Animal Friends Insurance Reviews 

55,399
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(55,399)

10,355 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great customer service

I was delighted with my recent experience with Animal Friends.
My claim was dealt with very quickly and the money arrived in my account within a couple of days.
Thank you for your excellent customer service.

August 27, 2026
Rated 5 out of 5 stars

Very quick response thank you so much

Very quick response thank you so much

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Patricia,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Prompt and smooth service

Prompt and smooth resolution to a recent claim made, and clear communication during the process.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Suzanne,

Thank you for your positive review.

It is great to see that your claim was assessed and finalised promptly for you.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Very good service

Would definitely recommend as sorted by claim out on my cat very quickly

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Jacqui,

Thank you for your positive review.

I am pleased that we have been able to support you and your beloved cat.

It is great to see that you would recommend us.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Carole,

Thank you for your review.

It is great to see that you have had a positive claims experience.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Great pet insurance

Great, easy company to deal with. Prompt payment of claims

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Steve,

Thank you for your positive review.

I am pleased to see that your claim was finalised swiftly for you.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Good service - No faults

Good service, efficient and delivered exactly what was expected

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Chris,

Thank you for your review.

It is great to see that your experience has been a positive one.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Although the service is good the prices…

Although the service is good the prices are ridiculous.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Diane,

I’m sorry to hear that you are unhappy with your renewal premium.

Our Underwriters take a number of factors into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

If you would like to discuss your premium with our team, they are available on 0344 557 0300 between 09:00-17:00, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Brilliant company and they dealt with…

Brilliant company and they dealt with my dogs vet bill straight away , no waiting and very professional

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Louise,

Thank you for your positive review.

I am pleased that we were able to support you and your beloved dog.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Nicole,

Thank you for your positive review.

I am pleased that your claim was assessed quickly for you.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Good communication

Clear , fast communication.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Angela,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Good attention

Good attention. No quibbles

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Brenda,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Quick helpful service

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Christine,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

I honestly cannot fault animal friends

I honestly cannot fault animal friends. I had to unfortunately claim for my dog. The 1st time in 12 years and it was all done and sorted in 2 days. Thank you for making it easy for pet parents who are stressed about their pets health. Highly recommended.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Jo,

Thank you for your positive review.

I am so pleased that we were able to support you and your beloved dog when you needed to claim.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Efficient and fair

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Kim,

Thank you for your positive review.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Easy

Easy. Quick. No faff. Dog get sorted pay excess and done... My dog is an authorised service dog so I need her.

August 27, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon James,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 1 out of 5 stars

Premiums increase after moving 280 meters down the road

I recently moved house and emailed Animal Friends simply to update the address on my cat’s policy. The following day, I received confirmation that my details had been updated and a notification that my premium was increasing.

What I find particularly frustrating is that I have moved approximately 280 metres “as the crow flies”, or around 600 metres by road. To make the situation even more baffling, my cat is a house cat, so he doesn't even go outside.

As always with animal friends insurance pricing, there is no meaningful explanation of why this tiny change in postcode apparently increases the risk of insuring exactly the same cat who still never leaves the house unless he is in a carrier. They always bring out the same line "this is what our pricing algorithm says based on your new postcode", yet no explanation why my old address 280 meters away is "lower risk" - as lets be honest my neighbours, vets charges are all the same at my new address as the old one.

I appreciate that insurers use a range of factors when calculating premiums, but surely customers should be entitled to some transparency about what has materially changed in their risk profile to justify an increase — particularly when they have moved such an insignificant distance.

After being insured with Animal Friends for a number of years, it is increasingly frustrating to see premiums rise without any clear or sensible explanation. A postcode may have changed, but I would be very interested to understand how moving my indoor cat 280 metres down the road has suddenly made him higher risk.

August 27, 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

I’m sorry to hear that you are unhappy with your renewal premium.

Our Underwriters take a number of factors into consideration when annually reviewing our premiums, which include, but are not limited to: a pet’s age and breed, any health conditions associated with the breed, where the pet is living and vet fees in that area, as well as any claims history.

If you would like to discuss your premium with our team, they are available on 0344 557 0300 between 09:00-17:00, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look