6 stars for Tarek A. Quick contact by phone and e-mail. This is taking the castomer seriously. After the transaction was completed, He contacted me and asked about my satisfaction. This is how a sale... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
There was a lot of choice, the various combinations were fantastic. Being able to choose Diamonds of the size, shape and clarity that was wanted meant that we knew what we would receive would be perfe... See more
Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more
I purchased a wedding band from 77 Diamonds. I had confidence in ordering with this company after reading all of the positive reviews. I thought that the ordering process was very straight forward an... See more
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
4.9
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 67% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Incredible service
Incredible service. Raised my concerns with Lee and was immediately met with fast reassurance and a solution. Can’t recommend enough.
June 11, 2026
Unprompted review
Great customer service from clare and…
Great customer service from clare and product
June 11, 2026
Unprompted review
Warning: Used ring with stranger's engraving sold as new!
Warning: Used ring with stranger's engraving sold as new!
I ordered a brand-new engagement ring without any engraving from 77 Diamonds. Recently, we discovered that the inside of the ring is engraved with the names and wedding date of completely unknown people from 2023!
Instead of taking responsibility for this severe mix-up, customer service refuses a free remedy. They made false technical claims, denying it is their font, and are demanding a fee to fix their own massive blunder. It highly appears that returned items are being recycled and sold as "new" without quality control. Insulting customer service and zero accountability. Avoid this company!
June 1, 2026
Unprompted review
Reply from 77 Diamonds
Dear Ron,
Thank you for taking the time to share your feedback. We are genuinely sorry to hear that this situation has caused you and your partner distress.
We would, however, like to clarify a few points. The ring was delivered to you 4 years ago, and the engraving inside the band is highly visible. As part of our manufacturing and quality control processes, such an engraving would have been immediately apparent before the ring was dispatched. Equally, given its visibility, we would reasonably have expected it to have been noticed at some point during the first couple of weeks/months of the ring being worn rather than after 4 years.
Since you first contacted us, we have remained in regular communication and have made several attempts to work with you towards a resolution. Unfortunately, our last four communications have gone unanswered, despite our willingness to continue assisting you.
We completely understand the sentimental significance of an engagement ring, which is why we remain keen to investigate this matter further and find an appropriate resolution. Our offer to assist remains open, and we would welcome the opportunity to continue the conversation should you wish to respond to our previous correspondence.
Kind regards,
Team 77D
Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
June 8, 2026
Unprompted review
Great service from start to finish
Great service from start to finish. Tarek Alawiye was great to deal with and was accommodating to my requests.
June 10, 2026
Unprompted review
Cecilia Roberts was so helpful in…
Cecilia Roberts was so helpful in helping me find the right size engagement ring.
May 30, 2026
Unprompted review
I had a fantastic experience with 77…
I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.
The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.
I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.
June 1, 2026
Unprompted review
Dreadful Experience and Customer Service
Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.
June 9, 2026
Unprompted review
Reply from 77 Diamonds
Dear Jack,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.
While our online booking form is designed to request an appointment, all appointments are subject to confirmation by a member of our team. This is outlined in the confirmation email sent following each enquiry. We appreciate, however, that the process may not have been as clear as it should have been and we value your feedback on this point.
We also take comments regarding customer service very seriously and would like the opportunity to better understand your experience. A member of our management team will be in touch with you shortly to discuss your concerns directly.
Thank you again for your feedback.
Kind regards,
Team 77D
Platinum Wedding Band
We purchased my platinum wedding band from 77 Diamonds and the service, product, price and quality was great. Will definately use again for any diamond or jewellery needs.
April 23, 2026
Great customer service !
April 9, 2026
Unprompted review
The entire process so far has been…
The entire process so far has been smooth and professional. Communication has been excellent, and Cecilia Rotar has been incredibly responsive, answering all of my questions quickly and making the experience enjoyable and stress-free.
The ring is still in production and has not yet been dispatched, but based on the service I've received so far, I am very happy with my experience. I will update this review once the ring has been delivered.
Thank you, Cecilia, for all your help and support throughout the process.
May 26, 2026
Unprompted review
Great Experience
Great service. After placing the order, there was regular contact from customer service to follow up with me. Also, an acceleration of the estimated delivery time could be achieved to fulfill my request date.
The jewellery itself looks flawless. Strong recommendation.
May 22, 2026
Unprompted review
Loved package
Loved package. very good web page,only thing is waiting time if that could be reduced it would be fantastic,thank you
May 31, 2026
What website was very useful for…
What website was very useful for getting the correct that I needed and what was prefect for my wife to be I hope! But overall was very happy with the service
June 1, 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.