Animal Friends Insurance Reviews 

55,397
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,258 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently and warmly praise the exceptionally fast and straightforward claims process, noting that veterinary payments are handled promptly and without unnecessary complications. People also deeply appreciate the extremely helpful customer support team and constant communication provided during stressful pet health emergencies. Some reviewers were not happy with the overall service, mentioning that certain claims were declined or subject to unexpected delays. A few consumers also felt frustrated when policies regarding pre-existing conditions, long waiting times on phone calls, or multiple fees were applied during difficult moments.

What people talk about most

Claim

Customers consistently note positive experiences with claim, highlighting that payments are made promptly and... See more

Service

Reviewers highlight positive aspects of service, noting that claims are handled quickly and efficiently.... See more

Payment

Users describe positive interactions with payment, noting that claims are handled efficiently and money is... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are... See more

Response time

Clients share positive opinions on response time, highlighting that claims are settled within days and paid... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Animal Friends have been brilliant. They went out of their way to allow me to do a continuation of cover for our dog Milo when my mother-in-law his previous owner passed away. Milo has sadly had lot... See more

Company replied

Rated 5 out of 5 stars

Unfortunately I've had to make a claim recently for my cat Ronnie after he was attacked and quite badly injured. Animal Friends have been amazing, keeping me up to date with the ongoing claim and pa... See more

Company replied

Rated 5 out of 5 stars

I have had to claim 3 times for various pets over the years, each time thwyve reacted quickly, informed me as soon as vets had submitted the claim and paid all reasonable amounts. They do list some cl... See more

Company replied

Rated 5 out of 5 stars

Absolutely brilliant, wouldn’t insure my dogs with anyone else. 24/7 help, so reassuring to be able to reach out when your pet is poorly which normally happens at a weekend when your own vet isn’t ope... See more

Company replied


Company details

  1. Insurance Agency
  2. Pet Insurance Company

About Animal Friends Insurance

Written by the company

Animal Friends, providing trusted insurance to protect the nation’s pets.


  • Multi-award winning pet insurance

  • FREE 24/7 vet video consultations for dogs and cats

  • Fuss-free claims

  • Over 1 million pets insured with us

  • Founded to support animal charities  

Animal Friends was founded in 1998 with the sole aim of creating a better life for every animal. We provide pet insurance that also give back to animal welfare charities and conservancies. Since then, we have donated more than £9 million to over 830 charities, with each policy bought helping us to continue improving the lives of pet and wildlife around the world. We’re proud to be wildly different.

Written by the company


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

55K reviews

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4.6

All reviews

(55,397)

10,355 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Helpful phone lady explaining…

Helpful phone lady explaining everything very thoroughly

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon,

Thank you for your positive review.

It is great to see that you received helpful service from the team.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Cruciate ligament surgery …

My dog Finlay has had to have cruciate ligament surgery and Animal friends have been amazing 🤩 we filled in initial forms and from then onwards the vets have liased with Animal friends in regards to the payment for his surgery and there has been no issues whatsoever, would definitely recommend Animal friends insurance!

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Sharon,

Thank you for your positive review.

I am pleased that we were able to deal with your vets directly so you could focus on Finlay's recovery.

If we can be of any further assistance, please do let us know and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 3 out of 5 stars

Hospital fees only paid out if Vet states hospitalization was necessary

My pet dog was treated for Acute Haemorrhagic Diarrhea, the vet said he was gravely ill and we agreed he needed hospitalization.
It took 4 days for the dog to recover. The vet submitted the claim, and it was paid after a few days, except for the £1200 cost of hospitalization. I then received an email from Animal Friends stating that:
Only £100 per day hospitalisation was liable, but since the vet had not confirmed the need for hospitalisation, they would not pay anything.
There is no reference in Animal Friends policy stating the need for a vet confirming hospitalisation.

August 15, 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Howard,

We are sorry to hear that you are unhappy with the outcome of your claim

Upon review of your policy, I can see that your vet charged £1644 for Hospitalisation and Inpatient examinations.

To confirm, we look to cover £100 per 24 hours for Hospitalisation and Inpatient examinations.

We have therefore covered £400 of this, and deducted the remaining £1244.

If you would like to discuss the outcome of your claim further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Great experience

A fair and swift settlement of my claim. Many thanks.

August 20, 2026
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Reply from Animal Friends Insurance

Good Afternoon Annabelle,

Thank you for your positive review.

It is great to see that your claim was finalised quickly.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 5 out of 5 stars

Absolutely straight forward as always

Absolutely straight forward as always

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Afternoon Jud,

Thank you for your positive review.

Please do let us know if we can be of any further assistance, and we will be happy to help you.

Kind regards,
Sophie – Animal Friends Insurance

Rated 4 out of 5 stars

Fees high can understand many can't…

Fees high can understand many can't afford to pay them .service good just cost too high

August 20, 2026
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Reply from Animal Friends Insurance

Hi Janet,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

If you would like to discuss your premium further, please do not hesitate to contact the team on 0344 557 0300 between 9am-5pm, Monday-Friday.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Very helpful and plenty of patience…

Very helpful and plenty of patience overall very good

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Cheryl,

We are so pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Extremely frustrating claims process with unnecessary admin hurdles

Extremely frustrating claims process with unnecessary administrative hurdles

I am extremely disappointed with the way Animal Friends has handled our pet insurance claim.

Our dog required emergency veterinary treatment and an overnight hospital stay. We submitted the relevant veterinary invoices, clinical records and supporting information. The treatment itself and the identity of the dog are not genuinely in dispute.

The problem arose because some of the veterinary records were under my partner's name, while the insurance policy is under my name.

Despite us explaining that we are partners, live together and jointly care for the same dog — and despite being able to provide evidence establishing the dog's identity — Animal Friends told us that the veterinary records needed to be changed to match the policyholder's name before they would continue processing the claim.

We have consequently had to go back to multiple veterinary providers and ask them to retrospectively amend/reissue invoices and clinical records purely to satisfy this administrative requirement.

What I found particularly frustrating was the explanation that this was simply required “for insurance purposes.”

If an insurer needs to verify that the animal treated is the animal covered by the policy, that is completely understandable. What I do not understand is why reasonable evidence establishing this could not be accepted instead of requiring multiple veterinary providers to alter and resend their records.

The amount of additional correspondence, chasing and administration this has created is completely disproportionate to what should have been a straightforward claim.

Pet insurance is supposed to provide reassurance when an animal unexpectedly needs emergency treatment. Instead, after already dealing with the stress and cost of an emergency, we have had to spend considerable additional time navigating an unnecessarily difficult claims process.

I have now raised a formal complaint and asked Animal Friends to explain the actual basis for this requirement, rather than simply repeating that it is necessary “for insurance purposes.”

We are nevertheless complying with their request because we want the claim resolved, but that does not make the process reasonable.

Based on my experience so far, I am extremely disappointed with the level of customer service and the unnecessary friction involved in making a claim. I will update this review once Animal Friends has completed its investigation and the claim has been resolved.

August 26, 2026
Unprompted review
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are sorry to hear that you are unhappy with the service you have received.

Please accept my apologies for any upset or inconvenience this may have caused, as this is not the level of service we aim to provide.

I can confirm that I have chased your claim with our assessors and asked for this to be reviewed and processed as soon as possible.

The reason we have asked for the name to be amended is to ensure that the details we hold are correct and to help prevent any unnecessary delays with future claims you may submit.

If we can be of any further assistance, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 3 out of 5 stars

Unfair excess charges.

All previous dealings with Animal Friends have been excellent from the initial raising of the claim to final resolution. However this time I disagree with the treatment being classified as three separate excess payments being deducted from the overall total as all the surgery was undertaken as one procedure.

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi James,

We are sorry to hear this.

To confirm, if a claim is submitted for multiple conditions, then your excess will be deducted, per condition.

Details of your excess and how this is deducted, can be found within your policy documents which are sent at point of purchase, and at every renewal after.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Easy to get onto and able to choose…

Easy to get onto and able to choose which policy needed

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Jean,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Great insurance policy took so much worry away

My dog has needed various drugs, physiotherapy, Acupuncture, CT scan and now an MRI trying to establish why he has back pain. The Animal friends insurance team have been so helpful with both helping me claim, and paying out very quickly. They also pre authorised the scans meaning I didnt have to pay the vet and try and claim it back. The superior policy I took out has been worth every penny. I would totally recommend Animal Friends to anyone.

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Jane,

We are so pleased to hear this, thank you for your review and recommendation.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Harriet,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

Rated 1 out of 5 stars

Repeated requests for information despite being given it several times.

Despite regular contact from us and the vets we kept receiving requests for more information. There was no more to give. The vet sorted it in the end. If Merfyn wasn’t an older dog we wouldn’t be insuring with Animal Friends we calculate we would be better just putting the money to one side in an account rather than making a monthly payment to you.

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hello Roberta,

We are sorry to hear that you are unhappy with the outcome of your claim.

Unfortunately, I am unable to locate a policy in your name, so I have been unable to look into this for you.

If you would like for us to look into this, we kindly ask that the registered policyholder contacts the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

They again have given excellent…

They again have given excellent customer service and sent payment to my bank without query.

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Kim,

We are so pleased to hear that you are happy with the service provided, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Stress free claiming

Animal friends and the vet dealt with claims and payments between them which took the stress of the situation. Thank you

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lisa,

We are so pleased to hear this, thank you for taking the time to leave a review.

All the best,

Becky - Animal Friends Insurance

Rated 3 out of 5 stars

Sadly one day you’ll find your beloved…

Sadly one day you’ll find your beloved pet needing expensive treatment and/or medication you thought you had full cover for, but you didn’t read the small print ten or so years earlier, you’ll be doubly upset that you pet is poorly and the insurance doesn’t cover the full cost, even worse, claiming back a portion can be a pain with multiple documents to share and manage. If I had another pet I’d just put £30 per month into savings and at least potentially have enough or need to add a little come the inevitable day.

October 30, 2025
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are sorry to hear that you are unhappy with the outcome of your claim.

Upon review of your policy, I can see that your claim has been declined due to this being over your condition limit.

If you would like to discuss this further, please do not hesitate to contact the team.

Kind regards,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Always paid on time

Always paid on time . No quibbles at all , fast, easy and friendly. Undoubtably one of the best

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Patricia,

We are so pleased to hear this, thank you for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

No hassle

No hassle. All sorted for me. Brilliant!

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Lynda,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Great service

Very simple to claim and paid quickly

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Hi Anne-Marie,

Many thanks for your review.

Take care,

Becky - Animal Friends Insurance

Rated 5 out of 5 stars

Quick response

Quick response, easy to understand information, payment in our account extremely fast

August 20, 2026
Animal Friends Insurance logo

Reply from Animal Friends Insurance

Good Morning,

We are pleased to hear this, thank you for your review.

Best wishes,

Becky - Animal Friends Insurance

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