Animal Friends Insurance Reviews 

55,425
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(55,425)

10,381 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I have had an extremely bad experience…

I have had an extremely bad experience after I have been paying my policy for 18 and 8years for my two pets. Animals friends does not care about the pets but only care about making money. Their customer service is very incompetent and inadequate. There claims department is even worse on how they treat you when you make a claim, they are very nice when you don’t make a claim and they treat you in a very discourteous, disrespectful manner

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Marcella,

We are sorry to hear that you have not had a great experience.

I can see that your policy is being reviewed by the relevant department, and this will be reviewed in detail.

If we can be of any further assistance, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very easy to deal with

Very easy to deal with. Claim handled really well

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

Many thanks for your review!

Take care,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Sorted my problem quickly

Quick to sort my problem quickly

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Kevin,

Thank you for your review!

Take care,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

First class customer service when I…

First class customer service when I made a claim recently. Very pleased 👍

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi June,

We are delighted to hear that you are pleased, thank you for sharing!

Please do let us know if we can be of any further assistance.

Kind regards,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

So easy to use the website to claim

So easy to use the website to claim, claims are handled quickly and fairly. Communication is great throughout

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Ruth,

Thank you for your review and feedback, we really appreciate it!

Please do let us know if we can be of any further assistance.

Best wishes,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Professional and efficient service

Professional, efficient and fast completion of claim. Excellent communication, delighted with service provided. Thank you

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Carole,

You are most welcome, thank you for your review!

Kind regards,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

I have never claimed before

I have never claimed before. I emailed a query which was dealt with quickly with a very informative response.

Once the claim was dealt with payout was received within 3 working days.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Debbie,

Many thanks for taking the time to share your experience with us, we really appreciate it.

Please do let us know if we can be of any further assistance.

Kind regards,
Sian - Animal Friends Insurance

Rated 4 out of 5 stars

so far not needed to use services…

so far not needed to use services fortunately, but very happy with price for the cover purchased

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Miss John,

Thank you for your review!

Take care,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Put a claim in for the first time in 10…

Put a claim in for the first time in 10 years I have been with them and they paid out within a week
Great service

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Shirley,

We are very pleased to hear that you are happy with the service!

Please do contact us if we can assist any further.

All the best,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Everything was straight forward they…

Everything was straight forward they deal directly with the vets and clsim was settled quickly

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Julie,

Thank you for your review, we are delighted to hear that your experience has been a positive one!

Please do get in touch if we can assist you any further.

All the best,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Easy to use.

Unfortunately have had to use animal friends for two conditions my dog now has. On both occasions they have dealt with the claim with no interaction from myself. When I have had to phone they have been very helpful.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Fay,

Thank you for taking the time to share your experience with us, we really appreciate it!

If we can be of any further assistance, please do not hesitate to contact us.

Best wishes,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

I've always insured all my fur babies…

I've always insured all my fur babies with Animal Friends. I don't like the new automated system to contact them as it's very difficult to navigate to get to an actual person to talk to. Whereas before a call handler picked up straight away. My claim was dealt with quickly after my cat had been shot in his head and had to have surgery. One other thing please ask your call handlers to stop saying "perfect", when your animal has been hurt the last word you want to hear is perfect! Nothing about a hurt fur baby is perfect.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your review and feedback, we really appreciate it and will pass this over to the relevant team for any future improvements and training.

I am ever so sorry to hear that your cat has needed surgery and if we can be of any further assistance, please do not hesitate to contact us.

Kind regards,
Sian - Animal Friends Insurance

Rated 5 out of 5 stars

Ruby

It's was easy when my dog Ruby was unwell and I was unsure how it work to make a clam. It was easy which takes the hassle out things when your pet is I'll. Thank you Animal Friends 😊

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning Mr Murphy,

You are very welcome, we are so pleased we could help!

If we can be of any further assistance, please do not hesitate to contact us.

Best wishes,
Sian - Animal Friends Insurance

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look