
I understand that I was not in a dangerous road space but I am a woman on my own left on the roadside.

The gentleman I spoke to on the phone was very unapologetic and unhelpful. Very poor service all round.

I don't appreciate being told 6 hours is "actually really good" at 9 at night while it's getting dark.

July 21, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear about your distressing experience. Being left stranded, especially as a woman alone, is completely understandable to be upsetting. We're sorry to hear about the wait time and the issues with the diagnostic equipment, as well as the unhelpful interaction you had on the phone. We understand how frustrating it must have been to receive conflicting information and feel unsupported.

Rated 5 out of 5 stars

Above Expectations

I had found an excellent quote online but wanted to ensure that I could also get a paper copy of my car insurance once taken out.
I am not too technical so like to have a paper copy as well.
I telephoned customer services and spoke to Gareth who was extremely knowledgeable and helpful and easily arranged my policy.

July 19, 2026
Rated 5 out of 5 stars

First class service

Only the second time in my driving life have I ever called out a recovery service. We called out the AA using their app, which was easy to follow and straightforward even for me. I was given an estimated arrival time, via a message which I was sceptical about. I shouldn’t have worried, the van appeared within the hour. The technician was exceptionally friendly, polite and knowledgeable. He was able to fix the problem, which I was so grateful for. I can’t thank the technician enough and the service provided by the AA. Please keep up the excellent customer service.

June 7, 2026
Rated 5 out of 5 stars

5 Star

5 Star. I hope you will not bang up my price next year. Hate having to switch all the time.

July 17, 2026
The AA Insurance logo

Reply from The AA Insurance

Love to hear it 💛.

Rated 1 out of 5 stars

Insured with the AA

Insured with the AA - huge mistake - cannot amend car details on line, cannot get what the price might be on line - have now spent the last two days trying to get through on the phone - impossible!
All I can do is cancel the policy take a hit on the £32.50 which I will be charged and insure with a company whose website is responsive and answer the phone!

July 19, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear about the difficulties you've experienced trying to manage your policy and reach us. We understand how frustrating it must be to not be able to amend details online or get through on the phone. We appreciate you sharing this feedback.

Rated 5 out of 5 stars

Easy to arrange

Easy to arrange, straightforward and user friendly. Everything was explained clearly and costs were shown so very clear what was the total cost. Got like for like cover at a really good price. Recommend to anyone looking for insurance at a good price.

July 19, 2026
Rated 1 out of 5 stars

Atrocious service

Atrocious service. Avoid like the plague, if you have any sense.

July 21, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear that your experience with our service was so disappointing. We hope you're okay.

Rated 1 out of 5 stars

They put renewals up just like every insurer

My car insurance renewal has gone up 42% year on year. I have not made a claim (or been hit by anyone else), not had any convictions and not changed the car. AA Insurance is a real pain to contact - endless selections on the phone just lead to a promise of a 30 minute wait for someone to speak to. There is just no way on the website to cancel - it just refers you back to the phone. The claim that they treat renewals like new policies is simply not true.

July 21, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear about the significant increase in your car insurance renewal and the difficulties you've experienced trying to contact us. We understand your frustration with the phone system and the lack of online cancellation options. We appreciate you sharing your feedback.

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