Sophie was lovely to work with from the moment I went to try on my wedding ring to the quick responses following the consultation and working with me to find a ring within my current budget. Thank... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more
Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more
Raul provided excellent support throughout my order. He was always quick to answer my questions and made the whole process smooth and easy. Highly recommended!
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
4.9
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 71% of negative reviews
Typically replies within 1 week
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Excellent Service from Ms. Stefana Adamache
Excellent Service from Ms. Stefana Adamache. Stefana provided outstanding professional service throughout the entire process. She was attentive, responsive, and extremely helpful in selecting and ordering the ring. Her guidance and clear communication made everything smooth and stress-free.
June 9, 2026
Unprompted review
Great service
Great service, very helpful with my request for a faster delivery date.
June 3, 2026
Unprompted review
Awesome service as always!
Awesome service as always!
I'd like to also emphasize the exceptional customer care provided by Clare, she went above and beyond with her absolutely wonderful all round support!
June 15, 2026
Unprompted review
Reply from 77 Diamonds
Dear Szabolcs,
Thank you so much for your wonderful review! We truly appreciate your support and are delighted to hear about your positive experience.
We’ll be sure to share your kind words with Clare. It’s fantastic to hear that she was able to provide such gtreat support and go above and beyond to assist you.
Thank you again for choosing us, and we look forward to assisting you again in the future!
Kind regards
Team 77D
What a discovery….
What a discovery….. beautiful designs, gorgeous job, excellent and trustful communication. Thanks. (And best market price…)
June 15, 2026
Unprompted review
The engagement ring is beautiful!!
The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The two times I spoke with customer service, they were incredibly helpful and a pleasure to deal with. Would highly recommend this company, if required for another item of jewellery, I'd definitely use them again.
June 14, 2026
Reply from 77 Diamonds
Dear Customer,
Thank you for your kind review!
We’re delighted to hear that you had a positive experience with our team and that our suggestions were helpful. We truly appreciate your feedback and support!
Kind regards,
Team 77D
Replacement diamond for lost engagement ring stone.
I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impressed with the packaging too, absolutely beautiful. I would highly recommend this website.
June 13, 2026
Reply from 77 Diamonds
Dear Ingrid,
Thank you so much for taking the time to share your review!
We’re thrilled to hear that you’re happy with your replacement diamond and that your experience with us was seamless from beginning to end.
We’re also delighted to know that you loved your new diamond and the packaging. Your kind words and recommendation mean a lot to our team.
Thank you again for choosing us!
Kind regards,
Team 77D
Initially confused with the web page…
Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.
June 7, 2026
The customer service was amazing
The customer service was amazing. Bijoux was instrumental in my decision to use your company. The product selection and prices are unmatched. And very quick delivery. Will use again.
June 7, 2026
I purchased x wedding rings from 77…
I purchased x wedding rings from 77 Diamonds. The rings were lovely and good quality, sadly, they didn't quite fit with my engagement ring-which is quite unusual. The returns process is very straight forward and the customer service is excellent. My experience was extremely positive and I wouldn't hesitate to buy from them again.
June 12, 2026
Unprompted review
Highly Professional and Helpful Service
Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.
June 11, 2026
Unprompted review
Great experience overall
Great experience overall, and a beautiful end result! I emailed back and forth with Clare the whole time, and she was so helpful and quick to answer every time!
June 3, 2026
Unprompted review
The purchase process went smoothly and…
The purchase process went smoothly and I received all the help I needed from the customer service team (Natacha especially)
June 8, 2026
Unprompted review
Great experience
Great service especially the repCecilia Rotar who was amazing
I knew the exact engagement ring I was looking for but I was unsure about the diamond.
She took time to find the perfect diamond and fit for me and guided me through.
Thanks for all your help
June 11, 2026
Unprompted review
Incredible service
Incredible service. Raised my concerns with Lee and was immediately met with fast reassurance and a solution. Can’t recommend enough.
June 11, 2026
Unprompted review
Great customer service from clare and…
Great customer service from clare and product
June 11, 2026
Unprompted review
Warning: Used ring with stranger's engraving sold as new!
Warning: Used ring with stranger's engraving sold as new!
I ordered a brand-new engagement ring without any engraving from 77 Diamonds. Recently, we discovered that the inside of the ring is engraved with the names and wedding date of completely unknown people from 2023!
Instead of taking responsibility for this severe mix-up, customer service refuses a free remedy. They made false technical claims, denying it is their font, and are demanding a fee to fix their own massive blunder. It highly appears that returned items are being recycled and sold as "new" without quality control. Insulting customer service and zero accountability. Avoid this company!
June 1, 2026
Unprompted review
Reply from 77 Diamonds
Dear Ron,
Thank you for taking the time to share your feedback. We are genuinely sorry to hear that this situation has caused you and your partner distress.
We would, however, like to clarify a few points. The ring was delivered to you 4 years ago, and the engraving inside the band is highly visible. As part of our manufacturing and quality control processes, such an engraving would have been immediately apparent before the ring was dispatched. Equally, given its visibility, we would reasonably have expected it to have been noticed at some point during the first couple of weeks/months of the ring being worn rather than after 4 years.
Since you first contacted us, we have remained in regular communication and have made several attempts to work with you towards a resolution. Unfortunately, our last four communications have gone unanswered, despite our willingness to continue assisting you.
We completely understand the sentimental significance of an engagement ring, which is why we remain keen to investigate this matter further and find an appropriate resolution. Our offer to assist remains open, and we would welcome the opportunity to continue the conversation should you wish to respond to our previous correspondence.
Kind regards,
Team 77D
Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
June 8, 2026
Unprompted review
Great service from start to finish
Great service from start to finish. Tarek Alawiye was great to deal with and was accommodating to my requests.
June 10, 2026
Unprompted review
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