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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the customer service, finding it unhelpful and difficult to reach a real person. They also encountered issues with the app and user experience, such as frequent updates that cause problems, laggy performance, and features that are not user-friendly. Additionally, customers often felt overcharged for products and services, with a lack of pricing transparency and accountability. However, some customers also noted positive aspects of the products, such as the quality of certain devices, good sound performance, and the convenience of the Apple ecosystem. A few other people also felt that the customer service was helpful and resolved their issues.

What people talk about most

Product

Users describe ambiguous interactions with product. While some customers praise the speed and design of new... See more

Customer service

Clients share negative opinions on customer service, with many expressing dissatisfaction and frustration.... See more

Application

Customers consistently note negative experiences with app functionality and updates. Many report issues like... See more

User experience

Customers had negative experiences with user experience. Many reviewers found the devices to be unintuitive... See more

Price

Consumers express significant dissatisfaction with pricing, frequently citing instances of being overcharged... See more

Based on these reviews

Rated 2 out of 5 stars

Apple updates? Thanks very much! My contacts all showed up as 'No caller ID', including my wife...!! Apple assistance disappeared up'its' own backside with solutions. Happily sorted by a human being a... See more

Rated 2 out of 5 stars

I wish you would resist changing the inside workings of the applications. Constantly trying to remember which way things work after the last download , ie gmail. Please stick to security !

Rated 1 out of 5 stars

Apple is Junk. As I write this and trying to use their horrible Ai voice to text it is putting in punctuation incorrectly where a third grader or non-native speaker might and it translated Junk... See more

Rated 1 out of 5 stars

I’ve been subscribed to YouTube Premium through Apple for over 3 years, paying £16.99/month for a service that actually costs £12.99 when purchased directly online — something that was never clear... See more

Rated 3 out of 5 stars

The Mac mini M4 chip 2024 model is good It’s not 5 stars but I’m bieng generous with 3 Ok now the Mac doesn’t have much storage at all You can’t download lots of apps including FORTNITE and Apex l... See more

Rated 5 out of 5 stars

Apple are very quick to reply in person helpful and sorted my emails disappearing problem quickly. Have always had a good experience over the years with all kinds of Apple devices.

Rated 3 out of 5 stars

Love their equipment but customer service is so ignorant you can't keep a relationship with the brand and this will be crucial to maintain sales.

Rated 3 out of 5 stars

Compared to Airpods Pro 2, the microphone, ANC and range are better. Unfortunately, the fit is worse for me. They slowly release from the ear canal after a while of listening and stick out more. Why d... See more

Rated 1 out of 5 stars

I bought an iPhone 14 (refurb) on Amazon it worked for a month then Apple disabled it without warning leaving me stranded with no communications or methods to pay. They claimed the phone had a non-app... See more

Rated 1 out of 5 stars

I bought a new pair of Apple AirPod Pros and tried to redeem 3 months of Apple Music. I was denied because I claimed Apple Music trials from purchasing new devices too many times. I can’t find a s... See more

Rated 1 out of 5 stars

This trillion dollar bully has just closed my account without any explanation with 6 months subscription to go after paying upfront for 12 months and being a subscriber for years. They simply removed... See more

Rated 1 out of 5 stars

iOS 26 is hideous ! I had a perfectly functioning phone until Apple decided to upgrade iOS it is now no longer intuitive, it’s slow clunky and irritating. I’m hearing the same from all my friends... See more

Rated 1 out of 5 stars

So annoying doing anything on apple iPhone and still can’t use my new apple itags as after hours trying to do the double verification thing I am still unsuccessful. Instead of being user friendly, it... See more

Rated 1 out of 5 stars

Abolite jokers, now IOS 26.4 update. Thanks, cant even identify my age as nothing works. And unless i missed it, you failed to mention that when going on to update the new ios! I wont be purchasing... See more

Rated 5 out of 5 stars

The IQ Apple Store at Douglas, Isle of Man, were extremely helpful with my purchase of a MacBook last year, and this week with an iPhone 17. Easy financing was arranged same day with Cherry Godfrey, I... See more

Rated 1 out of 5 stars

Sent my 8 month old Apple watch in for repair, only to be returned with an empty box. Apple are taking no responsibility and shifting the blame to me. Customer service is ok but never able to resolve... See more

Rated 1 out of 5 stars

Constant updates!! Result: Apple incomprehensible 'Nerd' language has taken over my phone. Resets have eliminated 'No caller ID', but only temporarily. When my contract is up for renewal, I think I... See more

Rated 1 out of 5 stars

When trying to sign into my apple account I get asked for email and password. A verification code is then sent to my email which I must enter. I then get asked for the code on my credit card which I... See more

Rated 1 out of 5 stars

Would never buy the Apple AirPods Max. Mine broke within about 2 months of getting them and they was insured with Apple and my own bank but nothing could be done with them and now I’m left with a £500... See more

Rated 5 out of 5 stars

I just purchased an Apple MacBook Air M2 and i came from a windows system. I have never in my life believed that an laptop can work so well, can move so well and be fast. I really think that this migh... See more

Rated 5 out of 5 stars

I was a Systems Engineer at NASA in the 90’s working on industry / government work sharing platforms when I discovered that all the hard core engineers worked on Macs. I broke down and bought one, was... See more

Rated 5 out of 5 stars

I have always used Apple. I like their new MacBook Air, got a powerful chip, very sleek design, and is light to carry out. Apple creates state-of-the-art products. It's a reliable and innovative compa... See more

Rated 5 out of 5 stars

Brilliant Service from Apple yet again thank you so much for your kindness and support an understanding... I brought the wrong 2m lead to charge my phone and called just to return my mistake--- wel... See more

Rated 5 out of 5 stars

I’ve been a long-time Apple user (I started out with the iPhone 4) and I’ve had various Samsung devices over the years, all great devices, but nothing beats the convenience of the iPhone. There’... See more

Rated 2 out of 5 stars

Yesterday I tried to install Linux (newest version of Kubuntu) on my 2019 iMac 27", because Apple is now refusing to support the machine with their newer versions of MacOS - which mean... See more

Rated 2 out of 5 stars

I’ve always loved the intuitive layout of apple with its applications and features. My biggest complaint is the aggressive design tactics of deliberately slowing old phone models down and making Magic... See more

Rated 1 out of 5 stars

Trying to use Business Connect to change our company address. They have rejected the official corporate register and a copy of our lease, for reasons they do not explain. So Apple Maps continues t... See more

Rated 1 out of 5 stars

I ordered a new phone since the one I have the charging port doesn't work. I have always had Apple products but after my experience with them I no longer trust them!! The item arrived tamp... See more

Rated 1 out of 5 stars

The battery is half as good after the last iOs update. If the Apple company wants me to buy a new iPhone, let the Apple company know that I will not buy Apple again. You get much better mobile... See more

Rated 1 out of 5 stars

Want to share a cautionary story about something that just happened to me with Apple and the iPhone storage system. Apple has a feature called “Offload Unused Apps.” As far as I understan... See more

Rated 2 out of 5 stars

Late in 2025 we decided to replace our iPhone 8 Plus with a new iPhone 16 plus, this is where the problem started, the new iPhone 16 would not communicate with the iPad at all, no messaging, no... See more

Rated 1 out of 5 stars

I went to purchase a new strap for my Apple Watch, I selected an elasticated one pretty basic when I asked how much I was told £99.99 FOR A WATCH STRAP ABSOLUTE ROBBERY, I just said no way and left. G... See more

Rated 1 out of 5 stars

The company is a complete rip off. And I’m definitely not the only one that thinks this from the state of these reviews. I purchased a HomePod generation 1, 5 years ago. It is now dead. Apparently... See more

Rated 1 out of 5 stars

I updated my iPhone 14 pro to the recommended latest iOS 26.0.1 in January, immediately after doing so I found it was no longer possible to make phone calls. I then went to the Southampton genius stor... See more

Rated 4 out of 5 stars

I got a iPhone 16e for Christmas. Best item ever. 48mp camera and Apple Intelligence. Has a A18 and usb c! Color in black is cool and is very loud and good with Bluetooth. Only bad experience is no ul... See more

Rated 1 out of 5 stars

My experience at the Apple store in Brent Shopping Centre started off very poorly due to the behaviour of the manager, Victoria. When I entered the store, I approached her politely and asked... See more

Rated 1 out of 5 stars

I attempted multiple legitimate purchases using a long-standing Apple ID, Apple balance, and credit card. Every order was automatically canceled with no explanation. There is no way to resolve this on... See more

Rated 1 out of 5 stars

Used to love Apple but since the 26.* update my stuff is largely ruined cannot believe Apple released this rubbish. Tempted to switch to Samsung

Rated 4 out of 5 stars

All the products that I use, whether iPhone or Macbook or iMac are trustable and very reliable. Including the software backup. Of course there are some niggles - and we have to wait for the next backu... See more

Rated 1 out of 5 stars

Absolutely terrible service I have never been so disappointed purchased a phone from Apple online 17/03/2026 and went to collect from store 18/03/2026 came home to transfer my data bare in mind it’s a... See more

Rated 1 out of 5 stars

Just bought some Apple products totalling $1925 which has been deducted from my account. Apple has then applied a further 5 (one failed because they cleaned my account out) charges... See more

Rated 1 out of 5 stars

I am trying to upgrade my storage. It would be easier to walk into King Charles's bedroom. They don't want my extra 99p per month. I have no storage left and want to pay to upgrade. Impossible.... See more

Rated 1 out of 5 stars

I have to say apple must have had data from over a billion, Yes billion transfer to new devices processes yet still cannot get it right. Not even close. I don't know why Ive stuck with them Samsung... See more

Rated 1 out of 5 stars

I bought an Apple iPhone 17 two months ago. It’s has a number of issues. I also bought their insurance. The issues are as follows: 1. Signal strength is poor - usually 1-2 bars, 2. Zoom feature wil... See more

Rated 1 out of 5 stars

absolutely disgusted the way apple handled my case. they do not care at all . after providing all prove still refusing to resole my problem and no proper explanation! it affected my mental health so... See more

Rated 1 out of 5 stars

If I could leave a zero I would. The recent updates for iPad and iPhone are so bad, even though I’ve paid thousands in products… I’m ready to trash apple for Samsung. If there is no improve... See more

Rated 1 out of 5 stars

rotten care... my time is for free... consumerism in the 21st century really is a load of old cobblers... when you think about what its costing... out with the old, in with the new crap... Apple smapp... See more

Rated 1 out of 5 stars

I’ve spent thousands of pounds every year with Apple for more than 15 years. I recently purchased an Apple Pencil Pro, delivered in mid‑February, and the tip fell off almost immediately due to what... See more

Rated 2 out of 5 stars

Long-time Apple user (around 30 years), very disappointing experience. It is very concerning that a legitimate Apple product like a gift card can trigger a full account restriction, espe... See more

Rated 1 out of 5 stars

Apple Blue water Uk Plenty of people willing to sell but after that they don’t want to know Only one person running around at least 7 people waiting for help to transfer phones.. Was told it’s fr... See more

Rated 1 out of 5 stars

Wow i purchased applecare with my series 9 watch. Unfortunately i dropped it and cracked the screen. So i called in and arranged a express replacement (at my cost and paid for it). Then all o... See more


Company details

  1. Electronics Store
  2. Cell Phone Accessory Store
  3. Cell Phone Store
  4. Clothing Store
  5. Computer Accessories Store
  6. Computer Store
  7. Software Company
  8. Watch Store

Information provided by various external sources

Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone.


Contact info

1.8

Poor

TrustScore 2 out of 5

12K reviews

5-star
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3-star
2-star
1-star

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Rated 1 out of 5 stars

Apple is Junk

Apple is Junk. As I write this and trying to use their horrible Ai voice to text it is putting in punctuation incorrectly where a third grader or non-native speaker might and it translated Junk to Juhnke because I have a customer of that last name, even though I have never used their last name in a voice to text. I would tell Apple not to unleash their horrific AI on us unless they have all the kinks worked out and it actually works.

Also, stop giving us software updates that make the phone worse. Their last update brought back every email account that I have ever blocked, unsubscribed from or moved to junk. Now all this rubbish is showing up again after I did their dumb software update. Every IT person I know uses android and I know why.

April 10, 2026
Unprompted review
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Rated 1 out of 5 stars

Overcharged & no refund

I’ve been subscribed to YouTube Premium through Apple for over 3 years, paying £16.99/month for a service that actually costs £12.99 when purchased directly online — something that was never clearly disclosed.

Over that time, I was overcharged by £146 for absolutely no difference in the service provided.
As soon as I realised, I cancelled and switched to paying the correct price. Apple refused to refund any of the difference, hiding behind policy rather than acknowledging the lack of pricing transparency.
It’s incredibly frustrating that loyal customers can be quietly overcharged through the App Store, with no accountability when it’s discovered.

March 1, 2026
Unprompted review
Rated 1 out of 5 stars

Apple and DPD fail to deliver

I recently ordered an iPad and a birthday present and it failed to arrive yesterday.. I contacted Apple who assured me that my complaint regarding non-delivery was be an escalated to DPD. Day two, the iPad has still not been delivered. What a letdown!
Apple, why have you awarded the delivery contract to DPD? When it fails to deliver on a constant basis?

April 9, 2026
Unprompted review
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Rated 5 out of 5 stars

I just purchased an Apple MacBook Air…

I just purchased an Apple MacBook Air M2 and i came from a windows system. I have never in my life believed that an laptop can work so well, can move so well and be fast. I really think that this might be the best option for anyone who is looking to purchase a laptop in 2026. Worth all the money!

April 9, 2026
Unprompted review
Rated 1 out of 5 stars

Loyal Apple customers left to pay for lack of service delivery

"Booked a confirmed Genius Bar appointment for iPhone 14 battery replacement. Arrived to be told no stock - no prior notification given. Apple refused to offer any remedy and refused to respond in writing. Forced to purchase a replacement phone ($1,399) ahead of international travel. Formal complaint lodged with Consumer Affairs Victoria (Case C2026/03/012492)."

March 15, 2026
Unprompted review
Rated 1 out of 5 stars

Plebs

Apple is a joke i recently updated my iphone and it’s saying i need to verify my age with my bank card which i’ve tried numerous times and it’s not worked now i can’t purchase things online!! I am furious and will be leaving more bad reviews in the future! plebs

April 9, 2026
Unprompted review
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Rated 1 out of 5 stars

I purchased a IPad Pro

I purchased a IPad Pro, but it cannot even move files from one disk to another, what kind of shitshow is this? 2000+€ for a useless piece of shit? My old (2018) Windows Laptop can handle it better than this stupid „high end“ device. Avoid Apple IPads if you actually want to do something productive

April 8, 2026
Unprompted review
Rated 2 out of 5 stars

Defective Apple, iPhone and iPad

Late in 2025 we decided to replace our iPhone 8 Plus with a new iPhone 16 plus, this is where the problem started, the new iPhone 16 would not communicate with the iPad at all, no messaging, no FaceTime, we thought maybe the iPad was getting old so we replaced it, April 4th 2026, with the new iPad Air M4, things went from bad, to worse.

Still no communication between the new iPhone and the new iPad, no messaging, no FaceTime, contacted your customer support. The person was very kind and very helpful on the phone, apparently they are working on it, technical support stated there is a problem with the phone, and with the iPad both, support stated they put in several requests, can take up to 24 hours, there was a holiday in there so I'm assuming it's gonna take longer, but as of Monday, April 6th 5:00 you still have the same problems.

On top of that voice dictation keeps quitting, we can message other people, but not each other, according to technical support, both the iPhone and iPad are defective, they both have programming issues, that was a lot of money to spend for us, just to get junk, on top of that, (I still haven't received the return box for our trade-in,) two defective apple products in a row. Tell me that Apple is no longer any good, for that kind of money I feel like we just got ripped off, Apple is definitely off our list.

This is not the first time I've contacted Apple about the problems with the phone, since the phone is under warranty, wanted them to replace it, they said they would only replace it with a refurbished unit, I did not pay for refurbished units, which would be Much cheaper, I paid for brand new ones, i’ve had no response from my emails.

April 6, 2026
Unprompted review
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Rated 5 out of 5 stars

a better user experience

I have used both Android phones and iPhones, and the iPhone offers a superior user experience. Although it is more expensive, I have observed that many people are willing to pay a premium for a better user experience.

April 7, 2026
Unprompted review
Rated 1 out of 5 stars

Accidental subscription, no refund provided

I was charged £9.99 for a weekly subscription on the Remini app after the free trial, despite intending to cancel in time.

I misunderstood the trial period, which was my mistake, but I only used the app on the first day and did not use it at all after being charged.

I requested a refund immediately on the same day, but it was denied without considering that the service was not used.

This amount is significant for me, as I earn in a different currency, making the cost much higher in real terms.

Very disappointing experience and lack of flexibility in handling genuine cases like this.

April 4, 2026
Unprompted review
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Rated 1 out of 5 stars

poor after service

when you want to buy a phone they see you immediately, when a new iphone is defective after 5 months they make you wait hours. and it’s still defective. staff are incompetent, by the time i was seen i knew more about iphones than the staff, also the hey are rude and disrespectful, i bought a new iphone phone for work because in the past they were effective, i’ll never buy an iphone again

April 6, 2026
Unprompted review

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