True Potential Reviews 21,529

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 6,681 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and friendly demeanor, making interactions pleasant and productive. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and efficient approach to their inquiries and needs. The overall service is often described as excellent, with consumers noting the ease of contact and the smooth user experience, particularly with online processes and the app. However, some people were dissatisfied with the company's efficiency, mentioning difficulties in updating details and the need for constant follow-up. A few other people also felt that the process of withdrawing their pension was made unnecessarily complicated, leading to frustration.

What people talk about most

Staff

Clients share positive opinions on staff, consistently highlighting their helpfulness, professionalism, and... See more

Customer service

People report positive experiences with customer service. Customers consistently praise the helpfulness and... See more

Service

Users describe positive interactions with service, consistently praising the professionalism, efficiency, and... See more

Customer communications

Reviewers highlight positive aspects of contact. Customers consistently report quick, efficient, and... See more

User experience

Reviewers mention positive feedback about user experience. Customers consistently praise the helpfulness of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Corey Mckeown rang to discuss my annual review I had just completed. Went through a few security checks, before asking some questions about the information I had filled in. Made sure I was still happ... See more

Company replied

Rated 5 out of 5 stars

Spoke with Sumaiya today following up on my pension review for the next year, and, as always, she helped go through the options that were open to me in a clear, concise and friendly way. This is what... See more

Company replied

Rated 5 out of 5 stars

I was requesting to action a one off drawdown and required some guidance to get it right first time. I was assisted by Amy Horsman, one of the True Potential staff, who phoned me promptly, was no... See more

Company replied

Rated 5 out of 5 stars

i received,as usual,excellent treatment of my inquiry today.the young lady to whom i spoke was an object lesson in total customer care.she was efficient,totally polite and,as i said,everything a custo... See more

Company replied


Company details

  1. Financial Consultant
  2. Financial Institution
  3. Investment Company
  4. Investment Service
  5. Pension Fund
  6. Retirement Scheme Provider

About True Potential

Written by the company

With over 500,000 clients, £30 billion of assets on the platform and a decade of success, we’re experts in helping people reach their financial goals. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.

The True Potential approach aims to help you do more with your money by providing expert financial advice (True Potential Wealth Management), innovative investments (True Potential Investments), dedicated support, and award-winning technology.

Once we’ve set up your personal financial plan, you can track every aspect of it by app and online. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.

If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority, FRN 527444. www.fca.org.uk Registered in England and Wales No OC356027

How we offer you more.

Written by the company

Expert financial advice.
Long-term goals are unique to you, which is why we’ll design a financial plan that’s personalised for your circumstances and aspirations. Our highly qualified financial advisers take a holistic approach to creating, supporting and reviewing your plan.
Access to innovative investments.
We understand that you want two things from your investments, to maximise your returns within your chosen risk profile and reduce the risk of volatility. Our chosen investment solution, the True Potential Portfolios, aim to achieve both these goals whilst driving down costs.
Dedicated video, phone and email support.
When it comes to finances, having someone to talk to is essential. Our friendly customer care team are on hand to answer any questions you may have – whether it’s about your financial plan, your account, or money in general.
Award-winning technology.
As part of our service, you have 24/7 access to your whole financial plan with our mobile app and desktop site. This unrivalled view of financial life puts you in control and empowers you to do more with your money.

Contact info

Reach your true potential.

Tell us your financial goals and we can help you reach them.

4.9

Excellent

TrustScore 5 out of 5

22K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service by Alex

I spoke to a very nice guy called Alex who gave me great customer service quick response to my questions and answered all my queries.

May 15, 2026
True Potential logo

Reply from True Potential

Hi Steven, we're pleased to hear about the help you received from Alex. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Maria was lovely and very patient

Maria was lovely and very patient. She explained all the questions in detail and I felt very at ease throughout the experience.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Christine, we are happy to hear about the help you received from Maria.

Rated 5 out of 5 stars

Chloe Johnston was extremely helpful…

Chloe Johnston was extremely helpful earlier when I was trying to complete my pension drawdown. She was patient and knowledgable at all points; nothing was too much trouble.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Anne, we're pleased to hear about the help you received from Chloe. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Professional and excellent advice

Professional and excellent advice. Clearly described my options and ensured I understood the advice and decisions that I made. My portfolio has been increased in value has increased 40% over 3 years. I would highly recommend true potential to anyone to transfer your pension funds to this company.

May 7, 2026
True Potential logo

Reply from True Potential

Hi, we're pleased to hear about the help you received. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Lovely customer service

Lovely customer service had difficulty reaching the site but was helped immensely over the phone by Maya

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Eddy, we are glad to hear about the help you received from Maya.

Rated 3 out of 5 stars

The company failed to phone me

The company failed to phone me at a scheduled time & after contacting the management team via phone several times & eventually having to wait in a queue, a very understang person called Sumaiya Ali helped there & then with my query

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Alison, thank you for your review, our team have tried to contact you to provide support. If you require assistance, please contact our dedicated support team at 0191 500 9164 for further assistance. They’re available Monday to Friday, 7am–8pm, and Saturday, 8am–12pm.

Rated 5 out of 5 stars

Maddy Rowland

Maddy was very helpful in assisting me in completing online forms. She was very patient

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Alan, we're pleased to hear about the help you received from Maddy. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

As always

As always, helpful, professional and polite staff, Lorraine was very patient and friendly.

May 14, 2026
True Potential logo

Reply from True Potential

Hi Jean, we are pleased to hear about the help you received from Lorraine.

Rated 5 out of 5 stars

Had help today from Phoebe a client…

Had help today from Phoebe a client relationship manager who walked me through an issue. Would like to thank her for her professionalism courtesy and understanding.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Malcolm, we're delighted to hear about the help you received from Phoebe. Thank you for leaving a review.

Rated 5 out of 5 stars

True potential review

I spoke to a very nice guy. Everything I needed to know was explained. The Guy spoke to was Jo Howard.

May 14, 2026
True Potential logo

Reply from True Potential

Hi Richard, we are delighted to hear about the help you received from Jo.

Rated 5 out of 5 stars

Excellent service

I was connected to a person within seconds and Chloe offered me help and advice to make things very easy and understandable

May 14, 2026
True Potential logo

Reply from True Potential

Hi Dave, we're delighted to hear about the help you received from Chloe. Thank you for leaving a review.

Rated 4 out of 5 stars

Was due a TP Biometric Update/…

Was due a TP Biometric Update/ Review,tried doing on line, couldn't do it, anyway a young lady Chloe helped me sort out my problems, everything sorted for now, a big thank you to Chloe for being kind and courteous.

May 14, 2026
True Potential logo

Reply from True Potential

Hi Richard, thank you for taking the time to let us know about your experience. We're pleased to hear about the help that you received from Chloe.

Rated 5 out of 5 stars

Wonderful Experience

I had the pleasure of talking to Natasha at True Potential today. She was very professional, helpful, kind, friendly and above all extremely efficient. TP are an outstanding organisation that employs excellent people. Natasha is a shining example and a true credit to her employers.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Tony, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Natasha.

Rated 5 out of 5 stars

Excellent Customer service.

Excellent Customer service.
Very helpful to all the questions that i asked.

May 14, 2026
True Potential logo

Reply from True Potential

Hi Neil, thank you for letting us know about your experience.

Rated 5 out of 5 stars

Investment update

Nice chap to talk to , explained options, very helpful and knowledgeable.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Jim, thank you for letting us know about your experience.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look