Barons Farnborough BMW Reviews 57

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, attentiveness, and professional approach, making the car buying process smooth and stress-free. Many people highlighted the exceptional service received, noting that employees were knowledgeable, polite, and went above and beyond to ensure a positive experience, from explaining finances to arranging test drives and even unveiling new cars. However, some people were dissatisfied with the product and the accuracy of vehicle descriptions. A few customers reported discrepancies between advertised and received vehicle specifications. Additionally, some reviewers experienced issues with the condition of their purchased vehicles, such as strong diesel fumes or creaking suspension.

What people talk about most

Staff

Customers had positive experiences with staff. Reviewers consistently praise the helpfulness and... See more

Service

Consumers generally find the service to be positive. Many reviewers praised the attentive and efficient... See more

Product

Clients share ambiguous opinions on the product. Many customers express satisfaction with their new cars,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My daughter found car on line spoke to Matt Gilbert and arranged test drive Matt was so helpful and not pushy explained all the finances out so we understand made so painless Matt’s sales approa... See more

Rated 5 out of 5 stars

Absolutely fantastic service, couldn’t recommend more! I dealt with Matt Gilbert purchasing my used vehicle. He was polite, attentive and all round brilliant guy, not a pushy salesman, asking what is... See more

Rated 5 out of 5 stars

I had an absolutely fantastic experience at Farnborough, all thanks to Matthew Gilbert! He went above and beyond to answer all my (many!) questions, and kept me updated every step of the way. The whol... See more

Rated 5 out of 5 stars

We've just bought a car from Farnborough BMW. Our sales contact was Matt Gilbert. We are very pleased with the car and we were very pleased with the service, care and attention that we received from... See more


Company details

  1. Car Dealer
  2. BMW Dealer
  3. Motor Vehicle Dealer
  4. Used Car Dealer

Information provided by various external sources

Welcome to Barons Farnborough, Hampshire. Your authorised local BMW retailer, with excellent offers on new and approved used BMW's. Visit us today.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

57 reviews

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1-star

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Rated 5 out of 5 stars

Brilliant experience end to end

Brilliant experience end to end, from the helping to make the right choose for me and my family to the collection of the car this week :) Matt Gilbert was super professional the whole way through the process you are lucky to have him! :)

March 27, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience

Very disappointing experience with my BMW X1 Blue purchase.
The salesperson was great initially, but once the car was handed over, everything went downhill. The vehicle had strong diesel fumes entering the cabin (dangerous with a 4-month-old baby), creaking suspension, perishing tyres, and safety struts that were three years out of date — all supposedly after passing an Approved Used check and MOT.
Although they eventually paid for the struts, there was no accountability for selling a car in that condition. When I exercised my right to reject within 30 days under the Consumer Rights Act, I was met with distance selling regulations when I had picked the car up at the dealership.
The refund process was equally frustrating — I had to wait in the showroom for 90 minutes to receive £15.9k back after being told it couldn’t be done that day. My cancelled warranty refund was also delayed and only partially repaid due to crude sales tactics.
Overall, very poor preparation standards and even worse after-sales service. Not what you expect from a BMW dealership.

January 21, 2026
Unprompted review
Rated 5 out of 5 stars

If i could rate more than 5 stars...

If i could rate more than 5 stars I would! Matt Gilbert is a credit to the Group 1 BMW team in Farnborough, he is very professional and couldnt do enough to help when purchasing my new car. Kept me informed every step of the way and i even got a car unveiling when collecting it!...Highly recommended! :D

January 16, 2026
Unprompted review
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Rated 5 out of 5 stars

Purchase of 1 series

Matt Gilbert did a great job from start to finish for our purchase. Very communicative, polite and friendly and made the whole experience a pleasure. We can highly recommend him and Group 1 Farnborough.

December 30, 2025
Unprompted review
Rated 5 out of 5 stars

Bought my X5 from BMW Farnborough….cant…

Bought my X5 from BMW Farnborough….cant fault the service especially Matthew Gilbert who was a very efficient, polite and knowledgeable sales advisor. All done in 24 hours and Matthew made the whole process completely “hassle free”.

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

Great experience!

I just bought a car at BMW Farnborough and had a great experience. Matt Gilbert was also a great salesman and made the whole process easy. I was never a BMW fan but I might be converted with the level of service we received.

October 25, 2025
Unprompted review
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Rated 5 out of 5 stars

Outstanding Customer Care

I was so impressed with Matt Gilbert and his attention to detail, care and patience with my myriad of questions. Considering I was purchasing a car in another part of the network his care, time and attention was outstanding and was a real credit to him and his organisation.

September 29, 2025
Unprompted review
Rated 5 out of 5 stars

An invitation!

I was recently invited to Barons Farnborough BMW by sales executive Matthew Gilbert for a sales event weekend. Although I was very happy with my current car, which was just over two years old, I didn’t want to miss out on a potential opportunity.
Matt had contacted me earlier in the year about a possible upgrade, but at the time the offer wasn’t compelling enough to tempt me. On this occasion, however, I decided to see what was available. Meeting Matt for the first time, I found his approach both confident and calming. We negotiated a deal which I was satisfied with on a stunning new car—one that caught my eye the moment I walked into the showroom.
Having been with BMW for several years, I also valued the loyalty contribution offered towards my new car. Overall, the experience was smooth, professional, and enjoyable—most importantly, with no hard sell. Thank you and well done to Matt Gilbert and the team at Barons Farnborough BMW for retaining my custom in a competitive market. environment.

September 6, 2025
Unprompted review
Rated 5 out of 5 stars

Group 1 BMW Farnborough

My daughter found car on line spoke to Matt Gilbert and arranged test drive
Matt was so helpful and not pushy explained all the finances out so we understand made so painless
Matt’s sales approach was brilliant he made us fill just has important as customers spending £90000 plus
Car was ready for pick up look great one very happy daughter

August 29, 2025
Unprompted review
Rated 5 out of 5 stars

New BMW 120

I was contacted by George Brown as my finance agreement began to come to an end. He was great at listening to what I was looking for and my budget. He arranged for me to arrive in Farnborough and test drive the version of my car before it was delivered and was extremely helpful and efficient throughout the entire process. He’s a fantastic sales executive.
Unfortunately he wasn’t available on my day of collection but he handed me over to his trusted colleague Matt Gilbert who was amazing at stepping in and getting the final pieces sorted on the day of collection. He helped unveil my new car, get it set up to my phone, gave a tour of how the car works and helped me to get my insurance changed over.
Both George and Matt were fantastic and I’d recommend their support to anyone.

August 16, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent sales service from Matt Gilbert

We've just bought a car from Farnborough BMW. Our sales contact was Matt Gilbert. We are very pleased with the car and we were very pleased with the service, care and attention that we received from Matt. Thank you, Matt. Your time and effort are greatly appreciated. Companies and brands are nothing without the people who deliver positive engagement with customers.

August 8, 2025
Unprompted review
Rated 5 out of 5 stars

WOW! What a great experience.

WOW! What a great experience I had. We saw a car advertised at the weekend and booked to se it on Monday afternoon. We met Matt Gilbert who showed us the car and all its features. He took me for a test drive then explained about all the finance options and figures in a way I understood! It was a done deal based on the car but also on Matt's customer service. What's more he had the car ready for us on Wednesday afternoon with insurance and warranties in place. The car was immaculate with an MOT and service in place. The overall experience was awesome from start to finish. Thank you Matt.

July 16, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic service

Absolutely fantastic service, couldn’t recommend more! I dealt with Matt Gilbert purchasing my used vehicle. He was polite, attentive and all round brilliant guy, not a pushy salesman, asking what is important to me, finding me what I wanted. I would advise anyone who is looking at BMW Farnborough to ask for Matt, he was top class and I will absolutely use him for my next one. Thanks again Matt!

June 28, 2025
Unprompted review
Rated 5 out of 5 stars

Car sourced, salesman and experience was a breath of fresh air!

I saw the advert for a vehicle i had been searching the UK for. This particular vehicle had all of the additional packs I was looking for and I contacted the dealership. I was greeted by Matt Gilbert who was pleasant & helpful in the phone. He sent me a video of the vehicle within 30 minutes of my request, this allowed me to consider the long drive to view the vehicle. I was impressed enough to put a deposit on the vehicle & travelled down 48 hours later.
The vehicle looked as good as described by Matt, who to my surprise was a very young man but knew about his products.
The test drive went well & a deal was agreed shortly after.
Matt collected me several days later from the train station & went through everything with me, prior to revealing the vehicle from under a sheet (nice touch)
I openly admit car sales people aren't my favourite but Matt was a breath of fresh air. The car is great & I would highly recommend Matt, if you look to purchase from BMW Farnborough.

June 26, 2025
Unprompted review
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Rated 5 out of 5 stars

I have just purchased a new Z4 from BMW…

I have just purchased a new Z4 from BMW Farnborough, and even though the car was late, my representative gave me daily reports on why and where my car was. They delivered my car for me, which helped me as I work for myself and am always a very busy lady. David Seal was very helpful and even set up my BMW App for me, which I find amazing !! Had so many compliments from people on my new car as I went for purple and white leather, and it looks stunning. Luckily, enough to buy my brand new car, so I got exactly what I wanted and am very happy with it. Thank you, David, for all your hard work and for making my BMW buying a new car a happy one.

June 21, 2025
Unprompted review
Rated 5 out of 5 stars

Great service from Matt…

Thank you to Matt Gilbert for the great service he provided when buying my BMW. He was very knowledgeable about the car and kept me updated throughout the whole process. Thank you!

May 29, 2025
Unprompted review

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