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77 Diamonds Reviews 

6,048
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 1,296 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful and high-quality products, including stunning engagement and wedding rings, often highlighting the excellent craftsmanship. Many people commend the exceptional customer service and the helpful, knowledgeable staff who provide a personalized, professional, and reassuring experience throughout the process. The entire journey, from initial selection to final delivery, is frequently described as smooth, efficient, and stress-free. However, some people mentioned experiencing issues with customer service when problems arose, citing a lack of responsiveness or difficulty in resolving specific concerns.

What people talk about most

Product

Reviewers highlight positive aspects of product, with many expressing delight over the beauty and quality of... See more

Staff

Consumers consistently report positive experiences with the staff, highlighting their helpfulness,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that agents are often quick to... See more

Service

Users describe positive interactions with service, highlighting exceptional care, professionalism, and... See more

Quality

Clients share positive opinions on quality, with many reviewers highlighting the outstanding quality of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sophie was lovely to work with from the moment I went to try on my wedding ring to the quick responses following the consultation and working with me to find a ring within my current budget. Thank... See more

Rated 5 out of 5 stars

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more

Rated 5 out of 5 stars

Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more

Rated 5 out of 5 stars

Raul provided excellent support throughout my order. He was always quick to answer my questions and made the whole process smooth and easy. Highly recommended!



Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

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Asks customers to review

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Replied to 70% of negative reviews

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4.9

All reviews

(6,048)

1,494 reviews in the last 12 months

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Rated 5 out of 5 stars

5 stars for Raul support.

5 stars for Raul support.
I didn’t proceed to order due to better pricing elsewhere, but Raul has provided me with all the answers regarding the custom design, available diamonds, promos possibilities, etc
Great support

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

I WOULD NOT USE ANYONE ELSE

I would firstly like to personally thank the 77Diamonds team including but not limited to Reka for their continuous updates, expert knowledge, seamless purchase process, and overall advice.

You made one of the most substantial purchases of my life easy. You were incredibly thorough and treated me very kindly.

Not only are your diamonds incredibly priced compared to the 'high street', but the treatment received is far better than anywhere I have been.

If you are considering using this company, I can personally vouch for them, and I will continue to use 77Diamonds for any future purchases.

Thank you all very much.

James

June 2, 2026
Unprompted review
Rated 5 out of 5 stars

10/10 customer service

Stunning product and Fantastic customer service from the beginning and through to a resizing issue I had.
Specifically Sacha, Dina and Mason have been brilliant and I can’t thank them enough.

June 23, 2026
Rated 5 out of 5 stars

I couldn’t be happier with my experience with 77 Diamonds

I couldn’t be happier with my experience with 77 Diamonds. From the very beginning, the customer service was exceptional. Although there were a few unexpected challenges during the process, the team handled everything professionally and kept me informed every step of the way.

A special thank you goes to Clare and Natacha, who were both incredibly kind, patient, and supportive. They always took the time to answer my questions, reassure me, and do everything they could to help. Their dedication and communication made a stressful situation much easier, and I truly appreciate all the effort they put into ensuring everything worked out.

Most importantly, the ring arrived on time, and it is absolutely stunning. The craftsmanship exceeded my expectations, and the quality is simply outstanding. It is even more beautiful in person than I imagined.

Thank you once again to the entire 77 Diamonds team. I would happily recommend you to anyone looking for a beautiful engagement ring and outstanding customer service.

June 17, 2026
Unprompted review
Rated 5 out of 5 stars

Fast & Reliable Support

After ordering my ring, I was worried about receiving it on time. I reached out to customer support and Clare Caliwan worked with me to make sure I got it on time with updates. Great customer support if you ever have questions or concerns.

June 29, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service from the very beginning

Even before visiting the Basel showroom, I wanted to share my experience with 77 Diamonds.

From my very first enquiry, Besir has been exceptionally professional, patient and responsive. He has taken the time to answer every question thoroughly, offered honest advice, and never made me feel under any pressure. Throughout the process, his communication has been excellent and he has made what is an important decision feel much easier.

Although I haven't completed my purchase yet, the level of customer service I have received so far has been outstanding. Based on my experience to date, I would highly recommend 77 Diamonds Basel to anyone looking for expert guidance and a truly customer-focused approach.

Thank you, Besir.

June 27, 2026
Unprompted review
Rated 5 out of 5 stars

Toni has been excellent throughout the…

Toni has been excellent throughout the buying process. He has always been responsive, professional, and patient, taking the time to answer all of my questions and provide regular updates. The experience so far has been smooth and reassuring, and I really appreciate the great customer service. Looking forward to receiving the ring!

June 17, 2026
Unprompted review
Rated 5 out of 5 stars

Staff are very very helpful

Staff are very very helpful, in store and online. Quick responses to emails and always treated my now husband with kindness and respect when he visited the store. They even gave us discount on a third ring as my engagement and wedding ring was bought from them. Very pleased with the whole experience

June 24, 2026
Unprompted review
Rated 5 out of 5 stars

It was a pleasant experience

It was a pleasant experience. I ordered the ring online and it came as planned. The ring is flawless with the choices I made. Very happy with the purchase.

June 25, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and quality

Excellent service and excellent quality.
I had a very tight schedule and specific expectations regarding an engagement ring, which were all met by 77Diamonds and Tarek especially.
Very kind, professional service all through the process, great transparency regarding status of the ring, very fast shipping.
I am really satisfied and would recommend over any jewelry shop.
Big thanks to Tarek, who helped me a lot to reach the desired goal.

June 5, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

I had a wonderful experience at the 77 Diamonds Dubai showcase. Nada was incredibly helpful throughout the entire process, she took the time to understand what I was looking for, offered thoughtful suggestions, and explained everything clearly. Her guidance made choosing an engagement ring feel easy and enjoyable. Highly recommended for anyone looking for expert advice and a personalized experience.

June 6, 2026
Rated 4 out of 5 stars

Great Place

A lot of posibilities to choose from and a great price for what you get. Super friendly consultant and a nice office. :-) Only thing that could be better is to have more rings in the show room with actual diamonds so you see upfront how they look like.

June 23, 2026
Unprompted review

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