Waddle Insurance Reviews 

3,153
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 413 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly helpful and knowledgeable staff members for always taking the extra time to explain insurance policies in thorough detail. Reviewers consistently mention that representatives are patient, polite, and genuinely dedicated to understanding individual needs to find the most suitable coverage. Consumers deeply appreciate the straightforward application process, noting how easy it is to set up policies without experiencing any aggressive sales pressure. People also highlight receiving wonderful welcome packs complete with very helpful guidance, and many are thrilled that advisors successfully managed to lower their monthly premiums.

What people talk about most

Staff

Users describe positive interactions with staff, highlighting that team members are very friendly, patient,... See more

Customer service

People report positive experiences with customer service, highlighting advisors who are exceptionally... See more

Service

Customers consistently note positive experiences with service, highlighting a friendly, professional, and... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a straightforward and seamless... See more

Price

Consumers find price to be positive, consistently reporting that monthly premiums are easily affordable while... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Brilliant customer service from Waddle Insurance when i enquired about life critical life insurance. I spoke to a Financial advisor called Liam & he explained everything in detail. He covered ever... See more

Rated 5 out of 5 stars

Lovely friendly company with great service. Went through everything step by step with no pressure and not pushy like other insurance companies. Very helpful Ryan was excellent explaining and helping... See more

Rated 5 out of 5 stars

Rufus and Ella have been fantastic and have supported us to get all of our policies set up. Overall it has been a fantastic experience and I can now go forward knowing our family will be looked after.... See more

Rated 5 out of 5 stars

Great company really know what there talking about when it comes to insurance and really listen to your needs to give you the best cover they can . I already had 3 insurances from other companys and w... See more


Company details

  1. Life Insurance Agency
  2. Business Insurance Company
  3. Income Protection Insurance Company
  4. Key Man Insurance Company
  5. Personal Insurance Company
  6. Shareholder Protection Company

Written by the company

Waddle Insurance - Real Advice. Real People. Real Protection. At Waddle Insurance, we’re on a mission to change the way people feel about insurance. No jargon. No pushy sales. Just honest, expert advice that puts you and your loved ones first. We specialise in life insurance, critical illness cover, income protection, and business protection - helping families, homeowners, and business owners across the UK protect what matters most. Whether you’re safeguarding your family’s future, securing your mortgage, or protecting your business from the unexpected, our advisors take the time to understand your needs and build a plan that’s right for you. Our culture is simple - care first, sell second. We believe in building trust, explaining your options in plain English, and being there when it really matters - including guiding you through claims with compassion and expertise. With a friendly team (and a penguin mascot who’s all heart), we mix professionalism with personality. We’re FCA-regulated, customer-driven, and proud of the five-star reviews that reflect the service we deliver every day. Waddle Insurance - protection advice the way it should be: transparent, personal, and giving you proper peace of mind.


Contact info

5.0

Excellent

TrustScore 5 out of 5

3K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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5.0

All reviews

(3,153)

392 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 5 out of 5 stars

Brilliant!

We have had a brilliant experience with Waddle, in particular Amy and Becky. Nothing was a problem or too much to ask. Information was super clear and all our questions were answered. We felt very looked after, thank you guys so so much!

July 30, 2026
Unprompted review
Rated 5 out of 5 stars

I spoke to Jess about my insurance…

I spoke to Jess about my insurance needs as I was completely clueless as to what everything meant and what I needed. She was so patient and explained everything really well and gave me advice. I didnt ever feel pressured and im so glad she helped me. I now have all my insurances set up and I have peace of mind now. Thank you so much Jess!

July 30, 2026
Unprompted review
Rated 5 out of 5 stars

Liam the advisor did an a

Liam the advisor went above and beyond to find the best policy for me ,also when I phoned up with my welcome pack Becky dealt with my phone call and went through everything to make sure everything was present and correct,Becky was very helpful and very polite would recommend this company to anyone for sure.

July 21, 2026
Unprompted review
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Rated 5 out of 5 stars

Amazing Staff

Right from the start of my experience with Waddle I have been very pleased with everything I have been told and advice given. The staff can't do enough for you especially Matthew and Becky who have delay with my inquiries. They give great advice and very informative. Wouldn't go anywhere else and highly recommend xx

July 21, 2026
Unprompted review
Rated 5 out of 5 stars

The Waddle Team have been exceptional…

The Waddle Team have been exceptional with every contact I’ve had with them. Their Customer Service has surpassed all expectations - felt like a bespoke tailored service from an experienced company who have retained their core values. With the very friendly and helpful Aimee, I used Google Meets for the first time; this was incredibly easy and seeing an Advisor ‘face to face’ added to the personal touch. I’d wholeheartedly recommend Waddle for their brilliant and responsive service and very friendly, knowledgeable and approachable team.

July 17, 2026
Unprompted review
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Rated 5 out of 5 stars

Personable

Personable. The staff knew the product and the information I should have.

July 15, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service since first using 7…

Excellent service since first using 7 years ago; insurance tailored to needs and have helped make sure I’ve had the right cover at the right time after various life events. Latest call with Bethan was a pleasure, very helpful and got everything sorted quickly.

July 9, 2026
Unprompted review
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Rated 5 out of 5 stars

Waddle staff are friendly and very…

The team at Waddle are friendly, professional, and incredibly helpful. They leave no stone unturned and provide excellent advice throughout the process. I would 100% recommend them to anyone looking for knowledgeable and reliable support.

They are always prompt in responding and provide clear, helpful feedback. A special thank you to Becky for being so kind and friendly over the phone while discussing my documents. Your support and professionalism were greatly appreciated!

July 6, 2026
Unprompted review

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