Sophie was lovely to work with from the moment I went to try on my wedding ring to the quick responses following the consultation and working with me to find a ring within my current budget. Thank... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more
Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more
Raul provided excellent support throughout my order. He was always quick to answer my questions and made the whole process smooth and easy. Highly recommended!
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
4.9
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 71% of negative reviews
Typically replies within 1 week
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Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
June 8, 2026
Unprompted review
Great service from start to finish
Great service from start to finish. Tarek Alawiye was great to deal with and was accommodating to my requests.
June 10, 2026
Unprompted review
Cecilia Roberts was so helpful in…
Cecilia Roberts was so helpful in helping me find the right size engagement ring.
May 30, 2026
Unprompted review
I had a fantastic experience with 77…
I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.
The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.
I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.
June 1, 2026
Unprompted review
Dreadful Experience and Customer Service
Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.
June 9, 2026
Unprompted review
Reply from 77 Diamonds
Dear Jack,
Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.
While our online booking form is designed to request an appointment, all appointments are subject to confirmation by a member of our team. This is outlined in the confirmation email sent following each enquiry. We appreciate, however, that the process may not have been as clear as it should have been and we value your feedback on this point.
We also take comments regarding customer service very seriously and would like the opportunity to better understand your experience. A member of our management team will be in touch with you shortly to discuss your concerns directly.
Thank you again for your feedback.
Kind regards,
Team 77D
Platinum Wedding Band
We purchased my platinum wedding band from 77 Diamonds and the service, product, price and quality was great. Will definately use again for any diamond or jewellery needs.
April 23, 2026
Great customer service !
April 9, 2026
Unprompted review
The entire process so far has been…
The entire process so far has been smooth and professional. Communication has been excellent, and Cecilia Rotar has been incredibly responsive, answering all of my questions quickly and making the experience enjoyable and stress-free.
The ring is still in production and has not yet been dispatched, but based on the service I've received so far, I am very happy with my experience. I will update this review once the ring has been delivered.
Thank you, Cecilia, for all your help and support throughout the process.
May 26, 2026
Unprompted review
Great Experience
Great service. After placing the order, there was regular contact from customer service to follow up with me. Also, an acceleration of the estimated delivery time could be achieved to fulfill my request date.
The jewellery itself looks flawless. Strong recommendation.
May 22, 2026
Unprompted review
Loved package
Loved package. very good web page,only thing is waiting time if that could be reduced it would be fantastic,thank you
May 31, 2026
What website was very useful for…
What website was very useful for getting the correct that I needed and what was prefect for my wife to be I hope! But overall was very happy with the service
June 1, 2026
Met all my expectations.
Ordered a engagement ring with engravings. All went smooth. Had to adjust size during the order process and they were very kind and helped me adjust it.
Definitely will use again for future jewelry. Thank you.
June 7, 2026
Very smooth and satisfying process with…
Very smooth and satisfying process with very kind staff. Would definitely come again!
May 31, 2026
Tarek Alawiye ist a great
Tarek Alawiye ist a great sales specialist. He check-in after the ring was delivered and ready to act when any issue arise.
I appreciate that the shop provides such a great customer service.
June 6, 2026
Unprompted review
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