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77 Diamonds Reviews 

6,046
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 1,296 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful and high-quality products, including stunning engagement and wedding rings, often highlighting the excellent craftsmanship. Many people commend the exceptional customer service and the helpful, knowledgeable staff who provide a personalized, professional, and reassuring experience throughout the process. The entire journey, from initial selection to final delivery, is frequently described as smooth, efficient, and stress-free. However, some people mentioned experiencing issues with customer service when problems arose, citing a lack of responsiveness or difficulty in resolving specific concerns.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing delight over the beauty and quality of... See more

Staff

Consumers consistently report positive experiences with the staff, highlighting their helpfulness,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that agents are often quick to... See more

Service

Users describe positive interactions with service, highlighting exceptional care, professionalism, and... See more

Quality

Clients share positive opinions on quality, with many reviewers highlighting the outstanding quality of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sophie was lovely to work with from the moment I went to try on my wedding ring to the quick responses following the consultation and working with me to find a ring within my current budget. Thank... See more

Rated 5 out of 5 stars

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more

Rated 5 out of 5 stars

Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more

Rated 5 out of 5 stars

Raul provided excellent support throughout my order. He was always quick to answer my questions and made the whole process smooth and easy. Highly recommended!



Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 71% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(6,046)

1,631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Late delivery despite email…

I ordered from 77 Diamonds and received an email confirming a specific delivery date, but the item arrived later than promised. That was frustrating, especially for something you plan around. They reached out by email and phone, apologized for the delay, and offered a rebate on a future purchase. I appreciated the effort and would order from them again.

July 7, 2026
77 Diamonds logo

Reply from 77 Diamonds

Hello!

Thank you for sharing your feedback. We’re sorry to hear that your order arrived later than expected and that this meant you missed the opportunity to give the gift on the intended date.

We completely understand how disappointing this must have been, especially given your previous experience with a delayed order.

A member of our team will be in touch with you shortly to review what happened and assist further.

Kind regards,
Team 77D

Rated 5 out of 5 stars

The best service I could have received…

The best service I could have received and the lady Hollie in the sales team was amazing, even though I was a nightmare customer always changing my partners engagement ring and diamond Hollie was so patient and helpful with me I can not thank Hollie and the team enough.

July 2, 2026
Unprompted review
Rated 3 out of 5 stars

The overall experience was average

The overall experience was average. The ordering process was good, You can also improve the engrave section as it was not clearly visible to me how much space will be there between the initials, but the post-purchase email felt very generic and didn’t add much value. Since you’re selling diamonds, I’d expect a more premium and personalized experience. Improving the quality and presentation of the order confirmation emails would leave customers with a much better impression. The packaging itself is very nice and the color choice aswell.

June 21, 2026
77 Diamonds logo

Reply from 77 Diamonds

Dear Syed,

Thank you for taking the time to share your feedback with us.

We are pleased to hear that you had a good experience with the ordering process and that you liked the packaging and presentation. We appreciate your comments regarding the engraving section and our post-purchase communication, and we will take these points on board as we continue to improve the customer journey.

We can see that you haven’t yet been in touch with our team regarding the engraving quality mentioned in your review. A member of our team will reach out shortly so we can better understand the issue, investigate this properly, and address it in the most appropriate way.

Thank you again for your feedback.

Kind regards,
Team 77D

Rated 5 out of 5 stars

Tarek Alawiye

Tarek went above and beyond to ensure we got the ring we wanted and was delivered on time. Thank you so much Tarek, it went perfectly and she loves the ring!!

July 2, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience

GGreat experience, happy with my orders - studs and tennis bracelet. Excellent service and quality, no complaints. Highly recommend.

June 29, 2026
Rated 5 out of 5 stars

Natacha Haingomalala - The BEST Customer Service

I would highly recommend Natacha Haingomalala to all potential customers. She is the best customer service representative I have ever met - professional, warm, friendly, and incredibly patient.
Thanks to her timely and professional assistance, my diamond ring arrived on time, which made my successful proposal possible!

July 4, 2026
Unprompted review
Rated 5 out of 5 stars

Our second time using 77Diamonds and we…

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff.

On this occasion we were ordered online using the ring designer on the website. We are blown away by how much we love the rings - 18ct gold wedding band and Hope engagement ring. Absolutely stunning and worth every penny.

I am interested in diamonds so chose my own stone with the characteristics I wanted, optimised for fire but eye clean and not compromised on brilliance. I wanted a warm diamond so was delighted to find my perfect stone in the catalogue and it is perfect in real life. This is a risky way to buy diamonds but the 30 day return clause derisked the purchase!

Happy customer!

June 28, 2026
Rated 5 out of 5 stars

Thanks

Thanks, guys, for producing a really beautiful piece of art and timely delivery. Specially thanks to Natacha H., who has followed the order all way through the production and been keeping me updated.

July 4, 2026
Unprompted review
Rated 5 out of 5 stars

Strongly recommend

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my hand throughout the two months, and was always available for help and advice. Thank you!

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

I had an excellent experience, many thanks to Cecilia

I had an excellent experience purchasing my engagement ring. From the very beginning, the process was smooth, professional, and well organized.
I would especially like to thank Cecilia for her outstanding support throughout the entire process. She was incredibly kind, patient, responsive, and highly professional. When I encountered an issue with the Splitit payment option, Cecilia promptly assisted me, guided me through the available solutions, and made sure everything was resolved efficiently.
Her dedication, clear communication, and genuine willingness to help made the entire purchasing experience stress-free and enjoyable. Customer service like hers is truly exceptional and deserves special recognition.
Thank you, Cecilia, for your professionalism and outstanding assistance. I couldn't be happier with my experience and would highly recommend both the company and its excellent customer support.

June 19, 2026
Unprompted review
Rated 5 out of 5 stars

The ring I ordered with 77Diamonds was…

The ring I ordered with 77Diamonds was perfect. I’d like to thank Tarek Alawiye for their help along the way with answering any questions I had and keeping me updated with the production process - highly recommend!

July 2, 2026
Unprompted review
Rated 5 out of 5 stars

5 stars for Raul support.

5 stars for Raul support.
I didn’t proceed to order due to better pricing elsewhere, but Raul has provided me with all the answers regarding the custom design, available diamonds, promos possibilities, etc
Great support

July 1, 2026
Unprompted review

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