True Potential Reviews 21,532

TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 6,653 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and extensive knowledge, making interactions pleasant and productive. Many people highlight the exceptional customer service, appreciating the personalized and understanding approach to their inquiries and concerns. The overall service is frequently described as excellent, with consumers noting the efficiency and ease of their experiences, from initial contact to resolving complex issues. However, some customers also noted difficulties in reaching the company by phone, experiencing long wait times and a lack of options to leave a number for a callback. A few other people also felt that the service they received had declined, particularly regarding the frequency of face-to-face reviews, leading to a feeling of being less well-looked after than in the past.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers highlight the... See more

Service

Clients share positive opinions on service, consistently praising its efficiency, professionalism, and... See more

Customer communications

Customers had positive experiences with contact. Many reviewers found the telephone staff to be professional,... See more

User experience

Users describe positive interactions with user experience. Many customers found the staff polite, helpful,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was struggling to understand the process of verifying my identity so I rang for technical help. The person I spoke with, Jo, was extremely helpful and managed to take away all the concerns I had. H... See more

Rated 5 out of 5 stars

Very pleasant phone call to confirm I was asking for the transfer and had chosen not to ask for advice. Made me feel confident you were taking good precautions against fraud and, as far as possible,... See more

Rated 5 out of 5 stars

Today I was helped to navigate my through the process of my identification confirmation . The person who helped me was Oceana she did her job really well, she was friendly, patient, knowledgeable and... See more

Rated 5 out of 5 stars

My Husband and I had our video call first meeting with Lucca Hamill. We found him very professional and understanding about our new circumstances. Lucca. He gave us a great deal of valuable informati... See more

Company replied


Company details

  1. Financial Consultant
  2. Financial Institution
  3. Investment Company
  4. Investment Service
  5. Pension Fund
  6. Retirement Scheme Provider

About True Potential

Written by the company

With over 500,000 clients, £30 billion of assets on the platform and a decade of success, we’re experts in helping people reach their financial goals. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.

The True Potential approach aims to help you do more with your money by providing expert financial advice (True Potential Wealth Management), innovative investments (True Potential Investments), dedicated support, and award-winning technology.

Once we’ve set up your personal financial plan, you can track every aspect of it by app and online. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.

If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options.

With investing, your capital is at risk. Investments can fluctuate in value and you may get back less than you invest.

True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority, FRN 527444. www.fca.org.uk Registered in England and Wales No OC356027

How we offer you more.

Written by the company

Expert financial advice.
Long-term goals are unique to you, which is why we’ll design a financial plan that’s personalised for your circumstances and aspirations. Our highly qualified financial advisers take a holistic approach to creating, supporting and reviewing your plan.
Access to innovative investments.
We understand that you want two things from your investments, to maximise your returns within your chosen risk profile and reduce the risk of volatility. Our chosen investment solution, the True Potential Portfolios, aim to achieve both these goals whilst driving down costs.
Dedicated video, phone and email support.
When it comes to finances, having someone to talk to is essential. Our friendly customer care team are on hand to answer any questions you may have – whether it’s about your financial plan, your account, or money in general.
Award-winning technology.
As part of our service, you have 24/7 access to your whole financial plan with our mobile app and desktop site. This unrivalled view of financial life puts you in control and empowers you to do more with your money.

Contact info

Reach your true potential.

Tell us your financial goals and we can help you reach them.

4.9

Excellent

TrustScore 5 out of 5

22K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Investment update

Nice chap to talk to , explained options, very helpful and knowledgeable.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Jim, thank you for letting us know about your experience.

Rated 3 out of 5 stars

Disconnection before confirmation of receipt of personal details

My verification went forward relatively straightforwardly, then I had an additional question re adding a third-party pension but before I could confirm that the personal information I was asked to send had been received the agent disconnected the call leaving me in limbo

May 14, 2026
True Potential logo

Reply from True Potential

Hi Eric, thank you for your review, our team have tried to contact you to provide support. If you require assistance, please contact our dedicated support team at 0191 500 9164 for further assistance. They’re available Monday to Friday, 7am–8pm, and Saturday, 8am–12pm.

Rated 5 out of 5 stars

Jazmin Allen was very helpful and…

Jazmin Allen was very helpful and patient. She helped and solved all the issues with great professionalism.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Mark, we are delighted to hear about the help you received from Jazmin.

Rated 3 out of 5 stars

Long wait to speak to anyone

When you eventually get through the people are helpful and friendly, but it is a very long wait on the phone to speak to anyone. This was as a result of the QR code on the web site not working (as confirmed by the person on the telephone when I eventually got through).

May 14, 2026
True Potential logo

Reply from True Potential

Hi Howard, thank you for taking the time to leave a review. We are glad to hear someone has been in contact to discuss your feedback. If you require any further assistance, please contact our dedicated support team on 0191 500 9164. They're available Monday to Friday, 7am–8pm, and Saturday, 8am–12pm.

Rated 5 out of 5 stars

From start to finish Madeline was very…

From start to finish Madeline was very professional ,very polite and knowledgeable . All my questions were answered.

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Gary, we're delighted to hear about the help you received from Madeline. Thank you for leaving a review.

Rated 5 out of 5 stars

Sophia Diggins

Sophia Diggins
was a great help

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Kay, we are glad to hear about the help you received from Sophia.

Rated 5 out of 5 stars

Good Customer service

Good to receive a follow up call which made you feel that TP were interested in you. Good customer service and the lady was very pleasant and courteous.

May 14, 2026
True Potential logo

Reply from True Potential

Hi Ian, we're pleased to hear about the help you received. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

I spoke to Amy Horsman today and she…

I spoke to Amy Horsman today and she was very helpful and chatty explaining things to do .As I haven't got a clue just like to say Thank you
Amy .

May 14, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi Mrs. Dobson, thank you for taking the time to let us know about your experience. We're pleased to hear about the help that you received from Amy.

Rated 5 out of 5 stars

Annual review

Corey Mckeown rang to discuss my annual review I had just completed. Went through a few security checks, before asking some questions about the information I had filled in. Made sure I was still happy with my current investment. Attitude to risk. Very detailed, pleasant conversation.

May 12, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi, thank you for taking the time to share your experience with us. We're delighted to hear about the help that you received from Corey.

Rated 5 out of 5 stars

True Potential review

What made my experience today was that the lady that i had spoken to was very knowledgeable and made me feel at ease and i was very pleased with our conversation.

May 13, 2026
True Potential logo

Reply from True Potential

Hi Michael, we're pleased to hear about the help you received. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

Prompt and efficient service

Prompt and efficient service from Matthew Scorer. Great customer service

May 11, 2026
Unprompted review
True Potential logo

Reply from True Potential

Hi John, we are pleased to hear about the help you received from Matthew.

Rated 5 out of 5 stars

Drawdown request

Excellent service
I made a phone call today to request a drawdown request and spoke to a lady who was very friendly, helpful and informative. Always nice to phone for the friendliness and information. Well done all.

May 13, 2026
True Potential logo

Reply from True Potential

Hi Michael, we are delighted to hear about your positive experience. Thank you for taking the time to leave a review.

Rated 5 out of 5 stars

My representative Amanda was amazing…

My representative Amanda was amazing and very thorough and gave great advise. I was very impressed with both her and true potentials platform.
I have since spoke to Kate at True Potential and again can’t fault their service.

May 13, 2026
True Potential logo

Reply from True Potential

Hi James, we're delighted to hear about the help you received from Kate. Thank you for leaving a review.

Rated 5 out of 5 stars

They are consistently out performing…

They are consistently out performing the last company I was with for 6 years in just 2 years with True Potential.

January 19, 2026
True Potential logo

Reply from True Potential

Hi Brian, we're pleased to hear about the help you received. Thank you for taking the time to leave a review.

Rated 4 out of 5 stars

Took a while to get through but once…

Took a while to get through but once connected I was dealt with in a professional, quick way.
Appointment arranged

May 13, 2026
True Potential logo

Reply from True Potential

Hi Pierre, thank you for taking the time to let us know about your experience. We appreciate your feedback.

Rated 5 out of 5 stars

Raegan to the rescue

I needed to some advice and help at True Potential. Raegan answered my call. She was most helpful in a professional, knowledgeable and friendly manner. She took me through the steps which I needed to make with patience. Thank you Raegan.

May 13, 2026
True Potential logo

Reply from True Potential

Hi Judith, thank you for taking the time to let us know about your experience. We're pleased to hear about the help that you received from Raegan.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look